Hands on higher ed Google Analytics

Matt Herzberger

Goals

• Setup / Install tracking code

• Analytics terms

• Tagging for Event tracking/ URL

Builder

• Goal conversion

Setup/ Tracking code

• Go to google.com/analytics

• Get account or contact Web Comm

to setup a sub profile

• Get JS code to add to your site

Terms

• Visits – number of sessions on your site,

approx one person, if a person comes back

more than once, that is two visits

• Pageviews – number of pages on your site

that are viewed, not meaningful

• Bounce rate – person saw one page and left,

can be a measure of content effectiveness

Event tracking

• Outbound links<a href="http://www.google.com/" onclick="_gaq.push(['_trackEvent',

'Outbound Links', 'Click', 'Google']);">Google</a>

• File Downloads<a href="this-form.pdf" onclick="_gaq.push(['_trackEvent', 'PDF

Downloads', 'Download', 'TPS Report']);">TPS Report</a></p>

• Multimedia interactionsfunction sendToGA(filename,playerAction) {

_gaq.push(['_trackEvent', 'Videos', playerAction, filename]);}

URL Builder

Goal conversion

• What is your goal?

Ex: increase enrollment

• What would you benchmark that on your site?

Fill our application

• What pages get you to your goal?

Programs.html >> math.html >> apply.html

>> thanksforapply.html

Goal setup

Goal funnel

Questions?Matt Herzberger

7-0094

mherzber@fiu.edu

http://webcomm.fiu.edu