growing your online footprint: an ethical approach to building a powerful and influential online...
DESCRIPTION
Having a powerful and influential online presence is more important than ever, but before developing the strategy for success, it’s important to assess your current situation. With the use of a before-and-after comparison of an ABA YLD member, attendees will learn how to assess their current online presence and the necessary steps to increase visibility and credibility within the legal space through social media and blog writing. The presentation will also address the ethical considerations when using social media.TRANSCRIPT
American Bar Association Young Lawyers Division
Growing Your Online Footprint: An Ethical Approach to
Building a Powerful & Influential Online Presence Through Social Media and Blog Writing
Friday, October 14, 2011
Presented by Lisa DiMonte and
R. Michael Wells, Jr., Esquire
Resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your clients have been there for a long time. Is it time for you to rethink social media?
• Business Week, February 19, 2009
Is it Time for you to Rethink Social Media?
→80% of companies use social media for recruitment →95% of those companies are using LinkedIn →90% of consumers trust peer recommendations →Only 14% trust advertisements →We will no longer search for products and services; they will find us via social media
Key Takeaways & Stats
Source: 1 Forester Research
→Over 800M active Facebook users
→Video is an effective way to get first page Google rankings1
Now What?
Be thoughtful about what you do and how you behave
David Postolski | LinkedIn www.linkedin.com/pub/david-postolski/10/5ab/5b0 - Cached Greater New York City Area - Intellectual Property Liaison to the Young Lawyers Division at American Bar Association - Cantor Fitzgerald David Postolski profiles | LinkedIn www.linkedin.com/pub/dir/David/Postolski - Cached View the profiles of professionals named David Postolski on LinkedIn. There .. David Postolski - Greater New York City Area profiles | LinkedIn www.linkedin.com/.../David/Postolski/us-70-Greater-New-York-Cit... - Cached View the profiles of professionals on LinkedIn named David Postolski located ... David Postolski | Facebook www.facebook.com/people/David-Postolski/1181644385 3 people named David Postolski in New Jersey | WhitePages names.whitepages.com › Name Popularity › David Postolski – Cached Learning Chemistry Online | Education | Chemical & Engineering News pubs.acs.org/cen/education/87/8736education3.html David Postolski - West Orange, NJ | MyLife™ www.mylife.com/c-2032894928 - Cached David Postolski - American Bar Association apps.americanbar.org/abastore/index.cfm?section=cle&fm… Lawyer David Postolski - New York, NY Attorney - Justia Lawyer ... lawyers.justia.com › New York › New York County › New York - Cached New York, NY - David Postolski - - Justia Lawyer Directory. Lawyer David Postolski - New York Attorney - Avvo.com www.avvo.com/attorneys/10017-ny-david-postolski-998953.html - Cached
Google search of David Postolski - 7/18/11
Four Ways to Increase Visibility and Credibility
→ 1. High-definition photo
→ 2. Professional summary on LinkedIn which answers 4 questions: What are you known for? What type of work do you want more of? Who is your target client? How are you different? Your bio is not an obit.
→ 3. Content a. Blogs b. White papers c. Press Releases d. Presentations e. Podcasts f. Videos
→ 4. Commenting on the content of others
DAVID POSTOLSKI
Before
After
Profile Picture
Before
Before and After Professional Summary
After Patent A/orney David is a dedicated and me6culous patent a6orney whose curious nature serves him well in the Innova<on Patent Division of Cantor Fitzgerald, LP where he prosecutes, draDs, analyzes both U.S. and foreign patents, rela<ng to Gaming, So>ware, Green Technology, Business Methods, and Financial Services. As an IP analyst, David rou<nely analyzes patent porIolios for the Cantor Fitzgerald en<<es, draDs technology licensing, purchasing and services agreements, and also par<cipates in due diligence and asset purchase agreements. ABA Intellectual Property Law Young Lawyer Leader Over the last three years, David has devoted countless hours as a passionate and highly organized leader and mentor in the ABA Intellectual Property Law Sec6on and the ABA Young Lawyers Division. David has created an ongoing monthly CLE series specifically for young IP Lawyers. In addi<on, David has developed lawyer and law student outreach and membership recruitment and reten<on programs for the benefit of the judiciary, legal community and public at large.
Write about your area of focus or topics you deal with on a daily basis or areas of interest
Content Establishes Credibility
1. The Day the USPTO Stood Still: 8,000,000 Patents!!
2. Page-Turning Books Every Young Lawyer Should Read 3. How Do I Get a Business Method Patent Issued with No Issues
4. Torchwood: Miracle FDAy
5. Mark Cuban - Patent Attorney Extraordinaire??? 7. Career Help for IP Law Students
6. Relief for Law Student Loans
→White Papers
Be Willing to Share Information
→Presentations LinkedIn SlideShare
→Write articles for newspapers and associations
→Press Releases http://www.bizjournals.com/news/ http://www.clickpress.com
https://www.prcom
https://prlog.org
https://www.prbuz.com
Get interviewed
Podcasts and Videos
→Legal Broadcast Network
→MyLegal.com
→Legal Talk Network
→Local TV Shows
Comment on Content of Others
Subscribe to industry or legal blogs, join LinkedIn groups and comment regularly to increase online visibility
• http://www.patentlyo.com/ • http://www.lexisnexis.com/community/lexishub/ • http://www.patentbaristas.com/ • http://ipwatchdog.com/ • http://mnfglobal.com/blog2/ • http://www.younglawyersblog.com/post/No-Scrubs-
Residency-Like-Training-Coming-to-Young-Lawyers.aspx
·∙David Postolski | LinkedIn www.linkedin.com/pub/david-‐postolski/10/5ab/5b0 Greater New York City Area -‐ Patent A6orney; Chair-‐ ABA IPL Young Lawyers Ac<on Group and Chair-‐ ABA YLD Science and Technology Law Commi6ee View David Postolski's professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like David Postolski discover … David Postolski profiles | LinkedIn www.linkedin.com/pub/dir/David/Postolski View the profiles of professionals named David Postolski on LinkedIn. There … David Postolski -‐ Greater New York City Area profiles | LinkedIn www.linkedin.com/.../David/Postolski/us-‐70-‐Greater-‐New-‐York-‐City-‐... View the profiles of professionals on LinkedIn named David Postolski located … Show more results from linkedin.com Mark Cuban -‐ Patent A/orney Extraordinaire by David Postolski, Esq. blog.mylegal.com/.../Mark-‐Cuban-‐Patent-‐AForney-‐Extraordinaire-‐by... 2 days ago – Does Mark Cuban think he's an IP a6orney? What would our world look like without business process patents? You shared this Career Help for IP Law Students by David Postolski, Esq. blog.mylegal.com/.../Career-‐Help-‐for-‐IP-‐Law-‐Students-‐by-‐David-‐Pos... Sep 27, 2011 – Resume review and career advice for IP law students from prac<cing IP lawyers. You shared this David Postolski | Facebook www.facebook.com/people/David-‐Postolski/1181644385 Join Facebook to connect with David Postolski and others you may know. Facebook gives people the power to share and makes the world more open and … Torchwood: Miracle FDAy and the Advancement of Innova6on by ... blog.mylegal.com/.../Torchwood-‐Miracle-‐FDAy-‐and-‐the-‐Advanceme... Sep 19, 2011 – Is the plan to make the FDA the premiere na<onal organiza<on tasked with advancing innova<on SciFi or reality? You shared this David Postolski -‐ ABA Web Store -‐ Author Bio apps.americanbar.org/abastore/index.cfm?secVon=cle&fm... David Postolski is a registered patent a6orney and currently employed at Cantor Fitzgerald's Innova<on Division in New York, whose patents include Gaming, ... Learning Chemistry Online | Educa6on | Chemical & Engineering ... pubs.acs.org/cen/educaVon/87/8736educaVon3.html Sep 7, 2009 – New York City-‐based intellectual property lawyer David Postolski needed to obtain 30 credits of science in order to take the patent bar exam to … Lawyer David Postolski -‐ New York A/orney -‐ Avvo.com www.avvo.com/aForneys/10017-‐ny-‐david-‐postolski-‐998953.html David Postolski has been licensed to prac<ce law in NY since 2007. Compare David Postolski to other a6orneys in New York. Write a review.
Google search of David Postolski - 10/13/11
BEFORE LinkedIn LinkedIn LinkedIn Facebook White Pages Learning Chemistry MyLife ABA Justia Avvo
Highlights of Before and ADer Google Search
AFTER LinkedIn LinkedIn LinkedIn Mark Cuban-Patent Attorney Extraordinaire? Career Help for IP Law Students Facebook Torchwood: Miracle FDAy ABA Learning Chemistry Avvo
Same username, photo, bio and summary on all social media sites
Increased visibility, credibility and recognition
Check out which sites come up first for you in a Google search and make sure they’re updated and accurate
Create Google alerts for your name and firm name
Monitor mentions of your firm on Twitter
Complete your LinkedIn profile in full
Connect with law school friends on LinkedIn and join groups related to your area of practice and your target clients
Increased visibility, credibility and recognition
Create friends lists on Facebook and change settings to control which friends see status updates
Regularly review privacy settings Avoid making negative comments
b. link to interesting blogs, articles, white papers, videos and other content
Status updates/tweets should include: a. professional activities such as speaking
engagements and attendance at conferences and workshops
Set reasonable and attainable goals: 15 minutes a day/1 hour a week
Upload blogs, white papers, presentations, press releases, podcasts, videos
One-Year Free Premier Membership
Guest on the MyLegal.com radio show
30-minute telephone call with Lisa
“Internet and social media change only the media, they do not change the message. Nor do they alter our obligations as lawyers to protect client confidences, avoid deceptive practices. Lawyers inherently understand what is permissible based on what they have done in the past.”
Carolyn Elefant, Co-Author of “Social Media for Lawyers: The Next Frontier”
ETHICAL CONSIDERATIONS FOR BLOGGERS § Create a valid disclaimer § Rules regarding adver<sing § Be careful not to form an a6orney client rela<onship
§ Do not violate a6orney client privilege § Do not say anything bad about judges, lawyers, etc. on your
blog.
Disclaimers • Make sure you do not provide legal advice. Just provide “informa<on” in
your blog. • Disclaimers can take a number of forms, but all should say 1) the blog only
provides general informa<on and not legal or other professional advice; 2) no a6orney client rela<onship is formed with the author or any a6orney in the firm ; and 3) all situa<ons are factually dependent, and the reader or viewer should contact an a6orney when ques<ons arise.
• Check your state and local rules.
Adver<sing • Check your state and local rules regarding adver<sing. • If you send out a newsle6er for your blog via mail or e-‐mail, you may want
to consider consul<ng your state and local rules. • When in doubt as to whether your blog cons<tutes adver<sing, check your
state and local rules.
A6orney client privilege • NEVER disclose confiden<al informa<on about a current client or past
client. • NEVER discuss current clients or past clients. • Be careful not to blog about topics that could adversely impact current
clients or past clients. • Make sure you do NOT form an a6orney client rela<onship. • Run a conflicts check before blogging about a topic, and con<nue to
periodically run conflicts checks.
Watch What You Say! • Be careful what you say, it may come back to haunt you. • NEVER say anything bad about other lawyers, judges, etc. • You words will reflect posi<vely or nega<vely on your reputa<on. • What you say can have legal consequences e.g. defama<on of character.
Lisa DiMonte @lisadimonte
[email protected] blog.mylegal.com
Michael Wells, Jr.
@slnc01 [email protected]
southernlawyernc.blogspot.com
Questions