high tech human touch - numero blu · company profile high tech human touch. our mission is aimed...
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Numero Blu MARKET RESEARCH DIVISIONCompany Profile
HIGH TECH HUMAN TOUCH
Our mission is aimed at offering ad-hoc, tailored solutions based on technical expertise, market knowledge and consultancy mindset.
ABOUT US
FULL SERVICESINCE MORE
THAN 20 YEARSON THE MARKET
INDEPENDENT
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Numero Blu is full service independent company located in Italy and founded in1993 by a group of professionals coming from different marketing andcommunication areas.
The company Numero Blu is structured in two divisions:
§ Market Research Division§ Contact Center
The Numero Blu Market Research Division
IDENTITY
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§ Our expertise in qualitative and quantitative research, across a range of sectors,makes us a reliable partner in coordinating fieldwork activities.
§ We assist those who want to include Italy in their research project and we can takeon all fieldwork requirements: translation of research material, recruitment, incentivehandling, moderation, simultaneous translation, note-taking, transcriptions, analysisand reporting, data processing and elaboration.
§ We specialize in setting up and managing focus groups, IDIs in central location andin-field, telephone interviews, quantitative at-home interviews, web usability tests anddesk research.
§ Numero Blu is affiliated to Esomar (European Society for Opinion and MarketResearch); EphMRA (European Pharmaceutical Market Research Association) eDigital Insight Network.
The Numero Blu Market Research Division
IDENTITY
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§ A team of multidisciplinary and complementary professionals: statisticians, sociologists,psychologists and computer scientists specialized in qualitative and quantitative methods.
§ Work in Business to Business (B2B) and Business to Consumer (B2C) contexts, fornational and international clients.
§ It uses ICT internal structures for the development and management of CATI, CAPI andCAWI platforms.
RESOURCES & STAFF
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§ All steps of project design and fieldwork are internally managed
§ Contact Center in house with approx. 50 stations dedicated to the Market ResearchDivision
§ Internal IT team managing the scripting, hosting of web surveys and all CATI/webcapabilities.
§ Telephone interviewers recruited by the internal team and consistently andqualitatively trained according to the ISO 9008 guideline
§ Senior moderators and interviewers for qualitative research, selected forexpertise in the fields: Financial, Pharmaceutical, Petroleum, Hi-tech, Consumer,Media and Communication, No profit, Automotive.
OUR STRENGTHS
Through its in-house Contact Center, Numero Blu provides high quality telephone interviews at very competitive prices
For each project a dedicated work-team is selected in order to offer our clients the
maximum reliability and a constant update on the status of the study
QUALITATIVE QUANTITATIVE
§ F2Finterviews(PAPI,CAPI)§ CLT/Halltests- Shelf-tests§ Productplacement§ OnlineCATI&WebCATI§ Mysteryshopping&calling
(instore,byphone,email)§ Shopperresearch§ In-store auditing- POSinterview§ Instreetinterviews
§ Indepthinterviews(IDI,webassistedTDI)
§ Focusgroups,offlineandonline§ CreativeFGs- FGswithkids§ Minigroups,DyadsandTriads§ Forum/Bulletinboards§ Onlinecommunities§ Diaries§ ProductTestingandHomeUse
Tests§ Observational&Ethnographic
studies
METHODOLOGIES
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High quality sample lists for recruiting Business target and Doctors as well as Patients
Network of 19 regional supervisors and approx. 1000 interviewers & mystery shoppers spread over the national territory
INTERNATIONAL STUDIES
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Numero Blu market research division has acquired along the years a wide experience in conducting international studies. We work in partnership with agencies all around the world and follow the most innovative research protocols.
§ The international activities includethe global project coordination - frombriefing to results analysis - theconsultancy in multi-national studydesign, the data analysis and thereports for all the countries involved.
§ Our marketing research partners inEurope, in the US and in Asia arechosen depending on the specificexperience requested for the projectand reliability in guaranteeinguniformity and consistency of theresults, even if highlighting culturaldifferences.
The professional expertise of Numero Blu is acknowledged by several leading international institutes, wherewith the cooperation is widely active for carrying out of their studies in the Italian market.
Member of
FOCUS ON HEALTHCARE
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In the Healthcare & Pharmaceutical area numero bluhas acquired a particular expertise working aspartner of the most important internationalmedical market research agencies.
Our pluri-annual experience brings along a largedata base, constantly updated, of Italian healthcareprofessionals - KOLs, payers, hospital managers,specialists in all therapeutic areas, GPs, nurses,pharmacists - and throughout the physicians wecan reach patients also suffering from rarepathologies.
Numero Blu works with internal recruiters and
moderators highly experienced in different therapeutic areas.
Numero Blu has carried out more than 200 medical studies with qualitative, quantitative and
online methodologies in the last 5 years.
Member of
EXPERTISE
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B-to-B and Consumers audiences
§ Corporate Identity and Image § Brand strategy, Brand positioning § NPD, Insight generation,
Concept/Product/Name tests§ Packaging, Shelf tests § Price monitoring§ Awareness, Usage & Attitude§ Advertising studies: Pre and Post tests,
Recall tests, Impact, Persuasiveness§ Customer Satisfaction, Loyalty &
Retention§ Mystery shopping
FMCG
Automotive&Mobility
Financing,Banking&Insurance
Texte
Consumerelectronics
Healthcare,Pharmaceutical&Cosmetics
IT&Telecoms
Retail
Fashion&Luxury
§ Accurate selection and continuous training of interviewers
§ Direct briefings
§ Contro of fieldwork
§ Quality check (5% of each interviewer’s work)
§ Validation of interviews (10% of all the questionnaires)
§ Development of in-house software for data entry and analysis with automatic control of
answers congruency and quota respect
Numero Blu is accredited to the Quality System Standard UNI EN ISO 9001:2015 andcomplies with ESOMAR and EphMRA Guidelines and standards.
The quality of service delivered and the professionality of Numero Blu is guaranteed bystrict and continuous controls on each step of the research, especially through:
QUALITY OF SERVICE
Centrally located facility with advanced technology andcomfortable furnishings.
§ One-way mirror
§ Digital / dvd video recording
§ Cd / mp3 audio recording
§ Wi-Fi internet connection
§ Web streaming/focus vision
The rooms can be also used directly by our clientsfor their own activities.
Numero Blu offers support services for notetaking, simultaneous translators and cateringservices.
OUR FACILITY
CONTACTS
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International Market ResearchNumero BluVia Serafino, 5 - 00136 RomaTel. +39.06.66191