guest blogging presentation€¦ · mitp guest blogging: the mit presslog Ø mitp, the 3rd largest...
TRANSCRIPT
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INTRODUCTION
Ø Guest Blogging?
https://www.youtube.com/watch?v=Rq5Vo84Mops
Ø One of the most outstanding, albeit, misunderstood tactics in social media world
Ø Old, but not obsolete
Ø Sharing, Promoting, Earning
Ø Beneficial to Both Businesses:
² Small
² Big
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GOALS: POSITIONING, OBTAINING, EXPANDING
Ø Build your authorityØ Make Your Name Well-knownØ Generate Exposure (traffic) Back to Your WebsiteØ Building Backlinks to Your WebsiteØ Drive LeadsØ Establish Relationship to Partners and Customers
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ADVANTAGES
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ADVANTAGES
Ø Create and Support a Blogging CelebrityØ Share Its Own Success Case StudyØ Dealing with A Social Media CrisisØ Promote its Most Powerful UsersØ Promote Its MessageØ Increase Your ReachØ Get The whole Team InvolvedØ Share The Expertise
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CURRENT MARKET AND BUSINESS VARIETY
ØBrand MarketerØBrand InfluencerØMarketing/Branding/Social Media
Relationship AgenciesØEtc
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GUEST BLOGGING COMPANIES
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RANKING IN 2015
Ø http://www.effectivebusinessideas.com/category/guest-blogging-list/
Ø Pets
Ø Religions
Ø Fashions
Ø Politics
Ø Internet Marketing/Make Money Online Blogs
Ø Sports
Ø Writings
Ø Technology
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MITP GUEST BLOGGING:THE MIT PRESSLOGØ MITP, The 3rd Largest University Press of U.S.
Ø Publishing through 131 Disciplines across 22 Scientific Categories
Ø MIT PressLog:
Ø Founded in 2005
Ø Only Official Blog for MITP
Ø Chronicles News about MITP Authors and Books
Ø Forum for Authors to Discuss Issues Related to Their Books, Researches andScholarship
Ø https://mitpress.mit.edu/blog
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MITP GUEST BLOGGING SAMPLE 1
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SAMPLE 2
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THINGS TO WATCH OUT!
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DISADVANTAGES/RISKS
Ø AbuseØSpamØCollateral Damage from Guest Posts:² Hurt in Reputation
² Server Failure
² Website Insecurity
² Guest Blogging Penalty: Google Penalty
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RECOMMENDATIONS
Ø Require authors’ signatures on bloggingØ Track footprints under the names of the authorsØ Avoid making guest blogging a mass scale “link
building tool”Ø Use no-follow links as much as you canØ Keep away from using Commercial Anchor Text in
guest post links pointing to your siteØ Always guest post on relevant websites
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REFERENCES
http://www.socialmediaexaminer.com/8-brands-that-benefit-from-guest-blogging/
https://blog.kissmetrics.com/guide-to-guest-blogging/
http://www.iacquire.com/blog/the-undead-guest-blogging-in-2015-and-beyond
http://www.effectivebusinessideas.com/category/guest-blogging-list/
http://cognitiveseo.com/blog/3600/guest-blogging-link-risk/
http://www.marketingterms.com/dictionary/guest_blogging/
https://mitpress.mit.edu/blog
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THANKS!