gov delivery nov_2013
DESCRIPTION
TRANSCRIPT
![Page 1: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/1.jpg)
Neil WilliamProduct Manager, GOV.UK Government Digital ServiceCabinet Office@neillyneil
GOV.UK, user needs and communicating at scale
![Page 2: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/2.jpg)
1. GOV.UK
@neillyneil GDS
![Page 3: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/3.jpg)
1. GOV.UK2. User needs
@neillyneil GDS
![Page 4: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/4.jpg)
1. GOV.UK2. User needs3. Communicating at scale
@neillyneil GDS
![Page 5: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/5.jpg)
1. GOV.UK
@neillyneil GDS
![Page 6: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/6.jpg)
@neillyneil GDS
![Page 7: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/7.jpg)
@neillyneil GDS
![Page 8: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/8.jpg)
@neillyneil GDS
![Page 9: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/9.jpg)
@neillyneil GDS
![Page 10: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/10.jpg)
@neillyneil GDS
![Page 11: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/11.jpg)
@neillyneil GDS
![Page 12: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/12.jpg)
1. GOV.UK2. User needs
@neillyneil GDS
![Page 13: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/13.jpg)
@neillyneil GDS
![Page 14: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/14.jpg)
@neillyneil GDS
![Page 15: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/15.jpg)
As a __________________
I need to ______________
So that ________________
@neillyneil GDS
![Page 16: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/16.jpg)
@neillyneil GDS
43rd most
visited site by
UK web
users
![Page 17: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/17.jpg)
6.5m visitors a week
www.gov.uk/performance
@neillyneil GDS
![Page 18: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/18.jpg)
@neillyneil GDS
![Page 19: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/19.jpg)
@neillyneil GDS
![Page 20: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/20.jpg)
How government worksWhat government is doingHow to get involved
@neillyneil GDS
![Page 21: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/21.jpg)
1.5m visitors a week
www.gov.uk/performance
@neillyneil GDS
![Page 22: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/22.jpg)
@neillyneil GDS
![Page 23: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/23.jpg)
@neillyneil GDS
![Page 24: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/24.jpg)
Departments and policy
70,000 published pages
1,000 publishers*
145 new/updated pages per day
@neillyneil GDS
* and thousands more joining soon
![Page 25: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/25.jpg)
Subject + format
= user need
@neillyneil GDS
![Page 26: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/26.jpg)
As a user interested in government activity relating to [policy/topic/organisation X]I need to read relevant ministerial speeches, So that I know the latest position and can see what’s been issued as public record
@neillyneil GDS
![Page 27: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/27.jpg)
@neillyneil GDS
No such thing as a ‘general page’ on GOV.UK
![Page 28: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/28.jpg)
45,000 content items migrated 92,000 content items archived
@neillyneil GDS
![Page 29: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/29.jpg)
1. GOV.UK2. User needs3. Communicating at scale
@neillyneil GDS
![Page 30: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/30.jpg)
1. Collaboration2. Notification
@neillyneil GDS
![Page 31: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/31.jpg)
@neillyneil GDS
![Page 32: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/32.jpg)
@neillyneil GDS
![Page 33: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/33.jpg)
“What is the government’s policy on Afghanistan?”
@neillyneil GDS
![Page 34: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/34.jpg)
@neillyneil GDS
![Page 35: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/35.jpg)
@neillyneil GDS@neillyneil GDS
![Page 36: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/36.jpg)
@neillyneil GDS
![Page 37: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/37.jpg)
@neillyneil GDS
![Page 38: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/38.jpg)
@neillyneil GDS
![Page 39: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/39.jpg)
@neillyneil GDS
![Page 40: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/40.jpg)
@neillyneil GDS
![Page 41: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/41.jpg)
@neillyneil GDS
![Page 42: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/42.jpg)
@neillyneil GDS
![Page 43: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/43.jpg)
@neillyneil GDS
![Page 44: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/44.jpg)
@neillyneil GDS
![Page 45: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/45.jpg)
@neillyneil GDS
![Page 46: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/46.jpg)
@neillyneil GDS
![Page 47: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/47.jpg)
@neillyneil GDS
![Page 48: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/48.jpg)
@neillyneil GDS
![Page 49: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/49.jpg)
@neillyneil GDS
![Page 50: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/50.jpg)
1. Collaboration2. Notification
@neillyneil GDS
![Page 51: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/51.jpg)
@neillyneil GDS
As a user interested in government activity relating to [policy/topic/organisation X], I need to get emails notifying me about new or updated content relevant to my interests, So that I don’t have to keep checking the website
![Page 52: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/52.jpg)
@neillyneil GDS
Interest in a whole organisation
![Page 53: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/53.jpg)
@neillyneil GDS
Interest in a whole topic
![Page 54: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/54.jpg)
@neillyneil GDS
Interest in a specific policy
![Page 55: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/55.jpg)
@neillyneil GDS
Interest in a specific combination of format, topic and organisation
![Page 56: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/56.jpg)
@neillyneil GDS
![Page 57: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/57.jpg)
All consultations
@neillyneil GDS
![Page 58: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/58.jpg)
All consultations from Home Office
@neillyneil GDS
![Page 59: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/59.jpg)
@neillyneil GDS
All consultations about borders and immigration from Home Office
![Page 60: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/60.jpg)
@neillyneil GDS
All consultations about borders and immigration from Home Office relevant to local authorities
![Page 61: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/61.jpg)
@neillyneil GDS
Country specific travel advice(eg 16 alerts sent about Philippines following Typhoon Haiyan)
![Page 62: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/62.jpg)
@neillyneil GDS
7,415 topic lists250,000 subscribers(>2m subscriptions)
20-30m messages/month6th top referrer to GOV.UK
![Page 63: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/63.jpg)
@neillyneil GDS
15% immediate
85% weekly or daily digest
![Page 64: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/64.jpg)
@neillyneil GDS
How do we know if we’re meeting users’ needs?
![Page 65: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/65.jpg)
@neillyneil GDS
As a user interested in government activity relating to [policy/topic/organisation X], I need to get emails notifying me about new or updated content relevant to my interests, So that I don’t have to keep checking the website
![Page 66: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/66.jpg)
@neillyneil GDS
We care less about:
(that‘s a government need, not a user need)
![Page 67: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/67.jpg)
@neillyneil GDS
Email is not dead
....it’s just very annoying
![Page 68: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/68.jpg)
@neillyneil GDS
...so our aim is to provide a useful service, by
helping the people who want email alerts to get Exactly the emails they need and no more
![Page 69: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/69.jpg)
Future plans:
•Measure and iterate
•Better designs for email output
•Transitioning more subscribers
•Better UI for subscription management
•Even more specific (because people’s interests are unique)
@neillyneil GDS
![Page 70: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/70.jpg)
@neillyneil GDS
User needs + collaboration + notification
= better signal to noise
ratio
![Page 71: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/71.jpg)
@neillyneil GDS
insidegovuk.blog.gov.uk
![Page 72: Gov delivery nov_2013](https://reader037.vdocument.in/reader037/viewer/2022103111/54bdde974a79594e6a8b4580/html5/thumbnails/72.jpg)
Neil WilliamsProduct Manager, GOV.UK Government Digital Service@neillyneil