hashtags, newsfeeds, and check-ins: maximizing social media use as latina/o educators
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ì Hashtags, newsfeeds, and check-ins: Maximizing social media use as Latina/o educators Estee Hernández, M.S.Ed. Taryn Ozuna, M.S.Ed.
Overview
ì Learning more about par<cipants
ì La<na/os and technology
ì Social media plaAorms ì Facebook ì TwiEer ì Foursquare ì LinkedIn ì Pinterest
ì Take out your cell phones!
Latina/os and Technology
ì From 2009 to 2010, the share of La<nos ages 18 to 29 who were online jumped from 75% to 85%, and the share with cell phones rose from 81% to 90%.
ì 45% of Hispanics own a smartphone, compared to 27% of Whites.
ì Hispanic cell phone owners are more likely than White cell phone owners to access the internet (40% vs. 34%), email (36% vs. 31%), or instant message (45% vs. 24%) from their cell phone.
ì 62% of Hispanics online engage in social networking ac<vi<es versus 38% of Whites.
U.S. La<nos go digital
(Kellogg, 2011; Livingston, 2011)
Social Media in Education
ì Create groups for classes ì Share resources ì Create events ì Post notes/documents ì Integrate polls
ì Be mindful of your presence ì Place students on separate
list ì Communicate consistently
ì Monitor hashtag use ì #la<sm ì #sala<no ì Create hashtags for classes
and events ì hEp://www.tweetgrid.com
ì Rowfeeder – archive tweets
ì Twtpoll – create polls
ì Hootsuite – social media dashboard
ì Self-‐guided campus tours
ì Points/rewards for check-‐ins
ì Encourages students to visit your offices
ì Be careful of when/where you check in!
ì Many believe it will eventually replace the resume and recommenda<on.
ì Join groups ì Share job leads ì Post resources ì Connect with professionals
ì Very visual method of social media
ì Make boards for different facets of the office, department, and University
Contact Information
ì Estee Hernández Texas State University [email protected] @esteehernandez
ì Taryn Ozuna University of Texas at Aus<n [email protected]
References
ì Kellogg, D. (2011, February 1). Among mobile phone users, Hispanics, Asians are most-‐likely smartphone owners in the U.S. Nielsen Wire. Retrieved from hEp://blog.nielsen.com/nielsenwire/consumer/among-‐mobile-‐phone-‐users-‐hispanics-‐asians-‐are-‐most-‐likely-‐smartphone-‐owners-‐in-‐the-‐u-‐s
ì Livingston, G. (2011, February 9). La<nos and digital technology, 2010. Pew Hispanic Center. Retrieved from hEp://pewhispanic.org/reports/report.php?ReportID=134