IS YOUR HOSPITAL WEBSITE PATIENT-CENTRIC?

72% of internet users say they looked online for health information within the past year.

77% of online health seekers say they began their last session at a search engine.

3 WAYS TO BUILD CONNECTIVITY:

The most commonly-researched topics are:

SERVE ACTUAL PATIENT NEEDS

INFORM INTERNAL COMMUNICATION

PROVIDE A PLATFORM TO DELIVER EXPERTISE

Patients expect healthcare organizations to provide tools and resources to support their journey to better health:

Appointment set upReferralsFill a prescriptionUnderstanding treatment optionsFamiliarizing themselves with physicians

Sources:

Evolve Digital Labs’ Aligning Patient’s Needs Report

U.S. News & World Report 2014 Top Hospitals Honor Roll

72% 77% 52%

TOP 10 U.S. NEWS & WORLD REPORT HONOR ROLL

1. Johns Hopkins2. Massachusetts General Hospital3. Mayo Clinic4. Cleveland Clinic5. UCLA Medical Center6. Northwestern Memorial Hospital7. New York Presbyterian 8. UCSF Medical Center9. Brigham and Women’s Hospital10. UPMC-University of Pittsburgh Medical Center

TOP 10 PATIENT-CENTRIC HOSPITAL WEBSITES

1. Mayo Clinic2. Cleveland Clinic3. University of Texas M.D. Anderson Cancer Center4. Massachusetts General Hospital

10. Florida Hospital

5. UPMC-University of Pittsburgh Medical Center6. Duke Medicine7. Thomas Jefferson University Hospital 8. Massachusetts Eye and Ear9. The Mount Sinai Medical Center

52% of smart-phone owners have used their phone to look up health information.

Specific diseases or conditions

Treatments or procedures

Doctors or other health professionals

Susannah, Fox, and Maeve Duggan. "Health Online 2013." Pew Research Centers Internet American Life Project RSS. PewResearchCenter, 15 Jan. 2013. Web. 31 Mar. 2014.

As determined by Evolve Digital Labs’ report

have on-site errors that

hinder the patient experience

#WebCare2014