1. CONTENTS INTRODUCTION. PURPOSE OF TOURISM. TOURISM IN WORLD. TOURISM IN PAKISTAN. IMPROVEMENT IN PAKISTAN. CONCLUSION.

2. TOURISM INDUSTRY TOURISM Tourism is Travel for recreational,leisure orBusiness purposes TOURISM INDUSTRY The people, activities, and organizationsinvolved in providing services for people on holiday, forexample hotels, restaurants, and tour guides. 3. Enabling Factors Factors which make travel possible Better transport Better communications Faster and cheaper travel Improvement in accommodation, facilities andservices 4. Motivating Factors Factors which persuade people to travelBuilding of cities and industry , people feeling the needto escape from reality to fulfil their intrinsic needs 5. Reason For Travel Relaxation- People need to get away from the stress of everydaylife Family/ Friends -Many people have family/friends that arelocated in different parts of the world. Religion- There are places in the world that hold religiousimportance for many people. Celebration- Wedding, Anniversary, Birthday, Birth- Education-Youre getting your education somewhere or aneducational school trip. 6. Statistics about World Tourism The total contribution of Travel & Tourism to GDP was (9.1% ofGDP) in 2011, and is forecast to rise by 2.8% in 2012. In 2011, the total contribution of Travel & Tourism toemployment, including jobs indirectly supported by theindustry, was 8.7% of total employment (254,941,000 jobs). Thisis expected to rise by 2.0% in 2012 to (260,093,000 jobs). Visitor exports generated (5.3% of total exports) in 2011. This isforecast to grow by 1.7% in 2012, Travel & Tourism investment in 2011 was 4.9% of totalinvestment. It should rise by 3.5% in 2012 7. WORLD TOURISM 8. International International ChangeUNWTOtourist touristRank Country (2010 toRegion arrivalsarrivals 2011) (2011)(2010)1France Europe79.5 million77.1 million +3.0%2United States North America62.3 million 59.8 million+4.2%3China Asia57.6 million 55.7 million +3.4%4SpainEurope56.7 million52.7 million +7.6%5ItalyEurope46.1 million 43.6 million+5.7%6Turkey Europe33.3 million 27.0 million+8.9%7United Kingdom Europe 29.2 million 28.3 million +3.2%8GermanyEurope 28.4 million26.9 million+5.5%9MalaysiaAsia 24.7 million 24.6 million+0.6% 10MexicoNorth America23.4 million23.3 million +0.5% 9. France 76.8 million visitors. Famous Eiffel Tower in Paris,louvre Museum,palace of versaille. The total contribution of Travel & Tourism to GDP was (9.3% of GDP)in 2011 In 2011, the total contribution to employment, including jobs indirectlysupported by the industry, was 10.4% of total employment (2,793,500jobs) Visitor exports generated (7.5% of total exports) in 2011. Travel & Tourism investment in 2011 was 4.2% of total investment 10. United States According to 2011 Survey, 59.7 million visitors Visited USA. New York City, Los Angeles, Washington D.C. and San Francisco arethe most visited cities in the U.S. In 2009,impact of travel on Us economy total tourism sales $ 1.24Trillion Total Tourism employment 7.8 million. Total percentage of GDP 2.8 % 11. China 55.7 million visitors In recent years, the number of visitors to China has skyrocketed, largelydue to an increase in global business dealings and cultural exchange Travel & Tourisms total contribution to GDP in China was around 9%of total GDP Travel & Tourism sustained, either directly or indirectly, 61.9 millionjobs in China in 2011. In 2011, visitor exports totalled $50.9 billion According to the WTO, in 2020, China will become the largest touristcountry and among the largest for overseas travel 12. Spain 52.7 million visitors. The total contribution of Travel & Tourism to GDP was (14.9% of GDP)in 2011. In 2011, the total contribution of Travel & Tourism to employment,including jobs indirectly supported by the industry, was 12.7% of totalemployment (2,304,500 jobs). Visitor exports generated (14.6% of total exports) in 2011. Travel & Tourism investment in 2011 was 5.7% of total investment. Spain is still the worlds biggest producer of olive oil. 13. Italy 43.6 million visitors The total contribution of Travel & Tourism to GDP was (8.6% ofGDP) in 2011 In 2011, the total contribution of Travel Tourism to employment,including jobs indirectly supported by the industry, was 9.7% oftotal employment (2,231,500 jobs). Visitor exports generated (6.7% of total exports) in 2011. Travel & Tourism investment in 2011 was 4.0% of totalinvestment 14. INDIA According to World Tourism Organization estimates, India willlead in South Asia with 8.9 million arrivals by 2020. The total contribution of Travel & Tourism to GDP was (6.4% ofGDP) in 2011. In 2011, the total contribution of Travel & Tourism toemployment, including jobs indirectly supported by theindustry, was 7.8% of total employment (39,352,000 jobs). Visitor exports generated (3.8% of total exports) in 2011. Travel & Tourism investment in 2011 was 5.1% of totalinvestment 15. History Of Pakistan Tourism Member of UNWTO in September 1949. Initially Pakistan railways are responsible for tourismmatters. In 1956,Transferred to Communication and transportDivision. In1960,was named as bureau of Tourism. In 1964 was placed under control of CAA and tourism. In September,2004 it was given status of Ministry oftourism. 16. Vision Of Ministry of TourismTo promote and develop Tourism By providing Accomodation Food Entertainment Public Amenities To exploit great potential of our culture,scenic & religiousTourism To Create Employment Generate Revenues Reduce Poverty Bring Equitable distribution of Benefits 17. Major Achievements Development of Patriata Skyride project and roadsideservice areas. Mona Bao Train For Indian Tourist. Intercity luxury bus service. Adventure pakage tours ,city Tours. Lauched website For online communication. 18. Tourism As Economical Force It includes potential tourist spots: Various Museums of Pakistan. Various National Parks of Pakistan. Other Historical places. Small scale industries. Tourist spots in Northern Areas. 19. MURREEGalliat region is famous for: Natural beauty. Cool temperature in summer season. Equally Popular Around the year. Bhurban,Patriata And Ayubia are other attractions. 20. MOHENJO-DARO Means the Mound of the Dead. Symbol Of Civilized and modern Society. Remarkable construction of:BuildingsHighly Developed Drainage system. 21. SKARDU A landscape ofTowering Mountains.Waterfalls And Quiet LakesLocated on the banks of River Indus . Knowns As Mountaineers Paradise. The five main Valleys areSkardu,shigar,Khaplu,rondu,Kharmung. 22. KAGHAN VALLEY The best place to enjoy Cool Weather in Summer. Worth-Seeing Places areLake Saif-ul-Muluk.Plateaus of Shogran and Lalazar.Naran,Kaghan.Mansehra and Balakot. 23. SHANDUR MELA(JULY 7-9)POLO AT THE TOP OF THE WORLD Held at Shandur pass. Reflect Culture,Tadition of this region. IncludesFolk musicDancingFishingHorse back ridingMountaineeringHiking and ExploringTrout fishing 24. Statistics of Pakistan Tourism The total contribution of Travel & Tourism to GDP was(7.3% of GDP) in 2011. In 2011, the total contribution of Travel & Tourism toemployment, including jobs indirectly supported by theindustry, was 6.4% of total employment (3,771,500 jobs). Visitor exports generated (4.4% of total exports) in 2011. Travel & Tourism investment in 2011 was 8.3% of totalinvestment. 25. Factors Affecting Tourism Level of security for tourists. Government policies for tourism. Development of Transportation and Communication. Non-Availability of Funds. Lack of Infrastructure Facilities. Marketing at Local & International level. No concept of rail tourism Pakistan. Rising Inflations. 26. Level Of Security For Tourists Terrorism has Hampered Tourism industry inPakistan. 4 Lacs Foreign visitors came in 2008. No. of Tourists dropped by 6% in 2009. Pakistans Ranking was 103/124 countries. Even regular tourists are hesitant and feeling insecure. 27. Recommendations To Frame Sound Policy forsport,religious,beach,cultural tourism,railtourism,medical tourism. To give it status of Industry in Real Sense. To create Awareness among people. Manpower may be trained for it. 28. Economic ImpactsPostive: Bring money into local economy. Creates Job for local people. Increase the income of industries that supply tourisme.g Farming Foreign ExchangeNegative: A lot of profit made from tourism is kept by the largelevel companies rather than going to local economy. 29. Social ImpactsPostive: Lots of job means Young people are likely to stay in the area. Improved roads,Infrastructure and communication benefit localpeople. Income from Tourism can be used In local community Projects. Cultural Preservation.Negative The Behaviour of some Tourist can offend people. Tourist jobs are Badly Paid and are seasonal. Traffic congestion caused by tourist Cultural Destruction. Development of Illegal Activities e.g Drug market 30. Environmental ImpactsPositive:Income from tourism can be used In protecting theenvironment.Negative: Tourism can increase and litter And pollution. Tourism can lead to destruction of natural habitats. Tansporting people to long distances Release green housegases that causes Global warming. 31. Factors Which Affect Tourism Conflict. Bad weather. Terrorism. Major events. World Economy. Exchange Rate. 32. ANY QUESTION?