google analytics for business - basic
DESCRIPTION
This is a session taught at WordCamp Fayetteville designed for audiences of bloggers from newbies to experienced bloggers.TRANSCRIPT
Analytics:Everything you ever wanted to
know …OK what you can learn in 40 minutes
What is Analytics??
• Science of Analysis
• A practical definition, however, would be that analytics is the process of obtaining an optimal or realistic decision based on existing data. Business managers may choose to make decisions based on past experiences or rules of thumb, or there might be other qualitative aspects to decision making; but unless there are data involved in the process, it would not be considered analytics.
Analytics
• Website owner’s crystal ball
Popular free analytics for WordPress• Google Analytics (plug-in Google Analyticator)• StatCounter
What advantage is there to studying Analytics?
• Determine content favorites• Find good referral sources• Understand your readers• Bragging rights??
Proper verbiage
• Bounce Rate – visitor comes to your site and leaves without going further
• Unique Visitor – Uses cookies to determine if someone has come to your site before
Which Metrics should you look at?
•
Custom Dashboard
Keywords used in search engines with your name
Keywords used in search engines without your name
Custom Dashboard
Traffic Source with # of new visits
Unique Visitors by page with bounce rate
4 Awesome Metrics
• Loyalty - Frequency• Recency• Length of Visit• Depth of Visit
Behavior - Engagement
Behavior – Frequency & Recency
New vs. Returning
Questions??
Contact Info:
Angela BelfordThe Belford Group
www.Twitter.com/AngelaBelfordwww.TheBelfordGroup.com
479.443.9945