"green" living program
TRANSCRIPT
“Stay Well® rooms are built on many individual features, which when combined,
have an unprecedented positive health impact for the traveler.”
Deepak ChopraDELOS® ADVISORY BOARD MEMBER
On September 24th 2012, President Bill Clinton announced the WELL Building Standard
as our commitment to the Clinton Global Initiative.®
WELL Building Standard ®
PRESIDENT BILL CLINTON WITH DELOS® BOARD MEMBERS AND PARTNERS
The world’s first building standard focused exclusively on people’s health and wellness. Prescribing design and construction techniques and technologies, key parameters that impact human health are addressed.
WELL Building Standard ®
PORTFOLIO DIVERSITY
RESIDENTIAL HOSPITALITY OFFICES
AFFORDABLE HOUSING HOSPITALS CONVENTION CENTERS SPORTS FACILITIES
CITY BLOCK
PORTFOLIO DIVERSITY
RESIDENTIAL HOSPITALITY OFFICES
AFFORDABLE HOUSING HOSPITALS CONVENTION CENTERS SPORTS FACILITIES
CITY BLOCK
PORTFOLIO DIVERSITY
DELOS BOARD OF ADVISORSDelos has assembled a formidable advisory board, including the following
members:
JASON MCLENNANCEO, International Living
Future Institute
LEONARDO DICAPRIOSustainability Advocate,
Actor
DR. DEEPAK CHOPRAFounder of
The Chopra Foundation
DR. MICHAEL ROIZENChief Wellness Officer,
Cleveland Clinic
RICK FEDRIZZIPresident & CEO of the US
Green Building Council
DOLLY LENTZLeading Real Estate Broker
MEL MARTINEZFormer HUD Secretary,
& United States Senator
DR. NICHOLAS LARUSSO Director, Center for Innovation,
Mayo Clinic
DICK GEPHARDTPresident & CEO, Gephardt Group Government Affairs
SUE FIRESTONEFounder &Chairman
Smith / Firestone Associates
DELOS PARTNERSHIPS AND ALLIANCES
WELLNESS IN HOSPITALITY
“It’s still early, but it’s one of the most welcome,
wide-ranging hotel trends we’ve seen.
And it’s poised to transform the very concept of travel in profound, positive
new ways.”
WELLNESS IN HOSPITALITY
2013 TREND REPORTTOP 10 GLOBAL SPA & WELLNESS TRENDS FORECAST
WELLNESS IS TRANSFORMING HOSPITALITY
WELLNESS IS TRANSFORMING HOSPITALITY
WELLNESS IS TRANSFORMING HOSPITALITY289 MILLION WELLNESS CONSUMERS
Preventable chronic diseases are accelerating globally, and will account for 60% of the global burden of disease by 2020.1
Health-focused travelers now represent 40% of the travel segment.2
FUELING THE TREND
WELLNESS IS TRANSFORMING HOSPITALITY289 MILLION WELLNESS CONSUMERS
Wellness is growing at 20%+ per year
Wellness is a 2 trillion dollar industry
Wellness is rapidly penetrating hospitality
82% of industry respondents in hospitality and spa indicated that they have taken steps to respond to the wellness movement over the last five years.
GROWING WELLNESS TOURISM INDUSTRY
Wellness tourism represents a $439 billion market,
or 14% of world tourism expenditures.
Healthier travel will increase 9% annually through 2017.
Wellness tourists spend 130% more than regular tourists.
REGULAR TOURISM
WELLNESS TOURISM
Wellness tourism is growing 50%
faster over regular tourism
$2 TRILLION WELLNESS MARKET$6.6 TRILLION TRAVEL AND TOURISM ECONOMIES
MEDITATIONMINDFULNESSPROGRAMMING
HEALTHYSLEEP
PROGRAMS
GROWING WELLNESS TOURISM INDUSTRYHOTEL TRAVELERS WANT
•Content is referenced from Global Spa & Wellness Summit (GSWS) 2014
SPAMASSAGE
HEALTHIERFOOD ECO~
CONSCIOUSPROPERTIES
NATUREEXPERIENCES
87% 82% 82% 73%
54% 47%GYMS WITH
CARDIO ANDWEIGHTS
70%
A NEED TO REJUVENATEGiven the new, always-on work model, more people aren’t just stressed out, they’re burned out.
85 percentof people have returnedfrom a vacation less rejuvenated and well than they left.
Americans take only 10 of 14 vacation days
10 14 0
2014 TREND REPORTTOP 10 GLOBAL SPA & WELLNESS TRENDS FORECAST
“Most major hotel chains made some wellness rebranding moves last year
and those who haven’t soon will.”
KEY TRENDS IN WELLNESS
KEY TRENDS IN WELLNESS
BUSINESS LEADERS SHOULD PAY ATTENTION TO:
SOCIAL MEDIA
KEY TRENDS IN WELLNESS
SOCIAL MEDIA
MILLENIALS
BUSINESS LEADERS SHOULD PAY ATTENTION TO:
KEY TRENDS IN WELLNESS
SOCIAL MEDIA
MILLENIALS
THE CLOUD
BUSINESS LEADERS SHOULD PAY ATTENTION TO:
KEY TRENDS IN WELLNESS
SOCIAL MEDIA
MILLENIALS
THE CLOUD
COLLABORATIVE TECHNOLOGIES
BUSINESS LEADERS SHOULD PAY ATTENTION TO:
ENGINEERING WELLNESS
Dick GephardtDELOS® ADVISORY BOARD MEMBER
ENGINEERING WELLNESS
“People want health and healthy status more than anything in the
world.”
BENEFITSMIND AIRLIGH
TCOMFORT
WATER NUTRITION
SLEEP
BENEFITSMIND AIRLIGH
TCOMFORT
WATER NUTRITION
SLEEP
BENEFITSMIND AIRLIGH
TCOMFORT
WATER NUTRITION
SLEEP
LONGEVITY RELAXATION REJUVENATION BALANCE STRESS REDUCTION
STAY WELL® GUEST EXPERIENCE BENEFITS
HYGIENIC SURFACES are coated with non-toxic, anti microbial solution throughout the room
STAY WELL® GUEST EXPERIENCE BENEFITS
••
THERMAL COMFORT with a specialized set of
sheets and a mattress that regulate temperature and moisture
•
HYGIENIC SURFACES are coated with non-toxic, anti microbial solution throughout the room
STAY WELL® GUEST EXPERIENCE BENEFITS
••
THERMAL COMFORT with a specialized set of
sheets and a mattress that regulate temperature and moisture
•
MUSCULOSKELETAL RECOVERY
and spinal alignment through a
state-of-the-art healthy mattress
•REFRESHED skin,
hair and nails with Vitamin
C infused shower
• OPTIMIZED RESPIRATORY HEALTH through reduced volatile
organic compounds and other airborne allergens and irritants
•OPTIMAL NUTRITION and improved
digestion through the Stay Well menu, snack bar, and nutrition app – all
designed by the Cleveland Clinic
®
•
STAY WELL® GUEST EXPERIENCE BENEFITS
HYGIENIC SURFACES are coated with non-toxic, anti microbial solution throughout the room
•
OPTIMIZED RESPIRATORY HEALTH through reduced volatile
organic compounds and other airborne allergens and irritants
•
MUSCULOSKELETAL RECOVERY
and spinal alignment through a
state-of-the-art healthy mattress
•REFRESHED skin,
hair and nails with Vitamin
C infused shower
•
OPTIMAL NUTRITION and improveddigestion through the Stay Well menu,
snack bar, and nutrition app – all designed by the Cleveland Clinic
®
•
INCREASED ENERGY during the day and improved sleeping patterns
during night through proper circadian lightning
•
IMPROVED CARDIAC HEALTH through a reduction in ultra-fine particulate pollution
•
THERMAL COMFORT with a specialized set of
sheets and a mattress that regulate temperature and moisture
•
STAY WELL® GUEST EXPERIENCE BENEFITSBETTER REST with innovations
that include warm lighting,
aromatherapy, dawn simulation, and EMF shielding
DECREASED STRESS and increased mental acuity through aromatherapy
OPTIMIZED RESPIRATORY HEALTH through reduced volatile
organic compounds and other airborne allergens and irritants
THERMAL COMFORT with a specialized set of
sheets and a mattress that regulate temperature and moisture
•HYGIENIC SURFACES are coated with non-toxic, anti microbial solution throughout the room
•
INCREASED ENERGY during the day and improved sleeping patterns
during night through proper circadian lightning
•
IMPROVED CARDIAC HEALTH through a reduction in ultra-fine particulate pollution
•
• •
MUSCULOSKELETAL RECOVERY
and spinal alignment through a
state-of-the-art healthy mattress
•REFRESHED skin,
hair and nails with Vitamin
C infused shower
•
OPTIMAL NUTRITION and improveddigestion through the Stay Well menu,
snack bar, and nutrition app – all designed by the Cleveland Clinic
®
•
RAPID ADJUSTMENT to local time zones with instructions on how to reduce the effects of jet lag through the Stay Well Mobile App
•
STAY WELL® PROGRAM
STAY WELL® PROGRAM
“People want health and healthy status more than anything in the
world.”Dick GephardtDELOS® ADVISORY BOARD MEMBER
STAY WELL OVERVIEW®
STAY WELL OVERVIEW®
PARTNERSStayWell® has collaborated with doctors from Columbia University Medical Center, the Cleveland Clinic, and the Mayo Clinic to give hotel guests a healthier travel experience.
ECONOMICSStayWell® launched with 42 rooms in October, 2012 at the MGM Grand in Las Vegas and is achieving rate premiums of 30% with a 90% occupancy rate. The success of the program has led to an expansion to 175 rooms in the 4th quarter of 2013.
PROGRAMStayWell® rooms are outfitted with both tangible and intangible features that enhance air, light, sleep, water comfort, nutrition and mind for hotel guests.
BENEFITSStayWell® program can easily be integrated over a short period of time into hotel partner brands, with minimal cosmetic changes to the room.
PROGRAM FEATURES
PROGRAM FEATURES
WELL Shield ™WELL Shield™ Cleaning ProtocolAir PurificationHypoallergenic BeddingVitamin C Infused ShowerAromatherapy
Jet Lag ProtocolEnergizing LightBlack Out Shade ElementsDawn Simulation
Ideal Sleep EnvironmentSleep Well ProtocolLong Wave Night LightingWarm White Room Lighting Dawn SimulationHealthy MattressEMF Shielding
Healthy In-Room Menu OptionsHealthy In-Room Snacks
Stretching and ExerciseSpa Treatments
Stress Meditation ProgramStress Management ProgramStress Free NowGo! Foods For YouGo! To Sleep
STAY WELL® SERVICE AMENITIES
Deepak Chopra will lead the guests through a tour of the Stay Well® program explaining the scientific background and benefits which bring enhanced personal health and wellness.
The Stay Well® experience continues long after check-out. Upon returning home, guests are strongly encouraged to take advantage of the award winning Cleveland Clinic online programs for sleep, stress, and nutritional therapy. Valued at $120, these programs are complimentary to all Stay Well® guests for a period of six weeks.
STAY WELL® SERVICE AMENITIES
The Stay Well® program requires that our partners provide healthy in-room dining options that are approved by leading nutritionists at the Cleveland Clinic. For a quick bite on the go, Stay Well® guests may also find an assortment of healthy snacks in their room for a nominal cost.
49
STAY WELL® ROOM PROTOTYPE
PROGRAM FEATURESThe Stay Well Mobile App is a concierge at the guests’ fingertips, including a tour of the room’s features and amenities, a jet lag tool, access to Cleveland Clinic programs and much more.
PROGRAM FEATURESThe Stay Well Mobile App is a concierge at the guests’ fingertips, including a tour of the room’s features and amenities, a jet lag tool, access to Cleveland Clinic programs and much more.
PROGRAM FEATURESThe Stay Well Mobile App is a concierge at the guests’ fingertips, including a tour of the room’s features and amenities, a jet lag tool, access to Cleveland Clinic programs and much more.
PROGRAM FEATURESThe Stay Well Mobile App is a concierge at the guests’ fingertips, including a tour of the room’s features and amenities, a jet lag tool, access to Cleveland Clinic programs and much more.
NUTRITIONALTRACKER
PROGRAM FEATURESThe Stay Well Mobile App is a concierge at the guests’ fingertips, including a tour of the room’s features and amenities, a jet lag tool, access to Cleveland Clinic programs and much more.
NUTRITIONALTRACKER
PROGRAM FEATURESThe Stay Well Mobile App is a concierge at the guests’ fingertips, including a tour of the room’s features and amenities, a jet lag tool, access to Cleveland Clinic programs and much more.
NUTRITIONALTRACKER
PROGRAM FEATURESThe Stay Well Mobile App is a concierge at the guests’ fingertips, including a tour of the room’s features and amenities, a jet lag tool, access to Cleveland Clinic programs and much more.
INTERACTIVEROOM TOUR
INTERACTIVEROOM TOUR
NUTRITIONALTRACKER
PROGRAM FEATURESThe Stay Well Mobile App is a concierge at the guests’ fingertips, including a tour of the room’s features and amenities, a jet lag tool, access to Cleveland Clinic programs and much more.
INTERACTIVEROOM TOUR
NUTRITIONALTRACKER
PROGRAM FEATURESThe Stay Well Mobile App is a concierge at the guests’ fingertips, including a tour of the room’s features and amenities, a jet lag tool, access to Cleveland Clinic programs and much more.
INTERACTIVEROOM TOUR
NUTRITIONALTRACKER
PROGRAM FEATURESThe Stay Well Mobile App is a concierge at the guests’ fingertips, including a tour of the room’s features and amenities, a jet lag tool, access to Cleveland Clinic programs and much more.
ACTIVITY TRACKER
INTERACTIVEROOM TOUR
NUTRITIONALTRACKER
PROGRAM FEATURESThe Stay Well Mobile App is a concierge at the guests’ fingertips, including a tour of the room’s features and amenities, a jet lag tool, access to Cleveland Clinic programs and much more.
ACTIVITY TRACKER
INTERACTIVEROOM TOUR
NUTRITIONALTRACKER
PROGRAM FEATURESThe Stay Well Mobile App is a concierge at the guests’ fingertips, including a tour of the room’s features and amenities, a jet lag tool, access to Cleveland Clinic programs and much more.
ACTIVITY TRACKER
CLEVELAND CLINIC
PROGRAMS
INTERACTIVEROOM TOUR
ACTIVITY TRACKER
CLEVELAND CLINIC
PROGRAMS
NUTRITIONALTRACKER
PROGRAM FEATURESThe Stay Well Mobile App is a concierge at the guests’ fingertips, including a tour of the room’s features and amenities, a jet lag tool, access to Cleveland Clinic programs and much more.
INTERACTIVEROOM TOUR
ACTIVITY TRACKER
CLEVELAND CLINIC
PROGRAMS
NUTRITIONALTRACKER
PROGRAM FEATURESThe Stay Well Mobile App is a concierge at the guests’ fingertips, including a tour of the room’s features and amenities, a jet lag tool, access to Cleveland Clinic programs and much more.
INTERACTIVEROOM TOUR
ACTIVITY TRACKER
CLEVELAND CLINIC
PROGRAMS
NUTRITIONALTRACKER
PROGRAM FEATURESThe Stay Well Mobile App is a concierge at the guests’ fingertips, including a tour of the room’s features and amenities, a jet lag tool, access to Cleveland Clinic programs and much more.
JET LAGTOOL
PROGRAM FEATURESThe Stay Well Mobile App is a concierge at the guests’ fingertips, including a tour of the room’s features and amenities, a jet lag tool, access to Cleveland Clinic programs and much more.
INTERACTIVEROOM TOUR
ACTIVITY TRACKER
CLEVELAND CLINIC
PROGRAMS
NUTRITIONALTRACKER
JET LAGTOOL
STAY WELL MOBILE APP JET LAG PROTOCOL
The Stay Well Mobile App jet lag tool offers the most comprehensive jet lag protocol available, to allow guests the ability to adjust to new environments and times zones.
STAY WELL MOBILE APP JET LAG PROTOCOL
STAY WELL MOBILE APP JET LAG PROTOCOL
The Stay Well Mobile App jet lag tool offers the most comprehensive jet lag protocol available, to allow guests the ability to adjust to new environments and times zones.
STAY WELL MOBILE APP JET LAG PROTOCOL
STAY WELL MOBILE APP JET LAG PROTOCOL
The Stay Well Mobile App jet lag tool offers the most comprehensive jet lag protocol available, to allow guests the ability to adjust to new environments and times zones.
STAY WELL MOBILE APP JET LAG PROTOCOL
STAY WELL MOBILE APP JET LAG PROTOCOL
The Stay Well Mobile App jet lag tool offers the most comprehensive jet lag protocol available, to allow guests the ability to adjust to new environments and times zones.
STAY WELL MOBILE APP JET LAG PROTOCOL
STAY WELL® ECONOMICS
Paul SciallaFOUNDER DELOS®
STAY WELL® ECONOMICS
Stay Well® is achievingpremiums of 30% per room with
occupancy rates of 90%
STAY WELL® PROGRAMSTAY WELL® SIGNATURE
HARD COST
Stay Well® Standard Room
Program
$2,403Stay Well® Room Cost Per Unit
Hard CostMaintenance
Cost
$388
RETURN ON INVESTMENT AND WELLNESS PREMIUM
Stay Well® ROI Analysis Low Medium HighBase Case Occupancy 75% 85% 90%Base ADR $175 $300 $600 Wellness Upgrade Hard Cost (Per Unit) $2,403 $2,403 $5,000 Annual Maintenance (Per Unit) $388 $388 $575 Annual License Fee (Estimate) $2,000 $2,000 $3,500 Assumptions: ADR Premium Achieved 15% 20% 20%Total Per Room Capital Expenditure in Year 1 $4,791 $4,791 $9,075 Total Per Room Capital Returned From Investment in Year 1 $7,186 $16,425 $32,850 ROI Year 1 50% 243% 262%Total Per Room Capital Expenditure in Year 2 and Beyond $2,388 $2,388 $4,075 Total Per Room Capital Returned From Investment Per Year $7,186 $16,425 $32,850 ROI Year 2 and Beyond 201% 588% 706%
RETURN ON INVESTMENT AND WELLNESS PREMIUM
Stay Well® will provide ongoing marketing sales, training, trouble shooting and technical support post-installation.
Stay Well® is committed to project success throughout each step of the process.
60 DAYSPRIOR TO LAUNCH
Introduction of
Stay Well® program to
all departments
and staff
PRE-INSTALL
INTRODUCTION TRAINING
40 DAYSPRIOR TO LAUNCH
Training, marketing
ideasand
installation guidelines
PUBLIC RELATIONS OUTREACH
30 DAYSPRIOR TO LAUNCH
Marketing campaign
launch
CHECKLIST FOLLOW-UP
15 DAYSPRIOR TO LAUNCH
Verification of procedure and
final preparations
INSTALLATION
5-7 DAYSPRIOR TO LAUNCH
On-site guidance and
wellness infusion
management
STAY WELL® MARKETING AND PUBLIC RELATIONS
"The feedback we've received from our guests since launching Stay Well® by Delos® has been overwhelmingly positive. We continue to see a strong demand for this type of hotel experience
and are eager to expand the program.”
Scott SibellaPRESIDENT & COO MGM GRAND
STAY WELL® MARKETING AND PUBLIC RELATIONS
Actively engages the rapidly growing wellness market to drive incremental guests to your rooms and supports premium pricing by leveraging its domain experience and the reach of its partners.
STAY WELL® MARKETING
A formidable group of exclusive partners that are on the leading edge of medical research in the wellness field, who actively lecture, author books, and conduct research in this area.
A reservation referral website that will drive interested guests directly to your reservation system to book their Stay Well® room or request a Stay Well® room upgrade.
Deepak Chopra as well as other high profile Stay Well® program ambassadors actively assist us and our partners in promoting the Stay Well® concept, experience, and benefits through both traditional and social media outlets.
STAY WELL® MARKETING ASSETSSTAY WELL® MARKETING ASSETS
Stay Well® has curated, for its partner brands, an array of assets, in-room call outs and marketing materials for easy
implementation of the Stay Well® program.
ELEVATOR BUTTONDesignates Stay Well® floor
Stay Well® BrandedROOM KEY CARD
Co-branding with Partner Logo
STAY WELL® MARKETING ASSETSSTAY WELL® MARKETING ASSETS
Stay Well® has curated for its partner brands an array of assets, in-room call outs and marketing materials for easy
implementation of the Stay Well® program.
STAY WELL® MARKETING ASSETSSTAY WELL® MARKETING ASSETS
Stay Well® has curated for its partner brands an array of assets, in-room call outs and marketing materials for easy
implementation of the Stay Well® program.
IN-ROOM PROGRAM GUIDE
STAY WELL® MARKETING ASSETSSTAY WELL® MARKETING ASSETS
Stay Well® has curated for its partner brands an array of assets, in-room call outs and marketing materials for easy
implementation of the Stay Well® program.
WELL SHIELDTM BAND
STAY WELL®
DOOR HANGER
STAY WELL® MARKETING ASSETSSTAY WELL® MARKETING ASSETS
Stay Well® has curated for its partner brands an array of assets, in-room call outs and marketing materials for easy
implementation of the Stay Well® program.
STAY WELL® MARKETING ASSETS
STAY WELL® HAS ALREADY BEEN FEATURED BY
NATIONAL MEDIA COVERAGE
STAY WELL® HAS ALREADY BEEN FEATURED BY
NATIONAL MEDIA COVERAGE
INCREASING AWARENESS
Delos® has invested heavily in public relations and community outreach to help drive awareness and interest in the Stay Well® program, integrating your individual properties brand. Expect coverage in major magazines and publications, as well as through national media and news outlets.
STAY WELL® HAS ALREADY BEEN FEATURED BY
NATIONAL MEDIA COVERAGE
RECENT PRESS
Stay Well® has demonstrated its ability to reach a large audience (Q4 2013). Delos® and Stay Well® have received over 2 billion media impressions.
RECENT PRESS
Stay Well® Hotel Rooms by Delos® Keeping You Healthy in Vegas
IN THE NEWS
MGM Grand to open Stay Well® Hotel Rooms by Delos®
Delos®
Introduces Healthy Hotel Rooms
Delos®- Designed Wellness Hotel Rooms Feature Vitamin C Showers
BLOOMBERGDelos® Focus on Providing Environmentally Sound Amenities
GOOD MORNING AMERICA
Delos® Launches Stay Well®
Hotel Rooms at MGM Grand
CNBC Delos®’ Stay Well® Rooms Debut at MGM Grand
FOX BUSINESS‘Healthy’ Hotel Rooms Offer Vitamin C Showers
This document contains confidential and proprietary information and know-how owned exclusively by
Delos Hospitality, LLC and/or Delos Living, LLC and may only be used by recipient in connection
with its design, construction, marketing and sale of Stay Well® hotel rooms.
This document, and information contained herein, may not be used for any other purpose and may
not be disclosed or distributed to third parties without the prior written consent of Delos Hospitality, LLC.
© 2014 Delos Hospitality LLC, All Rights Reserved
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