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group

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The focus is on the expansion of a profitable real estate portfolio and a clearly defined appreciation strategy.

GROUP

We invest in the renovation and maintenance of our properties, plan the development of our hotels and apartment buildings and strengthen them for the future.

We are the foundation for a stable growth. Our IT-Solu-tions ensure lean processes and a steady revenue growth.

True hospitality, the full spectrum from leisure to business, from budget to 4-star hotel, and all located in the centre of European metropoles – this is NOVUM Hospitality.

“Hamburg-based, family-owned NOVUM Hospitality operates three to four-star hotels in urban hotspots throughout Europe. Thanks to our dynamic expansion strategies, we have evolved into one of Germany’s leading hotel brands and increased our fame and popularity among guests and investors beyond the country’s borders.“

David Etmenan – Chief Executive Officer & Owner

WE ARE FAMILY

NOVUM Hospitality NOVUM Zinshaus NOVUM Flächenprofi NOVUM IT Solutions

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Strong character hotels in the heart of European cities, high yield residential properties apprecia-tion potential, the professional supervision of our own real estate portfolio by our Flächenprofi as well as professional IT-Solutions – these are the four pillars of the NOVUM Group.

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GROUP

We regard the ways of brand building and market positioning as ongoing processes. Through steady investments and innovation, we develop a secure future for the company.

Establishment of the NOVUM Hospitality worldwide.

The comfort and safety of our guests is of outmost importance, therefore we emphasize on the continuous maintenance and modernization of our hotels.

The NOVUM Group is managed centrally in Hamburg. In the headquarters, we have the reservation office, sales & marketing, accounting, HR, IT management and property management. This helps in creating an effective process flow and leans out cost structure.

WHAT SETS US APART

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GROUP

NADER ETMENANFOUNDER

Nader Etmenan demonstrated his business vision by investing in tourism and founding the company in 1988. With the first hotel in the historic district of St. Georg, near the outer Alster, he created the headquarters of a tourism group. In the year 2004, he passes his company on to his sons, who are since then advancing the company’s European expansion.

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GROUP

DAVID ETMENANCHIEF EXECUTIVE OFFICER & OWNER

It became clear to David at an early stage that he would follow in his father’s footsteps and become a hotelier. In 2000, he joined the family company just before beginning his studies in business administration at the Nordakademie. His focus was on the development of a central administration. Today, as the CEO of the Novum Group Holding, the Novum Hotels Holding and the NOVUM Hospitality Holding, he is responsible for the dynamically growing group‘s strategy, finance, sales and expansion.

GROUP

1988 1994 2000 20072004 2009 2010 2011 2012 2013 2014 2015 2016 2017

Establishment and opening of

the “Hotel Hamburg NOVUM”

in St. Georg, Hamburg by

Nader Etmenan. Here he laid

the foundation for the present

NOVUM Group.

Mortesa Etmenan joins

his father‘s company

and supports him in its

management.

David Etmenan joins the com-

pany and begins preparations

for the future growth of the

company.

Nader passes the company

to his sons.

Sahra Etmenan, wife of David, comple-

ments the management and aids in the

expansion.

The NOVUM Group is operat-

ing 10 hotels in Hamburg and

begins the development of a

central administration.

Establishment of the NOVUM

Group Holding. Existing hotels in

Hamburg are integrated.

Increase in the first half to 61

Hotels totaling nearly 5,435

rooms. Further acquisitions and

new locations planned in the

mid-term.

Establishment of the NOVUM

Zinshaus, acquisition of the first

objects in North Rhein-West-

phalia. Growth to 34 hotels for a

total of 2,540 rooms.

Growth to 41 hotels nationwide

for a total of 2,991 rooms. Loca-

tions: Hamburg, Bremen, Berlin,

Cologne, Dortmund, Düsseldorf,

Frankfurt am Main, Stuttgart und

Leipzig. NOVUM finds itself among

the ten biggest hotel companies

in Germany. Furthermore, the

NOVUM Zinshaus manages over

500 seperate residential units.

Establishment of

the NOVUM Group

Holding. Existing

hotels in Hamburg are

integrated.

Establishment of the

NOVUM Hotels Holding.

It forms the basis for a

national expansion. That

same year, hotels in Berlin,

Cologne and

Dortmund are acquired.

Establishment of

NOVUM Flächenprofi.

Europe-wide expansion to

114 hotels at 31 locations.

For the first time, the

NOVUM Hotel Group is

taking over hotels in other

European countries.

Milestone 150. Hotel.

Expansion of the franchise

partnerships, new loca-

tions in Europe. Launch of

the niu brand, opening of

the niu Cobbles in Essen.

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HISTORY

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HOTELS

GROWTH & EXPANSION

YEAR HOTELS ROOMS

1988 1 49

2010 12 560

2011 21 1.524

2012 23 1.977

2013 32 2.349

2014 41 2.991

2015 61 5.435

2016 114 12.000

2017 150 17.000

· Growth in the core markets of Germany and inGerman-speaking countries abroad with allNOVUM Hospitality brands.

· Acquisition of existing hotels for theNOVUM Hotel brand.

· New developments and conversions for the 3-starNOVUM Style Hotel brand and for the 4-starNOVUM Select Hotels brand.

· Developments of new houses and conversionswith the franchising of an international brand.

· Growth primarily through rental and lease – andpartially through acquisition.

GROUP

The continuous expansion oft he NOVUM Hospitality – including locations beyond the German-speaking markets – is rapidly accel-erated thanks to existing and future international Multi Develop-ment Agreements.

Search profile:

· Excellent city location· 3,000 to 12,000 m² gross floor area· New building or converted property· Flexible room sizes and cuttings· Low visibility requirements· Integration of mixed-use concepts

Contract conditions:

· 25 years duration with an additional 5-year option· Fixed lease agreement· Indexing in line with market requirements

What we offer:

· Deal sourcing through our own department· Flat hierarchies and short decision ways· Flexibility and fast reaction capability· Combined planning & project controlling· Adaptable room book program· Strong creditworthiness· Exit-viable partners

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MANAGEMENT

GROUP

SAMIRA SAIDChief Project Officer

Project Development & Management, Interior Design

TORSTEN SCHOLLChief Financial Officer

Financing, Expansion, Project Development, Law

MARTIN STEGNERChief Information Officer

Business and IT-Vision, -Architecture & -Services

MORTESA ETMENANChief Executive Officer

Human Resources, Inventory Management

SAHRA ETMENANChief Accounting Officer

Accounting, Financial Statements, Cost Control

RESA ETMENANChief Investment Officer

Acquisition, Investment

CHRISTIAN MOLLChief Business Officer

Treasury, Cash Management, Finance

MARIO PICKChief Operating Officer

Operations & Strategy, Human Resources

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1 BRAND – 3 SUBBRANDS

HOTELS

True hospitality, the full spectrum from leisure to business, from budget to 4-star hotel, and all located in the centre of European metropoles – this is NOVUM Hospitality.

The NOVUM Hotels are individually designed buildings without a standardised room layout programme.

niu hotels score high with their elegant comfort and stand out owing to their quality of regional storytelling. This hotel experience cannot fail to inspire, while the Living Lobby and the F&B concept pamper guests in unforgettable style.

These select hotels are 4-star city hotels with state-of-the-art décor and facilities and a wide range of business and event offers.

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We consider every guest as a regular guest.

Our daily focus in the team is to offer the guest ‘a piece of home’ .

An appreciative handling of our guests, partners and employees is a lived tradition.

The comfort and safety of our guests is of outmost importance, therefore we emphasize on continuous maintenance and modernization of our hotels.

HOTELS

OUR ASPIRATIONS

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HOTELS

We secure the jobs in the properties we acquire by contract – a matter of course to us – a matter of heart to many other hoteliers. The appreciation of our employees is an important task that we do not lose sight of.

We invest in the renovation and maintenance of our properties, plan the development of our hotels and apartments and strengthen them for the future. The NOVUM Flächenprofi, internal general contractor of the NOVUM Group, covers a wide range of services with high qualified employees around the topic of construction, redevelopment and renovations. All of the Novum Group‘s properties benefit from significant appreciation by the works of professionals with years of experience.

The constant optimization of working processes through highly modern IT solutions contribute significantly to the success of the NOVUM Group. The NOVUM IT Solutions provides the basis for a smooth flow in the daily work of all depart-ments and thus builds a solid foundation for stable growth.

“Competent and motivated employees are the foundation for continuous and growing sucess.”

“Professional property management goes without saying.”

“Innovation is our driving force.”

OUR PHILOSOPHY

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HOTELS

IMPRESSIONS

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LOCATIONS

PRAGUE

BERLIN

LEIPZIGDRESDEN

FÜRTHERLANGEN

OFFENBACHASCHAFFENBURG

WIESBADENFRANKFURT

HAMBURG

ELMSHORNLÜBECK

KIEL

WOLFSBURG

OBERHAUSEN

AMSTERDAM

DORTMUNDESSEN

NEUSSDÜSSELDORF

BREMEN

STUTTGART

MANNHEIM

MUNICH

INGOLSTADT

REGENSBURG

COLOGNE

VIENNA

RÜSSELSHEIM AM MAIN

GOSLAR COTTBUS

PFORZHEIMKARLSRUHE

HANNOVER

BUDAPEST

Full-of-character 3 to 4 star hotels· more than 130 hotels with over 17.000 rooms· 65 locations in Europe

Brands· NOVUM Hotels· Select Hotels· niu Hotels

Franchise · Strategic growth through international brands throughout Europe

Treugast Investment Ranking 2016 ‘A’The acknowledged ranking records the efficiency and professionalism of the 70 major hotel companies in Germany.

HOTELS

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A perfect result that counts is guaranteed through professional project planning.

You always get an ideal price-performance ratio with us.

For us, a punctual handover is essential.

Reliable contacts are always available to you.

SAFETY & CARE

QUALITY & PRICE

PUNCTUALITY & RELIABILITY

COMPETENT & PERSONAL

The NOVUM Flächenprofi acts as an internal general contractor (GU) of the NOVUM Group and takes care of issues regarding property management. It also offers customized, professional solutions for construction, reconstruction and renovation projects or third-party development planning.The NOVUM Flächenprofi offers a wide range of services with qualified professionals on the topic of construction and maintenance of properties.

WE CREATE SPACE

FLÄCHENPROFI

The NOVUM Flächenprofi offers a wide spectrum of high quality and competent solutions, true to the idea of “having everything in one hand”. Thanks to that, procedures are coordinated efficiently, ensuring your construction projects are handled smoothly.

DRYWALL INSTALLATION · Windows and doors · Tiles and silicone · Sanitary · Carpentry

FLOORING · Carpeting · Parquet / Laminate

INTERIOR · Decoration · Fabric · Furnishings

PAINTWORK · Painting · Wallpaper

CUSTOMER SERVICE/CARE · Professional and friendly advice by our service team

· Fast emergency response

· TV delivery and installation

RANGE OF SERVICES

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The NOVUM IT Solutions represents the in-house IT specialists of the NOVUM Group, who creates a professional and economical system infrastructure. The NOVUM IT Solutions therefore obtains a profitable work environment in both the individual hotels and the company headquarters.

RANGE OF SERVICES

IN OUR HOTELS · Highspeed guest WiFi

· Video surveillance · Locking systems · POS Systems · Media-On-Demand

IN OUR HEADQUARTERS · Y ield and revenue systems · Telephone / VoIP · Backup solutions · Data security · Database solutions · E-mail collaboration server · Mobile e-mail

IT

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“Our goal is value enhancement by reducingpotential vacancies and increasing the tenant satisfaction.“ David Etmenan – Chief Executive Officer & Owner, NOVUM Group, Hamburg

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The NOVUM Zinshaus is an owner-run portfolio of residential and hotel real estate, which was founded in 2007 and is investing throughout Germany. The focus lies on the expansion of a high-yield real estate portfolio especially on object appreciation. As end investors, we always look for the optimal return on equity in combination with the lowest possible risk.

The German real estate market is extremely dynamic. In an accelerating and competitive environment, the owner-managed NOVUM Zinshaus has a significant advantage in its ability to act quickly. This is made possible due to all necessary measures for an investment implementation being made by a single source.

NOVUM ZINSHAUS

ZINS-HAUS

· Longtime network to market participants · Purchase inspection / Due Diligence · Structuring and testing of sales contract

· Customized financing structure · Sourcing for loans · Structuring on capital equity · Tax audit and optimization of loan and equity

· Administrative and commercial management · Documentation preparation and structuring · Modern reporting with the latest IT technology · Sales and vacancy reduction

· On site technical management · Maintenance and modernization measures through own on site employees

DEALSOURCING

FINANCING

CENTRALIZED ASSET MANAGEMENT

OWN PROPERTY MANAGEMENT

ALL FROM ONE HAND

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Priority lies on the short and mid term appreciation, for example by expansion and construction potential, renovation or active tenant management. Structural vacancy or special situations, preferably yields of > 7% based on the current annual net rental income (NOI).

INVESTMENT PROFILE

PROPERTY · Old buildings, new developments

· Multi-family houses, apartments, residen-tial and commercial buildings

· Housing estates with minimal commercial usage

· Operator free hotels

VOLUMES Depending on transac-tion; small-scale volumes up to € 7M.

LOCATIONS · Economically signif-icant core regions in Nordrhein-Westphalia, Hamburg, Berlin and the Rhein-Main area

· Strong structure B-lo-cations in metropoli-tan areas, in the older federal states

ZINS-HAUS

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Engagement and activism for democracy, freedom and human rights for politically persecuted people.

Founded 1987 out of an initiative of commited parents at an idle open space in Kirchdorf. It is a play area that is close to nature, a social and intercultural meeting point, as well as an ecological and complementary learning facility.

This association provides information and offers further education for immigrants and con-sults on all circumstances.

Initiative for the bringing together and creating understanding between all ethnic and religious groups that live within the district of St. Georg.

It was founded by David Etmenan for his father Nader, for the support of charitable purposes in Germany and abroad.

HAMBURGER STIFTUNG

KINDERBAUERNHOF KIRCHDORF E.V.

ARBEITSGEMEINSCHAFT SELBSTSTÄNDIGER MIGRANTEN E. V. (ASM)

BÜRGERVEREIN ST. GEORG E.V.

NADER ETMENAN STIFTUNG

The NOVUM Group is commited to many areas.

SOCIAL COMMITMENT

group

NOVUM GROUP Lange Reihe 2 20099 Hamburg, Germany

Tel. +49 40 600 808 400Fax +49 40 600 808 444

info@novumgroup.dewww.novumgroup.de

Status: 09/17 · ENG