grow sales funnel conversions - combine calling and emailing with online crm
DESCRIPTION
http://www.salesnexus.com/resources/sales-mastery-institute/maximizing-sales-funnel-conversion-online-crm/ - Wendy Weiss and Beth Rush share ideas and strategies for combining sales calling campaigns with email marketing to increase sales using Online CRMTRANSCRIPT
Welcome! We’ll get started injust a few minutes.
Sales Mastery Institute
Maximizing Sales Funnel Conversions through Effective Calling and
Emailing
Maximizing Sales Funnel Conversions through Effective Calling and
Emailing
Wendy Weiss – The Queen of Cold
Calling™
Beth Rush – Rush Marketing Group
Craig Klein – SalesNexus
Wendy WeissThe Queen of Cold Calling™
Author, speaker, sales trainer and sales coach
Leading authority on lead generation and cold calling
Featured in NYT, Business Week, Entrepreneur Magazine,
Selling Power Magazine
Author of The Sales Winner’s Handbook: Essential
Scripts & Strategies to Skyrocket Sales
Performance, Cold Calling for Women, and more…
Beth RushRush Marketing
Group
25 year Sales and Marketing professional
Pitney Bowes, VP of Direct Marketing
Home Depot, Maintenance Warehouse, VP Sales
California Concept Skin Care, Owner
Craig KleinSalesNexus.com
20+ year Sales Leader in Energy Business
CEO, Founder of SalesNexus
Your Questions!
Find the Questions area in the
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in your questions.
We’ll respond to them as they come
in.
Typical Sales Calling Campaign
•50 to 100 dials
•10 to 30 conversations
•5 to 15 appointments
orders, etc.
•10% conversion rate
Typical Email Campaign
•10,000 emails
•500 to 1000 opens
•100 to 200 click thrus
•1 to 2% conversion rate
Maximizing Sales Funnel Conversions
Today’s discussion focuses on combining emails and
calls to increase the close rate for sales opportunities.
Emails and Calling Together – Why?
• Different Strokes for Different Folks
•Making initial contact is the greatest challenge
• Some will respond to emails before calls and voice mails
• Strengths of calls
• Immediate
• Personal connection
• Weakness of calls
• Depends on low probability of catching someone at the
right time
Keys to Success in Emailing
1. Segmented list for tracking & measuring results.2. Relevant Content including…
1. From address2. Subject line3. Opening paragraph & copy4. Creative5. Call to action6. Landing page
3. A Compelling Offer4. The Right Frequency & Timing5. Can-Spam Compliance6. Plan-Implement-Track-Measure-Analyze-Test to make
educated decisions on future campaigns
Keys to Success in Calling
1. Belief
2. Target
3. Skill
4. Have a goal
5. Have a system
6. Take action
What are realistic goals for telephone calling?
Get appointment, Agreement to have
conversation
What are the challenges of being successful in calling?
Belief - Attitude
What are realistic goals of emailing in the sales funnel?
What are the challenges of being successful in emailing?
Answers…
How can calling and emailing support each other in the sales
funnel?
Assuming a 90 day sales cycle, how often should I….?
Call?
Email?
When combined?
What else should be added?
Direct mail, etc.?
What are the keys to success when combining calling and
emailing?
How important is measurement?
Can calling campaigns build email lists?
Can email campaigns build calling lists?
Sales Mastery Institute
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start calling and emailing!
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Rush Marketing Group
Free Marketing Plan Workbook
www.rushmarketinggroup.com
The Sales Winner’s Handbook:Essential Scripts & Strategies to Skyrocket Sales
Performance(Insider Business by Phone Secrets)
http://bit.ly/salesnexus
•53 Word-for-Word Scripts to Get the Appointment, Sail Through Objections, and Get the Sale...
•Scripts for What to Say in Every Situation so You Get What You Ask for...
•144 Questions to Qualify Prospects, Gather Critical Information, Gain Agreement, Justify Price, and
Close the Sale…•Claim $227 Worth of Additional Business-Building
Audios & Guides - FREE...•And Much More...