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Granola Packaging Using Stand Up Pouches www.standuppouches.net
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Granola Packaging Using Stand Up Pouches www.standuppouches.net
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Granola Packaging Using Stand Up Pouches
It's often thought that granola packaging was the first to use stand up
pouches, also known as stand bags or stand up bags. While I have no
proof of this, personally it is the first product I remember. Bear Naked
blasted onto the scene and soon I noticed this product and interestingly I
even noticed the packaging. While the granola looked delicious, and I can
now say with fresh fruit and 1% milk it was delicious, it was the granola
packaging that interested me. Trust me, at the end of the day taste is
going to be the deciding factor, but packaging is critical.
Granula (as it was originally spelled) was invented by Dr. James Caleb
Jackson in 1894 for his prominent health spa, known as The Jackson
Sanitarium. A similar cereal was invented by John Harvey Kellogg (that's
correct, from Kellogg cereal family) and the name was changed to granola
to avoid legal problems. But I digress…back to my consumer shopping
and fascination with granola packaging…
Here, the product was standing on a store shelf, not lying down flat, and I
could actually see the granola. I could see the time and effort the
manufacturers took to make sure the granola fit into the stand up bag and
filled the pouch so it stood erect on a store shelf and better yet filled the
clear window of the stand bag so the granola itself was the star of the
show. I could actually see the rolled oats coated with honey, I could
actually imagine myself grabbing a handful out of the bag for a snack or
pouring a bowl for breakfast the next morning. Yikes...what is happening to
me?
It's true, packaging made a difference in my eyes as a consumer way back
when. To a larger extent, stand up pouches make a difference for granola
packaging in so many ways. Stand up bags can:
• Help Companies Build Their Brand
• Protect Granola and Keep It Fresher For Longer
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• Save Granola Companies Money Over Other Types of Packaging
• Increase Sales
Look no further than coming posts to see each of these bullet points.
Stand up pouches changed granola packaging forever. I believe using
stand up pouches for your granola can change your product's future as
well.
Granola Packaging Using Stand Up Pouches To Build YOUR Brand
Granola packaging has evolved over the years just as the different types of
granola itself has exploded. There is all natural granola, gluten free
granola, homemade granola, granola made by the big conglomerates like
Quaker Oats and by small Mom and Pops who feel their product is the best
ever, like Crapola made in Ely, Minnesota for instance. I'm positive each
and every manufacturer first concentrated on making the most delicious
product and then and only then did they think about how important the
granola packaging was. Should they use a box with a plastic bag inside,
should they buy their granola packaging custom just for them or something
stock off the shelf of a stocking distributor? There are issues like should
the granola packaging have a window to see the product or should it be
opaque, how much should they put into a package, one pound, 5 pounds,
1/2 a pound? Grrr, so many issues, so many decisions to be made…
This post is centered on using stand up pouches for your granola
packaging but just as important to help you see for yourself how these
flexible pouches, also known as stand up bags or just stand bags, can build
your brand and ultimately help you build awareness about your granola and
increase your sales too.
Using stand up bags for granola packaging isn't necessarily new for the big
boys in the industry like Quaker Oats, but recent advances in technology
have made custom stand up bags available to the small and medium size
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manufacturers as well. Certainly stock stand up pouches with an applied
label have been approved granola packaging for small boutique stores,
farmer's markets, and maybe through the internet. However, if a company
really wants to get on a store shelf, really wants to get their product noticed,
really wants to build their brand, they need packaging that looks like they've
arrived. Without question, custom printed stand up pouches can vault a
company's brand awareness and brand value like never before.
• Custom printed stand bags for granola packaging provides a stable
base so the product can stand on a store shelf versus lying flat. Here
the product pouch can be seen, and encourages the consumer to
"touch me" and feel how full I am, which does equate to value in a
consumer's mind.
• Custom printed stand up pouches are just that...they are custom
printed, meaning that a manufacturer can match their existing logo
and colors or use bold new ones to get attention.
• Granola packaging using printed stand up bags has a wide face and
back by design which provides considerable room for the custom
printing to describe what makes the product so good, unique, yummy,
different, etc.
• Granola packaging using printed stand up bags is available using
clear or transparent film so the granola can be seen or completely
opaque using metalized film or even foil. Further, custom printed
stand up pouches can be made using one side with clear film and
one side with metalized film or foil. Even laminated paper can be
used to create printed stand up pouches for granola packaging that
look "natural" and still protect the contents. Once again, count on
your packaging professional for guidance and direction.
• Custom printed stand bags for packaging granola are made from
multiple layers of barrier film laminated together which keeps the
product fresh and assures that the consumer tastes the flavors and
ingredients the manufacturer intended. Further, these film layers
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protect the contents from moisture, vapor, UV rays, and even odor if
needed.
• Stand up bags can be made with ziplocks and tear notches as well as
hang holes and even pour spouts increasing consumer convenience
which ultimately helps build brand value.
It's true; there are lots of choices when it comes to types of granola.
However, as far as granola packaging, only custom printed stand up bags
can protect the contents and build awareness and value at the same time.
Granola Packaging That Protects As Well As Performs
Granola continues to be hugely popular with the older generation (like me)
but did you know low sugar alternatives are successful with kids too?
Granola packaging is critical to the success of granola sales. There, I said
it. I don't care that anyone feels it’s the taste and the ingredients and care
that has gone into baking and creating the granola, I KNOW all those things
are important, but if the granola packaging isn't right, it won't sell as
effectively as it could. Sure, granola will sell at farmer's markets or little
kiosks at the mall, but if a granola manufacturer really wants to succeed,
they need packaging that protects as well as performs.
Stand up pouches, also known as stand bags or stand up bags, are the
perfect solution for granola packaging. There are stock stand up pouches
available in any number of sizes and colors that a small manufacturer can
use and apply a label to and quickly be in business. Custom printed stand
bags are the ultimate granola packaging in that they really can build a
company's image and brand awareness with eye catching graphics and
images that should LOOK AT ME or better yet, BUY ME!
Stand up bags are made from multiple layers of barrier film laminated
together that create the strength for the pouch to stand effectively on as
store shelf, instead of needing to lay down flat, but even more importantly
these multiple layers create the barrier protection to keep the granola fresh,
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lock in the flavors, and eliminate odor, moisture or even ultra-violet light
which could damage the product itself.
Granola packaging using stand up pouches perform the task of creating a
"billboard" where the usable space on the pouch front or pouch back can
have printing, images, or both that describe the contents and what makes
the granola so special. Further, using stand bags eliminates the need for
multiple types of packaging such as a bag in a box or a bag inside of
another bag that manufacturers tend to think is needed. Better yet, stand
up pouches for granola packaging are easily made with ziplocks and tear
notches as well as hang holes and even pour spouts if necessary. All of
these options add up to consumer convenience and consumer confidence
in your granola.
Granola taste is certainly key; however granola packaging that protects and
performs in conjunction with your products great taste could be the
knockout punch for your competitors.
Granola Packaging Using Stand Up Bags SAVES MONEY
Granola continues to be a hot retail product. Granola packaging historically
has tried to use packaging that reflected the all-natural nature of granola
itself. However, that granola packaging failed miserably when it came to
protecting the contents. Paper pouches and paper packaging are about as
natural looking as granola but they have no barrier protection. Granola
packaging using paper must be lined with another substrate such as a layer
of plastic to provide any type of protection from moisture and outside odor.
Further, many small granola manufacturers purchase stock paper pouches
with a clear window from stocking distributors who service bakeries and
convenience stores only to find out that not only is their granola packaging
weak and flimsy, their product goes stale within a matter of days.
Granola packaging using paper is not nearly as strong and durable as other
types of packaging such as stand up pouches made from flexible film, also
known as stand up bags. Paper pouches do not have the puncture
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resistance or the shelf stability on their own to withstand the handling and
abuse dealt on retail store shelves. If granola packaging using paper gets
wet, it loses strength and the packaging is compromised. In a nutshell,
granola packaging using paper must have additional layers or even
additional types of packaging (like a bag in a box) in order to confidently
protect the granola.
Stand up pouches are made from multiple layers of barrier film laminated
together to create a pouch that can stand erect on a store shelf while
handling the abuse of the retail environment. Further, the flexible nature of
the film itself flexes...meaning if a pouch is folded, bent, tipped over, or
even stepped on, the film will spring back to its original shape. Stand up
pouches for granola packaging will keep the contents fresher for longer and
protect from moisture, vapor, and odor that can negatively affect the taste.
These layers of laminated film create a bottom gusset or base that allows
the pouch to stand effectively on a store shelf. Further, these layers are
available in clear film to see the granola or metalized film or even foil
structures, each providing puncture resistance and strength without
needing additional and more expensive types of packaging for a
manufacturer to ship with confidence.
Stand up pouches are available with ziplocks and tear notches, even hang
holes and pour spouts to increase the level of convenience for the
consumer. Paper granola packaging cannot make the same claim.
While paper has that "natural" look, it doesn't come with the strength,
durability, and barrier protection of stand up pouches. Without question,
using stand up bags instead of paper will save money. Either in the
packaging itself, the convenience and consumer appeal, or the ability to
keep the granola fresher for longer, using stand up bags will save money.
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Granola Packaging Using Stand Up Pouches WILL Increase Your
Sales
Cereal and for that matter granola could be termed staples at breakfast.
Industry leaders continue to be excited about ready to eat cereals, of which
granola falls into that category. However, I'm going to write this post from
the perspective of a consumer walking into a Whole Foods or even a
Trader Joe's with a clean slate in my noggin over what type of granola I'm
going to take home with me...in the hopes of proving my point that granola
packaging with stand up pouches does matter and will increase sales.
Granola packaging historically has tried to model its packaging after the
natural look of granola itself. Most likely this means that they'll buy paper
packaging for their granola. Or, another option is a bulk plastic bag, similar
to what you would get in the produce aisle of a supermarket with a twist tie
and a label slapped on indicating the flavor. I've also seen metal tins used
with a plastic bag on the inside...here the manufacturer is paying for two
types of packaging.
Then, there is granola packaging using stand up pouches. Also known as
stand bags or stand up bags, these pouches made from flexible film are
available stock where you can apply a label or custom printed with vivid,
bold, photographic images that hit the consumer right between the
eyes...POW! While stock stand bags for granola packaging is very
acceptable, I'm going to imagine we are talking about custom printed stand
up pouches.
I wander to the store, the sights and sounds and smells of Whole Foods or
Trader Joes, past the produce and checkout lines, it's granola I'm in the
mood for. I see granola A in a paper bag with a clear window, similar to
what the bakery gives me when I order a few cookies for our kids. Sure
looks good, very natural looking, not a whole lot of graphics but a nice label
that says its cinnamon apple flavor but the label isn't straight and in fact
there is an air bubble trapped under the label. That's OK, I think, the
granola looks tasty so I look at the clear window of the bag only to see that
it's glued on the inside of the paper bag...that really thin cellophane plastic
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that is clear as a bell but very flimsy. The twist tie at the top of the granola
packaging looks handy. Will it work?
I grab another granola brand, this really looks good, much more expensive
than all the others, the printed label says it’s the best but that's all there is,
a printed label applied to a metal tin. I cannot see or touch and feel granola
at all. Hmmm, expensive doesn't always mean the best, but whoever
made this is using very expensive granola packaging.
Then, I see granola packaging using a printed stand up pouch. Bold,
dynamic printing, lots of cool graphics and a clear window on the front and
bottom of the pouch so I can see the clusters of granola, I can see the
coating of honey and cinnamon, this looks really tasty. Wow, this printed
stand bag has the granola company story; I never knew it was made from
an old family recipe from Vermont. Plus, it has a ziplock so I don't have to
eat the entire bag or use one of those silly chip clips to try to keep the
contents fresh. It’s not the cheapest granola, but it's not the most
expensive either...very interesting. Plus, the pouch itself is made from
layers of film, I can feel them, this is a very sturdy bag that will stand on my
cupboard when I get home and even withstand a fall if my daughter drops it
or it gets bumped off the table. Yeah...I like the granola using a stand up
pouch...I feel smarter for having looked at them all too.
See, granola packaging makes a difference. Stand up pouches will protect
granola, keep it fresher for longer, and help build not only your brand but
your sales too!
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