GYM

LIGHTING DESIGN

Strategies Trends Ideas Opinions

Presented by Cuoco Black

GYM DESIGN AND POWERBRANDING

DISCLAIMER:

*The information presented herein will provide the fitness industry with a

benchmark from which to judge gym design across all industry platforms.

*

This presentation is not a critical reflection of the facilities illustrated within.

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It identifies common design aesthetics which define a trend.

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Each design style is successful on the merits of its ability to satisfy the needs of its target demographic.

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Our goal is to offer our growing client base alternative design models which reinforce their brands rather than adopting a trend.

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GYM LIGHTING DESIGN

IS A TIER 1 DESIGN STRATEGY

however……..

….most clubs consider lighting a necessary requirement

not a tool of marketing……..

…..and seduction

it is cheaper……..

….to fit-out your club with fluorescent lighting

unfortunately……..

….it’s results in a pedestrian emotional experience

consider ……..

…..light as paint

highlight your club’s…..

….interior design finishes

Fashion photo shoot courtesy XEX Magazine

if it’s only about keeping your costs down….. then do

what everyone else does with lighting

as a reminder, were not saying this is bad lighting…..but it certainly does feel like you’re in Home Depot..

for the ladies, create drama and beauty

but since were talking gym here, illuminate supporting finishes

such as the rough concrete block walls in this photo.

though math/geometry and architecturally aligned lighting is

smart

you’re merely drawing the eye to common fluorescent lighting fixtures

math/geometry and architecturally aligned lighting is smarter…

…if it magnifies your interior design features as in the purple iridescent stools in this ladies locker room

unless you have a MAGNIFICENT lighting fixture

your lighting fixtures should be a non-event

good lighting design is a marriage of art and industry

our lighting design for the Helena residential fitness centerin New York City threads

kelvin temperature, low voltage, high output fluorescent, up light, down light, reflection, transmission, incandescent and par features

see more at:

Website: http://www.fitnesscenterdesign.com/

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