graphic simplicity, rustic sheen, floral green & … · in a town about 100 kilometres from new...
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Stoc
khol
m |
Est.
1976
PRESS RELEASE HOME COLLECTION AUTUMN 2017
GRAPHIC SIMPLICITY, RUSTIC SHEEN, FLORAL GREEN & COLOURFUL FOLKLORE
“In our autumn HOME collection, we show you how easy it is to create a new look with textiles. We’re showcasing all our hand- woven rugs, tablecloths, curtains, cushions, towels and crockery in different home settings. Graphic black and white at Hornstull, a grey-brown theme at Siggesta Gård and dazzling colours in my own archipelago home. All our own designs and crafted from natural, sustainable materials. We make it easy to transform windows, beds and tables - WOW!” says CEO and founder Gudrun Sjödén.
THE HOME CAMPAIGN WILL BE AVAILABLE TO GUDRUN SJÖDÉN’S CUSTOMERS FROM 15 AUGUST
Gudrun Sjödén Design currently has customers in 52 countries. The brand is retailed via the distinctive catalogues, a webshop and own-label stores in Sweden, Norway, Finland, Denmark, Germany, the UK and the US. Gudrun’s webshop is celebrating 20 years in 2017 and accounts for almost 70% of the company’s global sales.
AT HOME WITH - BACHELOR PAD, COUNTRYSIDE, GREEN FLAT & ARCHIPELAGOWe’ve created four homes with different characters and colourations from this autumn’s Home textiles. The bachelor pad at Hornstull has a sparse black and white style, with the graphic “Origami” motif on cushions, tablecloths and tea towels. The farmhouse in Siggesta has a delightful rustic style with large tablecloths and cushions made of linen and rose-patterned bedding. We’ve let floral textiles create the ambiance in the green flat. Light and airy voile curtains, boldly-patterned cushions and tablecloths. In Gudrun’s island home, she matches her vivid glaze-stained walls with curtains, cloths, rugs and cushions in strong, punchy colours.
HAND-PAINTED CERAMICS & WOODEN BOXESCombine the Home textiles with hand-painted ceramics - jugs, mugs and dishes adorned with classic Gudrun tulips and the Kungsfågel bird motif. Skilled artisans in Kashmir have helped us create a series of hand-painted wooden boxes inspired by folklore from around the world.
UNIQUE RUGS – ELEGANT WORKS OF ARTWe’ve been producing unique handwoven rugs for many years. They are made in a town about 100 kilometres from New Delhi. The craftspeople here have long specialised in hand weaving on traditional looms. The wool yarn is dyed so that each shade is exactly to our specifications. The embroidery is done by hand on machines following a hand-sketched pattern. The fabric is then hemmed by hand as well. The whole process requires great patience and skill.
“GUDRUN SJÖDÉN 40 YEARS OF COLOUR & DESIGN”Gudrun Sjödén opened her first store on Regeringsgatan in Stockholm in 1976. The brand concept is still comfortable, colourful clothes crafted from natural fabrics and with a Nordic design. But so much has happened over the years. Gudrun Sjödén has long been committed to using more sustainable and eco-friendly materials. And the customer base continues to expand. Today, the clothes are sold via the webshop and catalogues to customers in 52 markets, of which Germany, the UK and US are the fastest-growing. Over the years, Gudrun Sjödén has received many accolades as a designer and entrepreneur, including the King of Sweden’s Litteris et Artibus Medal and ELLE Sweden’s sustainability award, and has been the no. 1 Swedish fashion label export for several years.
FOR FURTHER INFORMATION, PLEASE CONTACT:Company information Gudrun Sjödén: Monica Ekervik Hedman 08-505 280 64, [email protected] Press agent: VARG PR – Joanna Kelly, +44 0 207 242 0042 [email protected] SJÖDÉN DESIGN AB Box 47 633, Upplagsvägen 1, SE- 117 94 Stockholm, SwedenTel: +46 8 505 280 80, Fax: +46 8 505 280 81, www.gudrunsjoden.com
Stoc
khol
m |
Est.
1976
GRAPHIC SIMPLICITY
RUSTIC SHEEN
COLOURFUL FOLKLORE
FLORAL GREEN