Graduating from Social Media to Running a Social Business

When Social Media is no longer a shiny object how does it actually MATTER for your business?

Laura “@Pistachio” Fitton

Social’s Not Just for Marketing…

Use it to Generate Real Business Impact: 1.  Attract

a targeted, engaged following 2.  Build engaged community

with actual business impact 3.  Source Leads

and nurture valuable relationships 4.  Develop relationships

With media and influencers

1. Attract a targeted, engaged

following

Influence (was) ATTRACT

attention to yourself

Influence (is) PROVIDE

attention and value to others

Be Useful

Mission: [Social Accountt] is where _(who)__ can find _(what value offered)_. Bio: “follow us for…”

Image: http://inay.org

SOLVE FOR THE HUMANS

Not just their happiness, but also their success.

2. Build Engaged Community  

with  actual  business  impact

How Can I Get More Followers?

You don’t just want a following.

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You want screaming, raving fans

Know Your Personas, Cold

•  Write down everything you know •  What are their challenges? •  How are they measured? •  What do they read? •  What (and where) do they share on social

media?

•  Content types that fit with everything you know about their lives

•  Solutions to their challenges •  Tools to help them crush their numbers •  Must-read articles and digests •  Shareable items that will make them look

good

Share This

No, Really, Pistachio. How Can I Get

More Followers?

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Be generous.

•  the more you give, the more you get

•  build trust, credibility, & goodwill

•  increase # of pages & inbound links

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Be helpful.

Helpful Relevant Remarkable Frequent

ask yourself how you can be of service to your current and potential customers. What problems can you solve? What questions can you answer? What knowledge can you share? Read more: http://blog.hubspot.com/blog/tabid/6307/bid/10291/Helpful-is-the-New-Viral.aspx#ixzz1GsSghdGN

Helpful is the new viral.

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Remarkable is the new ‘business as usual.’

3. Source Leads and nurture valuable

relationships

Social Business in 4 Words:

Listen. Learn. Care. Serve.

Integrate Social With Your Marketing Database

Keep in Touch Supportively

Keep in Touch Supportively

Keep in Touch Supportively

Keep in Touch Supportively

Keep in Touch Supportively

Keep in Touch Supportively

Keep in Touch Supportively

Keep in Touch Supportively

4. Develop Relationships  with  media  and  influencers

The Message is the Influencer.

http://twitpic.com/135xa by @JKrums

build relationships

THANK THE @REPORTER

for heaven’s sake, when you get mentioned, @mention the reporter who wrote it.

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