Google+The Content Catalyst To-Be

Matt DavisProduct Owner

What it’s Not

• Currently not designed for businesses

• No support for Business Pages

• Google strongly discourages using personal pages for business purposes

1 Business-Friendly

What it’s Not

• Only ~20 million active users

• Majority of users are tech-savvy early adopters - may not represent your key demographics

• Plenty of bugs and glitches

2 A Mass-Marketing Channel

What it’s Not

• Similar to Facebook circa 2004

• This is just the beginning

• Potential is off the charts

3 Feature-Complete

Where Google+ ShinesCircles

Where Google+ ShinesCircles

• Clean, simple interface

• Representative of real social circles

• Fully customizable - anyone can be invited/added to any circle

• People’s actions in your circles are visible to you- your actions are not visible to them unless you’re in their circle(s)

• Content can be filtered by and published to specific circles allowing easy, on-the-fly privacy enforcement

Where Google+ ShinesGoogle Service + Content Integration

Where Google+ ShinesGoogle Service + Content Integration

• Google+ Notifications, Profile, Circles, Content Sharing integrated into new universal toolbar present in the following services:

• Gmail, Google Docs, Google Maps, Google Calendar, Google News, Google Reader, Google Finance, Google Places, Google Translate, Google Blogs, and more…

• Over 200 million people currently use these services

• Notifications and events are always in front of these users

• Instant engaged audience that averages hours of usage per day

Where Google+ ShinesUser Base With Focus on Sharing

• Facebook users share about 4 billion pieces of content per day – statuses, messages, photos, videos (after 7 years)

• Google+ users already share over 1 billion pieces of content per day (after 2 months)

Where Google+ ShinesPotential For Promoting Your Business

Where Google+ ShinesPotential For Promoting Your Business

• Plus Pages for businesses could easily utilize existing data from Places Pages

• Google already owns company descriptions, addresses, maps, photos, videos, customer ratings, reviews for hundreds of millions of business listings worldwide

• Places pages currently displayed near top of Google searches, creating greater visibility and traffic

• Possibility exists for hundreds of millions of internet users to access Google+ business pages every day– instantly on launch

What should I do now?Be ready.

• Google will do everything in their power to ensure rapid content and information availability to consumers in order to compete with Facebook

• Keep your ear to the ground – stay up to date on Google+ news and updates

• Be ready to extend your online marketing