health plus

HEALTH PLUS

HEALTH PLUS - HEALTHCARE AT YOUR FINGERTIPS

AN ANDROID APP

FOR ALL YOUR MEDICAL NEEDS

The global healthcare technology market is poised to reach USD 228.7 Billion by 2020, growing at a compound annual growth rate of 13.4%

RESEARCH SUGGESTS THAT 9 OUT OF 10 PEOPLE FEEL THE NEED FOR A 24*7 MEDICAL SERVICE AT THEIR DISPOSAL.

HEALTH PLUS

Your ultimate medical companion..

-Want to locate hospitals near you?

- Wish to know the availability of doctors and book an appointment?

- Want to select rooms and make online payments?

- Want to save time in case of emergency?

THIS IS THE PERFECT PLACE...

WE AT HELATH PLUS, STRIVE TO TAKE CARE OF ALL YOUR MEDICAL NEEDS AND EMERGENCY REQUIREMENTS BY BRINGING TO YOU AN EASY-TO-USE APP

COMPANY OVERVIEW

2.1

COLLABORATION WITH ALMOST ALL THE HOSPITALS IN YOUR CITY

NATIONWIDE CONNECTION WITH SPECIALISTS OF VARIOUS MEDICAL FIELDS

MOST HELPFUL BLOOD BANK DATABASE

EASY-TO-USE. CAN BE EASILY USED BY THE ELDERLY

FITNESS AND HEALTHCARE TIPS FOR SMALL INFECTIONS AND DISEASES

THE EMPLOYEES

THE COMPANY’S REPUTATION

EXTREMELY WIDE USER-BASE

MEDIA AND COMMUNICATION PARTNERS

REVENUE GENERATING ADVERTISEMENTS

CURRENT PRODUCT LINEo ONLINE APPOINTMENTS AND PAYMENTS

o FITNESS AND HEALTHCARE TIPS

o MEDICAL SERVICES LOCATOR

o ROOM BOOKING FACILITIES

o MEDICAL BLOGS

o COUNSELLING

o EMERGENCY SERVICES

o PATIENT DATA TRACKING

MARKET POSITIONHEALTH PLUS WILL BE POSITIONED AS A MEDICAL ASSISTANT TO PEOPLE

IT WILL MAXIMISE THE MARKET SHARE OWING TO ITS UNIQUE POINTS OF DIFFERENCE

IT WILL BE AN OBVIOUS CHOICE FOR PEOPLE IN EMERGENCY SITUATIONS

9% 5%

12%

23%

52%

AGE WISE DISTRIBUTION<7 years 7-20 years 21-35 years36-50 years >50 years

2.2

• Aspatals - HealthCare Now Easy

• Dr Now- Personalised video calls to doctors

• Medscape- Medical news, clinical trials, guidelines

• Isabel- Diagnosis Assistance

INTERNET HAS BECOME WIDELY ACCESSIBLE

ELDERLY PEOPLE CAN FIND IT EXTREMELY USEFUL

CAN HAVE GREAT DEMAND IN EMERGENCY

SMARTPHONES ARE USED BY EVERYONE

•SEVERE COMPETITON FROM THE EXISTING APPS

•POOR PUBLICITY AND INTERACTION

•UNLOYAL CUSTOMERS

•PLAGIARISM

•CERTAIN LEGAL STANDARDS TO BE MET IN HEALTHCARE

GEOGRAPHIC SEGMENTATION

PEOPLE RESIDING IN THE VARIOUS INDIAN STATES

AGE: ELDERLY PEOPLE >50 YEARS OF AGEINCOME GROUPS: UPPER AND MIDDLE CLASSES

TIME FRAME : 3 YEARS

DOWNLOADS : 2MILLION+

DOCTORS: 0.1MILLION+

REVENUE: $30 MILLION

FASTER ONLINE SERVICES

USER-FRIENDLY APP INTERFACE

FITNESS AND HEALTHCARE TIPS

24*7 EMERGENCY SERVICES

AFFORDABLE USERS: MIDDLE AND UPPER CLASSES

REGULAR SMARTPHONE USERS

PEOPLE WITH HIGH WORKLOAD, WHO PREFER ONLINE ACTIVITY OVER OFFLINE

FITNESS FREAKS & HEALTH CONSCIOUS PEOPLE

• PROFESSIONAL MEDICAL PRACTIONERS•BLOOD BANKS•FITNESS EXPERTS•COUNSELLORS•SUPPLIERS OF MEDICINES•FAMOUS HOSPITALS AND MEDICAL INSTITUTES

THEIR

ESTABLISH BRAND IMAGE REVENUE SHARING

WIDESPREAD PUBLICITYGAIN NEW CUSTOMERS

CREATE BRAND EQUITY

ACCOUNTIN

G AND FINANCE

MARKETING

HUMAN RESOURCE MANAGEMENT

PUBLIC RELATIONS

RESEARCH AND DEVELOPMENT PRODUCTION

STRATEGIC BUSINESS UNIT

INVESTORS

DOCTORS

MEDICAL INSTITUTES

HOSPITALS

EMPLOYEES

COUNSELLORS

COMMUNITY

GOVERNMENT

OWNERS

POINTS OF PARITYHEALTH CHECKUPS AND TIPS

FITNESS TRACKING

ONLINE MEDICAL SERVICES LOCATOR

POINTS OF DIFFERENCE ONLINE ROOM BOOKING IN HOSPITALS

ONLINE PAYMENTS FOR THE SAME

CUSTOMER DETAILS AVAILABLE, THUS SAVING TIME

EMERGENCY SITUATION TACKLING

MEDICAL BLOGS

ECONOMIC CONTEXTGOOGLE PLAY HAS DOUBLED ITS APP COUNT TO 1.5 MILLION AND APP DEMAND SHALL REMAIN HEALTHY IN THE NEAR FUTURETECHNOLOGICAL

CONTEXTTHERE ARE 170 MILLION SMARTPHONE USERS IN INDIA WITH 352 MILLION INTERNET SUBSCRIBERS OWING TO CHEAPER INTERNET PLANS

HEALTH

CONSCIOUS

TENSION

FREE

HASSLE FREE

PROCEDURES

PREPARED FOR

EMERGENCY

COLLABORATOR VALUE

THEY GET A CHANCE TO COMPETE WITH THE MAJOR COMPETITORS IN THE INDUSTRY AND CREATE THEIR BRAND EQUITY

COMPANY VALUE

PROVIDES EMPLOYMENT WITH GOOD PAY AND JOB SECURITY. ALSO ENCOURAGES GOOD WORK ETHICS.

• IDENTIFICATION OF NEARBY HOSPITALS

• ACCESS TO MEDICAL BLOGS

• BOOKING APPOINTMENTS WITH THE DOCTOR, ONLINE

• FITNESS AND HEALTHCARE TIPS

•IDENTIFICATION OF AVAILABILITY OF DOCTORS AND HOSPITAL ROOMS

5.1

• ONLINE ROOM BOOKING IN A HOSPITAL•ONLINE PAYMENTS FOR THE SAME

•HOSPITALS CAN TRACK CONSUMER DETAILS AND SAVE TIME

•NOTIFICATIONS TO STAFF IN EMERGENCY CASES

•COUNSELLING

5.2

HEALTH PLUS

“HEALTHCARE AT YOUR FINGERTIPS”

“YOUR ULTIMATE MEDICAL COMPANION”

5.3

THE PREMIUM VERSION IS PRICED AT $2.99 PER MONTH

5.4

CASHBACK OFFERS FOR APP INVITES AND INSTALLS

FREE CONSULTATION ON SPECIAL DAYS e.g. CANCER DAY, WORLD HEALTH DAY

FREE COUNSELLING AFTER A CERTAIN NUMBER OF BOOKINGS

5.5

WORD OF MOUTH

ADVERTISEMENTS IN HEALTH BLOGS

UPLOADING ADS AND VIDEOS ON YOUTUBE

SEARCH ENGINE OPTIMISATION

SOCIAL MEDIA- FACEBOOK, TWITTER

5.6

APP DEVELOPMENT

MARKETING AND COMMUNICATION

RESEARCH BASED ON AVAILABLE DATA

CONTACTING DISTRIBUTORS, RETAILERS AND BROKERS

ADVERTISEMENT AND PUBLICITY

6.2

TASK TIMEAPP DEVELOPMMENT 3 MONTHS

MARKET ANALYSIS 2-3 MONTHS

CONSUMER RESEARCH 2-3 MONTHS

PRODUCT AND PRICING STRATEGY

5 WEEKS

DISTRIBUTION CHANNELS 1 MONTH

PROMOTION AND PUBLICITY 4-5 MONTHS

6.3

DISCLAIMER Created by Harsha Agarwal of MNIT Jaipur, as a final project during a marketing internship by Prof. Sameer Mathur, IIM Lucknow

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