graphics design

GRAPHIC DESIGN UNITZoe Colegate

Friday, 27 June 2014

APP ANALYSIS


TARGET AUDIENCE ANALYSIS

I would place Captain Cheddar down the bottom because it’s a niche/casual game, it’s not a hardcore game because there’s no killing or exploring aspects to this game. It involves very little skill and knowledge to play.


CAPTAIN CHEDDAR IOS APP IDEAS

Gameplay/screenshot

Title as text Language as image

Character/action Abstract/iconic

Symbolic/thematic


IOS APP IDEAS FEEDBACK


APP ICON FEEDBACKAfterBefore

Scott: The changes made complimented the layout of the icon, for instance, the black ring added around it captain cheddars hat, as well as the title and ‘B’ logo. The adjustment made to the title with the white outline also helps to create a title that pops out more and is less bland. The positioning of the ‘big crown media’ logo feels quite random, but i think it would of been hard to find a suitable place for it, so it may

of looked better without it.


APP ICON COLOUR IDEAS

I tried lots of different colours, some of them I kept with the theme and others I used different colours that are not connected to the game in any way. My favourite is the second one along, the colours are not exactly matching the game but are the same shades

Scott: I really like the first two colour designs, they match the underwater theme and stand out.Ollie: I love the top first and the two third colour designs, I think the third pair along go with the pirate theme.

James: I like the bottom first one, it goes with the sea theme and makes captain cheddar stand out.


WALLPAPER DESIGNMy wallpaper is relevant to the game, it

has Carl The Crab who features at the bottom ofthe sea bed during the game and the bubbles

which you see above the fish. I havematched the colours well together giving

the background a lighter colour so thebubbles and the crab stand out.

I created wallpapers back in my first year,I could use whatever images you wanted in

this wallpaper as it wasn’t for acertain project. It didn’t go too well however,

I’ve learnt from that and stillmanaged to create a good wallpaper for

Captain Cheddar.

First attempt at wallpapers


FIRST WALLPAPER

I think my reaction to thiswallpaper is it looks a littlecheap, even though simple was my main goal for this

project I think it would lookmuch nicer if there was more

going on.

Client feedback: I love thecrab, he’s cute and fun and the children will love him. I

think the background could be a nicer colour,

maybe a pink or a green. Maybe put more detail

around the crab.


FINAL WALLPAPERI took the clients feedback in

mind and changed the background colour to green, I

think this suits the theme of the game much better. I have kept

the crab and the bubbles and this time added one of the fish that is

also in the game and some seaweed that is placed at the

bottom of the sea bed

Client feedback: This looks amazing, I love the way you’ve

placed the crab and the fish around the title ‘Captain

Cheddar’. There is more detail in this wallpaper but you’ve

still kept the simplistic side to it as well, well done.


CAPTAIN CHEDDAR MERCHANDISE DESIGN


DIRECT POSTER DESIGN

I've kept the background the same colour as the one in the Captain Cheddar game so it matches the theme and people will recognise it. I think there's something missing that could make the poster look a lot better so I've gathered feedback from peers:

Client Feedback - The poster would look more professional with a border. Add a banner around the 'Download on app store now!' Give the background more detail, sand or beach stones as the background to make it look more interesting and stand out.

Taking the feedback into mind I have created a new poster which I think looks much better and more professional.


BILLBOARD DESIGNThe main idea for this

billboard design is to catch peoples eyes when driving

along or walking through the city, they will see this billboard

and become curious of this game and hopefully search for

Captain Cheddar in the app store.

Client Feedback: I think this billboard design will look great

out in Cambridge, Captain Cheddar stands out against the blue and the bubbles give the

new audience who haven’t seen this game before an idea that it’ll be a water themed

game. I think more detail would look much better,

maybe add some of the fish.


FINAL BILLBOARDI think this billboard is a lot more eye catching than my previous one, with the fish it adds a lot more colour to it.

Client Feedback: I like the way you’ve brought the fish from the game onto your billboard but

still using Captain Cheddar in the corner

so people can recognise what game it is.


GRAPHIC DESIGN EVALUATION

I’m comparing my app to pre-school adventure island, not only is this a similar game with similar target audiences but it’s also a similar design, in both our apps we have

made it clear that it is pirate themed and a cartoon styled game. The pre-school adventure island app is a lot more colourful than my app design and also looks more

child friendly.

The wallpaper on my right is from the game Animal Crossing, both of our wallpapers use characters from our games so the

wallpaper is relatable an is recognised. Both of our wallpapers have writing on it however mine is more frequent as the Animal

Crossing wallpaper isn’t a repeating pattern.

My billboard is very different to the Call Of Duty billboard, mine has kept the cartoon theme and Call Of Duty has made the main image a real person instead of

using images from the actual game.

Professional productsMy products


GRAPHICS DESIGN EVALUATION

My productsSUGGESTED IMPROVEMENTS

When creating the first drafts for my app icon I was told Captain Cheddar looked lost and the Big Crown Media logo looked like it had been dumped on the icon without thought as to where it should be put. I took on board this information and created a thick black line around the main circle of the image and created 4 thin lines to not only give the icon a beer barrel look to it but to

also line the Big Crown Media logo at the bottom.

Could add some detail around the outside of the app (the red area)

For this project I got feedback on the background colour of my wallpaper, I got told I should consider changing the background to a green which I have done and it looks so much better.

I think I could add a bit more detail around the right hand side of the crab and above the yellow fish. My previous wallpaper there were too many gaps and it just looked cheap and too

simple.

My first draft for the billboard was still nice but didn’t involve much detail or colour, I got given feedback and added more detail and colour which I gained from the fish that are in the

Captain Cheddar game.

I wasn’t too keen at first to add the fish onto the billboard but now I’ve made it and seen the final image I’m glad I listened to my feedback and made these changes.


TRANSFORMATIONS - FEEDBACK AND AMENDMENTS

On the left is my first design for my wallpaper, feedback said it was too

simple and needed more detail but still kept the simplistic look to it. I played

around with the characters on photoshop and created my final design which is still a little more detailed than my 1st design

but still very simplistic.

From my feedback I got told to add more colour into my billboard, which I did and looks a lot better. The second image is a

lot more eye catching.


MATERIALS, SOFTWARE AND PERIPHERALS USED

Photoshop played a big part in my graphic design project, I only used photoshop to create all my designs. I used it to create my wallpaper and I

created the fish, Captain Cheddar, bubbles and the crap all on this software as well. This programme is brilliant, it’s so easy to use once you learnt the

basics, I love it! 5/5


FITNESS FOR PURPOSE

You can see from the left I have made my wallpaper as my desktop for my laptop, I

think it looks really cool. I think many people would download this for their

desktop as it’s free. It’s not too crazy and you can still see your app icons for all your

other work on your desktop as well.


graphics design

Business

captain cheddar game

similar game

title captain cheddar

wallpaper design

hardcore game

nichecasual game

billboard design

background colour