google hangout - optimising your personal linkedin profile
TRANSCRIPT
Optimising Your Personal LinkedIn Profile – 10 tips
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Public and in-house Training Courses - for any size business with a web presence- Leveraging all areas of Social Media and Social Platforms; Online Advertising; Google Analytics.
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• LinkedIn launched in 2003
• Currently got 277,000,000 members
• 12 million in the UK
• LinkedIn operates the world’s largest professional network on the internet
• Professionals are signing up to join LinkedIn at a rate of more than 2 new members every second.
Summary
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1. Change your URL
2. Create a compelling ‘Headline’
3. Optimise the content throughout your Profile
4. Get to All Star
5. Personalise all messages (add context)
6. Look at your Profile everyday – be active
7. Don’t spam or sell, sell, sell
8. Be targeted
9. Get recommendations
10.Grow your authority via Groups
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1. Change your LinkedIn URL to your name.
10 Tips for Optimising Your Profile
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2. Create a search friendly and personal headline • Make your headline specific
• You get 120 characters
• Include your industry not just your job title
• Use keywords that people will use to search for you
• Consider adding a personal touch which can work as a conversation starter e.g. Cricket lover etc
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• Your headline is the first thing people see..
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1. Think about the aim of your profile. What do you want people to do?
2. If you want them to ring you add your number.
3. If you are selling a book add the website, if you are a blogger add your blog URL.
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3. Optimise the body content of your profile
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• Think beyond a ‘CV’
• Experience
• Education
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• Continue to use keywords throughout your profile to help your profile appear as high as possible in Google and LinkedIn searches
• Make use of your profile content to tell people everything about you that you want them to know.
• Give examples of what you/your business have done and can do for people
• Include some personal interests/ your passions / what you love so people feel like they know you a little bit. Use things that will compliment your personality and what you do/would like to do.
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• Upload rich media to engage people. If you are a blogger upload a link to your blog, a photographer upload some photos. Upload short videos showing people what you do. This doesn’t need to be a text only zone. Make it engaging and interesting.
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• Aim to get your profile as ‘complete’ as possible – ‘All Star’
• LinkedIn provide you with a level of completeness (Beginner, Intermediate, Advanced, Expert, All star)
4. Get to All Star
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4. Getting to All Star
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• You become more visible in searches when 100% complete
• It looks more professional
4. Getting to All Star
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5. Personalise all messages
• When inviting people to connect don’t just use the standard message.
• Research has shown that people are more likely to accept and appreciate the connection if you provide some personal context
– e.g. Great meeting you at the conference the other day, I’d like to keep in touch by connecting on LinkedIn.
6. Endeavour to look at your profile everyday
• Every time you update your profile and share activity you are ‘visible’
• Visibility + Credibility = Profitability
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7. Don’t attempt to spam or directly sell
• People will disconnect with you faster than you think if you try to sell to them
• Engage, listen and nurture your contacts
• Relevance is key
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• Use the Advanced search feature of LinkedIn
• You can drill down beyond age and title
• This can allow you to run highly targeted LinkedIn Ads
• Consider ‘Company Profiles’ - find people within organisations
• Useful if you want to promote a product or service directly to an audience
8. Be targeted
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9. Get Recommendations
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• Ask contacts, peers, clients colleagues etc for recommendations.
• Click your profile and recommendations and then you can simply select which contacts you want to get recommendations from.
• There is research to say that those users with recommendations grow credibility and are more likely to get requests for advice and to be found in searches.
• Use recommendations in other marketing materials and on your website.
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• Join relevant groups.
• Get involved in relevant discussions and share your knowledge.
• If there isn’t a relevant group for what you do – then you can easily create a
group.
10. Grow your Authority
Questions
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Next LinkedIn training courses – 25th March, 29th April, 28th May
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