Finding the Superhero Within :

Identifying your Superpowers to Hone your Brand

P r e s e n t e d b y

E r i c a BC o a c h i n g

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“HELP! We Need a Superhero who

can fly!”

Who would you choose? Why?

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H e l p W a n t e d ...

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One Try May Not Be

Enough

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Create comfort in your own superpower exploration – identification/refinement for your brand

Benefits* of Turning into a Superhero

Develop engagement ideas for clients/students to undergo this same process

Highlight branding advantages over social media channels – predominately LinkedIn as one of the most robust & free social media platforms

Recognize how the better focused our “Brand of Help” is, the easier it can be to create connections & build relationships for long-term employment success

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Know Yourself Exercise1. Know your VPs

2. Understand your Brand Attributes (Superpowers)

3. Document your Goals

YOU • Take a few minutes to determine & write down 3 words that you feel best describe YOU

• Now, turn to a colleague (if you came with one) and ask her/him for 3 words s/he feel best describes YOU

• If you did not come with a colleague, use a lifeline, and text a friend!

• Let’s Discuss

Use in conjunction with the “Extract” Brand Attributes worksheet ___________________________________

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T h e C a s e o f t h e U n b r a n d e d M a n

Article ___________________________________

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K I S S - K S A

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S u p e r p o w e r s

I d e n t i f i e d

&

a b r a n d w a s

b o r n

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LinkedIn = a Resume, a Rolodex, a Portfolio, a Referral Source, a Marketing One-Sheet

...YOUR BRAND!

Optimized Account; 7 items needed

5 key sections in your LinkedIn profile that help elevate your brand. All-Star status takes 7 sections to be completed; I can explain this further upon request. ___________________________________

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Brand consistency across all social media channels ___________________________________

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when considering

another person in the world, a friend of your friend knows a friend of their

friend~Lars Backstrom

Just 3 Degrees

Between you and your next job opportunity!

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Power of Connections!

85%

15%

Job Openings

Never Publicly Posted

Publicly Posted

“Hidden Job Market”created from Social

Networks

If you don’t have the network, you are starting without a key ingredient - People. Without people, there’s no one to spread the word and no one to hire you. ~ Tim Tyrell-Smith

Who Knows Your Brand of Superpowers?

By 201397% of all

positions filled through a network

connection

This is why it’s so important to know and express the “Brand of Help” you offer...which are the Superpowers you poses! ___________________________________

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Relationship BuildingWho’s Currently in your Tribe? Who are your Champions?

Friends & Family

(incl Partner)

Neighbors, Community & Political Groups

Personal Business Connections

(e.g. mechanic, bank teller, CPA,

doctor, dentist, hair stylist, server, store

clerk, barista)

Co-Workers, Suppliers, Customers

(Recent & Past)

School Peers / Alumni & Professional Organizations

MeetUp & Spiritual Groups

Worksheet located in Google shared folder

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• Embrace who you are & what you do - KISS

Tips for Honing & Connecting

• Develop your profile - on & off line

• Brand your Superpowers - KSAs

• Build your tribe - start w/1st degree

• Foster relationships - IRL

• Seek help from a Career Trainer

• Be constant & consistent

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>>>Let’s Power Up our Connections<<<

Send me a personalized message on LinkedIn, and I’ll open access to additional resources for

you & your clients

Have you connected? Find me on LinkedIn & connect with a personalized message (erica.beggan@gmail.com) to gain access to the Google shared folder that has bonus content related to the topic. I also have on-line tutorial for an easy guide to creating a personalized invitation; visit my YouTube channel. ___________________________________

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Trainer | CoachA Professional Coach with a superpower to help you find yours

within Job Search, Career Development & Public Speaking

714.758.5352http://www.linkedin.com/in/ericabeggan

Please keep in touch; I’d love to hear about your & your participants’ successes in branding! ___________________________________

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