Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Hard Summer Online, Print and Social Media Campaign

DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our efforts on multiple levels including:

•  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar Postings and Dedicated

Emailing were all utilized for the Hard Event. • Social Media Campus Circle utilized its own Social Media channels to promote Hard

Summer.. We disseminated information for the event (editorial, calendar listings, etc…) through our Facebook and Twitter pages along with various other efforts of outreach.

•  Print Advertising Campus Circle ran a ½ page four color ad for Hard Summer in our July 5 issue.

The issue is distributed to over 500 retail outlets and colleges in Los Angeles.

Hard Summer Campaign Recap

Banner Advertising - 547K impressions, 218 clicks Editorial Page – 536 Page Views

Live Show Review – 1,109 Page Views Dedicated Email – 27K+ sent, Total Opens – 2,960 to date, Total clicks – 150 Newsletter Banner Ad – 1 wk, 27K+ emails, Page Views - 2,924, Clicks – 50 Social Media - Campus Circle channels: Facebook – 6,151; Twitter- 2,665

Calendar Listing - 407 Page Views

Total Page Views – 4,976 Total Clicks – 418

Banner Advertising Banner advertising for Hard Summer appeared on our website, campuscircle.com.

The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 547K. Clicks – 218.

Dedicated Email

Delivered – 27,198 Opened – 2,960

Clicks – 150

Editorial Page Views – 536

Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Campus Circle

Newsletter

Emails – 27.1K Opens – 2,924

Hard Clicks – 50 Newsletter – 1X

Calendar Listing

Page Views – 407 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Print Calendar

Listing for Hard

Readership – 90,000 Circulation – 30,000

Distribution – 500 Retail Stores +

Colleges

Print Ad In Campus

Circle

Readership – 90,000 Circulation – 30,000

Distribution – 500 Retail Stores +

Colleges

Social Media Campus Circle utilized its own Social Media channels to promote the event. We disseminated content through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach. Facebook Likes: 6,171 Twitter followers: 2,665

Live Show Review

Page Views – 1,109 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month