Btec Level 2 Creative Media Production Unit 18 Advertising Production Student Name: Tom FearonGroup Name:

The Creative Brief Team Meeting of Ideas

Team Member Ideas for Names & Slogans Ideas for colour schemes Positives about their ideas Negatives about their ideas

Tom Fearon

My idea for a name was ‘Hocus Pocus’. I believe that it’s a good name because it relates to magic. My idea for a slogan was ‘Makes you Focus’.

My choices of colours were pink, blue, red and green.

Lucy thought that it was different to everything else. Isaac thought it was fun and bright.

Lucy and Isaac both thought that it could rule out the older generation.

Isaac Farmer

Isaac’s idea for a name was ‘Yowsa’ which he thought was a good name as it stands out. His idea for a slogan was ‘Bring the Surprise’.

He thought that a Rainbow colour would be best as it stands out just like the name.

Lucy and I both thought that it was good because it is a chewing gum for younger people.

We both thought that a disadvantage would be that it is more expensive because there will be multiple flavours.

Lucy Froud

Lucy’s choice of name was ‘Rainbow’. She thought that this would be good as rainbows appeal to young people. Her choice of slogan was ‘Better than skittles’.

Lucy’s choice of colour was multi coloured so that it would appeal to the younger generation like the name.

Isaac and I both thought that it was different to everything else.

We both thought that it would be hard to get started because it is a new product.

Final Chosen Name Final Chosen Slogan Final Chosen Colour Scheme

Any Other Final Decisions

We all thought that our final name should be ‘Hocus

Pocus’.

We all thought that our final slogan should be ‘Makes You

Focus’.

We all thought that our chosen colours should be

purple, blue, black and pink.

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