group1 _ holovety
TRANSCRIPT
Holovety3D hologram projector&3D printer
• Abd Elhamid Khaled• Mohamed Ibrahim• Mohamed Ahmed Darwish• Mahmoud Saed Elsawy• Mahmoud Abdelghany
Smart village, block 5c ,first floor
2.feb.2015(2/7/2015)
Mahmoud [email protected]
Designer
Mahmoud [email protected]
Techy
Abd elhamid Khaled [email protected]
Business
Founders
Mohamed Ahmed [email protected]
Techy
Mohamed Ibrahim [email protected]
Business
The Problem
How can we help students to solve the lack of teacher’s skills( in practical part) ?,and the student is the main user we are going to satisfy ._Problem in points :•Give a push to get educational technology into the hands of teachers and students• Equipment may not be placed in easily accessible locations•Hardware and software often pose problems for teachers in the classroom•Initial technology funding may not be sustained and thus not capable of providing upgrades , maintenance……etc.•Providing Technical Support•Determining Effective Goals for Technology Use
The Solution• We developed a 3D hologram projector & 3D printer small in size and
cheap in prize (from recycled components ) .• Our idea is a way to move from a purely theoretical education to the
practical education (way to visualize the education ).• (Our PROTOTYPE)
(3D projector) (3D printer)
The User• We are going to help students and teachers with our
solution .
• As a start teachers only can use this solution • Educational organizations(such: schools) are going
to buy our project.• The most important user we are going to satisfy is
the student under the supervision of their teachers
Value Proposition
• After using our project students will completely have fun with education and able to understand their purely theoretical education in a very simple and practical way .(Education will no more be a complex(boring ) process)
Technology Components• We are going to use recycled electronic components and a very simple
components such that :• 3D printer: we need • standard CD/DVD drives from an old PC• Floppy disc drive• a PC power supply• Cables• female connectors• a heat-shrink tube• and some CNC electronics(Computer Numerical Control)• 3D hologram projector: We need• A smartphone• Thick paper• Crafting stuff: scissors, glue, ...etc• Templets (We designed )
Competitive Analysis Grid Actually there are many alternative solutions and competitors whether Direct or In direct according to the following table ….. For example, not limited toCriteria Name our Company Zebra Imaging
Company(Direct)
Smart boards.com(Indirect)
EON Holographic(Direct)
Quality of Service High High High High
Price(per unit) Projector 20$Printer 90$
Low quality start with 70 $
Start with 7.000 $And above
Very expensive not specified
Materials /Product size
From Recycled components &very simple components,All sizes
Expensive and complex ,All sizes
Very expensive and specific ,Medium and large
Very complex and use a commentary product,Large in size
SWOT Analysis• Strengths:• Expertise at partner level in the hologram manufactural • Our quality will increase Reputation in marketplace• Our prices will increase the percentage of sales
• Weaknesses:• Shortage of experience of team work level rather than partner level• Unable to deal with multi-disciplinary assignments because of size or
lack of ability
• Opportunities:• Population is in increasing as well as the numbers of students • Well established position with a well defined market niche
• Threats:• Other small start ups looking to invade the marketplace • The competition of large companies in our field
Target Market• We will reach our users using our partner network with the
educational organizations and the advertisements in social media
• Our strategy in marketing & sales as follows using 5 Ps :• Product: Our product is easy to use, visually interesting ,staff is well
prepared to supervise customers how to use our products ,small in size ,cheap in price and this come from Our belief customer is the king and Presentation is everything.
• Place: Because we are B2B business ,we choose the right Place(Smart village) So we've had the opportunity to make even better networks with huge technological companies and this helping us to widen our business we have a vision for the future.
• Promotion: We proper promotion to attract our target customer to grow our revenue. Within budget and marketing plan. social media provides small businesses low-cost opportunities for marketing. Facebook and Twitter we are there , building a relationship that you will eventually be able to turn into commerce.
Target Market• Price: “What will it cost the customer to not have what I’m
offering?” we think this is the correct question .When we put the price of our product (20$ for projector ,90 $ for 3D printer and 5$ for instructions CD) ,compared with our competitor prices (starting with 700$ and above ) and thus we provide the user the right product and best price and this comes form our believe A customer who’s deciding solely based on price is not a long-term customer and will switch to a neighboring business for just a few cents less.
• Profit:(Profit is how we keep score in business) this is our rule we followed and this is not a complex equation our cost of goods (5$ for projector && 20$ for printer )
• Our Profit =(20-5)+(90-20)+5=90 $ per unit • And this help us grow the business, pay employees……….etc.
Target Market
Charts about our market size and segmentations ::First we need to correctly answer this questions
Considering this image
Market size solves these strategic questions... By answering these specific questions...
•Should we invest in this product/market?•Should we increase our investment in this product/market?•Should we decrease our investment in this product/market?
•Is the market big enough to interest us?/Yes•Is the market moving in the right direction?/Yes•Is the market moving fast enough?/Yes•Is the market profitable enough?/Yes
Channels
• Physically we will go to the educational organization ourselves and deliver our product .Virtually within our website and phone services
• Now we are using physical way to reach our customers as shown above
• Our Channels are very integrated with each other ,when we talk with customers we told them about our website and give them our phone number to always keep in touch with them
• Talking directly to customers is the best way to deliver our services , also phone services those two ways are most cost-efficient.
• Customers routine we will integrating our channels with this process by finishing them through whether phone services and web site or After sales service
Customer Relationships• include the company's website, telephone, live chat, direct mail,
marketing materials and social media. Customer-facing staff detailed information on customers' personal information, purchase history.
• we established all of this channels to interact with our users • they integrated with the rest of our business model help improving
business relationships with customers, assisting in customer retention and driving sales growth ,compile information on customers across different channels ,or points of contact between the customer and our company
• They are not expensive compared with their benefits
Key Partners• We choose to make partnership with Samsung • We make our customer is partner as will • Samsung will also be our supplier• Key Resources are we acquiring from partners are:• Finance(raising money-line of credit)• Physical(manufacturing components-vehicles )• Intellectual(Customer lists –people ) • Human(Experts in physics –electronics and soft skills)
• Key Activities partners help us design, manufacture, delivery and quality control
Technology Scenario/Key Activities
• The main scenario of how the technology our company is developing works as follows:
• Because this is a prototype not final product we made some tricks we used a smart phone projects a two wheel ‘s image , the yellow stripes, the driver and the light onto a 45° overhead transparency (Templets we designed ) The transparency sheet mirrors it onto a virtual layer that is at the same height as the car. But only the light areas are mirrored, the dark areas aren’t reflected. So the illusion is created, that these magical object float in the air (3D projector)
Technology Scenario/Key Activities3D Printer Scenario
First of all, we learn how a generic CNC system works (by assembling and calibrating bearings, guides and threads) and then teach the machine to respond to g-code instructions. After that, we add a small plastic extruder and give an overview on plastic extrusion calibration, driver power tuning and other few operations that will bring the printer to live. Following this instructions you will get a small footprint 3D Printer that is built with about an 80% of recycled components, which gives it a great potential and helps to reduce the cost significantly
Technology Scenario/Key Activities
Our Value Propositions require: software development analytics and design .
Our Distribution Channels require: computer skilled person ,customer service .Customer Relationships require :retrain good staff how to interact with users Remember Presentation is every thing .Revenue streams require : Good and well prepared sales persons.
Key Resources
• Our Key resources require :• Project workspace and site • Business model deign • Web developer • Software developer • Sales management • Customer service
Cost Structure/Financial Projections
• The most important costs inherent in our business model are:• Salaries of our staff• Software engineers • Marketing and Promotion• Marketers • Our workspace costs• Raw materials • Advertisements • Phone services • Designers
Cost Structure/Financial Projections
The most expensive in key activities:Salaries of software developers Salaries of designers Preparing a well skilled persons
The most expensive in key resources :Project workspace and site Web developer Sales management Customer service
Cost Structure/Financial Projections
• Product cost structure will talk generally (main topics )• Fixed costs. Direct labor, manufacturing overhead
• Variable costs. Direct materials, commissions, production ,supplies, piece rate wages
Service cost structure:Fixed costs. Administrative overheadVariable costs. Staff wages, bonuses, payroll taxes, travel and entertainment
Product line cost structure:Fixed costs. Administrative overhead, manufacturing overhead, direct laborVariable costs. Direct materials, commissions, production supplies
Customer cost structure:Fixed costs. Administrative overhead for customer service, warranty claimsVariable costs. Costs of products and services sold to the customer, product
returns, credits taken, early payment discounts taken
Cost Structure/Financial Projections
According to the previous Topics we covered ,we made our plans and this is the final results we reached :Startup Cost -> 10K$ price per unit-> 115$ fixed expenses-> 100$ profit -> 90$ per unit break heaven -> 200$ assets -> 30k$
Revenue Streams• our customers really willing to pay to develop their educational
organizations and mainly to attract students to love education(it becomes so fun ).
• they currently pay for normal boards • they currently paying cash on delivery or online (Via our website or
phone )• they prefer to pay by two methods as shown above • Final cost =90 +20+5=115$ per unit
Cost Structure Revenue Streams
Key Partners Key Activities
Key Resources
Value Proposition Customer Relationship
Channels
Customer Segments
The business model Canvas XYZ Company21-April-2013
Iteration #1
Samsung Samsung
Educational organizations Educational
organizations
software development
analytics and designcomputer skilled person ,customer
service
software development
analytics and designcomputer skilled person ,customer
service
Project workspace and site Business model deign Web developer Software developer Sales management Customer service
Project workspace and site Business model deign Web developer Software developer Sales management Customer service
Students having fun with education Understand purely theoretical education
Students having fun with education Understand purely theoretical education
Education will be very simple
Education will no more boring
Students will love education
Learn how to be innovative
Education will be very simple
Education will no more boring
Students will love education
Learn how to be innovative
Students Students
After sales services
Our website Live chat
Phone servicesPurchase history
After sales services
Our website Live chat
Phone servicesPurchase history
Market our product
Market our product
Our website Phone services Go to customer
place
Our website Phone services Go to customer
place
Selling instructions CD
Selling instructions CD
Pitching
My company, (Holovety )
is developing (3D projectors & 3D printers )
to help (Students )
(have fun with education with a very simple things )
(with a very cheap and simple things can have world in their hands )