half year report 2015 - amazon s3 · 4 euromonitor international ltd., analysis of baby and toddler...
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Half Year Report 2015January - June 2015
windeln.de AG - Half Year Report 2015
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Table of Contents
windeln.de Group at a Glance
Interim Group Management Report
Basic Information on the Group
Economic Report
Subsequent Events
Risks
Opportunities
Outlook
Consolidated Interim Financial Statements
ConsolidatedStatementofProfitandLossandotherComprehensiveIncome
Consolidated Statement of Financial Position
Consolidated Statement of Changes in Equity
Consolidated Statement of Cash Flow
Condensed Notes to the Consolidated Financial Statements
Service
Glossary
Financial Calendar
Imprint
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windeln.de Group at a Glance
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InterimGroupManagementReportasofJune 30,2015
1.BasicInformationontheGroup
1.1OrganizationalStructureoftheGroup
windeln.deAG(“windeln.de”)istheparentcompanyofthewindeln.degroup.OnApril16,2015windeln.dechanged
its legal form from windeln.de GmbH to windeln.de AG.
1.2BusinessModel
windeln.de isoneof the leadingand fastestgrowingonline retailers forbaby, toddlerandchildrenproducts in
Germany,Austria,SwitzerlandandItaly.Windeln.deprovidesaconveniente-commerceofferingservicetheneeds
ofyoungfamilies.Windeln.deoffersmorethan100,000productsfromover1,000brands,whichyoungparentscan
comfortablyorderonline.Theofferrangesfromdiapersandbabyfoodtochildfurniture,toys,clothing,strollers
andcarseats,makingwindeln.deaone-stopshopforparents.
Windeln.depursuestwodistinctbusinessmodels.Throughthewebsites‘‘windeln.de’’,‘‘windeln.ch’’,‘‘kindertraum.
ch’’,‘‘toys.ch”and“pannolini.it”,windeln.deoffersabroadrangeofimmediatelyavailableproducts.Theseareheld
onstock inorder topermit fastdelivery. Theonlineshop“windelbar.de” isanonlineshoppingclubthatoffers
registeredclientsafast-changingassortmentofproductsatsignificantdiscountstoregularretailprices.Deliveryof
theseproductstakes2-3weeksafterordering.
The company also sells baby products to customers China. To provide a convenient shopping experience to Chinese
customers,windeln.dehasi.a.integratedAlipayin2013andlaunchedaChinesetranslationofthewebsitein2014.
TheGroupservesitscustomersfromthreewarehouses(Grossbeeren,MunichinGermanyandUsterinSwitzerland).
Deliverytocustomers ishandledbynationaland internationalparceldeliveryservices.Windeln.dealsorunsan
offlineshopinGrünwaldandandashowroominUster/Switzerland.
1.3Strategy
windeln.de’sgrowthstrategyisgearedtowardsbecomingtheleadingpure-playonlineretailerservicingtheneeds
of young families in Europe and for Chinese customers. To achieve this objective the Group pursues the following
strategies:
• GrowshareoftotaladdressablemarketinDACHregionandChinabygrowingthecustomerbaseinthese
regions as well as increasing the order volume per customer.
• ExpandregionalfootprintintootherEuropeancountriesthroughacombinationoftargetedacquisitionsof
locally established businesses with a compelling market position and organic growth in such markets.
• Expandproductofferingbyaddingnewmerchandiseinordertofurtherincreasetheattractivenessofour
offeringtocustomersaswellastocross-sellintohigher-marginnon-consumableproducts.IntheDACH
region windeln.de focuses on products for young mothers, whereas in China German quality non-
consumable products for babies and toddlers will be added.
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2. Economic Report
2.1GeneralEconomicConditions
Beingapureonlineretailerforbaby,toddlerandchildrenproducts,theGroupisstronglyinfluencednotonlyby
thegeneraleconomicdevelopmentandconsumersentimentbutalsobythedevelopmentofe-commerceandmail
order.
Germany’seconomyisstillontheupside.TheKielInstitutefortheWorldEconomy(IfW),forecastedaGDPincrease
of1.8%forthecurrentyear,acceleratingto2.1%in2016.Duetothepersistentlyfavourablemonetaryconditions
private consumption and the upturn in investment continued to be the most important drivers of the economy.
Apartfromthat,exportswerestimulatedbythedeclineinthevalueoftheEuro.Theinflationisontheriseagain
andisexpectedtoreach2%intheupcomingyear1.Therisksofaneconomicdownturn,resultingfromadeepening
oftheGreekcrisis,arethoughttobemuchsmallerthanpredictedafewyearsago.
Netretailsalesare5.1%higherincomparisonwiththesameperiodinthepreviousyear,accordingtotheFederal
StatisticalOffice(Destatis).Ecommerceandmailorderevenachievedgrowthratesof16.8%2. The positive outlook
forGermany isonly lessenedbyaslightdecreaseof the ifobusinessclimate index in June from108.5 to107.4
points3.
Incontrast,theglobaleconomyisperformingpoorlywithworldproduction,measuredintermsofpurchasing-power
parities,expectedtoriseonly3.4percentin2015–amoderatepaceofexpansioninhistoricalcomparison.Especially
economicdynamicsinChinaremainedverysubdued.Despiteanupturninindustrialoutputandincreasingretail
sales,theIfWexpectsafurthereconomicslowdown.Initsfirsttwoquarterstheeconomygrewbyonly1.4%and1.7
%respectively,comparedto7.4%lastyear.
2.2IndustryrelatedEconomicConditions–Marketforbabies,toddlersandchildren
German and European Market Characteristics
Thetotaladdressablemarketforbaby,toddlerandchildrenproductsinGermanyisestimatedtobeworthEUR 4.2
billionin2014forbabiesintheagegroupof0to3yearsandaccordingtotheGroup’sownestimatesEUR 8.4billion
in2014forbabiesandchildrenintheagegroupof0to6years4. Customer demand in this market exhibits limited
cyclicality,supportedbyrelativelystablebirthratesandhighlypredictablecustomerneedsandshoppingpatterns.
From2009to2013,thecrudebirthrate5inGermanyincreasedby4.9%from8.1to8.56.
TheEuropeanmarketforbaby,toddlerandchildrenproductsisveryfragmented.AccordingtotheGroup’sown
estimates,theEuropeanmarket(excludingGermany)forbaby,toddlerandchildrenproducts(agegroupof0to3
years)hadatotalsizeofEUR 28.2billionin2014andatotalsizeofEUR 56.5billionin2014forbabiesandchildrenin
theagegroupof0to6years.Thus,theEuropeanmarketisabout7timeslargerthanthetotaladdressablemarket
in Germany7.
1IfW20152FederalOfficeofStatisticsGermany,(https://www.destatis.de/DE/PresseService/Presse/Pressemitteilungen/2015/07/PD15_275_45212.html)3ifoInstitut20154EuromonitorInternationalLtd.,AnalysisofBabyandToddlerProductsRetailinGermany,Februar2015(commissionedbythecompany)(„Euro-monitor“)5Thecrudebirthraterelatestothenumberofbirthsduringtheyeartotheaveragepopulationinthatyear.Thevalueisexpressedper1,000inhabitants.6EurostatDataEuropeanCommission,January2015,Crudebirthrate:http://ec.europa.eu/eurostat/tgm/download.do?tab=table&plugin=1&lan-guage=en&pcode=tps001127CompanyestimatesextrapolatedfromdataprovidedbyEurostat
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GermanandEuropeanE-CommerceMarket
The growth of the e-commercemarket for baby consumables and other baby and toddler products is of key
importance to the Group.
Consumers have increased their online retail spend on baby consumables and other baby and toddler products
fromEUR 265.8million in2011 toEUR 392.8million in2014.Hence, theGroupbelieves that theonlinemarket
shareofthetotalmarketforbaby,toddlerandchildrenproductsinGermanyislikelytoincreaseoverthemid-term.
Euromonitorexpectstheonlinemarketsharetoexpandfrom9.3%in2014to12.1%in2017.Thiscorrespondstoa
marketvalueofEUR 4.4billionin20178.
The Group believes that the online channel is highly suitable to market baby consumables given similar
characteristics to product categories such as consumer electronics, consumer appliances or fashion (including
apparelandfootwear)thatalreadyshowsignificantonlinepenetrationrates.Baby,toddlerandchildrenproducts
aretypicallybranded,non-perishableandarepurchasedwithhighfrequency.Thisoffersasignificantopportunity
for theonlinepenetration to increaseover time.Moreover,demand forbaby, toddlerand childrenproducts is
highlypredictablewhileexhibitinglowcustomizationrequirements.Inaddition,theabilitytoshopatanytimefrom
anywhereandhavingtheproductsdeliveredincreasesconveniencesignificantlycomparedtothetraditionaloffline
retail shopping experience.
TheGermanonlinemarketforbaby,toddlerandchildrenproductsremainslargelyunderpenetratedcomparedto
otherproductcategoriessuchasconsumerelectronics,consumerappliances,fashion(apparelandfootwear)or
beauty and personal care.
Acrossallproductcategories,Germanonlineretailpenetrationisexpectedtoincreasefrom6.1%in2013to11.2%
in2018,butwillstill lagbehindtheUKandNorway9.OthermajorEuropeanmarketssuchasFrance,Spainand
Italy lag behind even further and are expected to grow with roughly the same momentum. The Group believes that
e-commercepenetrationaswellasonlineinfrastructureandusagewillcontinuetogrowthroughoutEurope.
ChineseCross-BorderE-CommerceMarket
windeln.de also serves the Chinese cross-border e-commerce market where Chinese consumers access and
purchasedirectlyfromforeignonlineretailers.ThetotalmarketvalueisestimatedatEUR18.4billion10. Concurrent
to thecontinuous increasedisposable income,demand for foreignhigh-qualityproducts isalso increasing.The
productcategoriesprimarilypurchasedonlinefromoverseasarecosmeticsandpersonalcareitems(56.8%)aswell
asmaternalandchildproducts(55.3%)11.TheChinesecross-bordere-commercemarketisexpectedtogrowfrom
currentlyCNY128.4billion(approximatelyEUR 18.4billion)tooverCNY372.2billion(approximatelyEUR 53.5billion)
in2017.
In2014,thecross-borderonlineshoppingmarketformaternalandchildrenproductsreachedatotalofCNY53.2
billion(EUR 7.6billion),accountingfor41.5%ofthetotalcross-borderonlineshoppingmarketinChina12.
8SeeFn4,Euromonitor9eMarketerInc.,RetailSalesWorldwideWillTop$22TrillionThisYear,http://www.emarketer.com/Article/Retail-Sales-Worldwide-Will-Top-22-Tril-lion-This-Year/1011765#sthash.ijARW0lp.dpuf10IResearchConsultingGroup,2015Chinacross-borderonlineshopperbehaviourreport,January2015,statisticalmodelandonlinesurveycon-ductedoniClick,(erstelltimAuftragdesKonzerns)(“IResearch”)11SeeFn10,IResearch12SeeFn10,IResearch
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Theriseofcross-borderonlinebabyproductshoppingisdrivenbyseveralstructuraltrends.Withmorethan16.9
millionbirths in2014anda forecasted increase to17.9millionbirths in201513, theChinesebabymarket is set
togrowsubstantially.ThistrendisaidedbytherelaxationoftheChineseone-childpolicythatbecameeffective
inNovember2013.Additionally,anincreasingnumberofbabiesarebeingfedwithinfantmilkformulainlieuof
breast-feeding.TheChinesemilkformulaconsumptionhasincreasedby110%from346.6ktonsin2009to727.8k
tons in201414. The rising demand for foreign high quality products is also due to past scandals with local baby
formulaproducts.FurthermorethemiddleclassinChinaisrising,withaforecastedCAGRof7.9%GDPpercapita
from2014to201915.Forthesereasons, theGroupbelievesthattheChinesebabymarketwillcontinuegrowing
substantially in the coming years.
2.3BusinessDevelopmentandSignificantEvents
2.3.1BusinessDevelopment
Inthefirsthalfof2015,theGroupwasabletosuccessfullyachieveitsgrowthobjectives.
Thecustomerbasegrewfurtherinthesecondquarterof2015.TheGrouphad613kactivecustomerswhomadeat
leastonepurchasefromwindeln.deinthelasttwelvemonths(556kinthefirstquarterof2015).
TheGroupcontinuedtowidenitsrangeofproducts,i.e.byintroducingthewell-knownbiobrandAlnatura.
InMay2015,theItaliansubsidiaryPannolini.itS.r.l.launchedthewebshop“pannolini.it”.Simultaneously,“Cashon
Delivery”,whichisfrequentlyusedbyItaliancustomers,wasintroducedasanewpaymentmethod.
In thefirsthalfof2015,windeln.dealso introducedthefirstprivate label “Dimbo-World”.Thebrandoffershigh
qualityleathershoes,producedbyexternalpartners.Theshoesaresoldthroughtheshoppingclubwindelbar.de
and have a comparably high margin potential.
2.3.2SignificantEvents
IPO
OnMay6,2015,windeln.deshareshavestartedtradingontheregulatedmarket(PrimeStandard)oftheFrankfurt
stock exchange.
Theofferingrelatedtothesaleof11,404,899ordinarybearersharesofthecompanywithno-parvalue(Stückaktien),
eachsuchsharerepresentinganotionalvalueofEUR1.00andwithfulldividendrightsfromJanuary1,2015,consisting
of5,400,000newly issuedordinarybearershareswithno-parvalue (Stückaktien) fromthe IPOcapital increase,
4,517,304ordinarybearershareswithno-parvalue(Stückaktien)fromtheholdingsofthesellingshareholdersand
1,487,595ordinarybearershareswithno-parvalue(Stückaktien)inconnectionwithapotentialover-allotment.
13ChinaPopulationAssociationreadonChinaInternetInformationCenter,January2015,http://www.china.org.cn/china/2015-02/10/con-tent_34781027.htm14EuromonitorInternationalLtd.,PackagedFood2015edition15InternationalMonetaryFund,October2014,http://www.imf.org/external/pubs/ft/weo/2014/02/weodata/weorept.aspx?pr.x=24&pr.y=7&sy=2010&ey=2019&scsm=1&ssd=1&sort=country&ds=.&br=1&c=924&s=NGDPDPC&grp=0&a=
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TheperiodduringwhichinvestorscouldsubmitpurchaseordersfortheoffersharesinthepricerangefromEUR
16.50toEUR20.50beganon23April2015andendedon5May2015.Thehighdemandfrominvestorssignificantly
exceededthenumberofsharesofferedforpurchase.TheCompanysettheofferpriceatEUR18.50on5May2015.
windeln.degeneratedcashflowofEUR97millioninthecourseoftheIPO,afterdeductingthebasefeewithheldby
banks and not considering the proceeds from the preferential allocation program for employees (see below). The
Greenshoe option granted by the underwriters was not exercised.
InconnectionwiththeIPO,windeln.desetupapreferentialallocationprogramforthebenefitofallemployeesof
the group to allow them to participate even more in the development of its business. Employees had the opportunity
toacquiresharesfreeofcharge,sharesatadiscountpriceandsharesatfullpricewithaguaranteedallocation.The
preferentialallocationprogramwasverywellreceived,270employeesparticipated.
AcquisitionofFeedoSp.zo.o.
OnApril17,2015,theCompanyenteredintoanacquisitionagreementregardingtheacquisitionofFeedoSp.zo.o.
withitsonlineshops‘‘www.feedo.cz’’,‘‘www.feedo.sk’’,‘‘www.feedo.pl’’.FeedoSp.zo.o.isafastgrowingpure-play
onlineretailerfocusingonbabyandtoddlerproducts.IttargetscustomerslocatedintheCzechRepublic,Poland
and Slovakia.
Inthefinancialyear2014,FeedoSp.z o.o.generatedconsolidatedrevenuesofapproximatelyEUR 6malmostallof
whichweregeneratedfromCzechcustomers.Withthisacquisition,theGroupintendstoexpandintotheEastern
European market.
Astheacquisitionwassubject todifferentclosingconditions,whichwerenot fullymetasof June 30,2015,and
windeln.deAGdidnothavecontrolovertheFeedoGroup,theFeedoGroupwasnotconsolidatedasofJune 30,
2015.
Formation of a further Group Company
AsofApril 24,2015windeln.deAGhasestablishedpannolini.itS.r.l.asa100%subsidiary.Asaservicecompany,the
company will provide intercompany services in connection with the access to the Italian market.
In the secondquarter 2015,windeln.deworkedonbuilding up the Italian online shop. After translation of the
productoffering,thewebsite“pannolini.it”wentliveinMay.
Management Board
Themanagingdirectorsofwindeln.deGmbH,AlexanderBrandandKonstantinUrban,havebeenappointedas
membersofthemanagementboardofwindeln.deAG.Inaddition,Dr. NikolausWeinbergerhasbeenappointedas
a member of the management board.
Supervisory Board
Thefollowingsixpersonswereappointedasmembersofthefirstsupervisoryboardofwindeln.deAG:Dr.Christoph
Braun,FaustoBoni,NenadMarovac,DavidReis,FrancescoRigamontiandWilliSchwerdtle.WilliSchwerdtleisthe
chairman of the supervisory board.
AsofApril 21,2015therehasbeenachangeinthesupervisoryboard.FaustoBonihasleftthesupervisoryboardat
hisownrequestandDr.EdgarCarlosLangehasbeenappointedasmemberofthesupervisoryboard.
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CreditLine
OnApril 9,2015windeln.deAGenteredintoasecuredcreditframeworkagreementwithDZBANKAGDeutsche
Zentral-GenossenschaftsbankintheamountofEUR 4m.TheCreditFrameworkAgreementissecuredbyinventory
and assignment of receivables (Globalzession). It is subject to customary covenants, for example themonthly
compliancewithcertainliquidityratiosbytheCompany.TheagreementterminatesonMarch 31,2016.
Thetotalcreditlineofwindeln.deamountedtoEUR14masofJune30,2015.
2.4Netasset,financialandincomepositionofthewindeln.deGroup
Financial Position
ConsolidatedStatementofProfitandLoss
Inthefirsthalfof2015,theGroupgeneratedrevenuesofEUR 75,026kequalinganincreaseof85%comparedtothe
firsthalfof2014(EUR 40,637k).TheGroupwasabletosignificantlyincreaserevenuesinallregions,onlineshopsas
well as across all product categories. The increase in revenues is also attributable to a growing number of orders as
well as a larger base of active customers that placed at least one order within the past twelve months.
Themargin (grossprofit in relation to revenues) increased in thefirsthalf of 2015by3% to26%compared to
thepriorperiod.Comparedtothesecondquarterof2014themarginincreasedevenby4%.Thepositivemargin
development is primarily attributable to the increase in sales of higher-margin products as well as improved
purchasing conditions with suppliers.
Inthefirsthalfyearof2015,sellinganddistributionexpensesincreased.However,with103%relativetogrossprofit
theywerelowerthaninthepreviousperiod(124%).Thisispartlyattributabletoloweraveragetransportcostsdue
to improved rates.
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Administrativeexpensesinrelationtogrossprofitrosedisproportionallyfrom43%to50%.Ontheonehand,this
wasduetoagrowingnumberofemployees.Inparticular,thedepartmentsIT-administration,finance,legal,strategy
&expansionhiredadditionalemployeesinordertorealizemajorcurrentandplannedprojectssuchastheIPO,
acquisitionsand the further (organic) internationalization (e.g. Italy).Additionally, in thefirsthalfof 2015, stock
optionswereissuedtoadditionalmembersofthemanagementteamandthemanagementboard,thathadpartially
beenvested in thepast.Becauseof thehighercompanyvalue in thefirstquarterof2015,additionalexpenses
wererecognizedforcash-settledshared-basedcompensation.Ontheotherhand,theincreaseinadministrative
expensescanbeexplainedbyexpensesrelatedtotheIPO,mostlyintermsofcostsforlegal,consultingandauditing
services.Inthefirsthalfof2015,EUR 1,561kwererecognizedinsuchcontext.
Inthefirsthalfof2015,otheroperatingincomeandexpensesincreasedbyEUR 2,471respectiveEUR 290kcompared
to the prior year period. Other operating income includes internal and external costs passed on to shareholders in
connectionwiththeIPOintheamountofEUR 2,059k.
Furthermore,highercurrencygainsofEUR 308kstoodagainstcurrencylossesofEUR 288k.Thegroupincreased
its business in different currencies than the functional currency. The group recorded an increasing volume of
receivables inSwissFrancs. Inaddition,thevolumepurchasedfromforeignsuppliersoutsidetheEuroareahas
grown,especiallyrelatedtowindelbar.
Inthefirsthalfyear2015,earningsbeforeinterestandtaxes(EBIT)decreasedfromminusEUR 6,105kby31%to
minusEUR 8,021k.RelativetorevenuesEBITimprovedfrom-15 %to-11%.
ThefinancialresultdecreasedfromEUR 2,613kinthefirsthalfof2014tominusEUR 96kforthefirsthalfof2015.
Inthepreviousperiod,thevaluationofaderivativeinstrument(theconditionalpurchasepricereimbursementin
connectionwiththeacquisitionofwindeln.chAG)atfairvalueresultedinanincomeofEUR 2,661kwhileinthefirst
halfof2015,expensesofEUR 86kwererecorded.
The increase in taxexpenses fromEUR 88ktoEUR 1,528k ismostlyattributable to thewrite-offofdeferredtax
assetsofwindeln.deAGasthecompanydoesnotrecognizedeferredtaxassetsduetoalackingprofithistory.
TheprofitorlossfortheperiodchangedfromminusEUR 3,580kinthefirsthalfof2014tominusEUR 9,645kinthe
firsthalfof2015.Thisismainlyattributabletotheoverproportionalincreaseinadministrativeexpensesaswellas
thenegativefinancialresultinthefirstquarterof2015incomparisontothepositivefinancialresultinthesame
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timeperiodin2014.
OtherConsolidatedFinancialData
Earningsbeforeinterestandtaxes(EBIT)isadjustedforgroupmanagingpurposesbyexpensesrelatedtoshare-
basedpayments,byexpensesrespectivelyincomeconsideredasextraordinaryand/ornon-recurringinconnection
withtheIPO,acquisitionsandintegrationofnewsubsidiariesaswellasexpensesinconnectionwiththeexpansion
of the group.of the group.
TheadjustedEBITincreasedfromminusEUR4,453kinthefirsthalfof2014tominusEUR3,965kinthefirsthalfof
2015.Theimprovementmainlyresultedfromtheincreasinggrossprofitin%ofrevenues(26,2 %inthefirsthalf
of2015comparedto22.7%inthefirsthalfof2014)aswellasthedisproportionalincreaseoffulfilmentcostsand
adjusted other selling and distribution and administrative expenses compared to the revenue increase.
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Income Position of the Segments of windeln.de Group
ThegrowthoftheGrouphasbeenconsistentacrossallsegments.Inthefirsthalfof2015,thesegment
windeln.deachievedgrowthinrevenuesof80%,thesegmentwindelbarof113%andthesegmentwindeln.chof
124 %comparedtopreviousyearperiod.
Forassessing theoperational resultof thesegments, thecompanyalsoconsidersEBITandEBITmarginbefore
expenseswith respect to share-basedpayments aswell as extraordinaryornon-recurringexpensesor income
relatedtotheIPO,acquisitions,theintegrationofnewsubsidiariesandexpansion.ThecalculatedKPIsarenamed
adjustedEBITandadjustedEBIT-margin.
ThepositivedevelopmentoftheadjustedEBITwasmainlyduetothesegmentwindeln.de.Inthefirsthalfof2015,
windeln.dewasabletoachieveanadjustedEBITmarginof5.2%comparedto-0.1%inpreviousyearperiod.Windeln.
chwasabletoimprovetheadjustedEBITmarginfrom-70.1%to-31.3%.
Income Position of the Regions of windeln.de Group
TheGroupsubstantiallyincreaseditsrevenuesacrossallregions.Inthefirsthalfof2015,revenuesincreasedby
88%intheDACHregion,82%intheChinaregion,and90%in“other/restofEurope”,comparedtotherespective
prior year period.
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Financial Position
In the first half of 2015, the group generated a negative cash flow from operating activities in the amount of
EUR 3,817,whichisanimprovementof26%comparedtothepreviousyearperiod.Thepositivedevelopmentcan
be explained by the increase of current liabilities.
CashflowfrominvestingactivitiesincreasedtominusEUR 1.209k(prioryearperiod:minusEUR 447k).Thecash
outflowresultsfromincreasinginvestmentsintothewebshopwhichisinlinewiththeincreaseofintangibleassets.
Cashflow fromfinancingactivitieswas significantlypositivewith EUR 93,761k. This ismainlydue to the IPO in
May2015. In thefirstquarterof2014,cashflowfromfinancingactivitieswaspositiveduetoafinancinground
(EUR 9.388k).
Theequityratiohasincreasedfrom61%asofDecember 31,2014to86%asofJune 30,2015.Thisisprimarilydue
tothecapitalincreaseinconnectiontotheIPO(EUR99,823k).
Inaddition,asofJune 30,2015,obligationsinconnectionwithsharebasedpaymentarrangementswererecorded
inthesharepremiumaccount(EUR 9,814k)duetomodificationsdonetotheprograminthefirstquarter2015.
OppositeeffectsresultedfromtheoveralllossofEUR -9,645kandcostsinconnectionwiththeissuanceofcompany’s
equityintheamountofEUR -3,259k,whichwererecordedinequity.
Inthefirsthalfof2015,threenewcontractsforcreditlineswereclosedwithinthegrouptoprovidefurtherfinancing
possibilitiesbesidesequityfinancing.
On March 18, 2015 windeln.de AG entered into a secured borrowing base credit framework agreement with
CommerzbankintheamountofEUR 5m.TheborrowingBaseCreditAgreementissecured,inparticular,byinventory
andassignmentofreceivables(Globalzession). It issubjecttocustomarycovenants,forexamplethecompliance
withcertainliquidiyratiosbytheCompany.TheBorrowingBaseCreditAgreementterminatesonMarch 18,2016.
OnMarch 20,2015windeln.deAGenteredintoasecuredrevolvingcreditfacilityagreementwithDeutscheBank
intheamountofEUR 5m.TheRevolvingCreditFacilitywasenteredintoforanindefinitetermandissecuredby
inventoryandassignmentofreceivables(Globalzession).
OnApril 9,2015windeln.deAGenteredintoasecuredcreditframeworkagreementwithDZBANKAGDeutsche
Zentral-GenossenschaftsbankintheamountofEUR 4m.TheCreditFrameworkAgreementissecuredbyinventory
andassignmentofreceivables(Globalzession)andissubjecttocustomarycovenants,forexamplethecompliance
withcertainliquidiyratiosbytheCompany.TheagreementterminatesonMarch 31,2016.
AsofJune 30,2015theoverdraftfacilityinconnectionwiththisagreementwasdrawnbyEUR 5k.
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Financial Status
Asof June 30, 2015 total non-current assets increased to EUR 5,337k (December 31, 2014: EUR 4,523k). This is
primarilyattributabletoadditionallycapitalizeddevelopmentcostsfortheonlineshops,whichexceedamortization
in the same period.
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CurrentassetsamountedtoEUR 147,775kincomparisontoEUR 52,521konDecember 31,2014andhavetherefore
risenby181%.
Thisismainlyduetothestrongincreaseofcashandcash-equivalentsbyEUR 88,735kduetotheIPOoftheparent
Group company.
Inventories increasedbyEUR 3,380k in linewith thegroup’sgrowth toensureeven fasterdelivery. Since2015,
windeln.de additionally purchases full containers of products in order to get better supplier conditions due to larger
volumes.
CurrentfinancialassetsincreasedbyEUR2,622k.ThisismainlyduetothereimbursementofIPOcostsasofJune
30,2015,resultinginclaimsagainstthesellingshareholdersofEUR2,222k.
Asof June 30,2015equityamountstoEUR 131,619kandsignificantlyexceededthe levelofDecember 31,2014
(EUR 34,621k).Forfurtherexplanation,seechapter“FinancialPosition”.
Non-current liabilitiesdecreasedbyEUR 6,205kincomparisontoDecember 31,2014.Thismainlyresultedfrom
themodificationoftheexistingshare-basedpaymentagreementstoequity-settlement.AsofDecember 31,2014,
theobligationswererecognizedascash-settledsharebasedpaymentsundernon-currentliabilities(EUR 6,349k).In
thefirstquarterof2015,theseobligationswerereclassifiedintosharepremium.AsofJune 30,2015,equitysettled
share-basedpaymentsintheamountofEUR 11,249karerecognizedinsharepremium.
Inthefirsthalfof2015,currentliabilitiesincreasedbyEUR 5,275kcomparedtotheendof2014,duetoincreased
accountspayablesbyEUR 4,753k.Ontheonehandinventorywasbuiltupwhichcausedahighernumberofinvoices
fromsuppliers.Ontheotherhand,therewerehigherliabilitiesduetotheIPOinrelationtolegalandprofessional
fees. There is anopposing effect that the grouphasdrawnonly EUR 5kof the facility line as of June 30, 2015
(December 31,2014:EUR 1.505k).
AsofJune 30,2015theamountofthetotalassetsamountedtoEUR 153,112k,whichissignificantlyabovethevalue
asofDecember 31,2014(EUR 57,044k).
ConclusionThefirsthalfof2015waspositiveforthewindeln.degroupasrevenuesincreasedandEBITmarginimproved.
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2.5Non-financialPerformanceIndicators
In a prior-year comparison the key performance indicators for our corporate management show a positive
development.Thenumberofactivecustomersincreasedfrom372thousandasofJune 30,2014to613thousand
asofJune 30,2015.Thenumberoforderssignificantlygrewcomparedtothepreviousyearperiodby59%to913
thousand(575thousandinprioryearperiod).Both,thegrowingnumberofcustomersaswellasthe increasing
numberofordersweredrivenbysignificantlyhigherwebsitetraffic.Thenumberofsitevisitsgrewby84%from
15,807thousandasofJune 30,2014to29,084thousandasofJune 30,2015.InMay2015ournewItalianonlineshop
pannolini.it went live.
2.6Employees
Thenumberofemployeesgrewfrom398asofMarch31,2015to440asofJune30,2015(bothnumbersincluding
the employees outside of Germany). This increase is mainly due to additional personal hired in the administrative
area as well as in IT.
3. Subsequent Events
3.1AcquisitionofBebitusRetailS.L.
On10August2015,theCompanyenteredintoanacquisitionagreementregardingtheacquisitionofBebitusRetail
S.L.(“bebitus”).Bebitusisafastgrowingpureplayonlineretailerspecializedinbaby-andtoddlerproducts.Basedin
Barcelona,bebitustargetscustomerslocatedinSpain,PortugalandFrance.In2014,revenuesamountedtoapprox.
EUR7m.
TheaggregatepurchasepriceamountstoapproximatelyEUR5millionplusadditionalpurchasepricepayments
which are subject to thebusiness reaching certain revenue targets for the years until 2017. The closing of the
acquisitionissubjecttoconditions,thattodatearenotyetallfullymet.
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3.2AcquisitionofFeedoSp.z o.o.
WiththeapprovalofthetransactionbythesupervisoryboardonJuly 3,2015,thelastclosingconditionmentioned
intheacquisitionagreementregarding100 %ofthesharesinFeedoSp.z o.o.,datedonApril 17,2015,wasmet.
AsofJuly 3,2015,thefollowingcompaniesareina100 %ownershipofthegroupandthereforetheyhavetobe
fullyconsolidatedasofthisdate.:FeedoSp.z o.o.(Warsaw,Poland),MyMedias.r.o.,(Prague,CzechRepublic)and
MyMediaSp.z o.o.(Warsaw,Poland).
3.3 Capital Increase
After balance sheet date the company performed two capital increases relating to the acquisition of Feedo (partly
paidinshares),andtheemployeestockoptionprogram.Thereby,thesharecapitalwasraisedtoEUR25,745,826.
4. Risks
4.1StrategicRisks
Negative developments in general economic conditions could adversely impact consumer spending for some of
the group’s product categories. The future success ofwindeln.de further depends on the continued growth of
e-commerce.
The group is subject to intense competition that presents a constant threat to the success of the business. Failure
to provide customers with an attractive online shopping experience could limit growth and prevent the group from
achievingormaintainingprofitability.
TheplantoexpanditsbusinessinternationallywillexposetheGrouptoavarietyofdifferentlocallegal,regulatory,
tax and cultural standards which it might fail to comply with. The company aims to counter this risk by the necessary
legal consultation.
In order to expand the offering across Europe and into newproduct categories,windeln.de expects to pursue
acquisitionsofothercompanies,businessesorassets,anyofwhichcouldresultinsignificantadditionalexpenses,
failtoachieveanticipatedbenefits,orfailtobeproperlyintegrated.
ThegroupisheavilydependentonthesalesofbabyfoodproductstocustomersinthePeople’sRepublicofChina.
Ifthebusinessenvironmentshouldchange,thiscouldhaveanegativeeffectontheresultsofoperationsandnet
assets of the group.
Futuresuccesswilldependontheabilityofwindeln.detocross-sellnewandhigher-marginproductstoitscustomers.
4.2 Operative Risks
The Group is dependent on a limited number of suppliers of baby nutrition and diapers and there is a risk that the
supplierscoulddiscontinuesellingtowindeln.deonfinanciallyviableterms,failtosupplyitwithhigh-qualityand
compliantmerchandise,orfailtocomplywithapplicablelawsorregulations.Bymaintainingclosecooperationwith
suppliersandthroughon-goingqualitycontrolofthegoodsthegroupaimstominimizethisrisk.
InordertoexpandtheofferingacrossEuropeandintonewproductcategories,theCompanyexpectstopursue
further acquisitions of other companies. The future success of windeln.de is dependent on the successful integration
of said acquisitions.
Anyfailuretooperate,maintain,integrateandscalenetworkandmobileinfrastructureandothertechnologycould
haveamaterialadverseeffectonthegroup’sbusiness,financialconditionandresultsofoperations.Afailureto
adopt and apply technological advances in a timely manner could limit growth and prevent from achieving or
maintainingprofitability.
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windeln.dedependsonkeymanagementandmaybeunabletoattractsuitablyqualifiedpersonnel.Also,thereis
theriskthatexecutivemanagersleavethecompanyandasuitablereplacementcan’tbefoundintime.Thegroup
countersthisriskbyofferinglong-termremunerationmodels.
5.Opportunities
Theonlineshareinthemarketforbaby,toddlerandchildrenproductsinGermanyisrelativelylowcomparedto
otherproductcategories(i.e.consumers’electronics,shoes,etc.),whichofferspotentialforgrowth.Studiesexpect
ayearlygrowthoftheonlinemarketshareof12.1%intheyears2014to201716.
TheGrouphasgreatpotentialtoexpandintoothermarketsoutsideofGermany.InEuropethee-commercemarket
showshighgrowthratesasitdoesinGermany.InmostEuropeancountriestheonlineshareinthemarketforbaby,
toddlerandchildrenproducts isstillsignificantly lower than inGermanyandthereforeoffersadditionalgrowth
potential.
TheEuropeanmarketsarefragmentedwithnodistinctmarketleaderinmostEuropeancountries,whichprovides
the opportunity for consolidation. windeln.de AG was able to successfully integrate windeln.ch AG (formerly
KindertraumAG)afteracquisition–oneofthefastestgrowingonlineretailersforbabyandchildrenproductsin
SwitzerlandinthefirstQuarterof2014.Goingforward,theGroupplanstomakefurtheracquisitionsinordertoto
take advantage of inorganic growth in addition to its organic growth.
windeln.de believes that, as in the past, further economies scale can be achieved in logistics and technology
infrastructures.
Tomosteffectivelyaddresstheneedsofyoungfamilies,thegroupaimstofurtherwidenitsproductassortmentby
addingnewcategories.Withover100,000productsfromover1,000brandswindeln.dealreadyoffersitscustomers
awideandappealingselectionofproductsforyoungfamilies.Bysignificantlyincreasingtheshareofproductswith
highermarginsinthepast3years,windeln.dehasshownthatitisabletoadvanceintoproductareaswithhigher
margins.
The successful growth of the group relies on the expertise and motivation of its employees. windeln.de needs to
continuouslyreinforceit’steam.Thereforetherecruitingofnewemployeesaswellaskeepingexistingemployees
motivated is a priority.
6.Outlook
The positive development in online retail is expected to continue. Total online retail market volume in Germany
isforecastedatEUR43.6bnin2015(EUR39.0bnin2014)17.Thetotalmarketvolumeforbaby,toddlerandkids’
productsisexpectedatEUR4.3bn.Theonlineshareisassumedat10.3%,whichtranslatesintoavolumeofthe
relevantmarketatEUR439.6.18LookingatcountriesoutsideofGermany,themarketpotentialine-commerceretail
isevengreater,astheonlineshareisestimatedtobelowerthaninGermany.
16SeeFn4:Euromonitor17TradeAssociationGermany:DevelopmentofE-CommerceSalesinthePastFewYears,November201418SeeFn4:Euromonitor
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TheGroupaimstocontinueorganicgrowthintheDACHregion.In2015,growthintheDACHregionaswellasin
otherEuropeanmarketsislikelytobemoderatelyslowerthaninthepast.Inthemediumterm,however,windeln.
deexpectstogrowabovetheforecastrateforthebabyconsumablesonlinemarketinGermany(26.7%CAGRfor
2014to201719).TheGroupaimstoachievethisgrowthbyincreasingthecustomerbase,thenumberofordersand
the value of orders per customer.
Furthermore,thegroupintendstocontinuetoselectivelyexpandthescopeofthebusinessintermsofgeography
andproductcategories.TopursuetheEuropeanexpansionstrategyandbyusingtheproceedsof theOffering,
theGroupintendstofurtherraisethelevelofinvestmentoutsidetheDACHregion,throughtargetedacquisitions
oflocallyestablishedbusinesseswithacompellingmarketpositionand,oralternatively,throughorganicgrowth
intosuchmarkets. In2015,thefocuscountriesforamarketexpansionareItaly,EasternEuropeand–afterthe
successfulcompletionoftheacquisitionofbebitus–alsoSpain,FranceandPortugal.
InChina,thecompanyintendstogroworganicallyandaimstoachieveapproximatelythesameannualgrowth(in
absoluteEURterms)inthemediumtermthatwasachievedinthefiscalyearendedDecember31,2014.
Inallofthesemarkets,theGroupcontinuestoexpandtheproductandserviceofferinginordertofurtherincrease
attractivenesstocustomersandtocross-sellintohigher-marginnon-consumableproducts.
Inthemediumterm,weintendtofurtherenhanceprofitabilityinparticularby:
• focusingonreducingcostofsalesasapercentageofrevenuestoahigh60spercentrangethroughleveraging
ourstrongpartnershipswithbrandstonegotiatemorefavorablepurchasingterms,continuingtoimprove
ourpricingalgorithmandcontinuingtocross-sellfromconsumablebaby,toddlerandchildrenproducts
intohigher-marginnon-consumableproductsforbabies,toddlers,childrenandyoungmothersbyfurther
broadeningourproductoffering;
• maintaining fulfilment costs low as a percentage of revenues at approximately previous year’s levels
throughcontinuousefficiencyimprovements;
• maintainingattractivemarketingcostsasapercentageofrevenuesbyfocusingonincreasingourshareof
wallet for our existing and returning customers.
• implementinghigherdegreesofprocessoptimization,scaleeffectsandacquisitionsynergieswiththeaim
tolowerAdjustedOtherSG&AExpensesasapercentageofrevenues.
Strongrevenuegrowth,aswellassignificantimprovementoftheadjustedEBITmargininthefirsthalfof2015are
agoodbasisforthefurtherbusinessdevelopmentandachievingsetgoalsforthefullyear2015witharound+70%
organic revenues growth year over year plus additional revenue contribution from expansion as well as further
improvement of the adjusted EBIT margin.
19SeeFn4:Euromonitor
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Consolidated Interim Financial Statements
ConsolidatedStatementofProfitandLossandotherComprehensiveIncome
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Consolidated Statement of Financial Position
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Consolidated Statement of Changes in Equity
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Consolidated Statement of Cash Flow
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CondensedNotestotheInterimConsolidatedFinancialStatementsasofJune 30,2015
1.GeneralInformation
windeln.de AG is the parent company of the windeln.de Group. The company has been converted from windeln.de
GmbHintowindeln.deAGasfromApril 16,2015.
The condensedandunaudited interim consolidatedfinancial statements asof June 30, 2015were released for
publicationbyresolutionofthemanagementboardonAugust 21,2015.
InitialPublicOffering-IPO
Windeln.deshareshavebeentradedontheregulatedmarket (PrimeStandard)oftheFrankfurtStockExchange
sinceMay 6,2015.
Thelistingwasprecededbyanofferforthesaleof11,404,899no-parvalueordinarybearershares(shareswithno-
parvalue)withanimputedshareinsharecapitalofEUR 1each.Theoffercomprised5,400,000new,no-parvalue
ordinarybearershares(shareswithno-parvalue)fromtheIPOcapitalincrease,4,517,304no-parvalueordinary
bearershares(shareswithno-parvalue)fromtheparticipationofdispensedshareholdersand1,487,595nopar
valuebearershares(shareswithno-parvalue)inconnectionwithapotentialover-allotment.
InvestorshadtheoptiontopurchasesharesfromApril 23,2015toMay 5,2015inanofferingrangefromEUR 16.50
toEUR 20.50.Thedemandfrominvestorssignificantlyexceededthenumberofsharesofferedforpurchase.The
companysettheissuepriceshareatEUR 18.50onMay 5,2015.
InthecourseoftheIPO,windeln.degeneratedacashinflowofEUR 97.2m,afterdeductingthebasefeewithheldby
banks. The Greenshoe option granted by the underwriters was not exercised.
Management Board
Themanagementdirectorsofwindeln.deGmbH,AlexanderBrandandKonstantinUrban,havebeenappointedas
membersofthemanagementboardofwindeln.deAG.Inaddition,Dr. NikolausWeinbergerhasbeenappointedas
a member of the management board.
Supervisory Board
Thefollowingsixpersonswereappointedasmembersofthefirstsupervisoryboard:ofwindeln.deAG:Dr.Christoph
Braun,FaustoBoni,NenadMarovac,DavidReis,FrancescoRigamontiandWilliSchwerdtle.WilliSchwerdtleisthe
chairman of the supervisory board.
AsofApril 21,2015therehasbeenachangeinthesupervisoryboard.FaustoBonihasleftthesupervisoryboardon
hisownrequestandDr.EdgarCarlosLangehasbeenappointedasmemberofthesupervisoryboard.
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2. Accounting Principles
ThecondensedinterimconsolidatedfinancialstatementsasofJune 30,2015werepreparedinaccordancewiththe
InternationalFinancialReportingStandards(IFRS)asadoptedintheEuropeanUnion(EU).Theseinterimconsolidated
financialstatementsconformwiththeregulationIAS34“InterimFinancialReporting”.
Thecondensedinterimconsolidatedfinancialstatementsdonotincludeallinformationanddisclosuresrequiredfor
consolidatedfinancialstatementsasofyear-endandmustthereforebereadinconjunctionwiththeconsolidated
financialstatementsfortheyearendingDecember 31,2014.
Thesameaccountingandmeasurementprincipleswereappliedasintheconsolidatedfinancialstatementsforthe
financialyearendingDecember 31,2014.Exceptionsarerelatedtonewrespectivelyrevisedaccountingstandards
applicableasoffinancialyear2015.Forthiswerefertosection4.2“NewIASBAccountingPrinciples”ofournotes
totheconsolidatedfinancialstatementsasofDecember 31,2014.IFRSstandardsrespectivelyrevisedstandards
applicableforthefirsttimeinthisreportingperiodhavenoeffectsonthenetasset,financialandincomeposition
of the windeln.de Group.
3. Scope of Consolidation
TheGroup’sscopeoffullconsolidationasofJune 30,2015hasbeenextendedbypannolini.itS.r.l.(comparetonext
section)comparedtoDecember 31,2014.Thesameconsolidationmethodsappliedintheconsolidatedfinancial
statementsfortheyearendingDecember 31,2014.
AcquisitionAgreementregardingtheAcquisitionofFeedoSp.z o.o.
OnApril 17,2015,windeln.deAGentered intoanacquisitionagreement regarding theacquisitionofFeedoSp.
z o.o.,Warsaw,Poland,thatoperatestheonlineretailshops“www.feedo.cz”,“www.feedo.sk”and“www.feedo.pl”
togetherwith itssubsidiaries(MyMedias.r.o.,Prague,CzechRepublic,andMyMediaSp.z o.o.,Warsaw,Poland).
FeedoGroupisafastgrowingpure-playonlineretailerfocusedonbabyandtoddlerproducts.Registeredoffice
ofthegroupcompanyisPoland,targetcustomersofFeedoGrouparelocatedinPoland,theCzechRepublicand
Slovakia.Initsfinancialyear2014,FeedoSp.z o.o.hadgeneratedconsolidatedrevenuesofapproximatelyEUR 6m
almostallofwhichweregeneratedfromCzechcustomers.Withthisacquisition,theGroupintendstoexpandtothe
Eastern European market.
AstheacquisitionissubjecttodifferentclosingconditionswhichwerenotfullymetasofJune 30,2015,andwindeln.
deAGdidnothavecontrolovertheFeedoGroup,theFeedoGrouphasnotbeenconsolidatedasofJune 30,2015.
Formation of a further Group Company
AsofApril 24,2015windeln.deAGhasestablishedpannolini.itS.r.l.asa100 %subsidiary.Asaservicecompany,the
company will render intercompany services in connection with the access to the Italian market.
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LiquidationofUrban-BrandSchweizGmbH
InApril 2015, themanagementboarddecided todissolveUrban-BrandSchweizGmbHwith registeredoffice in
Männedorf, Switzerland. The company does not carry out any business activities anymore as all activities are
carriedoutthroughwindeln.chAGwithregisteredofficeinUster,Switzerland.Therearenomaterial impactson
thenetasset,financialandincomepositionofthegroupduetotheliquidation.AsofJune 30,2015,totalassets
ofthecompanyamountstoEUR 39kandconsistalmostfor100 %ofcash,whichwillstaywithintheGroupafter
liquidation,respectivelyequity.
4. Notes to the Consolidated Statement of Financial Position and to the Consolidated Statement of
ProfitandLoss
4.1Equity
CapitalIncreases,ConversionandAuthorizedCapital
WithresolutionasofMarch 25,2015,apartofthecapitalreserveintheamountofEUR 19,831,954wasconverted
into share capital through the issuanceof new shareswith anominal valueof EUR1. The capital increaseonly
becameeffectiveuponregistrationwiththecommercialregisteronApril 16,2015.
Aftertheeffectivenessofthecapitalincrease,thesharecapitalofthecompanyintheamountofEUR 19,994,511has
becomethesharecapitalofthenewlyformedwindeln.deAG.Thesharecapitalisdividedinto19,994,511ordinary
bearershares(shareswithno-parvalue).
In addition, an authorized capital in the amount of EUR 9,997,255 has been created (Authorized Capital 2015),
exercisableuntilMarch 24,2020.
WithresolutionasofMay 4,2015,thesharecapitalwasincreasedbyEUR 5,400,000utilizingtheAuthorizedCapital
2015.ThecapitalincreasebecameeffectiveuponregistrationwiththecommercialregisteronMay 5,2015.
WithresolutionasofMay 4,2015,theAuthorizedCapital2015wasincreasedtoEUR 12,697,255.Thelimitationwas
extendeduntilMay 3,2020.TheregistrationwiththecommercialregistertookplaceonMay 19,2015.
Issued Capital
Asof June 30,2015, the issuedcapitalof theparentcompanyamounts toEUR 25,394,511 (December 31,2014:
EUR 162,557).Ithasbeenpaidinfullandconsistsoutof25,394,511no-parvalueordinarybearershares(shares
withno-parvalue).
Share Premium
AsofJune 30,2015,thesharepremiumamountstoEUR 150,058k(December 31,2014:EUR 68,911k).Theshare
premium is composed as follows:
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The increase of the premium from financing rounds respectively IPO, which is presented in share premium,
representsintotaltheincomeinconnectionwiththeIPOinMay2015.Also,thechangeintransactioncostsofthe
financingroundsrespectivelyIPO,whicharepresentedinsharepremium,isrelatedtothecostsincurredtothe
companyinconnectionwiththeIPO,reducedbytherelatedincometaxeffects.
Theincreaseofshare-basedpayments,whicharepresentedinsharepremium,ismainlyrelatedtothemodification
ofthevirtualstockoptionprograminthefirstquarter2015,comparesection4.3. Inaddition,the issuedbonus
sharesandpreferencesharesinconnectionwithanemployeeprogramintheamountofEUR 76kareincludedin
this line.
AccumulatedLoss
The accumulated loss is the result of losses carried forward from the previous reporting period as well as from the
result of the current reporting period.
The development of equity is presented in detail in the consolidated statement of changes in equity.
4.2 Earnings per Share
Undilutedearningspersharearecalculatedasaquotientfromconsolidatedearningsfortheperiodtobeallocated
to the shareholders of the parent company and the weighted average of issued shares during the reporting period.
InlinewithIAS33.26,theweightedaverageofissuedsharesduringthereportingperiodisadjustedby19,831,954
newly issued shares in April 2015, as the increase of the shares happenedwithout a corresponding change in
resources.
Dilutedearningspersharearecalculatedbydividingtheconsolidatedearningsfortheperiodtobeallocatedtothe
shareholders of the parent company by the weighted average quantity of issued shares in circulation during the
reportingperiodandthenewlyissuedsharesinApril2015plusthesharesequivalentsleadingtothedilution.
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4.3Share-basedPayments
Inthefirstquarter2015,theexistingshare-basedpaymentagreementswithninecurrentandformeremployees
oftheGroupweremodifiedduetothepotentialfutureIPO.Themodifiedagreementsarenowtreatedasequity
settledshare-basedpaymentarrangementsaccordingtoIFRS 2.Theincrementalfairvalueofallmodifiedoptions
amountstoEUR 15,064(EUR 0.02peroption)asofthemodificationdate.Thefairvalueofthemodifiedoptionsis
determined by Monte Carlo Simulation. Market input parameters are estimated in the same way before and after
modification.
Inadditiontotheshare-basedpaymentagreementswhichalreadyexistedasofDecember 31,2014,furthereight
share-basedpaymentarrangementswereconductedwithemployeesoftheGroupinthefirstquarter2015.These
aretreatedinlinewiththeexistingmodifiedagreementsasequitysettledshare-basedpaymentarrangements.
Inthesecondquarter2015,thecompanyenteredintoashare-basedpaymentarrangementwithamemberofthe
managementboard.Thisarrangement includescash-settledshare-basedpayments (stockoptions)andashare-
basedpaymentforwhichthecompanyhastheoptionhowtosettle(RestrictedStockUnits,RSU).Asthecompany
plantosettleinrealequityinstrumentstheaccountingofthispartofthearrangementwillbedoneasequity-settled
share-basedpayments.ThesharepricewasdeterminedviaBloombergoutoftheXETRAtradingsystemclosingrate
asof June 30,2015.Thevolatilitywasdeterminedasmaturity-adequatehistoricalvolatilityofsimilarcompanies
(peer group) over remaining period. The respective expected volatility is based on the assumption that you can
projectfromthehistoricalvolatilitytofuturetrends,sothatthevolatilityoccurredinfactcanbedifferenttothe
adopted assumptions. The expected dividend yield is based on marked assumptions with regards to the amount of
expecteddividendofthewindeln.desharefortheyears2015and2016.Theriskfreeinterestrateweredetermined
using market rates with the same expected maturity as the valued options.
Inthefirsthalfof2015theexpensesrecordedfortheseshare-basedpaymentsamounttoEUR 3,402k(H12014:
EUR 1,653k).Therespectiveexpenseinthesecondquarter2015amounttoEUR 531k(Q22014:EUR 821k).
AsofJune 30,2015,thecarryingvalueoftheliabilityfromcashsettledshare-basedpaymentsamountstoEUR 12k
(December 31,2015:EUR 6,349k).Theobligationhasbeenrecordedasnon-currentliability.
AsofJune 30,2015anamountofEUR 9,739khasbeenrecordedforequity-settledshare-basedpaymentsinshare
premium(December 31,2014:-).
The options recorded in equity developed as follows:
*DuetothemodificationthenumberofshareshasbeenchangedcomparedtoQ1.Thepresentationwasadjusted
accordingly.
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The following input parameters were used in the Monte Carlo Simulation:
In the course of the IPO the company issued bonus shares and preference shares in connection with an employee
programinthesecondquarter2015.TherespectiveexpensesamounttoEUR 76k.
Inconnectionwiththeacquisitionofwindeln.chAGendof2013,ashare-basedpaymentarrangementwasgranted
to a member of the management team and the respective shares were issued already in the point of closing. The
respectivepersonnelexpensewillbespreadpro-rataonastraight-linebasisoverthevestingperiodoftwoyears.
Theexpensesrecordedinthefirsthalfof2015amounttoEUR 358k(H12014:EUR 358k).Therespectiveexpensein
thesecondquarter2015amounttoEUR 179k(Q22014:EUR 179k).
4.4FinancialLiabilities
OnApril 9,2015,windeln.deAGenteredintoasecuredcreditframeworkagreementwithDZBANKAGDeutsche
Zentral-GenossenschaftsbankintheamountofEUR 4m.TheCreditFrameworkAgreementissecuredbyinventory
andassignmentofreceivables(Globalzession)andprovidesforcustomarycovenants,forexamplethattheCompany
mustensureacertainmonthlyliquidityratio.TheagreementterminatesonMarch 31,2016.
AsofJune 30,2015,theoverdraftfacilityinconnectionwiththisagreementwasdrawnbyEUR 5k.
4.5DisclosuresonFairValueMeasurement
Allassetsandliabilitiesforwhichfairvalueismeasuredordisclosedinthefinancialstatementsarecategorized
withinthefairvaluehierarchy,describedasfollows:
• Level1:Quotedunadjustedmarketpricesinactivemarketsforidenticalassetsorliabilities;
• Level2:Directlyorindirectlyobservableinputfactors,whicharenotcategorizedinlevel1;
• Level3:Unobservableinputfactors.
Forassetsandliabilitiesthatarerecognizedinthefinancialstatementsonarecurringbasis,theGroupdetermines
whethertransfershaveoccurredbetweenlevelsinthehierarchybyreassessingcategorization(basedonthelowest
levelinputthatissignificanttothefairvaluemeasurementasawhole)attheendofeachreportingperiod.
If a financial instrument is to be classified as Level 3, themanagement boarddecideswhich valuationprocess
willbeused.Inordertohelpinthedecision-makingprocess,thein-housevaluationdepartmentpresentvarious
alternativestothemanagementboard.Afterhavingselectedavaluationprocess,thiswillbeusedcontinuouslywith
regardstothisfinancialinstrument.Thefairvaluewillbemeasuredatleastquarterly.
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ThefollowingtableshowstheassetsandliabilitiesmeasuredatfairvalueasofJune 30,2015:
ThefollowingtableshowstheassetsandliabilitiesmeasuredatfairvalueasofDecember 31,2014:
Therewereno reclassificationsbetween thedifferent levels during the reportingperiod. If circumstances arise
whichrequireachangeinclassification,theaffectedfinancialinstrumentswillbereclassifiedquarterly.
Contingent Consideration
Aspartof thepurchaseagreementwhichwasclosedwith thepreviousownersofwindeln.chAG,aconditional
considerationcomponentwasagreedupon.Accordingtothis,areturnofupto2,784sharestotheGroupbythe
former owners may become necessary under certain conditions. The fair value of the contingent consideration is
measured on a quarterly basis. The valuation approach used for this estimation is described in detail in the notes
totheconsolidatedfinancialstatementsasofDecember 31,2014insection7“Groupinformationandbusiness
combinations”andwasappliedconsistentlyduringthereportingperiod.Thisfinancialinstrumentisclassifiedas
Level 3, since future estimated revenues andEBITDA values areused in the calculationof the fair value. As of
June 30,2015,cumulatedrevenuesofEUR12,271k (December 31,2014:EUR 11,600k)andacumulatedEBITDA
underEUR -1,575k(December 31,2015:EUR -1,575k)isexpectedfortherelevantbusinesssectorandtherelevant
time span.
AsofJune 30,2015,thefairvalueofthecontingentconsiderationamountedtoEUR 2,125kcomparedtoEUR 2,211k
asofDecember 31,2014.
Changestothefairvaluearerecognizedinfinancialincomeorfinancialexpensesinprofitorloss.Inthefirsthalfof
2015,duetochangesinthefairvalueofthefinancialinstrument,financialexpensesarerecordedintheamountof
EUR 86k(H12014:financialincomeofEUR 2,661k).Inthesecondquarter2015therespectiveexpenseamountto
EUR 84(Q22014:incomeintheamountofEUR 345).
ObligationsunderFinanceLease
Leasedassets,whichcanbeconsideredasacquiredassetswith long-termfinancing,wereclassified in linewith
IAS 17asfinanceleasearrangements.Thecorrespondingassetsarecapitalizedatthecommencementofthelease
at the inception date fair value of the leasedproperty or, if lower, at the present value of theminimum lease
payments.Thecorrespondingfinanceleaseliabilityisrecognizedinthestatementoffinancialpositionasfinancial
liabilityandclassifiedasLevel2.
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4.6AdditionalDisclosuresinFinancialInstruments
Thefollowingtableshowscarryingamountsandfairvaluesofallfinancialinstrumentsrecordedintheconsolidated
financialstatementsandhowtheassetsandliabilitiesorpartsofthetotalsofeachcategoryareclassifiedintothe
valuationcategoriesaccordingtoIAS 39respectivelythevaluationaccordingtoIAS 17:
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Duetotheshortmaturityofthecashandcashequivalents,tradereceivablesandtradepayablesaswellasother
current financial assets andother current financial liabilities, it is assumed for these items, that the fair values
correspond with the carrying amounts.
Inothernon-currentfinancialassets,theinvestmentinUrban-BrandManagementLtd.isincludedwithavalueof
EUR 1(December 31,2014:EUR 1).Inothernon-currentfinancialassets,members’sharesinacooperativeinthe
amountofEUR 4kareincluded(December2014:EUR 4k).Bothfinancialassetsareclassifiedas“availableforsale”.
Asinregardstothevaluation,anactivemarketortradedpricecannotbeomittednorcanthefairvaluebereliably
measured,bothassetsaremeasured“atcost”.
Thefairvaluesof thecurrentfinancial liabilitiescorrespondwiththeircarryingamounts,sincethecontractually
agreedinterestratesdonotdeviatesignificantlyfromthemarket-standardinterestrates.
Classificationsremainedunchangedduringthereportingperiod.
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5.SegmentReporting
Formanagementpurposeswindeln.deGroupisorganizedintobusinessunitsbasedonitsdifferentonline-shops
and,inlinewiththerulesofIFRS 8,hasthefollowingreportablebusinesssegments:
• Thebusinesssegment“windeln.de”operatestheonline-shopwindeln.deandsinceMay2015theonline-
shop pannolini.it.
• Thebusinesssegment“windelbar”operatestheonline-shopwindelbar.de,whichoffersitsservicesaspart
of a free subscription to an online shopping club.
• Thebusinesssegment“windeln.ch”operatestheonline-shopswindeln.ch,kindertraum.chandtoys.ch.
The management board monitors revenues and adjusted operating results of its business units separately for the
purpose of making decisions on resource allocation and performance assessment. Segment performance is evaluated
basedonprofitorlossandismeasuredconsistentlywithprofitorlossintheconsolidatedfinancialstatements.
Financial result, income taxes, rental expenses related to office buildings and depreciation and amortization
are managed on a Group basis and are not allocated to operating segments. The performance measure “EBIT
contribution”perbusinesssegmentconsistsofgrossprofit lessallocatedselling,distributionandadministrative
expenses as well as the proportional other operating income and expenses. The business departments Human
Resources, IT, Finance aswell as themanagement team render services to the group (shared services). These
expenses are not managed on individual business segments and are disclosed in the position “Corporate”.
There are no intersegment transactions in the internal reporting structure. There is no information available on
segment assets or liabilities.
TheGroup’soperatingbusinessisnotsubjecttoanymaterialseasonaldeviations.
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Thesegmentsdevelopedasfollowsinthefirsthalfyear:
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6.RelatedPartyDisclosures
The following material changes with regards to transactions with related parties compared to the consolidated
financialstatementsasofDecember31, 2014werenoted:
A contingent consideration of EUR 2,125k (December 31, 2014: EUR 2,211k) was granted to amember of the
management team in connection with the acquisition of windeln.ch AG. In addition, in connection with this
transaction,aprepaymentforshare-basedpaymentswasgrantedtoamemberofthemanagementteam.Acurrent
non-financialassethasbeenrecordedintheamountofEUR 359asofJune 30,2015(December 31,2014:EUR 717k).
InconnectionoftherechargeofIPOrelatedcoststodispensedshareholdersintheamountofEUR 2,059k,intotal
EUR 216kwererechargedtotwomembersofthemanagementboardandonememberofthemanagementteam.
Theincomeisrecognizedinthesecondquarter2015inotheroperatingincome.AsofJune 30,2015receivablesdue
from two members of the management board and one member of the management team were recorded in the
amountofEUR 257k,whicharepresentedinotherfinancialassets.
7.SubsequentEvents
7.1AkquisitionofFeedoSp.z o.o.
WiththeapprovalofthetransactionbythesupervisoryboardonJuly 3,2015,thelastclosingconditionmentioned
intheacquisitionagreementregarding100 %ofthesharesinFeedoSp.z o.o.,datedonApril 17,2015,wasmet.
AsofJuly 3,2015,thefollowingcompaniesareina100 %ownershipoftheGroupandthereforetheyhavetobefully
consolidated as of this date:
• FeedoSp.z o.o.,Warsaw,Poland
• MyMedias.r.o.,Prague,CzechRepublic
• MyMediaSp.z o.o.,Warsaw,Poland
Atacquisitiondate,thefairvalueoftheidentifiedassetsandliabilitiesoftheFeedoGroupisasfollows:
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ThreeinvestorsaswellasbothfoundersoftheFeedoGroupwereshareholdersofFeedoSp.z o.o.Bothfounders
getnewmanagingdirectorcontractsasofJuly 3,2015.
TheconsiderationtransferredfortheacquisitionofFeedoSp.z o.o.iscomposedofthreepurchasepricecomponents,
cash,sharesinwindeln.deAGaswellasacontingentconsideration(EarnOut).Inadditionshare-basedpayment
arrangements were negotiated.
7.2Cash
AsofJuly 3,2015allshareholdersofFeedoSp.z o.o.receivecashinthetotalamountofEUR 8,050k.
7.3Sharesinwindeln.deAG
AsofJuly 3,2015oneoftheinvestorsreceivesafixnumberofsharesinwindeln.deAG.Underconsiderationof
thesharepriceasofJuly 3,2015intheamountofEUR 11.74,thefairvalueofthesharesasoftheacquisitiondate
amountstoEUR 79k.
On July 3, 2015, both founders of the Feedo Group receive a fix number of shares in windeln.de AG. Under
considerationofthesharepriceasofJuly 3,2015intheamountofEUR 11.74,thefairvalueofthesharesasofthe
acquisitiondateamountstoEUR 1,728k.
Theshareswereissuedbywindeln.deAGnewlyoutoftheAuthorizedCapital2015.
7.4ContingentConsideration
Inaddition,oneoftheinvestorsaswellasbothfounderswillreceiveacontingentconsideration(EarnOut).Theearn
outamountwillbecalculatedbasedontherevenuegrowthwithcustomerslocatedinPoland,CzechRepublicaswell
asSlovakiafortheyears2014until2017andconsistsoutofthreeinstalments(2015,2016,2017).Acorresponding
revenue multiple will be determined based on the annual revenue growth which is the basis for the future valuation.
Fortheyears2015until2017,eachofthebeneficiarieswillreceiveapartoftheEarnOutbasedon15 %ofthe
preassigned valuation. The issuance of shares in windeln.de AG should be settled through the payment of the
nominalvalueofthesharesintheamountofEUR 1.00.Theamountofshareswillbedeterminedbytheamountof
the respective earn out and the unweighted average of closing prices of the windeln.de AG share during the month
of March of the year following the relevant Earn Out year. The Earn Out will be settled in March of the following year
usingthesharepriceatthatpointoftime.Windeln.deAGhasthediscretionofmakingacashpaymentinstead.
ThecontingentconsiderationcancomeuptoamaximalundiscountedamountofEUR 18,087,butatleastEUR 182k.
7.5Share-basedPayments
The issuance of shares in windeln.de AG to both founders as well as the contingent consideration granted to the
foundersarecharacterizedasemployeebenefitsasbothfoundersneedtobeemployedwithintheGroupfora
periodof36monthsstartingasofJuly 3,2015(socalledvestingperiod)inordertoreceivethefullamountofthe
commitment.IftheyleavetheGroupwithinthe36monthsperiodtheyneedtosell1/36thofthealreadyreceived
shares to windeln.de AG for each month they leave before the end of the vesting period. The repurchase price is
dependingonthereasonfortheretirementandiscalculatedas%ofthesharepriceatthattime.Theoutstanding
Earn Out will be reduced as well depending on the reason of retirement respective the date of retirement.
Hence, in line IFRS 2 this share-basedpaymentneeds tobeaccounted for separatelyas realequity instrument
granted for the provision of job performance.
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7.6PurchasePrice
Atthepointintimewhentheinterimfinancialstatementsarepreparedtheallocationofthecomponentsofthe
contract intopurchasepriceand intoshare-basedpaymentsaswellas thedeterminationof the respective fair
valuesisincompleteasdifferentapproachesarepossibleandtheassessmentofthecircumstanceshasnotbeen
finalizedyet.
Hence,thefollowingrequirednotesasforIFRS3.B64f,g,kandlinconnectionwithIFRS3.B66cannotbedisclosed
or only partially disclosed: Notes for allocation of contract obligation components between the purchase price and
share-basedpayments,disclosuresoffairvalueofcontingentconsiderationaswellasthesubsequentmeasurement
ofthose,disclosurestoshare-basedpaymentsaswellastherespectivesubsequentmeasurementanddisclosures
relating to the amount of goodwill.
ItisexpectedthattheallocationofthepurchasepriceforFeedoGroupresultsinapositivedifferencewhichwill
becapitalizedasgoodwill.Basisforthisgoodwillaretheexpectedsynergiesresultingfromthecombinedbusiness
activities,thestrengthenedaccesstotheEasternEuropeanmarket,andotherintangibleassetswhichdonotmeet
the recognition criteria.
ThetransactioncostsrelatedtotheacquisitionofFeedoSp.z o.o.arerecordedasexpensesandarepresentedas
administrativeexpenses.Inthiscontext,EUR 144kexpenseswererecordedinthefirsthalfof2015.
BetweenJanuary 1andJuly 2,theFeedoGrouphasgeneratedrevenuesintheamountofEUR 4,648k,whilstlosses
totaledEUR 847kinthesameperiodoftime.
7.7AcquisitionAgreementregardingtheAcquisitionofBebitusRetailS.L.
OnAugust 10,2015,windeln.deAGenteredintoanacquisitionagreementregardingtheacquisitionof100 %ofthe
sharesinBebitusRetailS.L.BebitusRetailS.L.isafastgrowingpureplayonlineretailerfocusingonbabyandtoddler
products.BasedinBarcelona,targetcustomersarelocatedinSpain,PortugalandFrance.Inthefinancialyear2014,
thecompanygeneratedrevenuesofapproximatelyEUR 7m.Thetotalpurchasepriceamountstoapproximately
EUR 5mandanadditionalcontingentconsideration,whichissubjecttotheachievementofdefinedrevenuetargets
fortheyears2015to2015.Inadditionashare-basedpaymentarrangementwillbegrantedtobothfoundersasthey
should be employed within the group going forward as well. The acquisition is subject to certain closing conditions
which have been met only partially yet.
7.8CapitalIncreases
WithresolutionasofJuly 3,2015,thesharecapitalwasincreasedbyEUR 153,937utilizingtheAuthorizedCapital
2015.ThecapitalincreasebecameeffectiveuponregistrationwiththecommercialregisteronJuly 27,2015.After
partialutilization,theAuthorizedCapitalamountstoEUR 12,543,318.
WithresolutionasofJuly 3,2015,thesharecapitalwasincreasedbyEUR 197,378utilizingtheAuthorizedCapital
2015.ThecapitalincreasebecameeffectiveuponregistrationwiththecommercialregisteronAugust 7,2015.After
partialutilization,theAuthorizedCapitalamounttoEUR 12,345,940.
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7.9LongTermIncentivePlan2015WithresolutionasofAugust 4,2015,thesupervisoryboardhasdecidedtosetupaLongTermIncentivePlanfor
selected key employees as well as managing directors of foreign subsidiaries. The plan consists out of Stock Options
ontheonehandandoutofRestrictedStockUnitsontheotherhand.
Munich,August 21,2015
AlexanderBrand KonstantinUrban Dr.NikolausWeinberger
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Declarationofthelegalrepresentatives
Tothebestofourknowledge,wedeclarethat,accordingtotheprinciplesofproperconsolidatedreportingapplied,
theconsolidatedfinancialstatementsprovideatrueandfairviewofthecompany‘snetassets,financialposition
andresultsofoperations,thattheconsolidatedmanagementreportpresentsthecompany‘sbusinessincludingthe
resultsandthecompany‘spositionsuchastoprovideatrueandfairviewandthatthemajoropportunitiesandrisks
ofthecompany‘santicipatedgrowthfortheremainingfinancialyeararedescribed.
Munich,August27,2015
The Management Board
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1.Glossar
Site visits
WedefineAdjustedOtherSG&AExpenses(in%ofrevenues)asAdjustedOtherSG&AExpensesdividedbyrevenues.
WedefineAdjustedOtherSG&AExpensesassellinganddistributionexpensesplusadministrativeexpensesand
otheroperatingexpenselessotheroperatingincome,butexcludingmarketingandfulfillmentcosts,share-based
compensationexpenses,aswellasextraordinaryornon-recurringexpensesorincomerelatedtotheIPO,acquisi-
tions,theintegrationofnewsubsidiariesandexpansion.
MobileVisitShare
WedefineMobileVisitShare(in%ofSiteVisits)asthenumberofvisitsviamobiledevices(smartphonesandtablets)
toourmobileoptimizedwebsitesdividedbythetotalnumberofSiteVisitsinthemeasurementperiod.Wehave
excludedvisitstoouronlinemagazineandvisitsfromChina.WeexcludevisitsfromChinabecausethemostcom-
mon online translation services on which most of our customers who order for delivery to China rely to translate
ourwebsitecontentarenotabletodosofromtheirmobiledevices,andthereforeveryfewofsuchcustomersorder
from their mobile devices. Measured by Google Analytics.
Mobile Orders
WedefineMobileOrders(in%ofNumberofOrders)asthenumberofordersviamobiledevicestoourmobileop-
timizedwebsitesdividedbythetotalNumberofOrdersinthemeasurementperiod.Wehaveexcludedordersfrom
China. Measured by Google Analytics.
Active Customers
WedefineActiveCustomersasthenumberofcustomersplacingatleastoneorderinthe12monthsprecedingthe
endofthemeasurementperiod,irrespectiveofreturns.
Number of Orders
WedefineNumberofOrdersasthenumberofcustomerordersplacedinthemeasurementperiodirrespectiveof
returns. An order is counted on the day the customer places the order. Orders placed and orders delivered may
differduetoordersthatareintransitattheendofthemeasurementperiodorhavebeencancelled.Everyorder
whichhasbeenplaced,butforwhichtheproductsintheorderhavenotbeenshipped(e.g.,theproductsarenot
availableorthecustomercancelstheorder),isconsidered‘‘cancelled’’.
Average Orders per Active Customer
WedefineAverageOrdersperActiveCustomerasNumberofOrdersdividedbythenumberofActiveCustomersin
the measurement period.
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Share of Repeat Customer Orders
WedefineShareofRepeatCustomerOrdersasthenumberofordersfromRepeatCustomersdividedbytheNum-
ber of Orders during the measurement period.
Gross Order Intake
WedefineGrossOrderIntakeastheaggregateEuroamountofcustomerordersplacedinthemeasurementperiod
minus cancellations. The Euro amount includes value added tax and excludes marketing rebates.
AverageOrderValue
WedefineAverageOrderValueasGrossOrderIntakedividedbytheNumberofOrdersinthemeasurementperiod.
Returns(in%ofNetMerchandiseValue)
WedefineReturns(in%ofNetMerchandiseValue)astheNetMerchandiseValueofitemsreturneddividedbyNet
MerchandiseValueinthemeasurementperiod.
Marketing Cost Ratio
WedefineMarketingCostRatioasmarketingcostsdividedbyrevenuesforthemeasurementperiod.Marketing
costsconsistmainlyofadvertisingexpenses,includingsearchenginemarketing,onlinedisplayandothermarketing
channelexpenses,aswellascostsforourmarketingtoolsandallocatedoverheadcosts,butnotcostsrelatedtoour
loyaltyprogram.Allocatedoverheadcostsincluderentanddepreciation,butnotcostsofsharedservices.
FulfillmentCostRatio
WedefineFulfillmentCostRatioasfulfillmentcostsdividedbyrevenuesforthemeasurementperiod.Fulfillment
costs consist of logistics and rental expenses.
AdjustedOtherSG&AExpenses(in%ofrevenues)
WedefineAdjustedOtherSG&AExpenses(in%ofrevenues)asAdjustedOtherSG&AExpensesdividedbyrevenues.
WedefineAdjustedOtherSG&AExpensesassellinganddistributionexpensesplusadministrativeexpensesand
otheroperatingexpenselessotheroperatingincome,butexcludingmarketingandfulfillmentcosts,share-based
compensationexpenses,aswellasextraordinaryornon-recurringexpensesorincomerelatedtotheIPO,acquisi-
tions,theintegrationofnewsubsidiariesandexpansion.
2. Financial Calender
Publicationofthesecondquarterresults2015: 27.August2015
Annualanalystconference2015 14.September2015
Publicationofthethirdquarterresults2015: 26.November2015
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3.Legalnotice
Editorial team and contact windeln.de AG
Hofmannstrasse51
81379Munich,Germany
corporate.windeln.de
Investor Relations AlexandravonKempis
E-Mail:[email protected]
Corporate communications AmelieHeinz
E-Mail:[email protected]
Concept,text,layoutanddesignwindeln.de AG
Picture credits Fotolia,iStock
Statement relating to the future
This interim report contains statements that relate to the future and are based on assumptions and estimates
made by the management of windeln.de AG. Even if the management is of the opinion that these assumptions and
estimatesareappropriate,theactualdevelopmentandtheactualfutureresultsmayvaryfromtheseassumptions
andestimatesasaresultofavarietyoffactors.Thesefactorsinclude,forexample,changestotheoveralleconomic
environment,thestatutoryandregulatoryconditionsinGermanyandtheEUandchangesintheindustry.windeln.
de AG makes no guarantee and accepts no liability for future development and the actual results achieved in the
future matching the assumptions and estimates stated in this interim report.
It is neither the intention of windeln.de AG nor does windeln.de AG accept a special obligation to update statements
related to the future in order to align them with events or developments that take place after this report is published.
TheinterimreportisavailableinEnglish.Iftherearevariances,theGermanversionhaspriorityovertheEnglish
translation.It’sisavailablefordownloadinbothlanguagesathttps://corporate.windeln.de/
windeln.de AGHofmannstraße 5181379 München