gwc2013 - arturo castelló - playjugo - beating inertia and having fun at it
TRANSCRIPT
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Arturo Castelló | Co-founder and CEO - JUGO | @arturocastello | www.playjugo.com
Beating inertia with gamification
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“Games are the
New normal”
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But Why? When? How?
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In the beginning was the Word
.
John 1 : 1-3
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The Bible
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Literature
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Cinema
Newspapers
TV
Radio
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What do they all share?
Cinema
Newspapers
TV
Radio
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One-to-many communication model
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Radio
Cinema TV
Newspapers
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In the beginning was the Word
.
John 1 : 1-3
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In the beginning was the Word,
and the Word was with God,
AND THE WORD WAS GOD.
.
John 1 : 1-3
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The plot is the message
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The rundown as the Bible
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The tyranny of the Storyline
Threshold Guardian(s)
Challenges and Temptations
(Gift of the Goddess)
Call to Adventure
Supernatural aid
Threshold(beginning of transformation)
Mentor
Helper
Helper
Return
Atonement
Transformation
KNOWN
UNKNOWN
The Hero’s
Journey
Abyssdeath & rebirth
Revelation
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Who’s who within this model?
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The Storytellers
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The rest of us
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What are we looking at?
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The inertia of Storytelling
Story Flow
Rising Action Falling Action
Climax
Denouement ResolutionExposition Inciting Incident
Middle EndBeginning
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Inertia
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We are passive
We are influenced
We are consumers
We are voters
We are viewers
We are listeners
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(The Storyline of this presentation)
And then… something happened
Rising Action Falling Action
Climax
Denouement ResolutionExposition Inciting Incident
Middle EndBeginning
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To the rescue!
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A new Fight for Freedom
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How have we changed?
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We like
We follow
We comment
We are influenced
We are prosumers
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What are we looking at?
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8 million online viewers at one time
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The inertia of (more) Storytelling
Call to Adventure
Supernatural aid
Threshold(beginning of transformation)
Threshold Guardian(s)
Mentor
Helper
Challenges and Temptations
Helper
(Gift of the Goddess)
Return
Atonement
Transformation
KNOWN
UNKNOWN
The Hero’s
Journey
Abyssdeath & rebirth
Revelation
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So where is the Climax?
Rising Action Falling Action
Climax
Denouement ResolutionExposition Inciting Incident
Middle EndBeginning
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In the beginning was the Pong
.
Atari : 1972
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We don’t follow inertia anymore…
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We challenge inertia.
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We don’t choose the story…
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We create the story.
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We don’t wait for the conflict to end
Rising Action Falling Action
Climax
Denouement ResolutionExposition Inciting Incident
Middle EndBeginning
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We engage conflict and get results
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Gamification
• VISUAL CUES
• VISUAL STORYTELLING
• RESPONSE OBJECTS
• REWARD SCHEDULE
• DISINCENTIVES
• SOCIAL FEEDBACK
• ACCESS
• LOYALTY
• MASTERY
• QUALITY
• ENGAGEMENT
• REPUTATION
• PERFORMANCE
• QUALITY
• COMPLETION
• QUANTITY
• TIME
• RECOGNITION
• STATUS
• ACCESS
• STUFF
MEASUREMENTMECHANICS
REWARD BEHAVIOR
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We beat inertia
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Beating inertia with gamification
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JUGO™ TE AYUDA A CONSEGUIR TUS OBJETIVOS PERSONALES Y PROFESIONALES
A TRAVÉS DEL JUEGO
www.playjugo.com
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Jugoes un espacio de aprendizaje ycrecimiento personal
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www.socialraid.com
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Invita a los colaboradores que van a formar parte de tu equipo de trabajo.
Diseña la estrategia de contenidos, marca los objetivos del proyecto y asigna tareas.
Monitoriza los resultados de tus Campañas y analiza el retorno.
CREA TU EQUIPO MIDE TUS RESULTADOSPLANTEA TU PROYECTO
EL JUEGO QUE AYUDA A TU EMPRESA A COMUNICAR CON
EFICACIA EN LAS REDES SOCIALES
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Selecciona a los miembros que formarán parte de tu equipo Social Raid y te ayudarán a crear nuevos contenidos.
ELIGE A TUS COLABORADORES
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La calidad del contenido te hará ganar puntos en función de la viralidad que obtenga una vez publicado.
ACUMULA PUNTOS POR CONTENIDOS
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Revisa diariamente el estado de tus campañas y optimízalas lo máximo posible.
Analizar tu progresión te ayudará a fomentar tus puntos fuertes y a detectar fácilmente los aspectos a mejorar.
VISUALIZA TU PROGRESOY RESULTADOS
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Aumenta la motivación de tu equipo con recompensas y reconocimiento.
CONSIGUE RECOMPENSAS
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