google analytics for youth sports organizations
DESCRIPTION
In this Maximize Demosphere webinar, we discuss how to best utilize Google Analytics for youth sports organizations. There's information for both beginner and advanced users. We also spend time discussing sponsors and what data to present to them to be most effective.TRANSCRIPT
Utilizing Website Visitor Data
Sean Rose - Vice President, Marketing
Session Overview
Part 1: Why Is This Important?
Part 2: Key Terms
Part 3: Basic Data
Part 4: Advanced Data & Sponsor Data
Part 5: How Demosphere Can Help
Why Care?
Your Organization Today
When thinking about website optimization, you...
don’t know what this means.
don’t understand the potential benefits.
overlook and underestimate its value.
What Your Org. Can BeWhen thinking about website optimization, you...
understand what to do and where to look.
see the results reflected in data.
realize the value that exists.
Demosphere Knows Youth Sports!
1,200+ customers.
23+ years of experience.
8+ years of experience personally.
Key Terms
Visits (Unique)
Page Views
Pages/Visit
Bounce Rate
More terms.
Audience Overview
Navigation
Looking for Clues
Basic Visitor Data
Traffic Sources
Referring Sites
Top Content
Keywords?
Annotations
Visitor Segments
Acquisition —> All Traffic
Acquisition —> Referrals
Popular Content
Secondary Dimension
AdvancedReview pages w/ high bounce rate
Focus on referring sites
Focus content around keywords
Timing
Set goals
Dig Deeper
Identify 3-5 KPIs
Campaign URL Builder
Dashboards
Bring together custom info on one screen.
Make your own.
Add from the ‘net.
Get weekly updates.
Create Goals
What do you hope to achieve?
What will define success?
Track Conversions
Submit a form (funnel).
Do something.
Stay a certain amount of time.
Time Savers
Shortcut Button
Intelligence Events
Daily | Weekly | Monthly
Be notified when something important happens
Judge Success
Monthly/Quarterly/Annually
Report on the KPIs
What Do Sponsors Want?
Valuable Information…
Potential Exposure (visitors & unique visitors)
New visitors
Location
Time on site.
Organizational Demographics.
Case Study of other successful sponsors.
Full Service
What type of exposure was gained?
How many clicks?
Use Behavior —> Events —> ‘outbound-article’
Create a Conversion Goal
Renewal terms?
Demosphere Can Help
Professional, integrated design
Easy-to-use interface
Ultimate flexibility
Peace of mind
Google Analytics automatically integrated.
Bonuses
Recommendations & Best Practices based on 23+ years of experience
Best-in-class Support + Learning Tools
Positioned on the cutting edge.
Investment
$500/$1,000 Design
$500/$1,800 Annually
Wrap Up
Questions? [email protected]
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