high context vs low context !
DESCRIPTION
TRANSCRIPT
Are you aware of the big difference?
ANADOLU UNIVERSITY
Ceyda Kaya Sezin Sap
Göker Harmanlı
High Context Low Context
• Contents• Association
• Relation-centered Task –centered
Attention to group process Attention to the goal
Social structure-centralized Social structure-decentralized
Interaction Non-verbal Verbal
Implicit Explicit
Indirect Direct
High Context Low Context
High Context Low Context
Association Relation centered Task centered
High Context Low Context
Association Attention to group process Attention to goal
High Context Low Context
Association Social structure - centeralized Social structure-decenteralized
High Context Low Context
Interaction Nonverbal Verbal
High Context Low Context
Interaction Implicit Explicit
High Context Low Context
Interaction Indirect Direct
High Context Low Context
Countries Japan U.S.A. China German Korea Scandinavian Arabic Countries North America Latin America Swiss
France England
High Context Low Context
Conclusion
In conclusion, Association and interaction are the key differences
between Low and High Context Culture !
Are you aware of the big difference?
High context culture
Low context culture