social media from walking to running wvca
TRANSCRIPT
#WVCA12
Social Media From Walking to Running
Tommy Clifford
Brenda leopold
Carrie Keenan
#WVCA12
Session 1 OverviewDetermine Social Media's Function for Org
Establish Metrics for SuccessRecruit Volunteers
New Communication Channels
Promote Fundraising Events
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Generate Website Traffic
Session 1 Overview
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Determine ToolsBlog
YouTube
Session 1 Overview
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Write Your PlanApproved Content Ideas
Posting Frequency
Methods of Listening
Structure for Responding
Strategies for Audience Growth
Address Privacy & Security
Identified a Community
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Who Owns This?
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One Person Held AccountableFully Trained in Goals of Org
Must be Fully Committed
Role Must NOT be an afterthought
Who Owns This?
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Know Your CommunitySocial Media Offline Events
HashtagsOnline Chats
Build a Social Media Calendar
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What Channel?
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How Often?
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BlogYouTube
Where to Find Content?
RSS Feeds
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Organic PostsEventsFund RaisersMember Stories
Share Others Achievements
How To PostTwitter 140 Characters
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Facebook up to 400 ch.
Blog Posts unlimited
Rinse and Repeat
Consistency
Quality
Community
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Questions?
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Thank You!
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