from FAD toTREND toLIFESTYLE

© 2 0 1 6 b y e n t e g r a P r o c u r e m e n t S e r v i c e s®

Many organizations today areasking themselves, “How farshould we swim into this Health& Wellness craze?” The answeris simple. Don’t just get yourfeet wet; take a deep dive, andthen just keep swimming.Health & Wellness is no longera fad, nor is it a trend. Health &Wellness is a lifestyle that ishere to stay.

The wellness movement hasbeen around for a very longtime; however, it has nowbecome a part of our daily,mainstream culture that isshaping our attitudes, values,lifestyle, and consumerpurchasing behaviors. TheWorld Health Organization(WHO) defined health in itsbroader sense in its 1948constitution as:

“a state of complete physical,mental, and social well-beingand not merely the absence ofdisease or infirmity.”

In the early 1970s, a youngresident in preventive medicineat Johns Hopkins, John Travis,MD, MPH, had recentlydiscovered Dr. Halbert L.Dunn’s book, High LevelWellness, and was inspired toexpand upon WHO’s definitionbecause of Dunn’s vision.

According to the NationalWellness Institute in StevensPoint, WI, Dr. Dunn, oftenreferred to as the “father of thewellness movement,”introduced the concept ofwellness in a series of lecturesin the 1950s. The lecturesprovided the basis for his book,High Level Wellness, whichwas published in 1961. TheNational Wellness Institute’sHalbert L. Dunn WellnessAward is the most prestigiousaward presented by the Instituteand is regarded as one of thehighest honors in the healthpromotion and wellness fields.

| 1

Dr. Travis came up with a newconcept called the Illness-Wellness Continuum.According to this concept, thedefinition of health today goesbeyond mere freedom fromdisease or infirmity andemphasizes the proactivemaintenance and improvementof health and well-being.

Expressed on a continuum thatextends from reactive toproactive approaches to health,his belief is that wellness fallsfirmly on the proactive side,incorporating attitudes andactivities that: • prevent disease • improve health • enhance life quality • bring a person to increasingly optimum levels of well-being

There are certainly fads andincreasing trends that existwithin Health & Wellnesstoday. More than ever, peopleare seeking integrativemedicine, joining fitness/wellness centers, gettingmassages, forest bathing, doing15 types of yoga, practicingReiki, cooking and eatinghealthier, becoming proteinsmoothie junkies, exercisingdaily instead of being couchpotatoes or just “weekendwarriors,” taking dietarysupplements, learning aboutherbs and essential oils,exploring meditation andmindfulness, and focusing oncreating more stress-free lives.Those are just some of thetrends happening today.

Each year, something new topsthe list as being the hottest thingto try. However, all of these fadsand trends are catalyzed by alifestyle, whether concrete oraspirational, of Health &Wellness.

In addition to consumers,employers have increasinglybecome interested in workplacewellness programs to improveemployee health, such aswellness screenings, onsiteclinics, healthier food options incafeterias and vending machines,and greater opportunities forphysical activity.

The latest survey on wellnessprograms from FidelityInvestments and the NationalBusiness Group on Health(NBGH) reveals employers spentan average of $693 per employeeon wellness-based incentives in2015, up from $594 in 2014 and$430 five years ago.

The survey is the latest in aseries Fidelity and NBGH haveconducted since 2009 to analyzethe growth and design ofcorporate health improvementprograms.

Entegra ProcurementServices® has made acommitment to the Health &Wellness lifestyle in theproducts, services and suppliesit offers to it’s multi-industryclient base.

| 2

The part can never be wellunless the whole is well.

~Plato~

Entegra provides procurementmanagement for multi-unitclients in various industriesincluding acute, seniors, leisure,hospitality, and restaurants.Entegra is part of a globalprocurement network thatmanages more than $10 billionin spend for food, services andsupplies, and serves more than41,000 purchasing sitesthroughout North America.

As Tracey Ranallo, entegra’sVice President of Marketingand Program Activation stated,“All consumer insights andindustry trends tell us that weneed to be providing products,as well as education, aboutHealth & Wellness to ourclients. This is part of our beliefin helping our clients and theirmember facilities make the mostinformed purchasing decisionsthat enable them to driveoperational efficiencies, as wellas consumer satisfaction.Our supplier partners haveportfolios of products thatdeliver what our clients’consumers are looking forrelated to Health & Wellness.Being able to bring theseproducts to our clients supportsour mission of designing andmanaging customizedprocurement programs thatmake a difference in eachclient’s ability to meet theirorganizational objectives andexceed their customers’expectations.”

In 2015, entegra conducted amarket assessment of sevenmarkets that included acute,seniors, hospitality, leisure,

restaurants, faith-basedministries/camps/conferencecenters, and colleges/universities with dormitories.Respondents ranged from foodand beverage service managers,chefs, purchasing agents, foodvendors, food manufacturers/partners, and market segmentleaders.

In total, 493 interviews werecompleted focusing on a rangeof questions regarding Health &Wellness. When asked, the topword used to describe Health &Wellness was “Nutrition,” withone-third characterizing theirbroad definitions of Health &Wellness to be “healthy,sensible, responsible eating.”

The top requests being made byentegra's survey respondents toaccommodate Health &Wellness (types of products,foods, modifications, etc.) todayand/or in the future included: • Gluten-free • Allergen-free/friendly options • Vegetarian • Vegan • Salad bar/made-to-order salads • Fresh products/ingredients • Low sodium • Vegetables/steamed vegetables • Dairy-free/lactose-free • Fruit • Organic products • Locally grown products • Low sugar/sugar-free

| 3

Notable

Across the board, surveyrespondents mentioned thatkeeping pace with Health &Wellness trends was mandatory,versus discretionary, in an effortto meet growing customerdemands and expectations.Entegra survey respondentsshared the most pressing trendstoday relative to Health &Wellness include: • Increased level of general awareness/education • Increased awareness of gluten-free options • Increased availability of healthy foods/product • Increased need for Health & Wellness program/ initiative customization • Healthy food options are becoming more popular • More people are choosing a healthier lifestyle • Increased desire for local/ fresh/natural foods • Greater awareness of food allergies • Higher costs for Health & Wellness • Ingredient transparency • Increased demand to meet personalized/individual needs versus group needs • The challenge of helping people to embrace the importance of Health & Wellness

One respondent from the seniorcare market stated, “There’smore to it than just the pooland fitness center. Health &Wellness is all about thelifestyle – it’s the whole person.

The trend most pressing for us is tohelp our seniors understand thattheir Health & Wellness isimportant to us. We have to get thisacross. We need to stop them fromthinking, 'I’m 80; I’m done.' It’s achanging attitude that we areaddressing with general wellnessawareness and education.”

The main concerns of entegra’ssurvey respondents relative to theoverall Health & Wellnessmovement today include: • The need for awareness/ education/support • Understanding and/or meeting needs • Increased costs/business risks • The Health & Wellness of individuals being served • Half-hearted commitment to being healthy • Healthy product availability • The “how to” of providing healthy choices • Safety/food preparation • Keeping on top of emerging trends

One survey respondent from thehospitality market discussed theimportance of viewing Health &Wellness as personal needs ofclients, rather than fleeting options.She stated, “We need to focus onallergens as customer needs, nottrends. Sometimes, people get lostin the fads. We forget about ourcustomers’ personal needs andhow to best serve them.”

| 4

One final group of interestinganswers in the entegra marketassessment was in response tothe needs/expectations fromfood service providers and/orvendors relative to support fortheir Health & Wellnessinitiatives. The following arethe top areas they feel theycould use additional assistancewhen trying to meet client/customer needs today and/or inthe future. • Healthy products/options • Accurate information/ materials/resources to share • Product access/availability • Nutritional information/ labeling • Good customer service • Cost-effective products/ support • High quality products • Recipes/menu ideas • Low sodium/fat products

In the article, Consumer Trendsin Health and Wellness,November 2015, The HartmanGroup, a recognized thoughtleader on demand-side trends inthe food industry, located inBellevue, WA, noted that forthe majority of consumers, thevery definition of Health &Wellness is having the energyto live an active life. LaurieDemeritt, CEO, The HartmanGroup, shared, “About 25 yearsago, most consumers andcompanies were looking tosolve primarily baseline Health& Wellness conditions, or findnew approaches to them. Thosegoals fell into one of twobuckets. The first bucket washealth condition management.

Consumers were looking for foodand beverage products that wouldhelp them treat or prevent specificconditions. The second bucket wasaround weight management. At thetime, consumers were very much ina reactive mode to their approach.Today’s consumers are very muchproactive—and even progressive—in their approach to Health &Wellness.”

Overall, it seems the variety oftopics and guidance about Health& Wellness can equal the amountof individual interests, needs, andpreferences that exist in the world.Staying on top of changing fads andtrends within the Health & Wellnesslifestyle can feel like an extremelydaunting task. However, companieslike entegra may make navigatingthe waters a bit easier. Stay tunedfor more Health & Wellnessinformation/education shared byentegra in the coming months, andspecifically related to procurementsolutions.

As Cindy Lauer, entegra’s SeniorManager, Business Solutions,stated, “Today, well-being goesbeyond food and nutrition. It’s apriority for individuals andorganizations. Entegra hasembraced the opportunity to helpour clients, and their members, tomake informed purchasingdecisions that meet their goals andobjectives. We provide businesssolutions, such as educationresources, wellness promotions, andtools that support the purchase ofhealthy products and ingredientsfor their consumers.”

| 5

| 6

Healthy Lifestyle Resources: These resources includeeducational and promotional materials on key nutrition trends tosupport the lifestyle of employees, customers, and entegramembers. Topics include: gluten-free and allergens, vegetarian,sodium conscious, healthy beverages, and healthy snacks.

Healthy Recipes: Recipes follow a healthy nutrition profile forcalories, fat, sugar, and sodium and feature contracted products.Nutrient profiles for categories of entrees, sides, vegetarian,snacks, soups, and desserts are included. Each recipe includes ahigh resolution photo, nutrition label, cost per serving and therecipe is scaled for 4 individual servings, 24 individual servings,48 individual servings, and 96 individual servings.

Insights2Solutions: A Health & Wellness procurement resourcewith articles informing on the latest industry trends, includingconsumer learnings toward gluten-free and sustainable seafood.These trends are identified through various sources, includingindustry publications, an entegra survey and our Focus Groupmade up of entegra customers.

Entegra was founded in 1999 to provide procurement management services for thehealthcare industry. Due to an unwavering commitment to integrity, quality, value, andcustomer service, we have grown to service multiple segments within the industry. Today,

entegra is a leading provider of procurement management services for segments including

acute, seniors, hospitality, leisure, and restaurants. To learn more about entegra, contactus at 866 ENTEGRA of info.USA@entegraPS.com.

Tweed­Weber, Inc. provides actionable customer, market, and employee research. We

create clarity so people and organizations can perform better. Contact Tweed­Weber, Inc.

at 800.999.6615 or visit www.tweedweber.com.  

Webinars: Pre-recorded webinars, presentations, and resourcesare available on trending topics in Health & Wellness.Presentations are led by industry experts/partners who havepractical knowledge and experience in the area. A certificate ofattendance is available for credits from the Academy of Nutritionand Dietetics, American Culinary Foundation, and NationalAssociation of Food Service Professionals. Free CEU topicsinclude: • Dietary Cholesterol • Meeting the Needs of Allergen and Gluten-Free Diners • Trends and Science Driving Plant-Based Eating • Sodium Conscious – Spicing it Up • Food Safety • Healthy Beverages • The Big Picture Industry Trends

Build a Better Breakfast: Foodservice industry data tells usthat breakfast is a critical daypart. Providing a robust, flexiblebreakfast program for your customers is an important part ofyour operation, and entegra has provided a solution.

Gluten-Free Tool: Entegra, with the support of our vendorpartner and manufacturer, has developed a search tool to findevery contracted gluten-free product in any food category.

Sodium Conscious Tool: This interactive tool now containsapproximately 2,500 items to meet the demands of sodiumconscious consumers. Entegra’s Sodium Conscious ProductsTool allows an easy product search, filtering by a variety offactors – sodium level, key vendor partner, or food category.

Partnerships: Entegra has established some important industrypartnerships whose activities can contribute to the attainmentof our customers' Health & Wellness objectives. Partnershipopportunities can include, but are not limited to, discounts onproducts, services, or registration fees, free access toinstructional videos and learning materials. Examples ofpartnerships include: Culinary Institute of America, Dietitian’son Demand, Academy of Nutrition and Dietetics, and ServSafe.

Entegra is your resource for satisfying the healthy lifestyle choices of yourconsumers. Listed below are just some of the ways entegra can help

enhance and support your Health & Wellness efforts.