www.basharacare.comUAE

Health & Beauty B2C Magento On Premise

The GCC region’s leading beauty and skincare brand needed to enhance the appearance and performance of their commerce.

Soon after the brand approached Krish TechnoLabs, the team started closely understanding the loopholes. A few major concerns that came across the team included, Poor UI impacting the conversion rate, influencing audience to increase order value, improve the experience and overall architecture, higher abandoned cart rate, etc.

HHaving the above-mentioned concerns in hand with the current online platform. The team did have a clear picture of migrating commerce to Magento 2. However, the important part was to list the additional features and benefits to be included to make the platform a better spot for the target audience.

The migThe migration process included the redevelopment of entire frontend, including a mobile-friendly responsive design framework. The team also enhances global capabilities while improving localized promotions. It was for the same reason that the store was adorned with Arabic language-centered right-to-left (RTL) screen orientation and imagery collaterals rollout. Besides this, adding loyalty reward point program depending on consumers’ behavior and territory. GeoIP location auto-identification and web-traffic transition towards native country belonging belonging store views and multiple payment framework integrations, Dotmailer email marketing platform and GCC cross-border shipment services integration together added to a personalized approach.

BasharaCare has gained an exceptional reputation as a rapidly growing beauty portal, featuring handpicked brands that are best known for premium skincare and beauty products among the shoppers across the GCC region. It is one of the most trusted and reputed names that deal with registered, certified and dermatologist-backed skincare products.

The online The online store retails premium beauty products from prominent brands in the cosmetic and skincare industry and strives to provide the new-age retail experience to its customers. With more than 100 brands that are known for serving clinics and luxury spas under its hood, BasharaCare offers wide range of yet selective and premium products.

While thWhile they were running commerce smoothly with Magento 1, for quite some time. The increasing popularity further added to the need for housing the store with additional features and benefits. The need was to expand the experience and serve the visitors seamlessly with a flawless shopping experience.

Working meticulously with the Basharacare team, Krish TechnoLabs launched overhauling presence hosted over the AWS cloud infra, configured for optimal performance on Magento 2. We successfully managed to meet the desired goals by increasing the overall revenue for them by 42% and an overall hike of 38% in transactions. Not just this, the average order value too increased by 21%, implying the seamless shopping experience. In a way, Krish TechnoLabs maintained budget projections and scope throughout the re-platforming and migmigration process without compromising with the store’s performance.

“I am impressed by the commitments and technology implementations done by them; my store reached new heights only due to the faithful consultancy on each area of the web. They made many changes with patience and a smile. Always cheerful, they

made the whole project a pleasure.”