http://www.googleanalyticstest.com/question.aspx?ti=95996

A page of your website, signup.php, contains a "Sign Up" button. When a user clicks that button, the signup takes place in the back end of your website, but the URL does not change; the same page just displays a "thank you for signing up" message.

If you want to configure the signup as a goal, and the initial pageview of signup.php as the funnel step preceding the goal, how should you capture the "Sign Up" click in Google Analytics?

 

Capture the "Sign Up" click as an event.

Capture the "Sign Up" click as a virtual pageview.

Capture the "Sign Up" click as either an event of a virtual pageview.

You can't add a funnel to a goal that is based on an event or a virtual pageview.

Each user with a separate Google account can customize a profile’s dashboard independently of other users.

 

True

False

You can access the In-Page Analytics report directly from the Content section in the left navigation.

Which other report can also display in-page analytics?

All Pages

Navigation Summary

Content Drilldown

Entrance Paths

Without your knowledge, a developer changed the filename of a critical page on the root of your website from catalog.htm to guide.htm three months ago and also changed the page title. 

How can you view pageview data only for these two versions of the page over the past six months?

 

Apply a rewrite filter to the profile.

Apply an advanced filter to the table in the Pages report.

Apply an advanced segment using the Page dimension.

Apply an advanced segment using the Page Title dimension.

For first-party cookies, only the website domain that is setting the cookie information can retrieve the cookie data.

 

True

False

For first-party cookies, only the website domain that is setting the cookie information can retrieve the cookie data.

 

True

False

It's possible to track inbound traffic from PDF documents using Google analytics by:

 

creating an advanced segment with a referral source of "pdf"

creating an advanced segment with a medium of "pdf"

using campaign tags on links contained in the PDF

Tracking inbound clicks from PDFs is not possible in Google Analytics, since there is no Referrer field in the HTTP request headers for the 

The settings for URL parameters in Google Webmaster Tools affect search engine indexing. URL parameters excluded in Google Analytics do not affect search engine indexing.

 

True

False

A visitor spends two minutes looking at the landing page of your site without accessing another page and then leaves your site; Google Analytics may still report the length of this visit (visit duration) as zero seconds.

 

True

False

Google Analytics users with User access to a profile cannot create advanced segments for that profile.

 

True

False

Which of the following appear as dimensions in Google Analytics reports?

 

Count of Visits

Days Since Last Visit

% Exit

Average Time on Page

If you define a custom report as having a main dimension and a subdimension, you can drill down from a main dimension value within the custom report to a separate report displaying the subdimension values for that main dimension value.

 

True

False

ou have two versions of an ad in one of your AdWords campaigns. The title of both ad versions is "Discount Vacation Rentals"; the difference is in the body of the two ad versions.

You can distinguish between the two ad versions by applying Ad Content as a secondary dimension in the AdWords Campaigns report.

 

True

False

You have recently incorporated into your website some specialized CSS styling that displays differently in different browsers. 

Going forward, how can you track the number of pageviews that pages receive by browser type (Chrome, Firefox, etc.)?

 

View the Browser & OS report.

Apply a secondary dimension to the Pages report.

Apply a profile filter.

Apply an advanced segment.

What is the minimum path length displayed by default in the Multi-Channel Funnels > Top Conversion Paths report?

 

1

2

3

4

Google Analytics automatically generates another variation of the UA number for each New Property and each profile that you create.

 

True

False

You have two websites: tshirtsred.com and tshirtsgreen.com. 

For each website, you have a Google Analytics account. To get statistics about traffic sources with AdSense revenue, you want to integrate your Google AdSense account with these two Analytics accounts. 

Because your AdSense login is also an Administrator on these Analytics accounts, you are able to link the two GA accounts under the Google Analytics Properties in AdSense.

True

False

For a Google Analytics goal, the conversion rate should normally be higher than the funnel conversion rate indicated at the bottom of an associated Funnel Visualization report.

 

True

False

You have the Google Analytics tracking code installed in your template for your production website. However, the tracking is also working on dev.companysite.com and stage.companysite.com. You want to exclude those development sites from your Google Analytics profile, only tracking the production environment on www.companysite.com.

How can you keep Google Analytics from recording pageviews in the development and staging environments?

 

Choose "A single domain" as the "What are you tracking?' option on your profile's Tracking Code page.

Apply an include filter to your profile based on hostname.

Apply an include advanced segment to your profile based on hostname.

You don't need to take any special steps. If the Google Analytics tracking code is configured for www.companysite.com, that's the only version of the domain that will record pageviews.

Any user with administrator access to a Google Analytics account can rename or delete the account, whether or not that user created the account originally.

 

True

False

On your home page, you implement Event Tracking with the following parameters for playing a Video: 

_gaq.push(['_trackEvent', 'Video', 'Play', 'Introduction to the site']); 

This video starts playing automatically when a visitor loads this page in her browser.

Which of the following metrics can you expect to see in the Landing Pages report for this page?

Zero pages per visit

00:00:00 average visit duration time

Zero percent new visitors

Zero percent bounce rate

If you're using the default implementation of the Google Analytics Tracking code on your site, which of the following are limitations of the In-Page view of the Pages report?

 

Clicks on Javascript links are not counted.

You can't apply any advanced segments.

The only metric available is Clicks.

The report merges multiple links pointing to the same page into a single value; you can't see the breakdown.

What should you apply to the Referral Source report to view visits by source by country?

 

Additional Metric

Secondary Dimension

Advanced Table Filter

Advanced Segment

One browser can store multiple instances of the Google Analytics cookies.

 

True

False

From an email campaign that does not include campaign parameters in the incoming links, clickthroughs to your website may be counted as direct traffic in Google Analytics.

 

True

False

Unlike Google Analytics, Google Webmaster Tools does not primarily measure human activity on your website.

 

True

False

Which report displays number of visitors who visit your website and then take more than one day before returning and converting?

 

New vs. Returning

Frequency & Recency

Engagement

Time Lag

In addition to the profile that you're viewing while creating a custom segment, you can select other specific profiles to assign the custom segment to within all Google Analytics accounts that you have access to.

 

True

False

Which of the following statements regarding direct traffic in the Goals and Multi-Channel Funnels reports is true?

 

A more recent direct visit overrides a previous non-direct visit as a source for Goals and is also recorded after a visit from a nondirect source for Multi-Channel Funnels.

A more recent direct visit does not override a previous non-direct visit as a source for Goals and is not recorded after a visit from a non-direct source for Multi-Channel Funnels.

A more recent direct visit overrides a previous non-direct visit as a source for Goals but is not recorded after a visit from a non-direct source for Multi-Channel Funnels.

A more recent direct visit does not override a previous non-direct visit as a source for Goals but is recorded after a visit from a non-direct source for Multi-Channel Funnels.

The asynchronous version of the Google Analytics tracking code is designed to:

run multiple commands in the _gaq object

make pages render faster in the browser

ensure that the page does not load before API calls are made

make sure the tracking code is executed before the page is loaded in the browser

You want to optimize your web pages for the keywords that get you the most AdSense Ads revenue. You can investigate this on the Adsense Pages report with a secondary dimension on keyword.

 

True

False

Your website has three different purchase confirmation pages depending on the delivery option chosen: 

/confirmation-regular/confirmation-expedited/confirmation-free

You have set up a URL Destination goal and specified the Goal URL as:

/confirmation

Which Match Type would allow all three confirmation pages to count toward this goal?

Head Match

Regular Expression Match

both Head Match and Regular Expression Match

neither Head Match nor Regular Expression Match

You are tracking www.mysite.com and blog.mysite.com in a single profile. The home page for both of the subdomains is index.php.

How can you distinguish between pageviews on the two subdomains while still keeping the report data integrated for the two subdomains?

 

Search and Replace filter based on Request URI

Search and Replace filter based on Hostname

Advanced filter based on Request URI and Hostname

Advanced segment based on Hostname

What is the monthly pageview limit for a website in Google Analytics?

 

1 million

5 million

10 million

50 million

Which dashboard feature(s) could you use to share your dashboard view for the month of March?

Share Dashboard

Email

Export

Email and Export

In the Audience > Technology > Browser & OS report as an example, how could you use the Pivot table view?

display Operating System horizontally as an additional dimension

display more types of metrics against the Browser dimension than those defined in the default Data table view

display Browser and Operating System as two vertical dimensions and Screen Resolution as an additional, horizontal dimension

aggregate data across multiple values for the Browser dimension

The __utma cookie expires two years after a user's last visit to your website, and not necessarily two years after the cookie's creation date.

True

False

Which of the following conditions could cause your own domain to appear within your referrers?

 

You're using 301 redirects.

You haven't installed the tracking code on all pages of your site.

Visitors resume activity on your site after a period of inactivity.

Some of your URLs include "www" and some do not.

After you have linked Google Webmaster Tools with Google Analytics, which of the following Google Webmaster Tools data is available in Google Analytics?

 

organic search impressions by keyword

duplicate page titles

broken links detected by Googlebot

internal links spidered by Googlebot

What is the unique visitor count?

A duplicate-free count of cookies tracking visits to a website profile over a specified period of time.

The sum of all visits to a website profile over a specified period of time.

The average number of visits to a website profile by a user over a specified period of time.

The count of visits per user to a website profile over a specified period of time.

Which of the following can appear as metrics in Google Analytics reports?

 

Pageviews

Page Depth

Average Page Load Time

Average Visit Duration

You have an autotagged Google AdWords campaign. Within this campaign, you have a broad-match bid on “life coach”. 

A visitor to google.com enters “life and career coach” as the search phrase, sees your ad, and clicks through to your website. 

Where in the Advertising > AdWords reports can you see "life and career coach" and all other search phrases that matched "life coach" and drove traffic to your website?

 

In the Keywords report, select Matched Search Query as the secondary dimension.

In the Matched Search Queries report, select Match Type as the primary dimension.

In the Matched Search Queries report, select Keyword as the secondary dimension.

D. In the Matched Search Queries report, select Match Type as the primary dimension and Keyword as the secondary dimension.

Your affiliate campaign on whiteshirt.com ended six weeks ago. 

In the Multi-Channel Funnels > Assisted Conversions report, you still may be able to display conversion assists from whiteshirt.com for conversions that occurred on your site this week.

 

True

False

Which of the following options would be considered best-practice for placement of the Google Analytics tracking code on a medium-to-large-sized website?

 

Include the tracking code in individual non-HTML files such as PDFs.

Include the tracking code in one or more page templates that are used to construct pages on the server.

Include the tracking code in a server-side include file that is incorporated into all pages.

Store the tracking code for each page individually in the database, and pull the tracking code into the page along with the other page assets.

At which level in Google Analytics do you create goals?

 

Account

Profile

Web Property

Campaign

You have admin access to a Google Analytics account. Which of the following conditions is required for you to provide one of your business associates with read-only access to the account?

 

Your business associate must have a gmail address.

Your business associate must have a Google account.

Your business associate must already have admin access to another Google Analytics account.

You must select one or more specific profiles to grant your business associate read-only access to.

You have admin access to a Google Analytics account. Which of the following conditions is required for you to provide one of your business associates with read-only access to the account?

  

Your business associate must have a gmail address.

Your business associate must have a Google account.

Your business associate must already have admin access to another Google Analytics account.

You must select one or more specific profiles to grant your business associate read-only access to.

A basic table filter allows you to filter only by specific dimension values. An advanced table filter allows you to filter by dimension and metrics.

True

False