hank uebelacker jamie kincade valerie dominici. renzo rosso founded the company in 1978 began as a...
TRANSCRIPT
Hank Uebelacker
Jamie Kincade
Valerie Dominici
Renzo Rosso Founded the Company in 1978Began as a Company that Focused on Making
Quality ClothingHe Wanted to Create the Most Dynamic and
Imaginative Product Available AnywhereRosso wanted it to be a leader, a company that took
chances and carved out a niche for itself in its field. He surrounded himself with creative, talented people - innovators who, like him, rejected the slavish trend following typical of the fashion industry.
The company is present in over 80 countries with over 5,000 points of saleProducts Range from Jeans, Clothing, and
Accessories
Diesel DenimDiesel Fuel for LifeDiesel LifestyleDiesel Black GoldDiesel Farm
High EndPrice- Womens: $150-$350, Mens: $140-$450
Quality- Use premium denim, hand made, imported from Italy
For Successful Living
Fragrance
Exclusive Designer CollectionSpring/ Summer Seasons
Not available at all Retail LocationsNot for the occasional Diesel shopper
Purchased by Rosso in 1994Located in Marostica
Sits on 7 different hillsProduce Wine and OilsUnique WebsiteAvailable Through only a Select Few Retailers in
the US.Expensive- $150-$230
Guerilla TacticsFragrance samplesFuel for Life
FLAGSHIP STORES
Tokyo
Amsterdam Hong Kong
5th Ave,
New York