gulliver team’s findings (11s415)
DESCRIPTION
Gulliver Team’s Findings (11S415). Market For IPad. Overview of our Findings. Origins of IPad Determination of IPad prices Related Goods How some Price/Non-Price factors affect Supply and Demand for IPad. The Birth of IPad. Announced on 27 th January 2010 By Steve Jobs - PowerPoint PPT PresentationTRANSCRIPT
Gulliver Team’s Findings(11S415)
Market For IPad
Overview of our Findings•Origins of IPad•Determination of IPad prices•Related Goods•How some Price/Non-Price factors affect Supply and Demand for IPad
The Birth of IPadAnnounced on 27th January 2010
By Steve Jobs
At the Yerba Buena Center for the Arts in San Francisco
Calculating IPad Prices
16 Gbyte Wi-Fi Apple IPad
Individual Components within the IPad Cost $250.60
Total Cost is $259.60
Archos 9•$550•60 GB•1.3MP Camera•5-hour battery life•Smaller display screen
Motorola Xoom•$600 - $800
•32 GB•10-hour battery life
•Dual Camera: 5MP (rear) & 2MP (front)•Slightly bigger display screen
Apple Digital AV Adapter
Display what’s on the iPad on a bigger screen
iPad Camera Connection Kit
•import photos and videos from a digital camera: using camera’s USB cable or directly from an SD card.
Consumer’s ThoughtIncome of Consumers
oIncrease in income Consumers more willing and able to buy IPad Demand for more IPad (normal good) Demand curve shifts Rightwards
oAnd Vice Versa
Consumer’s Thought
Taste and Preferences
oIncrease of preference for IPad Higher Individual demand for IPad Rightward shift of the Demand curve
oAnd Vice Versa
Price of IPad
0 Quantity
D1 D2 Rightward shift of demand for IPad (due to both increase in income and taste and preferences)
Demand Curve
Producer’s Thought
Government Policies
oHigher Ad-Valorem Tax Higher cost of production per unit Lower supply of IPad Leftward shift in supply curve (S0 to S2 below)
oAnd Vice Versa
Producer’s ThoughtIncreased number of sellers
oHigher number of sellers increase in supply of IPad as more firms produces the IPad Rightward shift of supply curve (S0 to S1 below)
oAnd Vice Versa
Producer’s ThoughtState of Technology
oAdvanced technology More efficient use of resources Increased output per unit of IPad at each possible price Increased supply of IPad Rightward shift of supply curve (S0 to S1 below)
oAnd Vice Versa
Price of IPad
0 Quantity
Pe
S1 S2S0
Q1 Q2Q0
Supply Curves
Producer’s ThoughtChange in the price of the good itself
oDemand for IPad increases Price of IPad increases Output per unit increases in the short run
Firms increase price of IPad to cover increased cost of production outward shift of supply curve (Below)
oAnd Vice Versa
Supply CurvePrice of IPad
Quantity0
P1
P2
Q1 Q2
S
http://www.apple.com/ipad/from-the-app-store/http://www.apple.com/ipad/features/
http://en.wikipedia.org/wiki/IPadhttp://www.motorola.com/Consumers/US-EN/Consumer-Product-and-Services/Tablets/ci.MOTOROLA-XOOM-US-EN.alt
http://www.tgdaily.com/hardware-brief/48287-there-are-products-that-hope-to-beat-the-ipad
http://www.ipadforums.net/ipad-general-discussions/209-ipad-vs-archos-9-a.html
http://www.isuppli.com/Teardowns/News/Pages/Mid-RangeiPadtoGenerateMaximumProfitsforApple,iSuppliEstimates.aspx
http://en.wikipedia.org/wiki/Ipadhttp://www.google.com.sg/images
Sources:
iPad Death Watch
CNN Money Article http://www.associatedcontent.com/article/2834600/apple_ipad_sells_out_demand_exceeds.html
http://mashable.com/2010/01/27/9-upcoming-tablet-alternatives-to-the-apple-ipad/\http://www.customs.gov.sg/leftNav/trad/Valuation+Duties+and+GST.htmhttp://asiancorrespondent.com/37156/iphone-usage-across-asia/http://www.wired.com/gadgetlab/2010/09/first-look-samsung-tablet/http://www.bloomberg.com/news/2010-11-18/rim-s-rival-to-ipad-wins-fans-as-corporate-customers-seek-secure-tablets.html
http://www.bridgat.com/files/Apple_Ipad.jpghttp://iphone5newsblog.com/wp-content/uploads/2011/02/ipad-600x400.jpghttp://www.youthinmind.sg/uploadedImages/Content/Youth_Chat/Blogs/Double_Sides/iphone-ipad.jpg
http://www.dailybloggr.com/wp-content/uploads/2010/11/Samsung_Galaxy_Tablet.jpg
http://www.gnagri.net/wp-content/uploads/2010/07/Acer_tablet-PC.jpghttp://exploreredia.com/iPad-2-release-date-features-price-and-pictures-2011/http://app.singaporebudget.gov.sg/budget_2011/default.aspx
Sources:
Gulliver’s Awesome TeamMembers:
Ronnie Tan Vernon YeoXin Horng
Vincent LowHan Chong
And That’s the end of Gulliver Team’s
Findings on IPad!
Thank you for your attention