Green Machine

The problem

How you would like your child to grow up

What actually happens …

Our solution

Green Machine

1. Get a Starter kit

GreenBox

GreenFishTank

GreenBrains(Arduino)

GreenPump

GreenLights (LED)

WaterSensor

Seed pots(like Senseo pads)

2. You assemble it with your child

3. Add green things

The fish fertilize the water for the plantsand the plants clean the water for the fish

The GreenBrain controls theflow of the water between the fish tank andthe plants

The GreenBrain controls the lighting so the plants will grow

4. And start the machine!

How it works …

The fish fertilize the water for the plantsand the plants clean the water for the fish

The GreenBrain controls theflow of the water between the fish tank andthe plants

The GreenBrain controls the lighting so the plants will grow

How it works …

1 The GreenBrain controls the GreenPump

How it works …

2

The fertilized water is pumped from the fish tank to the plants

How it works ….

3

The plants use the fertilized water to growand they clean it for the fish.

Water flows back to the fish tank throughGravity.

How it works ….

4 The GreenBrain controls the lighting so the plants will grow inside

How it works ….

5 EAT

Mobile appFor interacting with and controlling the green machine

Market research & validation

Business Model

Features standard All included

Maintainance Support √ √

Newsletter √ √

Extended Warrenty √ √

6 times a year new components & teaching plans

√ √

App & social media connection √ √

Green machine kit (€200) X √

Installation and education (€200) X √

€14.90/month €24.90/month

Subscription model for schools

Revenue projection

based on 25% of Dutch primary schools participating

Additional revenue streams

• Extension kits for the system• Premium subscription models• Sell to more school segments, other countries• Direct sales to families

• Webshop with seed pots, recipe books etc.• Online community with recipes, sharing

experiences etc.

Putting the Outside In

Green Machine