group_2_communication in the tourism industry

8/12/2019 Group_2_Communication in the Tourism Industry

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Communication in the

Tourism Industry


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Tourism and Communication

Tourism:

Vacation, travel$6 trillion Industry225 million jobs

Wide and variedtarget audience

Differentcountries,culture, religion

Right communicationessential to reach out

to all

Communication plays a vital role in the Tourism industry:

Islands, Cities,Countries, Mountains,

Beaches

Effective Communication:

Send out the right information and message in the best way

Listen, observe and understand what the tourist have to say


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Importance of Communication inTourism

Offers tangible cues about the intangible experiences

Overarching role in Tourism being a service industry

Dependency on various modes of communication

Miscommunication may lead to neglects of the place and hence a great loss tothe economy


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Modes of Communication in Tourism

Modes ofcommunication

Television

Radio

Internet Word of Mouth

Billboard

Books

Brochures


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Incredible India campaign


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Effective communication in Tourism

Atithi Devo Bhavah campaign to communicate to masses about their socialresponsibility

Emphasize the historic sites, tourist attractions, and general sense ofexcitement and dynamism to western audiences

Choice of Brand ambassador communicates: Core Indian values, trust,credibility, esteem

Vibrant colour banners and advertisements showcased different aspects ofIndian culture like Festivals ,Cuisines and Clothing


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Khushboo Gujarat Ki

Choice of Amitabh Bachchan as a brand ambassador communicates: coreIndian values, trust, credibility, esteem

The soul of Gujarat- culture, language, tradition, heritage is embodied

Emphasis on uniqueness about the place

Turning point in Gujarat State Tourism

16% increase in overall tourists with 300% increase in foreign tourists in 3

years


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So where the bloody hell are you?

An example of controversial communication A$180m advertisement campaign launched in 2006 by

Tourism Australia

Controversy over use of the word bloody

Banned in Canada and bloody hell removed in Singapore

Intended to attract tourists from Japan, Germany and UK

But the no. of tourists decreased by 5.7%, 4.7%, 2.3% fromJapan, Germany and UK respectively


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Types of Cultural Communication

Cross cultural communication

International communication

Multicultural communication

Intercultural communication


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Two-way communication

Is it important to know what the tourist think?

To listen, understand and work on the problem areas

To keep the industry strong and going

To know the competitors

How?

Feedback forms

Tourist guides and agents

Complaint box


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Conclusion

Effective communication is required to send the right information in the rightmanner

Bad communication can have a huge negative impact

Communication in the Tourism industry is a Two-way communication

Communication plays a very important role in the Tourism Industry


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Thank You

group_2_communication in the tourism industry

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