google+ re-thinking the why - social media summit
DESCRIPTION
Presented by Kevin Mullett, Director of Product Development at Cirrus ABS, for the Fort Wayne Chamber's Social Media Summit. Like it or not, Google is forcing this Google+ social network on us. While businesses and individuals seem to be pushing back, I ask if maybe we should not be looking a gift horse in the mouth. Google+ is filled with useful tools we can use that are not normally free. Maybe we can justify usage in the services we find.TRANSCRIPT
Social Media Summit #SMSFW
GOOGLE+ RE-THINKING THE WHY
@kmullett
Social Media Summit #SMSFW @kmullett
Social media and online marketing isn’t about the tools you use or the online community you join, but about the story you tell and presence you make.
CAN I FIND YOU?
HYPE & HYSTERIA Social Media Summit #SMSFW @kmullett
There is a lot of misinformation, speculation, opinion and hype being spread about online marketing. Worse is the expectation that social media should be free, effortless, and easy, yet produce greater ROI.
Social Media Summit #SMSFW @kmullett
While social media is free to use, it is not free to do. Weigh time and attention against opportunity and return. It is also not a task you complete!
FREE TO USE, NOT DO
Social Media Summit #SMSFW @kmullett
BUDGET & STRATEGY
Social Media Summit #SMSFW @kmullett
ACTION: GET YOUR HOUSE IN ORDER FIRST!
Keep name, address, phone consistent!
Grab your local listings: getlisted.org
Social Media Summit #SMSFW @kmullett
Social Media Summit #SMSFW @kmullett
No marketing media channel has 100% eyeballs or is 100% effective. We need to prioritize based on goals, resources, and business objectives.
NO SILVER BULLETS
Social Media Summit - #SMSFW @kmullett
I could regale you with all the demographics, numbers, and stats of Google+ but it wouldn’t, and probably shouldn’t, matter.
Social Media Summit #SMSFW @kmullett
No, G+ is not Facebook and while your friends may not be there potential connections are.
IT IS NOT FACEBOOK
Social Media Summit #SMSFW @kmullett
WHAT DO THEY PREFER?
Tools to find your audience:
Which phone line will you be ignoring today?
Social Media Summit #SMSFW @kmullett
Social Media Summit #SMSFW @kmullett
Social Media Summit #SMSFW @kmullett
DO YOU SEE THE VALUE?
Social media works best when you are a willing participant, see value, & treat it like a lifestyle, instead of a task.
Social Media Summit - #SMSFW @kmullett
GOOGLE +1 (MARCH 2011)
• Will be used as “A” signal for Google search to fight web spam • May be visible in search results, ads, images • On sites ala “like” button
+1’s for G+ posts only show on posts.
Social Media Summit #SMSFW @kmullett
GOOGLE+ AND GOOGLE+ PAGES
• Google+ is a social network (June 28th, 2011)
• It opened to the public (September 20th, 2011)
• Google+ Pages (Nov 7th, 2011)
It is Googles new direction.
Social Media Summit - #SMSFW @kmullett
GOOGLE IS FORCING THE ISSUE
Google+ Local, GSPYW, Youtube, Android devices, what’s next? It keeps changing.
Social Media Summit - #SMSFW @kmullett
GOOGLE PLACES NOW GOOGLE+ LOCAL
Scoring is based on individual user ratings.
Google+ Local scores
Social Media Summit - #SMSFW @kmullett
GOOGLE+ HANGOUTS
• Expand your quality contacts • Face-to-face connections are easier after online conversation • It’s all IRL • Unprecedented access
Social Media Summit - #SMSFW @kmullett
HANGOUT W/VOICE, LIVE No webcam, microphone, or smart phone, start with or add a voice participant. Go LIVE!
Social Media Summit - #SMSFW @kmullett
OK, MAYBE IT IS A BIT LIKE FACEBOOK
ARRRRRGGG!
Social Media Summit #SMSFW @kmullett
HANGOUTS FOR SCREEN SHARING
Share any window for demonstrations, technical help, learning, or fun.
Social Media Summit #SMSFW @kmullett
HANGOUTS FOR COLLABORATION
Work on Documents, Spreadsheets, Drawings, Forms, or a Presentation in real time with voice and video.
Social Media Summit #SMSFW @kmullett
HANGOUTS FOR PRODUCTIVITY
• Share • Create New • Download as
Social Media Summit #SMSFW @kmullett
ACTION: PREPARE FOR BUSINESS
• Create a personal account • Tie it to your Youtube account • Buy a webcam • Practice with someone (me)
Social Media Summit #SMSFW @kmullett
How many of you who desire article comments, amplification of your social posts, and professional recommendations take the time to provide them?
ME, ME, AND ME
Social Media Summit #SMSFW @kmullett
ACTION: START LISTENING & WATCHING Set alerts for: business name(s) or brand, employee names, usernames, your brand name, competition, influencers in your field, product/service names, and misspellings.
OWNERSHIP Social Media Summit #SMSFW @kmullett
Social Media Summit #SMSFW @kmullett
G+ FOR PHOTOGRAPHY
Unlimited, Instant, Editable, Beautiful….
Social Media Summit - #SMSFW @kmullett
TAGGING PEOPLE & GEO LOCATING
ARRRRRGGG!
You can tag people, show or hide geo location data much like other platforms.
Social Media Summit #SMSFW @kmullett
G+ EVENTS
Should not replace on site events. Think promotional tool. • No formal signup • No info gathering • Less commitment • G+ users only • Lost traffic & SEO
Social Media Summit #SMSFW @kmullett
ACTION: KEEP TRAFFIC, SEO & VISIBILITY!
Embed signup capability via services like eventbrite
Social Media Summit #SMSFW @kmullett
ACTION: START WITH YOUR IDENTITY
just a logo or something more?
humanizing
action
Just a logo or something more?
Social Media Summit #SMSFW @kmullett
OLD STYLE BANNERS
Tastefully animated
Thumbnails
112x112 and 260x260 (also your icon)
Social Media Summit #SMSFW @kmullett
NEW BANNER PHOTO STYLE
Cover photo
940x180 and 260x260 (also your icon)
Social Media Summit #SMSFW @kmullett
ACTION: TOOLS FOR BANNER CREATION
Please use good photography…that you also have permission to use.
Social Media Summit #SMSFW @kmullett
ACTION: DISPLAY AND CONNECT
You are probably going to need a geek for this. • Badges • Authorship or
here • Test it
Social Media Summit #SMSFW @kmullett
PAGES AND PROFILES ARE DIFFERENT
Nuances of pages • A person must circle your brand page before you can circle them, but brands can circle other brands • Brand Pages cannot +1 other brand pages
Social Media Summit #SMSFW @kmullett
ACTION: FIND CONTACTS
For Gmail or Outlook.
• Is our audience on Google+ • Connect personally • Segment email message to users of certain channels
Social Media Summit #SMSFW @kmullett
ACTION: FIND CIRCLES
Click the logo(s) to visit.
Social Media Summit #SMSFW @kmullett
ACTION: SHARE CIRCLES
https://plus.google.com/111355895099122965371/posts/czp6sjUkL14
Circle the Social Media Fort Wayne folks to start.
Social Media Summit #SMSFW @kmullett
ACTION: SHARE POSTS TO OTHER NETWORKS
Choose carefully what you cross post! Download
Social Media Summit #SMSFW @kmullett
ACTION: TRY CHROME EXTENSIONS
Way to many to share…see this post with over 100 of the most popular.
Social Media Summit #SMSFW @kmullett
DEMOGRAPHICS & STATS
Measuring brand visibility, engagement, reach, connections, and yes ROI.
Social Media Summit #SMSFW @kmullett
ACTION: ENGAGE WITH ENGAGERS
Take note of who is engaging with your brand via screen grabs of your popular ripples and by using the Google Analytics Off-Site Social Data Hub Activities.
Social Media Summit #SMSFW @kmullett
GOOGLE+ RESOURCES
1. Create a page 2. Google+ your business info (G+) 3. Google+ support (web)
4. Google+ pages discussion forum (Google Group) 5. Google+ vector icon set
6. Bonus: A profile can be displayed as either:
https://plus.google.com/111355895099122965371 https://profiles.google.com/kevinrmullett
Social Media Summit #SMSFW @kmullett
Humanize your message, Encourage conversation, Listen first, Promote Less.
H.E.L.P PHILOSOPHY
Social Media Summit #SMSFW @kmullett
UPCOMING EVENTS
July 31st Northeast Indiana Innovation Center https://www.facebook.com/smbftw
August 2nd Search Engine Optimization What’s New
TBD visit http://www.cirrusabs.com
August 9-10th University of Indy Schwitzer Student Center
http://www.blogindiana.com/
ME cirrusabs.com / @cirrusabs @kmullett
circle us on
ATTRIBUTION
Photography by Kevin Mullett or Stock agencies unless noted below. Satoru Kikuchi – Light Bulb Joe Shoemaker – untitled pic of me
cirrusabs.com / @cirrusabs @kmullett