GRAPHICSGraphic Design Styles

Modernism

■ Modernism is a philosophical movement that, along with cultural trends and changes, arose from wide-scale and far-reaching transformations in Western society in the late 19th and early 20th centuries. Among the factors that shaped Modernism were the development of modern industrial societies and the rapid growth of cities, followed then by the horror of World War I. Wickipedia

■ Modernism refers to the broad movement in Western arts and literature that gathered pace from around 1850, and is characterised by a deliberate rejection of the styles of the past; emphasising instead innovation and experimentation in forms, materials and techniques in order to create artworks that better reflected modern society. Tate Website

Modernism - Bauhaus

Modernism was associated with the new world after WW1 that was influenced by science and technology.The graphic design style looks industrial with clean lines, simple colour combinations and a distinctive compositional style that rotated text off the horizontal. This was a way of breaking rules to show the world had changed. The style is current today often seen in poster designs for art exhibitions.

International Style – Swiss Style

■ The international style was a style made up of regular grids sans serif type and neutrality. The visual system was based upon the belief that the typography should be totally clear allowing no distraction from the content.

■ The style was regular sharp and clean. www.designhistory.org

Josef Müller-Brockmann – 1914-1996 This style is characterised by regular grids even

when on occasion the grid is rotated. The composition often includes only simple colour and bold sans serif typefaces

Punk Graphic Design

■ Punk – www.designhistory.org■ The punk phenomenon (London, c. 1976) expressed a rejection of

prevailing values in ways that extended beyond the music. British punk fashion deliberately outraged propriety with the highly theatrical use of cosmetics and hairstyles, clothing typically adapted or mutilated existing objects for artistic effect: pants and shirts were cut, torn, or wrapped with tape, and written on with marker or defaced with paint; safety pins and razor blades were used as jewelry.

■ Punk style still persists on the street today

Punk graphics – Punk had a DIY style that challenged authority and broke conventional rules.

Jamie Reid – 1947-current

■ In late 1970's England, the Sex Pistols lead the blossoming punk rebellion. Artist Jamie Reid created many images for the band, including this one, the cover art for the Pistol's first single God Save The Queen. Released in 1977 to coincide with the Queen's Silver Jubilee Celebrations... the single was considered so shocking that it was officially banned from the English airwaves, yet despite this open censorship it became the number one song in Great Britain and helped launch the international punk rock movement www.designhistory.org

■ Punk style ripped, tore, distressed, borrowed and added accessories like safety pins, razor blades, beer mats. The ethos was make your own style.

■ The graphic design style was similar cutting up and pasting from common images of the day to create something rebellious. The style broke conventional grids and rules of typography.

Pop Art