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Heather A. Moore Founder, The Shape of Things Grownups for Startups workshop at Sitra, Helsinki October 7, 2014 This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License . 1 The New Game: mindset and skills for the future

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Heather A. MooreFounder, The Shape of Things

Grownups for Startups workshop at Sitra, HelsinkiOctober 7, 2014

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.1

The New Game: mindset and skills for the future

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Sitra | Heather A. Moore | The Shape of Things | October 7, 2014

Image source: http://wwww.greenbookblog.org

World Increasingly Filled with Digital Things

Tech convergence of mobile, social and cloud data... changing the world

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Sitra | Heather A. Moore | The Shape of Things | October 7, 2014

'Digital Things’ Defined:

1. Things losing their material form

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Sitra | Heather A. Moore | The Shape of Things | October 7, 2014

'Digital Things’ Defined:

2. Things that never had a material form

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Sitra | Heather A. Moore | The Shape of Things | October 7, 2014

'Digital Things’ Defined:

3. Digital traces (Metadata)

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Sitra | Heather A. Moore | The Shape of Things | October 7, 20146

Rate of Change

source: Stewart Brand

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Sitra | Heather A. Moore | The Shape of Things | October 7, 20147

Law of Disruption

Social, political, and economic systems change incrementally, but technology changes exponentially.

Technological change initially affects technology only, but once critical mass is reached, the disruption takes place in other, unrelated systems.

source: Larry Downes

8 FEI Venice | Heather A. Moore | March 19, 2014

Organisations Now - Everything is Connected

• Globalization - technology binds together systems with radically different time scales:

– financial transactions that happen in milliseconds

– policy that is implemented over years

– social norms that change over decades

– ecological processes that evolve over millenia

• The behavior of each system influences the other in complex feedback loops in which effects may be difficult to trace and latent dependencies exist between seemingly random things

• Both uncertainty and risk increases with scale

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Sitra | Heather A. Moore | The Shape of Things | October 7, 2014911

The Future...

• Unpredictable

• Full of complex & tightly coupled systems

• Fast rate of change

• Wildly variable conditions

image source: physicsworld.com

FEI Venice | Heather A. Moore | The Shape of Things | March 19, 2014 This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Sitra | Heather A. Moore | The Shape of Things | October 7, 201410

Disruptive is the New Normal

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.FEI Venice | Heather A. Moore | The Shape of Things | March 19, 2014

Resilience:

13

Capacity to tolerate disruptions and even to thrive in uncertainty

image source: National Geographic

FEI Venice | Heather A. Moore | The Shape of Things | March 19, 2014 This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

• Extreme efficiency -

• Internal focus -

• Homogeneity -

• Stasis -

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Sitra | Heather A. Moore | The Shape of Things | October 7, 201412

What Affects Resilience?

+ Flexibility

+ Inclusiveness

+ Diversity

+ Innovation

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Sitra | Heather A. Moore | The Shape of Things | October 7, 201413

Similar Roles... New Challenges/Opportunities

• Marketing

• Design, Engineering

• Production

• Sales

• Social Media/PR

• Democratized Tools

• Low Barriers to Entry

• Test Iteratively in Market

• New Business Models

• Fear of Failure -

• Self-Judgement -

• Innate Talent -

• Fixed -

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Sitra | Heather A. Moore | The Shape of Things | October 7, 201414

New Mindset Required...

+ Learning

+ Iterative Improvement

+ Self-Growth

+ Experimentation

C3 Confidential | November 21, 201215

New Toolkit

Be prepared

for just about anything!

Digital Things Progress Report | November 15, 201214 image source: wenger

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Sitra | Heather A. Moore | The Shape of Things | October 7, 201416

Skills are Necessary to Address Challenges

• Directing attention mindfully

• ‘Crap detection’

• Participation

• Improvisation

• Collaboration

• Network Smarts

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.FEI Venice | Heather A. Moore | The Shape of Things | March 19, 2014FEI Future Trends Summit | Heather A. Moore | March 4, 201311 image source:

Improvisation- practice of creating, problem solving, or acting in the moment and in response to the stimulus of one's immediate environment

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.FEI Venice | Heather A. Moore | The Shape of Things | March 19, 2014

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Sitra | Heather A. Moore | The Shape of Things | October 7, 201418

Improvisation...

“Some people misunderstand improv....It seems that improv is all about being funny. But it is not. Improv is about being spontaneous. It is about being imaginative. It is about taking the unexpected and then doing something unexpected with it....The key is to be open to crazy ideas and building on them. And funnily enough, this is exactly what is needed if we are going to make our enterprises more creative and agile.”– Paul Sloane, The Leaders Guide to Lateral Thinking Skills (in Gotts and Cremer, n.d.).

“Improv is performing without a script. It’s about working off the top of your head, being mindful and reacting to what’s around you and being entirely in the moment—not the past or the future, but the now. Improv is about realizing that everything you need is in the moment. If you are aware of it, you can act on it.” - Greg Hohn

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Sitra | Heather A. Moore | The Shape of Things | October 7, 201419

Rules of Improvisation

• Rule 1: Agree and say “yes”

• Rule 2: Not only say “yes”, but say “yes, AND...”

• Rule 3: Play & experiment

• Rule 4: There are no mistakes, only opportunities

Source: Tina Fey, K. Kelly, Leadership Agility, Using Improv to Build Critical Skills; Dave Morris, The Way of Improvisation

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.FEI Venice | Heather A. Moore | The Shape of Things | March 19, 2014

Macro Trends

20

Long-term external, complex and interrelated developments that influence future decision-making and strategies. (economic, demographic, legal, political, social, environmental)

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Sitra | Heather A. Moore | The Shape of Things | October 7, 2014 This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

THINGSFrom Physical to Digital and Back

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Sitra | Heather A. Moore | The Shape of Things | October 7, 2014

Atemporality + Ubiquity

As an overarching principle, everything becomes digital. Physical objects will be easily transferable to digital, and vice versa. People can access everything all the time (atemporality) from everywhere (ubiquity).

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.FEI Venice | Heather A. Moore | The Shape of Things | March 19, 2014

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Sitra | Heather A. Moore | The Shape of Things | October 7, 2014

Take Home with You

3D printing, cloud storage and ubiquitous computing will allow easy replication of cherished objects in other places in order to create a sense of home anywhere.

FEI Venice | Heather A. Moore | The Shape of Things | March 19, 2014

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Sitra | Heather A. Moore | The Shape of Things | October 7, 2014

Digital Patina

Keeping up with the latest new gadgets is becoming a tiring task for many people. A new sort of object will become desirable – one that grows with you and develops it’s own character the more that you use it, as well as keeps a record of where it’s been.

FEI Venice | Heather A. Moore | The Shape of Things | March 19, 2014 This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Sitra | Heather A. Moore | The Shape of Things | October 7, 2014 This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

PRODUCTIONProcesses and Actors

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Sitra | Heather A. Moore | The Shape of Things | October 7, 2014

Small Batch Anything

A movement against the one-size-fits-all, mass produced items and choices. Choose your own bespoke colors, patterns, design, size…

Reload formerly mass produced items with new, personal, meaning.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Sitra | Heather A. Moore | The Shape of Things | October 7, 2014

Egalitarian InstrumentsThe barrier to making music has been lowered thanks to new technologies that just about anyone can use to share in the joy of song creation.

FEI Venice | Heather A. Moore | The Shape of Things | March 19, 2014 This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Sitra | Heather A. Moore | The Shape of Things | October 7, 2014

GamingThe success of Angry Birds put Finland on the map, but serious games like ‘DigitalKoot’, a joint project by the National Library of Finland and Microtask, directed the attention of many people towards indexing the library's enormous archives so that they are searchable on the Internet for easier access to the Finnish cultural heritage.

FEI Venice | Heather A. Moore | The Shape of Things | March 19, 2014 This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Sitra | Heather A. Moore | The Shape of Things | October 7, 2014

DIY Hardware Movement

Increased interest by non-technical people in creating computer hardware that makes sense and looks like what it does.

FEI Venice | Heather A. Moore | The Shape of Things | March 19, 2014 This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Sitra | Heather A. Moore | The Shape of Things | October 7, 2014 This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

WEChanges of Society and Economy

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Sitra | Heather A. Moore | The Shape of Things | October 7, 2014

Alternate Economy

Making a living without money via trading skills and tapping into personal networks will be an accepted alternative to the established economic model. More reliance on transparency, resource matching and shared values will strengthen communities.

FEI Future Trends Summit | Heather A. Moore | March 4, 2013 This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Sitra | Heather A. Moore | The Shape of Things | October 7, 2014

Resource MatchingEconomic recession, information processing capacity and changing attitudes towards sharing and IPR, are enabling new models of matching supply with demand. Ad hoc value creation groups can form in real time, matching seemingly non-related things and actors who would have not met beforehand, resulting in mutually beneficial arrangements. (ex. Captchas).

FEI Venice | Heather A. Moore | The Shape of Things | March 19, 2014

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Sitra | Heather A. Moore | The Shape of Things | October 7, 2014

Education On-Demand

Rapidly evolving technology and post-crisis economic issues have called for a new arsenal of skills and tools that are being developed as rapidly as they are identified. Experts will come from younger (and older) age groups than before and peer learning will become the norm. People will be teachers and pupils at the same time, constantly.

FEI Venice | Heather A. Moore | The Shape of Things | March 19, 2014 This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Sitra | Heather A. Moore | The Shape of Things | October 7, 2014

CleanTechThere is a strong movement towards more sustainable energy sources: solar energy, wind power, LED lights, smart home systems that optimise home energy usage and new models for shared energy usage in apartment buildings and communities. Extra roof space is an opportunity to rent out for solar energy use.

Sitra | Heather A. Moore | The Shape of Things | October 7, 2014 This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Sitra | Heather A. Moore | The Shape of Things | October 7, 2014 This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

ME

Reshaping the Individual

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Sitra | Heather A. Moore | The Shape of Things | October 7, 2014

Brand NewMore and more people are becoming accustomed to creating their own branding, in order to take control of their own career and image. As the restrictions of a one-size-fits-all branding make it difficult to incorporate all aspects of one’s identity, these same practices will be used to create many variations to specifically target smaller niche audiences.

FEI Venice | Heather A. Moore | The Shape of Things | March 19, 2014

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Sitra | Heather A. Moore | The Shape of Things | October 7, 2014

Rethinking AgingThanks to medical advances and an increase in life span, a greater number of people are living longer. More desirable and engaging products will be marketed towards the aging with their specific needs in mind.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Sitra | Heather A. Moore | The Shape of Things | October 7, 2014

Empowered WellbeingIncreased interest by individuals in taking control of their own wellbeing and a push from insurance companies for more preventative healthcare will create a need for new diagnostic tools for holistic health.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Sitra | Heather A. Moore | The Shape of Things | October 7, 2014

From Disabled to Bionic

New advances in prosthetics are allowing handicapped and disabled people to enhance their abilities in ways that ‘normal’ people can’t.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Sitra | Heather A. Moore | The Shape of Things | October 7, 201440

example: FAVI“You do not work for me or for a boss. You work for your customer. I don't pay you. They do. Every customer has its own factory now. You do what is needed for the customer.” - Jean-Francois Zobrist, FAVI CEO

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Sitra | Heather A. Moore | The Shape of Things | October 7, 201441

example: Local Motors- Design phase is social

- Production is normal

- Sales is on-demand

- Completely open source

FEI Venice | Heather A. Moore | The Shape of Things | March 19, 2014

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Sitra | Heather A. Moore | The Shape of Things | October 7, 201442

Local example: Arctic Warriors- Uniquely Finnish

- Ties to tradition & ritual

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Sitra | Heather A. Moore | The Shape of Things | October 7, 201443

CV Timeline- Revisualise CV into timeline

- Highlight strengths/passions

- Look for patterns

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Sitra | Heather A. Moore | The Shape of Things | October 7, 201444

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Sitra | Heather A. Moore | The Shape of Things | October 7, 201445

Summary

• Old methods will not work in the “new normal”

• Need to strive for an informed flexibility to be resilient in the face of uncertainty

• Create a ‘space’ for improvisation & collaboration (skills + mindset)

• Use macro trends to align your passions with a long term development (experiment with new combinations of ideas)

• Figure out what vision of the future you want to work towards, backcast into a clear purpose, and respond to what happens while keeping the purpose in mind (use CV timeline)

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Thank you.

Heather A. MooreFounder / CEO The Shape of Things

[email protected]+491722159142twitter: @hmoore