hartung. directors summit park city 12.12
DESCRIPTION
TRANSCRIPT
The Phoenix Principle:Winning Through Growth
2012 Adam Hartung
Adam Hartung
Which of these companies do you think is most likely to double revenue in the next 5-10 years?
2012 Adam Hartung
Boeing
NBC/Universal
Caterpillar
Apple
1
2
3
4
Which of these companies do you think is most likely to fail in 5-10 years?
2012 Adam Hartung
AT&T
Microsoft
3M
1
2
3
4
On which of these Boards would you prefer to have served in the last 3 years?
2012 Adam Hartung
OR
OR
OR
What happened at Kodak?
2012 Adam Hartung
Innovation created growth as Kodak changed people’s behavior
2009 Adam Hartung 2012 Adam Hartung
Success paid for even more disruptive innovation
2012 Adam Hartung
But the innovator didn’t shift the market (or even follow well)
THIS
VS THIS 2012 Adam Hartung
The true secret to business success surprised us
2012 Adam Hartung
Core
Focus
Leadership
Overcoming Lock-in
The biggest risk in business today is Status Quo risk
Apple succeeds by entering/creating new markets
2009 Adam Hartung 2
012
Ada
m H
artu
ng
Apple’s biggest/best skill is anticipating the future
2009 Adam Hartung 2
012
Ada
m H
artu
ng
How can Boards help companies be more successful?
2012 Adam Hartung
Be future-oriented
Obsess about competitors
Encourage disruption
Force white space
VS.
Step 1 – Focus on future trends; not past markets/solutions
Rethink the agenda, reallocate the time
80% +
60% +
40% +
20%+
Less than 20%
1
2
3
4
5
2012 Adam Hartung
What percentage of your Board’s time is spent studying future scenarios and planning backward to current requirements?
Step 2 – Focus on needs and competitors; not current solutions and customers
2012 Adam Hartung
Industry Lock-in: Customers care about the quality of analog music
Industry Lock-in: Customers want laptops for portability
Obsess about fringe competitors and market opportunities
2012 Adam Hartung
VS.
Step 3 – Ask how the company will be disruptive; not how it will be better, faster, cheaper
2012 Adam Hartung
No company, or industry, is beyond disruptive innovation
2012 Adam Hartung
Step 4 – Ask about white space projects and teams
2012 Adam Hartung
Prediction
2012 Adam Hartung
Boeing
NBC/Universal
Caterpillar
Apple
1
2
3
4
AT&T
Microsoft
3M
1
2
3
4
Revenue doubler: Investor Failure
The Phoenix Principle for superior rates of return
2012 Adam Hartung
Invest for the future, not from the past
Focus on competitors, not customers
Be disruptive,not sustaining
Manage in White Space to innovate
Contact Information
2012 Adam Hartung
847.726.8465www.adamhartung.com
Board MemberKeynote Speaker
Mgmt. Workshops