heading towards a digital future - an update on international e-book markets

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“HEADING TOWARDS A DIGITAL FUTURE –

AN UPDATE ON INTERNATIONAL E-BOOK MARKETS”

4 November 2013, International Istanbul Book Fair

Experts: Steffen Meier, Eugen Ulmer Verlag

Tugrul Pasaoglu, Turkish Publishers Association

Antje Sorensen, Copyright Clearance Center

Organiser: Frankfurt Academy in cooperation with TÜYAP and German Federal Foreign Office

•

Partner:

Sponsor:

AGENDA

HARDWARE MARKETS

E-BOOK: MARKETS & TRENDS

EXCURSUS: DIGITALIZATION OF TRADE - E-COMMERCE

NEW PLAYERS

FUTURE CHALLENGES FOR PUBLISHING HOUSES

Frankfurter Buchmesse © 2013 Steffen Meier

TO BE HONEST…

…WITH STATISTICS


E-BOOK MARKET RELATES ON A DYNAMIC HARDWARE MARKET AMAZON KINDLE PRICING VS. SALE


E-BOOK MARKET RELATES ON A DYNAMIC HARDWARE MARKET MORE EBOOKS AS PRINTED BOOKS (AMAZON)


E-BOOK MARKET RELATES ON A DYNAMIC HARDWARE MARKET TABLET AND E-READER OWNERSHIP USA (PEW 2013)


E-READER VS. TABLETS PEOPLE WITH E-READING DEVICES WORLDWIDE (BOOKBON 2012)


30,6%

28,1%

8,1%

11,7%

18,2%

0,5%

16%

13,2%

0,7%

2,6% 2,2%

0,1% 0

5

10

15

20

25

30

35

UnitedStates

UnitedKingdom

France Germany Denmark India UnitedStates

UnitedKingdom

France Germany Denmark India

TABLETS EREADER

MARKETS & TRENDS: EBOOKS WORDLWIDE

FORECAST: NORTH AMERICA LEADS THE WAY IN EBOOK-ADOPTION

CONSUMER EBOOK SPENDING IN MIO. US DOLLAR (PWC 2013)


MARKETS & TRENDS: USA

THE RISE OF THE EBOOK: AAP (ASSOCIATION OF AMERICAN PUBLISHERS)


MARKETS & TRENDS : USA

NEARLY 30% OF ALL BOOKS PURCHASED IN THE U.S. ARE EBOOKS (2009-2012)

(BOWKER 2013)



EBOOK REVENUE (AAP 2013): MORE THAN 15 BILLION DOLLAR 2012



EBOOK SALES 2011/2012 IN CATEGORIES (AAP/BISG)


MARKETS & TRENDS: GERMANY E-BOOK (MIO.) BUYER 2010-2012 POPULAR MARKET (BÖRSENVEREIN 2012)


0,70

1,00

2,40

0

0,5

1

1,5

2

2,5

3

2010 2011 2012

MARKETS & TRENDS: GERMANY

SURVEY PUBLISHING HOUSES, ALL SEGMENTS COMPRISED,

REVENUE SHARE OF E-BOOKS (BÖRSENVEREIN 2012)


6,2

9,5

16

0

2

4

6

8

10

12

14

16

18

2011 2012 2015

MARKETS & TRENDS: GERMANY

E-BOOK DISTRIBUTION CHANNELS 2012 IN % (GFK)


15

41 18

16

10 Direct &Other

Amazon

Weltbild

Thalia

Apple

MARKETS & TRENDS: UNITED KINGDOM

UK POPULATION (13-79 YRS) WHO HAVE BOUGHT AN EBOOK 2011-2013

(NIELSEN BOOKSCAN 2013)


MARKETS & TRENDS: UK

PRINTED BOOKS VS. EBOOKS, VOLUME VS. VALUE




VOLUME AND VALUE SALES BY FORMAT 2012




VOLUME SALES OF PHYSICAL BOOKS AND EBOOKS (2011-2013)



MARKETS & TRENDS

IS THERE A RELATION BETWEEN

„STABLE“ BOOK MARKETS AND THE

PENETRATION OF E-BOOKS?


MARKETS & TRENDS

EMERGING MARKETS: DIGITAL FIRST

"E-PUBLISHING GROWTH IS ORGANIC IN THE

DEVELOPING WORLD…IN AFRICA, PHYSICAL BOOKS

ARE THOUGHT OF AS PRINTED EBOOKS"

OCTAVIO KULESZ


MARKETS & TRENDS

EMERGING MARKETS: DIGITAL FIRST MARKET PENETRATION DEVICES WORLDWIDE (NIELSEN 2011)


4,00

6,00

8,00

16,00

21,00

25,00

0 5 10 15 20 25 30

Tablet PC

eReader

Netbooks

Mobile Media Devices

Mobile Gaming Consoles

Smartphones

MARKETS & TRENDS:

E-BOOK PRIZING USA / GERMANY / UK (DOLLAR)


2010 2012 % Source

Germany 14,6 10,5 72 (Gfk/Börsenverein)

UK 6,4 5,3 82 (Nielsen)

USA 10,1 5,6 55 (Bowker)

MARKETS & TRENDS: E-BOOK PRIZES UK EBOOKS DRIVE VOLUME GROWTH… (NIELSEN BOOKSCAN 2013)


MARKETS & TRENDS: E-BOOK PRIZES UK EBOOKS DRIVE VOLUME GROWTH, BUT DON‘T DELIVER REVENUE

GROWTH (NIELSEN BOOKSCAN 2013)



RETAILER SHARE OF BOOKS BOUGHT BY US CONSUMERS (BOWKER USA 2012)



RETAILER SHARE OF BOOKS BOUGHT BY UK CONSUMERS (BOWKER UK 2012)



UK: VALUE SALES PHYSICAL BOOKS THROUGH INTERNET (NIELSEN BOOKSCAN

2013)



BOOKSELLING IS FUNDAMENTALLY CHANGING

(% OF CONSUMER BOOK PURCHASES (PRINT + DIGITAL) MADE ONLINE)

BOWKER 2013 + AMAZON 2013


NEW PLAYER

DIGITAL-ONLY PUBLISHING HOUSES

SELFPUBLISHER


CONCLUSION

• THE GLOBAL E-BOOK MARKET IS GROWING FAST

• THE PRICE DECLINE TOO

• WE DON‘T KNOW WHETHER WE ARE CANNIBALISING

OUR EXISTING BUSINESS OR REACH NEW

CUSTOMERS


FUTURE CHALLENGES FOR PUBLISHING HOUSES

DISCOVERABILITY

MARKETING

SHAPE OF THE PRODUCT E-BOOK

INTERNATIONALISATION

SELFPUBLISHING AND THE ROLE OF PUBLISHING HOUSES

PIRACY


heading towards a digital future - an update on international e-book markets

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