hcmc july 22 vision and ideas: tran viet duc
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ENTREPRENEURS AND VISIONS
Tran Viet Duc
22 July 2015
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Anonymous
“ Entrepreneur is a person who lives a
few years of your l ife l ike most peoplewon’t, so that spend the rest of one’slife like most people can’t.”
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Steve Jobs “Thời gian của bạn có hạn, do đó đừng nên lãng phí nó vì cuộc sống của người khác. Đừng bị mắckẹt bởi những giáo điều, đó là sống vì những suy
nghĩ của người khác. Đừng để tiếng ồn của các ýkiến khác làm lấn át đi tiếng nói của chính bạn.Và điều quan trọng nhất, có can đảm để sống
theo trái tim và trực giác của chính mình. Chínhtrái tim và trực giác mới là thứ biết được bạnmuốn gì, và bạn sẽ trở thành thế nào. Mọi thứ
còn lại chỉ là thứ yếu.”
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- Startup có cần vision ko, xây ra sao- Vòng đời của 1 startup là gì
- Giá trị cốt lõi của mỗi startup
- Mô hình kd thế nào là tốt...- Lựa chọn mô hình kinh doanh ntn
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Vision
Source: HBR
You discover coreideology by looking
inside. It has to be
authentic. You can’t
fake it.
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Vision
Core ideology:
• Defines the enduring character of an organization—a consistent identity that
transcends product or market life cycles, technological breakthroughs,
management fads, and individual leaders.
• Provides the glue that holds an organization together through time.
Core values are the essential and enduring tenets of an organization. A small set
of timeless guiding principles, core values require no external justification; they
have intrinsic value and importance to those inside the organization.
Core purpose (mission), the second part of core ideology, is the organization’s
reason for being. It is a raison d’être, not a goal or business strategy.
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Benefits of having a vision & mission
Good visions are inspiring and exhilarating.
Good vision foster long term thinking.
Good vision foster risk-taking and
experimentation.
Good vision help in the creation of a common
identity and a shared sense of purpose.
Good visions are competitive, original and unique.
Good visions represent integrity, they are truly
genuine and can be used for the benefit of people.
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Strategic Intent
1.Vision
2.Mission
3.Objectives
4.Goals
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Examples
BSNL Vision Statement
“To become the largest telecom service
provider in Asia.”
Walt Disney vision Statement
“Make people happy”
Stokes Eye Clinic, Florence, South Carolina
“Our vision is to take care of your vision.”
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Example vis ion s tatement
In fosys
Vision “To be a globally respected
corporation that provides best-of-
breed business solutions, leveraging
technology, delivered by best-in-
class people."
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Ford sample vis ion statements
Early 1900s: Democratize the automobile
Current: To become the world's leading
Consumer Company for automotive products and
services.
Honda sample vis ion statements
1970 : We will destroy Yamaha
Current : To Be a Company that Our
Shareholders, Customers and Society Want
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mission “mission is an enduring statement of
purpose that distinguishes one firm
from other similar firm.”
In short the mission describes the
product, market and technological
areas of emphasis for the business.
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A Vision statement describes what the
organization would like to become.
A Mission statement describes what the
organization is now.
“What the company is providing to society?”
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Example Mission Statement:
NewPort News Shipbuilding
“We shall build good ships here –
at a profit if we can – at a loss if we
must – but always good ships”
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BSNL mission
“To provide world class state of art technology
telecom services to its customers on demand
at competitive prices.
To provide world class telecom infrastructure
in its area of operation and to contribute to the
growth of country’s economy.”
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Formulating mission
(OAS fomular)
1. What is the basic purpose of your organization?
2. What is unique about your organization?
3. What is in your company that will make it stand
out in a crowd?
4. Who are, and who should be, your principal
customers?
5. What are the basic beliefs, values and
philosophical priorities of your firm?
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MISSION
Driving in a wireless world
Vodafone is primarily a user of technologyrather than a developer of it, and this fact is reflectedin the emphasis of our work programme on enabling
new applications of mobile communications, usingnew technology for new services, research forimproving operational efficiency and quality of ournetworks, and providing technology vision and
leadership that can contribute directly to businessdecisions.
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Infosys
Mission “"To achieve our
objectives in an environment of
fairness, honesty, and courtesytowards our clients, employees,
vendors and society at large."
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Example Mission Statements
Wal-Mart "To give ordinary folk the chance to buy
the same thing as rich people."
Mary K ay Cosmetics "To give unlimited
opportunity to women."
3M "To solve unsolved problems innovatively"
Google's mission is “to organize the world's
information and make it universally accessible
and useful.”
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San Antonio Multi-Service Market
Mission: Maximize Utilization of the Direct Care System in the SanAntonio Multi-Service Market Area
Vision: A World-Class, Multi-Service, Unified Health System Serving SanAntonio and Referred Beneficiary Market
Goals:Optimize efficiency between direct and private sector care markets
Eliminate duplicate servicesIncrease synergy and cooperation among San Antonio MTFsEnsure patient satisfaction with access and quality serviceStrengthen Readiness by allocating appropriate mix of resourcesCollaborate support functions across the market
Objectives:
Establish the Consult and Appointing Management OfficeIncrease RWPs / RVUs in the direct care system per the business planConsolidate logistical and contracting functionsRealign staff resources to meet patient demandEstablish enrollment sites to meet changing patient demographicsEnroll eligible beneficiaries up to capacity
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HOW ENTREPRENEURS FIND
STARTUP VISION
ALLIGNED WITH PHYSICAL AND METAL CHARACTERISTICS (do you
have real entrepreneur’s DNA)
ALLIGNED WITH PASSION AND PURPOSE OF LIFE
MUST HAVE ADDRESSABLE MARKET OPPORTUNITY
MUST HAVE CREATIVITY
MUST HAVE INNOVATION
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Are you true entrepreneur?
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How to find purpose of life?
1. Điều gì khiến cho bạn cười? (Các hoạt động, con người, các sự kiện, các sở thích,dự án v.v…) 2. Điều gì mà bạn rất thích làm trước đây? Thế còn hiện tại thì sao?
3. Những hoạt động nào mà khiến bạn chăm chú đến quên mất cả thời gian? 4. Điều gì khiến bạn cảm thấy rất tốt về bản thân mình?
5. Ai là người truyền cảm hứng cho bạn nhiều nhất? (Bất kỳ ai bạn biết hoặc không biết)Những phẩm chất nào truyền cảm hứng cho bạn nhiều nhất, trong mỗi người?
6. Bạn giỏi về điều gì nhất? (Các kỹ năng, các khả năng, các năng khiếu khác…) 7. Kiểu người nào hay nhờ bạn giúp đỡ?
8. Nếu bạn phải dạy một điều gì đó, thì bạn sẽ dạy cái gì?
9. Điều gì làm bạn cảm thấy hối tiếc vì đã không làm một cách chu đáo, để trở thànhhoặc có được trong cuộc sống?
10. Thu viet tumbstone cua ban di?
11. Điều gì là giá trị sâu sắc nhất của bạn?
và sắp xếp các từ này theo thứ tự quan trọng đối với bạn. 12. Những khó khăn, thử thách và gian khổ nào mà bạn đã vượt qua hoặc đang trongquá trình vượt qua chúng? Bạn đã làm điều đó như thế nào?
13. Những mục tiêu nào mà bạn tin tưởng chắc chắn vào nó? Kết nối với nó?
14. Nếu bạn có thể đưa được một thông điệp đến một nhóm nhiều người. Họ sẽ lànhững người nào? Thông điệp của bạn là gì?
15. Chia sẻ tài năng, đam mê và những giá trị của bạn. Làm thế nào để bạn có thể sửdụng những tài nguyên này để phục vụ, giúp đỡ, và cống hiến? (tới con người, cuộc
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Addressable market opportunity?
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Creativity
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Creativity
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Creativity
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Barriers to Creativity
• Searching for the one “right” answer
• Focusing on “being logical”
• Blindly following the rules• Constantly being practical
• Viewing play as frivolous
• Becoming overly specialized
• Avoiding ambiguity
• Fearing looking foolish
• Fearing mistakes and failure
• Believing that “I’m not creative”
Creativity
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Innovation
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7 Sources of Innovation (Peter Drucker)
1. The unexpected
2. The incongruity
3. Innovation based on process
need
4. Changes in industry structureor market structure
• lie within the enterprise
• reliable indicators of
changes that already
happened or can be made
to happen with little effort
5. Demographics
6. Changes in perception, mood,and meaning
7. New knowledge
• involves changes outsidethe enterprise/industry
• require separate analysis
with distinct characteristic