google analytics presentation - college of charleston
TRANSCRIPT
1
Getting to know Google Analytics College of Charleston, May 22, 2015
Tina Arnoldi Marketing Consultant and Trainer
360InternetStrategy.com
Twitter: tinaarnoldi
YouTube: tinaarnoldi
2
Why use it?
• See which marketing efforts are working
• Look for traffic patterns & trends
• Learn which referral sources are useful
• See where people leave the site
• Oh.. And it’s free
17
Mobile-Friendly Test
18
Traffic • How do people find you?
• Does behavior change based on the source?
• Is it behavior you expect?
• If it’s positive, you may want to put more resources into that traffic source.
23
Tag campaigns – URL Builder
• Website URL – 360InternetStrategy.com
• Campaign Source (Referrer) - SlideShare
• Medium –
Googlefest
24
Tag campaigns – URL Builder
• You see and click on
–http://www.360internetstrategy.com/
• You land on
–http://360internetstrategy.com/?utm_source=SlideShare&utm_medium=Googlefest&utm_campaign=Gfest%20Slides
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Landing Pages • What pages are acting as the intro
to your site?
• Can they be improved?
• Is your important messaging there?
• Are your top landing pages also your top exit pages?
• Is there a call-to-action?
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So how do you lower bounce rate?
• Limit how much is in the sidebar of the page so visitors aren’t overwhelmed.
–Ex. 3 posts instead of 30 posts
• Additional resources are good but don’t overdo it with external links.
• Make related content stand out.
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Visitor Flow
• A graph that represents the path visitors took through your site
–Node = dimension
–Connection = path
• Focus on one piece at a time