hendrik lennarz: my personal growth hacking challenge
TRANSCRIPT
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25.07.2016
My personal Growth Hacking
Challenge
25.07.2016
# How to build a Growth environment # Growth Hacks To Go
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„Data driven actions to grow your user base“
WHAT IS GROWTH HACKING?
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1st official Growth Hack - 1996
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Trusted Shops
Last official Growth Hack - 2016
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Trusted Shops
2 dimensions of Growth Hacking
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BUILD GROWTH ENVIRONMENT ! AGILE DEVELOPMENT ! USER-CENTRIC
Execute Growth Hacks ! Tactics how to gather & hold usersGrowth Manager
Growth Hacker
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Build Growth environment
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#1 If you fail, fail fast!
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#2 Be customer centric!
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#3 Hire the best team!
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Trusted Shops
Find your team´s formation
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#4 Be agile, build MVPs
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MVP = Minimum Viable Product
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Bad MVPs!
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Not a MVP!
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#5 Valid data for valid decisions
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#6 Love at first sight - Onboarding
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#7 Watch out your competition
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#8 Find your target group, early!
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#9 Never get tired changing
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#10 High-performing IT
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#11 Execute Growth Hacks
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Size matters …
• “We have more than 300 old women only in Berlin, we are taking care of.”
• “Our caregivers are certified and have at least more than 10 years experience…”
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Trust matters…
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AB-testing matters…
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Tell - how can you help?
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Never forget taking your pills!
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Shorten your customer lifecycle
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Be a funnel hero!
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- Per marketing channel - Per activated user - Per paid user
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Very warm welcome
“Sent from my iPhone”
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Be clicky
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Clean up your email list
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Gain traffic via Q&A sites / forums
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Don´t call it “Newsletter”
“Join like 5000+ other experts before”
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Send Trigger Notifications
Find emotional moments (good/bad)
“Hey Hendrik, your last visit was 11 months ago - visit us to stay healthy..…Your dentist”
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Build best FAQs
• Increase conversions • Decrease manual support • SEO content
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Recycle content
• on slideshare • as guest postings • on high-traffic blog
communities • in your newsletter • ...
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Make sharing easy
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And not too early
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Personalize it
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Easiness beats pricing
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Pricing is psycho stuff
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Use Live Chat Tools
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Don´t forget your existing customers
Cross-Selling Upselling Reviews Referals
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The best way to get started, is to just get started
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#1 If you fail, fail fast! #2 Be customer-centric! #3 Hire the best team! #4 Be agile, build MVPs! #5 Valid data for valid decisions #6 User Onboarding rocks #7 Watch out your competition #8 Find your target group early #9 Never get tired changing #10 High performing IT #11 Execute growth hacks
MY PERSONAL GROWTH CHALLENGE
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Would you give me 5 stars?
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http://hammr.de/ratelennarz
http://growthhackerlove.com/ebook/
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www.trustedshops.com
Footer
Hendrik Lennarz
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Executive Director of Product & IT Twitter: @lennarz Mail: [email protected]