hilton luxury brands site redesign
Post on 18-Oct-2014
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DESCRIPTION
As part of the re-architecture and prototyping for an extensive redesign of Hilton sites, the luxury brand presented the challenge of fitting both sites into 16 templates The sites for Conrad Hotels and Waldorf Astoria were going to have two distinctly different layouts, yet the tech team constrained us to 16 templates that would then be handed off to Accenture to develop off of. With a team of 2 we worked on the idea of crating a different style sheets for each brand sharing the same elements. This was achieved by creating a detail templatize site that will work seamlessly across the 2 brands as well as on screen and mobile devises Finally we used Axure to produce documentation for the Tech team highlighted different areas and annotated the functionality. By doing so the Tech team was able to export our annotation in a Word document and filled in the remaining details.TRANSCRIPT
Luxury Brand Sites Rearch: Wireframes v1.0.0
November 10, 2010
CONFIDENTIAL AND PROPRIETARY
This document contains confidential and proprietary material of Hilton Worldwide and Organic Inc.. The use and dissemination of this document's contents are governed by the confidentiality provisions of the applicable agreement between the parties. Any copying, use or distribution beyond that permitted in the applicable agreement is strictly prohibited.
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 2 of 84
Wireframe: Document Version & Legend
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
VERSION ABOUT THIS DOCUMENT
MODIFICATIONS
v1.0.0
VERSION
Initial document created
DATE
11/10/10
MODIFIED BY
Soto, Marinelli, & Lin
What is a Wireframe?
Wireframes are a page blueprint prior to the visual design used to illustrate the flow of information, document all objects to be included on the page, and show the behavior and states of some of these objects. They are not meant to reflect actual design or content.
Design Aspects for Consideration:
· Representation of selected content and functionality that will reside on a page to bring the strategic concept to life.
· An allocation of page real estate to illustrate priority and placement.
· Intent of copy - indicative of the eventual design. This includes titles, labels, links, prompts, and instructions.
· Schematic that identifies key page areas (zones).
· Direction for visual design explorations.
Aspects Not for Wireframe Review:
· Final copy or branding treatments
· The design/look · &· feel of the page
· Representation of the specific photography to be used
· The final layout of future content and functionality·
Represent annotations that create a relationship between a visual element and a text description.
CONTAINER
[XX] à
Image
Link Destination utilizing the sitemap ID of the page, or url if an external link
Callout
FOOTER
EN | DE | ES | NL | PT
Search
LOGO
PRIMARY NAVIGATION
IMAGE
Callout Callout Callout
Headline Lorem IpsumMarkting copy lorem ipsum dolor sit amet, carebitum dilerem siterius borus.Lorem ipsum >
WIREFRAME EXAMPLE
LEGEND
11
Note
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 3 of 84
Wireframe: [Agenda] Objectives du Jour
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
1. Objectives du Jour
! What's on Deck
! To Review, or not to Review–
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 4 of 84
Wireframe: [Agenda] What's on Deck
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
1.1 What's on Deck
• High-level design considerations
• Waldorf Astoria, Conrad, and common wireframes
• Q&A, discussions, and feedback collection
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 5 of 84
Wireframe: [Agenda] What to Review
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
1.2 To Review, or not to Review–
! Yes
• Directional layout and placement
• Interaction model
• Navigation system
• Content grouping
• Basic functions of user tools
! No
• Exact layout and placement
• Nomenclature and copy
• Content matrix
• Technical implementation
• Global XA elements
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 6 of 84
Wireframe: [Agenda] What's on Our Minds
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
2. What's on Our Mind
! A Luxury Experience
! The New Convention
! Transaction Plus+
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 7 of 84
Wireframe: [Agenda] A Luxury Experience
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
2.1 A Luxury Experience
• An reflection of brand essence
• Extending services into digital space
• Waldorf Astoria: Singular experiences
• Conrad: Progressive sensibility
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 8 of 84
Wireframe: [Agenda] The New Convention
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
2.2 The New Convention
• Portal ! Search ! Convergence ! Touch
• UI interoperability: Point-n-click + gesture
• Trending toward open space, dynamic navigation, fluid movement, and immersive experience
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 9 of 84
Wireframe: [Agenda] Transaction Plus+
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
2.3 Transaction Plus+
• Leveraging Hilton search and res engine
• Elevated customer relationship via integrated content, services, offers, and booking features
• Contextually aware and personalized experience throughout user journeys
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 10 of 84
Wireframe: [Agenda] Wireframes Review
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
3. Wireframes Review
! Interaction & Navigation: Waldorf Astoria
! Interaction & Navigation: Conrad
! Digital Concierge
! Explore Our Hotels Page
! Offers Page
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 11 of 84
Wireframe: Waldorf Astoria Site, Brand Navigation Items
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
Home
Brand Level
Events & MeetingsThe Waldorf Astoria Experience
Explore Our Hotels OffersAbout Waldorf Astoria
Footer Item
Spa
Golf
Uniquely Waldorf Astoria
Meetings
Social Events
Weddings
Green Initiatives
Development
Future Opening
Leadership
Note: This is not a site map.
Does not include Global XA items.
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 12 of 84
Wireframe: Waldorf Astoria Site, Property Navigation Items
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
Home
Property Level
Events & MeetingsAmenities & Services
Highlights Hotel Information About [Destination]
Golf
If available
Restaurants & Bars
Spa
If available
Meetings
Social Events
Weddings
Local Attractions
Neighborhood History
Destination Guide
Note: This is not a site map.
Does not include Global XA items.
Guest Rooms
[Item the hotel wants to showcase]
Optional
Gallery
Exclusive Offers Resort Activities
If available
[Unique amenities/services]
Optional
Location & Tranportations
Hotel History/Stories
Hotel Overview
Recent Refurbishments
If notable
Hotel Policies
Media Center
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 13 of 84
Wireframe: Waldorf Astoria Site, Interaction Concept
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
Page
Chapter
Home Promo 1 Promo 2 Promo 3 Waldorf Astoria Experience
(LP)
Uniquely Waldorf Astoria
Spa Golf Events &Meetings
(LP)
Weddings Meetings SocialEvents
Home Waldorf Astoria Experience Events & Meetings
Concept: Glossy Magazine/Coffee Table
Book
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 14 of 84
Wireframe: >Waldorf Astoria Brand, Home 0.0 2
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
[Global XA Footer]
Sign Out Look Up My Reservation I Join HHonors
[Global XA Header & Digital Concierge]
Waldorf Astoria Experience Events & MeetingsExplore Our Hotels
[WA Logo]
!"#$#!%
!"#$#!&
!"#$#!'
Waldorf Offers
WALDORF LOREM
IPSOM Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel
eu nisi. Curabitur pharetra congue urna in semper.
Book Now
Booking Module
See Details
Uniquely Waldorf Astoria
Spa
Golf
1
2
Home Promo 1 Promo 2 Promo 3 3
Accessing content The user can access the content thought 3 different paths
1) Clicking on an item on in the top navigation
2) Clicking on one of the minimized pages
3) Clicking on of the thumbnails
1
2
3
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 15 of 84
Wireframe: >Waldorf Astoria Site, Navigating to Another Section
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
Paging NavigationWhen the user selects any page on the site, the content panes will scroll thru until the target page lands in the main content area.
Page ThumbnailThe page thumbnail will also scroll forward, highlighting not only the selected page, but also the section in which it is located.
[Global XA Footer]
Sign Out Look Up My Reservation I Join HHonors
[Global XA Header & Digital Concierge]
Waldorf Astoria Experience Events & MeetingsExplore Our Hotels
[WA Logo]
!"#$#!%
!"#$#!&
!"#$#!'
Waldorf Offers
WALDORF LOREM
IPSOM Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper.
Book Now
Booking Module
Home Promo Promo Promo WA Experience
LP
Uniquely Wardolf Astoria
Spa Golf
Home Waldorf Experience
Uniquely Waldorf Astoria
Spa
Golf
Home Promo 1 Promo 2 Promo 3
[Global XA Footer]
Sign Out Look Up My Reservation I Join HHonors
[Global XA Header & Digital Concierge]
Waldorf Astoria Experience Events & MeetingsExplore Our Hotels
[WA Logo]
!"#$#!%
!"#$#!&
!"#$#!'
Waldorf Offers
WALDORF ASTORIA
HOMELorem ipsum dolor sit amet, consectetur adipiscing
elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper.
Book Now
Home Promo 1 Promo 2 Promo 3
[Global XA Footer]
Sign Out Look Up My Reservation I Join HHonors
[Global XA Header & Digital Concierge]
Waldorf Astoria Experience Events & MeetingsExplore Our Hotels
[WA Logo]
()*+,-./01.2#"3456#"*1
781
9#.3
Waldorf Offers
WALDORF ASTORIA
EXPERIENCE Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper.
Book Now
Explore proprieties
Experience
Unicuely
Waldorf
Astoria
Spa Golf
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 16 of 84
Wireframe: >Waldorf Astoria Site, Navigating Within a Section
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
[Global XA Footer]
Sign Out Look Up My Reservation I Join HHonors
[Global XA Header & Digital Concierge]
Waldorf Astoria Experience Events & MeetingsExplore Our Hotels
[WA Logo]
!"#$%&'()*'+,-./01,-#*
23*
4,'.
Waldorf Offers
WALDORF ASTORIA
EXPERIENCE Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper.
Book NowUniquely Waldorf Astoria
Spa
Golf
Explore proprieties
Experience
Unicuely
Waldorf
Astoria
Spa Golf
WA Experience
LP
Uniquely Wardolf Astoria
Spa Golf
Waldorf Experience
[Global XA Footer]
Sign Out Look Up My Reservation I Join HHonors
[Global XA Header & Digital Concierge]
Waldorf Astoria Experience Events & MeetingsExplore Our Hotels
[WA Logo]
!"#$%&'()*'+,-./01,-#*
23*
Waldorf Offers
WALDORF ASTORIA
EXPERIENCE Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper.
Book Now
Explore proprieties
Experience
Unicuely
Waldorf
Astoria
Spa GolfLorem ipsum dolor sit amet, consectetur adipiscing elit.
Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper.
[Global XA Footer]
Sign Out Look Up My Reservation I Join HHonors
[Global XA Header & Digital Concierge]
Waldorf Astoria Experience Events & MeetingsExplore Our Hotels
[WA Logo]
56&"10!7!8&&1#"90
)&++#"90
8&&1#90
Waldorf Offers
WHAT WE OFFER
SCENIC
Book Now
PRO COURSES
CHALLENGING
BRAND GOLFLorem ipsum dolor sit amet, consectetur adipiscing elit.
Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper.
Find Golf Course
[Optional Media ]
Experience
Unicuely
Waldorf
Astoria
Spa Golf
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 17 of 84
Wireframe: >Waldorf Astoria Site, Transition from Brand to Property
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
[Global XA Footer]
Sign Out Look Up My Reservation I Join HHonors
[Global XA Header & Digital Concierge]
Waldorf Astoria Experience Events & MeetingsExplore Our Hotels
[WA Logo]
!"#$#!%
!"#$#!&
!"#$#!'
Waldorf Offers
WALDORF ASTORIA HOMELorem ipsum dolor sit amet, consectetur adipiscing
elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper.
Book Now
See Details
[Global XA Footer]
Sign Out Look Up My Reservation I Join HHonors
[Global XA Header & Digital Concierge]
!"#$#!%
!"#$#!&
!"#$#!'
BEACH HOUSE
MALDIVES Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper.
Book Now
Download Brochure [Hotel Logo]
Amenities & Services Events & MeetingsHighlights About DestinationHotel Information [Waldorf Astoria Logo]
Home Promo Promo Promo
Home
Home Promo Promo Promo
Beach House Maldives
Waldorf Astoria
Beach House
Maldives
Booking Module Booking Module
Home Promo 1 Promo 2 Promo 3 Home Promo 1 Promo 2 Promo 3
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 18 of 84
Wireframe: >Waldorf Astoria Site, Property Level Menu, Part 1 of 2
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
[Global XA Footer]
Sign Out Look Up My Reservation I Join HHonors
[Global XA Header & Digital Concierge]
!"#$#!%
!"#$#!&
!"#$#!'
BEACH HOUSE MALDIVES Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper.
Book Now
Download Brochure [Hotel Logo]
Amenities & Services Events & MeetingsHighlights About DestinationHotel Information [Waldorf Astoria Logo]
Brand Navigation Minimized1
1.0
[Res Widget]
Home Promo 1 Promo 2 Promo 3
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 19 of 84
Wireframe: >Waldorf Astoria Site, Property Level Menu, Part 2 of 2
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
[Global XA Footer]
Sign Out Look Up My Reservation I Join HHonors
[Global XA Header & Digital Concierge]
Book Now
[Hotel Logo]
Amenities & Services Events & MeetingsHighlights About DestinationHotel Information [Waldorf Astoria Logo]
Explore Our Hotel
The Waldorf Experience
Events & Meeting
Waldorf Offers
Download Brochure Brand Navigation Expanded 1
!"#$#!%
!"#$#!&
!"#$#!'
1.0
BEACH HOUSE MALDIVES Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper.
[Res Widget]
Home Promo 1 Promo 2 Promo 3
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 20 of 84
Wireframe: >Waldorf Astoria Site, Property Level, Navigating within a Page
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
[Global XA Footer]
Sign Out Look Up My Reservation I Join HHonors
[Global XA Header & Digital Concierge]
!"##$%&!'
!"##$%&!(
!"##$%&!)
Book Now
Modun Spa embraces the symbolic nature of the historical labyrinth
– a winding path that forms a journey to self discovery and holistic
renewal. Relax and breathe as you meander the labyrinth style
pathways of our tranquil garden spa and surrender yourself to a
personalized adventure of creative and spiritual renewal, calm your
mind and refocus your intentions. Embrace the healing energies of
aromatherapy, yoga, meditation, indigenous herbal healing
traditions or the therapeutic wonders of Ayurveda – the choice is
entirely yours.
For a full list of Modun Spa's offerings, please download the
brochure here.
PROPERTY SPA
Download Brochure [Hotel Logo]
Amenities & Services Events & MeetingsHighlights About DestinationHotel Information [Waldorf Astoria Logo]Amenities & Services
TREATMENT LOREM
TREATMENT LOREM
TREATMENT LOREM
BODY WRAPS
FACIALS
MASSAGE
1
Amenities& Services
Guest Rooms
Spa GolfRestaurant
& Bars Activities
Lorem Ipsum
Spa
SpaPage
Treatment 1
Treatment 2
Treatment 3
Treatment 4
Treatment 5
Treatment 6
Navigation Within a PageWhen the user selects one of the menu items on the left of the page, the page will scroll vertically and anchor to the selected section. If the user makes a new selection the page will jump up or down to the corresponding section
Navigation Within a SectionContent in the selected section can be brows using the scroll bar on the right side of the page.
Different type of content can be displayed in this template (see page )
1
2
Download Brochure
Sign Out Look Up My Reservation I Join HHonors
[Global XA Header & Digital Concierge]
!"##$%&!'
!"##$%&!(
!"##$%&!)
Book Now Modun Spa embraces the symbolic nature of the historical labyrinth
– a winding path that forms a journey to self discovery and holistic
renewal. Relax and breathe as you meander the labyrinth style
pathways of our tranquil garden spa and surrender yourself to a
personalized adventure of creative and spiritual renewal, calm your
mind and refocus your intentions. Embrace the healing energies of
aromatherapy, yoga, meditation, indigenous herbal healing
traditions or the therapeutic wonders of Ayurveda – the choice is
entirely yours.
For a full list of Modun Spa's offerings, please download the
brochure here.
Explore Hotels [Hotel Logo]
Amenities & Services Events & MeetingsHighlights About DestinationHotel Information [Waldorf Astoria Logo]Amenities & Services
TREATMENT LOREM
Download Brochure
[Global XA Footer]
Amenities& Services
Guest Rooms
Spa GolfRestaurant
& Bars Activities
Lorem Ipsum
[Global XA Footer]
Sign Out Look Up My Reservation I Join HHonors
[Global XA Header & Digital Concierge]
Book Now
Explore Hotels [Hotel Logo]
Amenities & Services Events & MeetingsHighlights About DestinationHotel Information [Waldorf Astoria Logo]
SHIATSU MASSAGE (60)Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore
magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea
commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat
nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id
est laborum.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore
magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea
commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat
nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id
est laborum.
DEEP TISSUE MASSAGE (60)
MASSAGE LOREM
IPSUM
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore
magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea
commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat
nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id
est laborum.
SWEDISH MASSAGE (60)
Amenities & Services
MASSAGE
FACIALS
BODY WRAPS
TREATMENT LOREM
TREATMENT LOREM
PROPERTY SPA
TREATMENT LOREM
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore
et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat.
*$#+
,-.&"%/"0&
1"/.
,-.$/&
23&454&4-.
Amenities& Services
Guest Rooms
Spa GolfRestaurant
& Bars Activities
Lorem Ipsum
PROPERTY SPA
TREATMENT LOREM
TREATMENT LOREM
BODY WRAPS
FACIALS
MASSAGE
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 21 of 84
Wireframe: Conrad Site, Brand Navigation Items
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
Home
Brand Level
Events & MeetingsThe Conrad Experience
Explore Our Hotels Offers About Conrad
Footer Item
Spa
Golf
Uniquely Conrad
Meetings
Social Events
Weddings
Green Initiatives
Development
Future Opening
Leadership
Note: This is not a site map.
Does not include Global XA items.
Residences
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 22 of 84
Wireframe: Conrad Site, Property Navigation Items
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
Home
Property Level
Events & MeetingsAmenities & Services
Gallery Hotel Information Exclusive Offers
Golf
If available
Restaurants & Bars
Spa
If available
Meetings
Social Events
Weddings
Note: This is not a site map.
Does not include Global XA items.
Resort Activities
If available
[Unique amenities/services]
Optional
Location & Tranportations
Hotel History/Stories
Hotel Overview
Recent Refurbishments
If notable
Guest RoomsAbout [Destination]
Local Attractions
Neighborhood History
Destination Guide
Media Center
Hotel Policies
Standalone Links
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 23 of 84
Wireframe: Conrad Site, Interaction Concept
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
Home
Promo 1
Promo 2
Promo 3
Concept: Filmstrip Viewer/Projector
Social Events
Events & Meetings(LP)
Weddings
Meetings
The Conrad Experience(LP)
Uniquely Conrad
Spa
Golf
Residences
Home The Conrad Experience
Events & Meetings [Next Section]
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 24 of 84
Wireframe: Conrad Site: Brand Level Navigation
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
[Digital Concierge & Global XA Header]
[Global XA Footer]
[Brand Callout]
[Brand Callout]
[Brand Callout]
!"#$%&!'$%#&!(")*Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Maecenas at nisi vitae massa aliquam blandit vel
eu nisi. Curabitur pharetra congue urna in semper.
Property Name - Location
The Conrad Experience
Events & Meetings
Explore Our Hotels
Conrad Offers
[Conrad Logo]Book Now
[Res Widget]
Reservation widget is open by default on the Brand and Property landing pages.
1
1
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 25 of 84
Wireframe: Conrad Site: Navigating to Another Section
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
[Global XA Header & Digital Concierge]
[Global XA Footer]
[Brand-LevelCallout]
[Brand-LevelCallout]
[Brand-LevelCallout]
!"#$%&!'$%#&!(")*Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Maecenas at nisi vitae massa
aliquam blandit vel eu nisi. Curabitur pharetra
congue urna in semper.
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Maecenas at nisi vitae massa
aliquam blandit vel eu nisi.
Hotel Name - Location
Events &
Meetings
Explore Our
Hotels
Conrad Offers
[Conrad Logo]
The Conrad
Experience
[Res Widget]
Book Now
[Digital Concierge & Global XA Header]
[Global XA Footer]
The Conrad
Experience
Events &
Meetings
Explore Our
Hotels
Conrad Offers
+,*!!"#$%&!-./*$0*#1*!!Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Maecenas at nisi vitae massa
aliquam blandit vel eu nisi. Curabitur pharetra
congue urna in semper.
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Maecenas at nisi vitae massa
aliquam blandit vel eu nisi.
[Optional Callout]
[Conrad Logo]
Uniquely Conrad
Spa
Golf
Residences
The Conrad Experience
Book Now
NAVIGATING TO A SECTION
(From one filmstrip to another)
Example: Conrad Brand Home to The Conrad Experience
Hotel Name - Location
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 26 of 84
Wireframe: Conrad Site: Navigating Within a Section
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
NAVIGATING WITHIN A SECTION(From one frame to another)
[Digital Concierge & Global XA Header]
[Global XA Footer]
The Conrad Experience
Events & Meetings
Explore Our Hotels
Conrad Offers
!"#!$%&'()!*+,#'-#&.#!!
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi.
[Optional Callout]
[Conrad Logo]
Uniquely Conrad
Spa
Golf
Residences
The Conrad Experience
Book Now
[Digital Concierge & Global XA Header]
[Global XA Footer]
/'(&)!0%12
The Conrad Experience
Events & Meetings
Explore Our Hotels
Conrad Offers
[Conrad Logo]
Find a Golf Course
Book Now
Uniquely Conrad
Spa
Golf
Residences
The Conrad ExperienceLorem Ipsum | Lorem Ipsum | Lorem Ipsum | Lorem Ipsum
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper.
Nunc eleifend, eros id fermentum tincidunt, justo neque iaculis massa, sed suscipit ipsum odio nec justo. Praesent et magna erat. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Fusce vel mattis eros. Cras lacus nisl, eleifend ac imperdiet eu, commodo eget nulla. Praesent massa metus, imperdiet eu hendrerit vel, ultrices vel tellus. Morbi odio dolor, molestie quis convallis ut, dignissim pulvinar nunc
[Optional Image or
Video]
Hotel Name - Location
Lorem Ipsum | Lorem Ipsum | Lorem Ipsum | Lorem Ipsum
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper.
Nunc eleifend, eros id fermentum tincidunt, justo neque iaculis massa, sed suscipit ipsum odio nec justo. Praesent et magna erat. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Fusce vel mattis eros. Cras lacus nisl, eleifend ac imperdiet eu, commodo eget nulla. Praesent massa metus, imperdiet eu hendrerit vel, ultrices vel tellus. Morbi odio dolor, molestie quis convallis ut, dignissim pulvinar nunc
/'(&)!0%12
Uniquely Conrad
Spa
Golf
Residences
The Conrad Experience
aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Fusce vel mattis eros. Cras lacus nisl, eleifend ac imperdiet eu, commodo eget nulla. Praesent massa metus, imperdiet eu hendrerit vel, ultrices vel tellus. Morbi odio dolor, molestie quis convallis ut, dignissim pulvinar nunc
Example: The Conrad Experience to Brand Golf Page
Book Now
Find a Golf Course
[Optional Image or
Video]
[Global XA Header & Digital Concierge]
[Global XA Footer]
[Conrad Logo]
Explore Our Hotels
The Conrad Experience
Events & Meetings
Conrad Offers
1
2
3
User clicks on secondary navigation(eg. Golf)
The Golf page slides in from the top, pushing out The Conrad Experience page
The Golf page is now the current page
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 27 of 84
Wireframe: Conrad Site: Transition from Brand to Property
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
[Global XA Header & Digital Concierge]
[Global XA Footer]
The Conrad
Experience
Events & Meetings
Explore Our Hotels
Conrad Offers
[Brand-Level
Callout]
[Brand-Level
Callout]
[Brand-Level
Callout]
!"#$%&!'$%#&!(")*Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi.
Hotel Name - Location
[Conrad Logo]
Example: Brand Home to Property Home
TRANSITION FROM BRAND TO PROPERTY
(A new reel)
[Global XA Header & Digital Concierge]
[Global XA Footer]
Policies | Media Center | Fact Sheet/Brochure | View More Hotels -->
!"#$%&!+$",*$-.!(")*Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper.
View Hotel Photos
[Property Level
Callout]
[Property Level
Callout]
[Property Level
Callout]
Gallery
About Destination
Guest Rooms
Amenities &
Services
Events & Meetings
Hotel Information
Exclusive Offers
CONRADLOCATION
!"#$%&!("-*/0!1!2*0"$-0!
[Global XA Header & Digital Concierge]
[Global XA Footer]
!"#$%&!'$%#&!(")*Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi.
Hotel Name - Location
[Conrad Logo]
Book Now Book Now
[Res
Widget][Res
Widget]
!"#$%&!("-*/0!1!2*0"$-0Find a Hotel
The Conrad Experience
Events & Meetings
Brand Offers
» »
» »
!"#$%&!("-*/0!1!2*0"$-0!
Collapsed Brand navigation on Property
(Minimized View)
(Expanded View on click)
1
Brand navigation collapses while it begins to slide towards the right. Brand navigation continues to slide over to the right while the Property navigation begins to expand on top of the collapsed Brand navigation.
Expanded Property navigation with the collapsed Brand navigation docks on the right side of the Property page.
1
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 28 of 84
Wireframe: Conrad Site: Property Level Navigation
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
[Digital Concierge & Global XA Header]
[Global XA Footer]
Download Brochure | Hotel Policies | Media Center | More Conrad Hotels »
Template: Property Home
!"#$%&!'$"()$*+!,"-)Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Maecenas at nisi vitae massa aliquam blandit vel
eu nisi. Curabitur pharetra congue urna in semper.
View Hotel Photos
[Property Callout]
[Property Callout]
[Property Callout]
Book Now
Gallery
About Destination
Guest Rooms
Amenities & Services
Events & Meetings
Hotel Information
Exclusive Offers
CONRADLOCATION
!"#$%&!,"*)./!0!1)/"$*/!
[Res Widget]
Luxury Brand Sites RearchWireframes v1.0.0November 10, 2010
Page 29 of 84
Wireframe: Conrad Site: Navigation Within a Page
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
IN-PAGE INDEX INTERACTION(Panoramic filmstrip)
[Digital Concierge & Global XA Header]
[Global XA Footer]
Download Brochure | Hotel Policies | Media Center | More Conrad Hotels »
View Spa Photos
Spa
Golf
Restaurants & Bars
Activities
Unique Amenity
Unique Service
Amenities & Services
«Back to Spa
Gallery
About Destination
Guest Rooms
Amenities & Services
Events & Meetings
Hotel Information
Exclusive Offers
CONRADLOCATION
!"#$%&!'"()*+!,!-)+"$(+!
Book Now
[Digital Concierge & Global XA Header]
[Global XA Footer]
Download Brochure | Hotel Policies | Media Center | More Conrad Hotels »
.$"/)$(0!1/%Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Maecenas at nisi vitae massa aliquam blandit vel eu nisi.
Curabitur pharetra congue urna in semper.
Maecenas in orci in nunc eleifend vehicula. Vivamus purus
risus, ullamcorper non dictum eu, vehicula nec ipsum. Nunc
rutrum, nibh vel dictum elementum, turpis lorem rhoncus
diam, eu accumsan velit felis id sem.
Suspendisse in odio vel sem posuere bibendum. Curabitur
vel felis justo. Suspendisse pretium metus nec lorem laoreet
interdum. Donec vel dolor vitae ipsum condimentum facilisis
et ut urna. Pellentesque nunc libero, volutpat at ultricies
tincidunt, tempor id quam.
Book a Session: +XXX XXX-XXX-XXXX | [email protected]
Gallery
About Destination
Guest Rooms
Amenities & Services
Events & Meetings
Hotel Information
Exclusive Offers
CONRADLOCATION
View Spa Photos
Spa
Golf
Restaurants & Bars
Activities
Unique Amenity
Unique Service
Amenities & Services
Book Now
!"#$%&!'"()*+!,!-)+"$(+!
1/%!2$)%(3)#(+
Massage »Facials »Body Wraps »Treatment Lorem »Treatment Lorem »Treatment Lorem »
Example: Property Spa to Massage
4%++%5)!6"$)3!7/+83
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Maecenas at nisi vitae massa aliquam blandit vel eu nisi.
Curabitur pharetra congue urna in semper.
Shiatsu Massage (60 min)
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Vivamus sem nunc, suscipit sit amet volutpat in, facilisis vel
tortor. Fusce at enim aliquam ligula fermentum fringilla.
Deep Tissue Massage (60 min)
Donec tristique elit eu est pretium non molestie nibh
commodo. Donec gravida condimentum eros, at rhoncus mi
çmolestie massa dictum tempus.
Swedish Massage (60 min)
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Vivamus sem nunc, suscipit sit amet volutpat in, facilisis vel
tortor. Fusce at enim aliquam ligula fermentum fringilla.
Thai Yoga Massage (60 min)
Maecenas in orci in nunc eleifend vehicula. Vivamus purus
risus, ullamcorper non dictum eu, vehicula nec. Vivamus ut
curabitur pharetra congue urna in semper pharetra congue
1/%!2$)%(3)#(+
Massage »Facials »Body Wraps »Treatment Lorem »Treatment Lorem »Treatment Lorem »
Clicking on an index item slides the content into the main space from beyond the boundary on the right, as if it was one wide panoramic page. The primary and secondary navigation areas persist and remain in place.
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 30 of 84
Wireframe: Digital Concierge, Overview
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
Sign In Join HHnonorsMy ReservationContact Us» 7 days from your stay in Tokyo. Any pre-arrival request?
Sign In Join HHnonorsMy Reservation» 7 days from your stay in Tokyo. Any pre-arrival request?
Conrad Tokyo
1-9-1 Higashi-Shinbashi, Minato-kuTokyo, 105-7337, JapanTel: 81-3-6388-8000Fax: 81-3-6388-8001Email: [email protected]
Conrad Hotels & Resorts
US: 1-800-CONRADSInt: +800-00-266-723Email: [email protected]
Digital Concierge Global XA Header Elements
• These GXA header elements work in conjunction with Digital Concierge
• Other GXA header elements, such as search, are placed elsewhere on the page
Contact Us Drop-Down
Menu
• Part of Digital Concierge
• Property contact info only appears on property pages
• Brand contact info is persistent
Contact Us
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 31 of 84
Wireframe: Digital Concierge, Composition
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
Content
• Concierge message
• Promote message
• "Did you know?"
• "Happening now"
• Other brand/property/destination info
• Alerts (TBD)
Actions
• Check-in
• Request upon arrival
• View offer
• Go to a webpage
• N/A
Parameters
• Log-in status (yes/no)
• Upcoming reservation (yes/no; location and date)
• Past reservation (yes/no; location and date)
• HHonors Tier
• HHonors Point
• Newsletter subscription (yes/no; selection)
• Current webpage
• Current date/time
• Search keyword
» 7 days from your stay in Tokyo. Any pre-arrival request?
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 32 of 84
Wireframe: Digital Concierge, Service Samples
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
» Dreaming of a Roman Holiday? See our romantic weekend package. Parameter: Search keyword (e.g.: "Rome" or "romantic")
Content: Promote message
Action: View offer
» Happening now: Creole cooking class — View all exclusive activities
» Come back to Maldives. Newly remodeled villas await.
» Special offer for HHonors Gold VIP: 3rd night free at Conrad Chicago
» Extra! Extra! Rated best spa in London! Read the latest review.
» The Arizona Biltmore staff welcomes your arrival today. Check in now.
Parameters: Current date/time + current webpage
Content: "Happening now"
Action: Go to a webpage
Parameters: Logged in + past reservation + current webpage
Content: Concierge message + hotel info
Action: N/A
Parameters: Logged in + HHonors tier
Content: Promote message
Action: View offer
Parameter: Current webpage
Content: Hotel info
Action: Go to a webpage
Parameters: Logged in + upcoming reservation + current date/time
Content: Concierge message
Action: Check in
Note: All service samples are for illustrative purposes only.
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 33 of 84
Wireframe: Conrad Site: Explore Our Hotels (Map view with rollover)
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
[Digital Concierge & Global XA Header]
[Global XA Footer]
!
!
!
!
!
!
!
!
!
!
!
The Conrad Experience
Events & Meetings
Explore Our Hotels
Conrad Offers
[Conrad Logo]
List ViewMap View!"#$%&'!()&!*%+'$,Lorem ipsum dolor sit amet, consectetur adipiscing elit.
[Filtering Criteria]
Browse by
MoodFilter
Conrad Dublin»
Existing as well as future openings display on the map and are differentiated visually.
1
1
On mouseover, Property name displays. User can click for more details (see next wireframe)
2
2
See separate wireframe for details on proposed filtering criteria.
3
3
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 34 of 84
Wireframe:Conrad Site: Explore Our Hotels - Map View (with hotel detail on
click)
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
[Digital Concierge & Global XA Header]
[Global XA Footer]
!
!
!
!
!
!
!
!
!
!
!
The Conrad Experience
Events & Meetings
Explore Our Hotels
Conrad Offers
[Conrad Logo]
List ViewMap View!"#$%&'!()&!*%+'$,Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Browse by
MoodFilter
[Filtering Criteria]
Image
Conrad Dublin Earlsfort Terrace | Dublin, 2, Ireland | Tel: 353-1-602-8900
Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Nunc tortor felis, accumsan sed sollicitudin et,
sodales a diam. Quisque alesuada eros porta arcu
dignissim molestie dignissim augue tempor.
Rooms: 269
Setting: City
Style: Classic, Grand, Hotel Check Availability»
View Hotel Website»
X
When user clicks on Property name, more details are displayed as well as relevant calls to action. Check Availability link takes the user to Res Engine.
1
1
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 35 of 84
Wireframe: Conrad Site: Explore Our Hotels (visual search)
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
[Digital Concierge & Global XA Header]
[Global XA Footer]
!
!
!
!
!
!
!
!
!
!
!
The Conrad Experience
Events & Meetings
Explore Our Hotels
Conrad Offers
[Conrad Logo]Book Now
List ViewMap View!"#$%&'!()&!*%+'$,Lorem ipsum dolor sit amet, consectetur adipiscing elit.
-&%.,'!-/!0%%1Not sure where you want to go? We'll help you find a destination according to your mood. Just select images from above that inspire you lorem ipsum dolor sit amet.
Image Image Image Image Image
Image Image Image Image Image
Image Image Image Image Image
Browse by
MoodFilter
Your Selections
Instructional copy lorem
ipsum dolor.
Filter and Visual Search (a.k.a. Browse by Mood) are a toggle. Clicking on the tab brings the panel forward and opens an overlay with images for the user to select. The overlay can open over Map or List view, whichever is currently selected, and acts as a filter for that current view.
1
1
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 36 of 84
Wireframe: Conrad Site: Explore Our Hotels (visual search, user selections)
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
[Digital Concierge & Global XA Header]
[Global XA Footer]
!
!
!
!
!
!
!
!
!
!
!
The Conrad Experience
Events & Meetings
Explore Our Hotels
Conrad Offers
[Conrad Logo]Book Now
List ViewMap View!"#$%&'!()&!*%+'$,Lorem ipsum dolor sit amet, consectetur adipiscing elit.
-&%.,'!-/!0%%1Not sure where you want to go? We'll help you find a destination according to your mood. Just select images from above that inspire you lorem ipsum dolor sit amet.
Browse by
MoodFilter
Your Selections
Instructional copy lorem
ipsum dolor.Image Image Image Image Image
Image Image Image Image Image
Image Image Image Image Image
Image Image
Find Destinations
Image Image
Image Image
User's selections are visually differentiated and also appear in the Your Selections panel.
Once user has selected the desired images, clicking Find Destinations will display the filtered results accordingly.
1
1
1
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 37 of 84
Wireframe: Conrad Site: Explore Our Hotels (visual search results)
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
[Digital Concierge & Global XA Header]
[Global XA Footer]
! !
!
The Conrad Experience
Events & Meetings
Explore Our Hotels
Conrad Offers
[Conrad Logo]
List ViewMap View!"#$%&'!()&!*%+'$,Your search results lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Browse by
MoodFilter
Your Selections
Instructional copy lorem
ipsum dolor.
Image Image
Modify Selections
Image Image
Image Image
1
1
Filtered results appear in the current view as well as the user's selections in the panel. Clicking on List View will show the selected hotels in a list with the remaining hotels greyed out/inactive (see next wireframe).
User can modify selections by clicking the button and making the desired changes.
1
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 38 of 84
Wireframe: Conrad Site: Explore Our Hotels (List view)
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
[Digital Concierge & Global XA Header]
[Global XA Footer]
The Conrad Experience
Events & Meetings
Explore Our Hotels
Conrad Offers
[Conrad Logo]
Europe
Brussels
Dublin
North America
Chicago
Indianapolis
Miami
New York (2011)
Middle East
Bahrain - Saudi Arabia
Cairo
Dubai
Istanbul
Latin America/Caribbean
Bahamas
Punta del Este - Urugay (2012)
San Juan - PR
Asia
Bali
Bangkok
Beijing
Dalian (2013)
Hong Kong
Koh Samui
Maldives
Sanya Haitang Bay
Shanghai
Singapore
Tokyo
North America
Rooms: 269
Setting: City
Style: Classic, Hotel
Image
Conrad Location Address | City, St/Provice Zip Country | Tel: +XXX XXX-XXX-XXXX
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Nunc tortor felis, accumsan
sed sollicitudin et, sodales a diam. Quisque
alesuada eros porta arcu dignissim molestie
dignissim augue tempor.
Check Availability»View Hotel Website»
Rooms: 269
Setting: City
Style: Grand
Image
Conrad Location Address | City, St/Provice Zip Country | Tel: +XXX XXX-XXX-XXXX
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Nunc tortor felis, accumsan
sed sollicitudin et, sodales a diam. Quisque
alesuada eros porta arcu dignissim molestie
dignissim augue tempor.
Check Availability»View Hotel Website»
Rooms: 269
Setting: City
Style: Grand
Image
Conrad Location Address | City, St/Provice Zip Country | Tel: +XXX XXX-XXX-XXXX
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Nunc tortor felis, accumsan
sed sollicitudin et, sodales a diam. Quisque
alesuada eros porta arcu dignissim molestie
dignissim augue tempor.
Check Availability»View Hotel Website»
Rooms: 269
Setting: City
Style: Classic, Hotel
Image
Conrad Location Address | City, St/Provice Zip Country | Tel: +XXX XXX-XXX-XXXX
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Nunc tortor felis, accumsan
sed sollicitudin et, sodales a diam. Quisque
alesuada eros porta arcu dignissim molestie
dignissim augue tempor.
Check Availability»View Hotel Website»
Map View List View!"#$%&'!()&!*%+'$,Lorem ipsum dolor sit amet, consectetur adipiscing elit.
[Filtering Criteria]
Browse by
MoodFilter
4
The index displays a clickable list of all Properties by Region. This is the primary method of finding a specific hotel. The links act as anchor tags and displays the selected Property or Region as the first item.
1
1
3
Hotel details appear in this area, listed in the same order as the index. The default set displayed is North America.
3
A secondary way to access Property details is to page through the list. However, primary method used will be the index above.
4
Properties that are filtered out by the Filter or Visual Search/Browse by Mood are grayed out and inactive.
2
2
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 39 of 84
Wireframe:Conrad Site: Explore Our Hotels - Proposed Filtering Criteria
Detail
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
Default Settings Example of Selection
Filter Options
HOTEL STYLEALL (30)Classic (6)Grand (8)Modern (16)
SHOW HOTELS
ALL (xx)Existing Properties (xx)Future Openings (xx)
INTERESTS
ALL (30)Fitness (xx)Golf (xx)Skiing (xx)Tennis(xx)
Residence (2)Resort (9)Tropical (11)
Beauty Salon (xx)Mind-Body-Spirit (xx)Spa (xx)Wellness (xx)
Filter Options
AMENITIES
ALL (xx)Beach Access (xx)Private Balcony (xx)Pets Allowed (xx)Swimming Pool (xx)Wheelchair Accessible (xx)Business Center (xx)High Speed Internet (xx)Meeting Rooms (xx)Wireless Internet (xx)
SETTING
ALL (30)Beach (16)City (11)Island (4)
!
!
!
!
!
Filter Options
HOTEL STYLE
ALL (30)Classic (6)Grand (8)Modern (16)
SHOW HOTELS
ALL (xx)Existing Properties (xx)Future Openings (xx)
INTERESTS
ALL (30)Fitness (xx)Golf (xx)Skiing (xx)Tennis(xx)
Residence (2)Resort (9)Tropical (11)
Beauty Salon (xx)Mind-Body-Spirit (xx)Spa (xx)Wellness (xx)
Filter Options
AMENITIES
ALL (xx)Beach Access (xx)Private Balcony (xx)Pets Allowed (xx)Swimming Pool (xx)Wheelchair Accessible (xx)Business Center (xx)High Speed Internet (xx)Meeting Rooms (xx)Wireless Internet (xx)
SETTING
ALL (30)Beach (16)City (11)Island (4)
!
!
!
!
!
!
!
!
!
Filter Filter
2
1Filtering criteria is currently TBD. Number of matching results for each criteria displays in parentheses and changes as user makes selections.
Selecting filtering criteria instantly displays results in the selected view - either Map View or List View.
ALL within each category will be selected by default in order to display all possible results. The exception is Show Hotels, since most users will want to see existing properties, and future openings will be the exception.
1
2 User can select multiple criteria within the same category.
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 40 of 84
Wireframe: Waldorf Astoria Site, Offers Page, Part 1 of 3
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
[Global XA Footer]
Sign Out Look Up My Reservation I Join HHonors
[Global XA Header & Digital Concierge]
Waldorf Astoria Experience Events & MeetingsExplore Our Hotels
[WA Logo]
Waldorf Offers
Home Callout 1 Callout 2 Callout 3
WALDORF OFFERS
All Reagions
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi.
WALDORF ATORIA ORLANDO
FLORIDA - USAUNLIMITED GOLF
Book NowSee Ditails
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi.
GRAND WAILEA
HAWAII - USAGRAND+FLIGHT+CAR= SAVINGS
Book NowSee Ditails
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi.
TRIANON PLACE VERSAILLE
VERSAILLES - FRANCE100TH ANNIVERSARY PACKAGE
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11/19/2010 Check-in date
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Wireframe: Waldorf Astoria Site, Offers Page, Part 2 of 3
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[Global XA Header & Digital Concierge]
Waldorf Astoria Experience Events & MeetingsExplore Our Hotels
[WA Logo]
Waldorf Offers
Home Callout 1 Callout 2 Callout 3
WALDORF OFFERS
All Reagions
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi.
WALDORF ATORIA ORLANDO
FLORIDA - USAUNLIMITED GOLF
Book NowSee Ditails
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi.
GRAND WAILEA
HAWAII - USAGRAND+FLIGHT+CAR= SAVINGS
Book NowSee Ditails
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi.
TRIANON PLACE VERSAILLE
VERSAILLES - FRANCE100TH ANNIVERSARY PACKAGE
Book NowSee Ditails
Middle East
Europe
North America
Asia
Latin America/Caribbean
11/19/2010 Check-in date
11/19/2010 Check-out date
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Wireframe: Waldorf Astoria Site, Offers Page, Part 3 of 3
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[Global XA Footer]
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[Global XA Header & Digital Concierge]
Waldorf Astoria Experience Events & MeetingsExplore Our Hotels
[WA Logo]
Waldorf Offers
Home Callout 1 Callout 2 Callout 3
WALDORF OFFERS
Asia
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi.
LOREM IPSUM
LOCATION - COUNTRYUNLIMITED GOLF
Book NowSee Ditails
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi.
LOREM IPSUM
LOCATION - COUNTRYGRAND+FLIGHT+CAR= SAVINGS
Book NowSee Ditails
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi.
LOREM IPSUM
LOCATION - COUNTRY100TH ANNIVERSARY PACKAGE
Book NowSee Ditails
Tokyo
Sanya Haitang Bay
Singapore
Beijing
Bali
Shanghai
Koh Samui
Bangkok
Dalian (2013)
Maldives
Hong Kong
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Wireframe: [Agenda] Open Mic
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4. Open Mike
! Q&A
! Discussions
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Page 44 of 84
Wireframe: [Agenda] Next Steps
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5. Next Steps
! Send us your feedback
! Suggest items to be user tested
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Wireframe: [Agenda] Thank You
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THANK YOU!
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Wireframe: Appendices: Detailed Wireframes
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Appendices: Detailed Wireframes
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 47 of 84
Wireframe: Waldorf Astoria Brand, Home 0.0
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
[Global XA Footer]
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[Global XA Header & Digital Concierge]
Waldorf Astoria Experience Events & MeetingsExplore Our Hotels
[WA Logo]
!"#$#!%
!"#$#!&
!"#$#!'
Waldorf Offers
WALDORF LOREM
IPSOM Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel
eu nisi. Curabitur pharetra congue urna in semper.
Book Now
Booking Module
See Details
Home Promo 1 Promo 2 Promo 3
Luxury Brand Sites RearchWireframes v1.0.0
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Page 48 of 84
Wireframe: Waldorf Astoria Brand, Home 0.0 (Clasped Booking Module)
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[Global XA Footer]
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[Global XA Header & Digital Concierge]
Waldorf Astoria Experience Events & MeetingsExplore Our Hotels
[WA Logo]
!"#$#!%
!"#$#!&
!"#$#!'
Waldorf Offers
WALDORF LOREM
IPSOM Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel
eu nisi. Curabitur pharetra congue urna in semper.
Book Now
See Details
Home Promo 1 Promo 2 Promo 3
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 49 of 84
Wireframe:Waldorf Astoria Brand, The Waldorf Experience, Landing Page
2.0
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[Global XA Footer]
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[Global XA Header & Digital Concierge]
Waldorf Astoria Experience Events & MeetingsExplore Our Hotels
[WA Logo]
!"#$%&'(
)*'+,-.
/01,-#*
23*
4,'.
Waldorf Offers
WALDORF ASTORIA
EXPERIENCE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel
eu nisi. Curabitur pharetra congue urna in semper.
Book NowUniquely Waldorf Astoria
Spa
Golf
Explore proprieties
PROMO LOREM
PROMO LOREM
Experiece Uniquely
Waldorf AstoriaSpa Golf
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November 10, 2010
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Wireframe: Waldorf Astoria Brand, Uniquely Waldorf Astoria 2.1
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[Global XA Footer]
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[Global XA Header & Digital Concierge]
Waldorf Astoria Experience Events & MeetingsExplore Our Hotels
[WA Logo]
!"#
$%&'
()*+,-!.!/**,0+1-
Waldorf Offers
HISTORY
SPORT
CULINARY
WELLNESS
Book Now
UNIQUELY WALDORF
ASTORIALorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel
eu nisi. Curabitur pharetra congue urna in semper.
Explore proprieties
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel
eu nisi. Curabitur pharetra congue urna in semper.
Experiece Uniquely
Waldorf AstoriaSpa Golf
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November 10, 2010
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Wireframe: Waldorf Astoria Site, Property Level, Spa 2.2
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[Global XA Footer]
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[Global XA Header & Digital Concierge]
Waldorf Astoria Experience Events & MeetingsExplore Our Hotels
[WA Logo]
!"#$
%&'()*!+!,'')-(.*
/'00-(.*
Waldorf Offers
Book Now
BRAND SPA
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel
eu nisi. Curabitur pharetra congue urna in semper.
Find Spa Course
[Optional Media ]
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel
eu nisi. Curabitur pharetra congue urna in semper.
TITLE LOMER IPSUM
TITLE LOMER IPSUM
TITLE LOMER IPSUM
TITLE LOMER IPSUM
Experiece Uniquely
Waldorf AstoriaSpa Golf
Luxury Brand Sites RearchWireframes v1.0.0
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Wireframe: Waldorf Astoria Site, Property Level, Golf 2.3
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[Global XA Footer]
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[Global XA Header & Digital Concierge]
Waldorf Astoria Experience Events & MeetingsExplore Our Hotels
[WA Logo]
!"#$%&!'!(##%)$*&
+#,,)$*&
(##%)*&
Waldorf Offers
WHAT WE OFFER
SCENIC
Book Now
PRO COURSES
CHALLENGING
BRAND GOLF
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel
eu nisi. Curabitur pharetra congue urna in semper.
Find Golf Course
[Optional Media ]
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel
eu nisi. Curabitur pharetra congue urna in semper.
Experiece Uniquely
Waldorf AstoriaSpa Golf
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Page 53 of 84
Wireframe: Waldorf Astoria Property, !Amenities & Services 1.0:x1
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!"#$%!
&''($
)*+
!',-
PROPRIETY AMENITIES & SERVICES
LOREM Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel
eu nisi. Curabitur pharetra congue urna in semper.
Book Now Guest Rooms
Restaurant & Bars
Spa
Golf
Restaurant & Bars
Activities
Lorem
TITLE LOMER IPSUM
TITLE LOMER IPSUM
TITLE LOMER IPSUM
[Hotel Logo]
Amenities & Services Events & MeetingsHighlights About DestinationHotel Information [Waldorf Astoria Logo]Amenities & Services
Download Brochure
Amenities
& Services
Guest
RoomsSpa Golf
Restaurant
& Bars Activities
Lorem
Ipsum
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 54 of 84
Wireframe: Waldorf Astoria Site, Property Level, Guest Room 2.0: X.1-1X
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[Global XA Footer]
Sign Out Look Up My Reservation I Join HHonors
[Global XA Header & Digital Concierge]
!"#
$%&'
()*+#,-#.+
/!0#-*
Book Now
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed
do eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud exercitation
ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse
cillum dolore eu fugiat nulla pariatur. Excepteur sint
occaecat cupidatat non proident, sunt in culpa qui officia
deserunt mollit anim id est laborum.
[Hotel Logo]
Amenities & Services Events & MeetingsHighlights About DestinationHotel Information [Waldorf Astoria Logo]Amenities & Services
ROOM LOMER IPSUM
ROOM LOMER IPSUM
ROOM LOMER IPSUM
ROOM LOMER IPSUM
ROOM LOMER IPSUM
GUEST
ROOMS
Amenities
& ServicesGuest
RoomsSpa Golf
Restaurant
& Bars Activities
Lorem
Ipsum
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 55 of 84
Wireframe:Waldorf Astoria Site, Property Level, Guest Room 2.0: X.1-1X
(Details)
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[Global XA Footer]
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[Global XA Header & Digital Concierge]
[Hotel Logo]
Events & MeetingsHighlights About DestinationHotel Information [Waldorf Astoria Logo]Amenities & Services
ROOM LOMER IPSUM
ROOM LOMER IPSUM
ROOM LOMER IPSUM
ROOM LOMER IPSUM
ROOM LOMER IPSUM
Book Now
GUEST
ROOMS
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea
commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat
ROOM LOREM IPSUM
Download Brochure
Amenities
& ServicesGuest
RoomsSpa Golf
Restaurant
& Bars Activities
Lorem
Ipsum
!"#
$%&'
()*+#,-#.+
/!0#-*
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 56 of 84
Wireframe: Waldorf Astoria Site, Property Level, Spa 2.0: X.1-2
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
[Global XA Footer]
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[Global XA Header & Digital Concierge]
!"#$
%&'()*+),(
-)+'
./(010(0&'
Book Now
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed
do eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud exercitation
ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse
cillum dolore eu fugiat nulla pariatur. Excepteur sint
occaecat cupidatat non proident, sunt in culpa qui officia
deserunt mollit anim id est laborum.
For a full list of Spa's offerings, please download the
brochure here.
PROPRIETY
SPA
[Hotel Logo]
Amenities & Services Events & MeetingsHighlights About DestinationHotel Information [Waldorf Astoria Logo]Amenities & Services
MASSAGE
FACIALS
BODY WRAPS
TREATMENT LOREM
TREATMENT LOREM
TREATMENT LOREM
Amenities
& ServicesGuest
RoomsSpa Golf
Restaurant
& Bars Activities
Lorem
Ipsum
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 57 of 84
Wireframe: Waldorf Astoria Site, Property Level, Spa 2.0: X.1-2 1
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[Global XA Footer]
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[Global XA Header & Digital Concierge]
Book Now
[Hotel Logo]
Amenities & Services Events & MeetingsHighlights About DestinationHotel Information [Waldorf Astoria Logo]
SHIATSU MASSAGE (60)Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco
laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non
proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco
laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non
proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
DEEP TISSUE MASSAGE (60)
MASSAGE LOREM IPSUM
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco
laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non
proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
SWEDISH MASSAGE (60)
Amenities & Services
MASSAGE
FACIALS
BODY WRAPS
TREATMENT LOREM
TREATMENT LOREM
PROPRIETY
SPA
TREATMENT LOREM
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Download Brochure
Amenities
& ServicesGuest
RoomsSpa Golf
Restaurant
& Bars Activities
Lorem
Ipsum
!"#$
%&'()*+),(
-)+'
./(010(0&'
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 58 of 84
Wireframe: Waldorf Astoria Site, Property Level,!Golf 2.0: X.1-3
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
[Global XA Footer]
Sign Out Look Up My Reservation I Join HHonors
[Global XA Header & Digital Concierge]
!"#$%&'%($!
)!*%'#
+,$-.-$-"#
/0'"1!
23#&1!
Book Now
TITLE LOMER IPSUM
TITLE LOMER IPSUM
TITLE LOMER IPSUM
TITLE LOMER IPSUM
TITLE LOMER IPSUM
PROPRIETY GOLF
[Hotel Logo]
Amenities & Services Events & MeetingsHighlights About DestinationHotel Information [Waldorf Astoria Logo]Amenities & Services
Download Brochure
Amenities
& ServicesGuest
RoomsSpa Golf
Restaurant
& Bars Activities
Lorem
Ipsum
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed
do eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud exercitation
ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse
cillum dolore eu fugiat nulla pariatur. Excepteur sint
occaecat cupidatat non proident, sunt in culpa qui officia
deserunt mollit anim id est laborum.
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
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Wireframe: Waldorf Astoria Property, !Golf 2.0: X.1-3-x1
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[Global XA Footer]
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[Global XA Header & Digital Concierge]
Book Now
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea
commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat
TITLE LOMER IPSUM
TITLE LOMER IPSUM
TITLE LOMER IPSUM
TITLE LOMER IPSUM
TITLE LOMER IPSUM
[Hotel Logo]
Amenities & Services Events & MeetingsHighlights About DestinationHotel Information [Waldorf Astoria Logo]Amenities & Services
LOREM IPSUM
Download Brochure
PROPRIETY GOLF
Amenities
& ServicesGuest
RoomsSpa Golf
Restaurant
& Bars Activities
Lorem
Ipsum
!"#$%&'%($!
)!*%'#
+,$-.-$-"#
/0'"1!
23#&1!
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 60 of 84
Wireframe: Waldorf Astoria Property, Golf 2.0: X.1-3-x2
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[Global XA Footer]
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[Global XA Header & Digital Concierge]
TITLE LOMER IPSUM
TITLE LOMER IPSUM
TITLE LOMER IPSUM
TITLE LOMER IPSUM
TITLE LOMER IPSUM
Book Now
[Hotel Logo]
Amenities & Services Events & MeetingsHighlights About DestinationHotel Information [Waldorf Astoria Logo]Amenities & Services
LOREM IPSUM
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco
laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non
proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco
laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non
proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
LOREM IPSUM
LOREM IPSUM
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco
laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non
proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
LOREM IPSUM
Download Brochure
Amenities
& ServicesGuest
RoomsSpa Golf
Restaurant
& Bars Activities
Lorem
Ipsum
PROPRIETY GOLF!"#$%&'%($!
)!*%'#
+,$-.-$-"#
/0'"1!
23#&1!
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 61 of 84
Wireframe: Waldorf Astoria Property, Restaurant & Bars 2.0: X.1-4X
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
[Global XA Footer]
Sign Out Look Up My Reservation I Join HHonors
[Global XA Header & Digital Concierge]
!"#$%$#$&'
()*&+!,-'.+!
/%&0#'!1!+&&#$02'
Book Now
TITLE LOMER IPSUM
TITLE LOMER IPSUM
TITLE LOMER IPSUM
TITLE LOMER IPSUM
TITLE LOMER IPSUM
[Hotel Logo]
Amenities & Services Events & MeetingsHighlights About DestinationHotel Information [Waldorf Astoria Logo]Amenities & Services
Download Brochure
RESTAURA
NT & BARS
Amenities
& ServicesGuest
RoomsSpa Golf
Restaurant
& Bars Activities
Lorem
Ipsum
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed
do eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud exercitation
ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse
cillum dolore eu fugiat nulla pariatur. Excepteur sint
occaecat cupidatat non proident, sunt in culpa qui officia
deserunt mollit anim id est laborum.
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 62 of 84
Wireframe: Waldorf Astoria Property, Restaurant & Bars 2.0: X.1-4 1
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
[Global XA Footer]
Sign Out Look Up My Reservation I Join HHonors
[Global XA Header & Digital Concierge]
Book Now
TITLE LOMER IPSUM
TITLE LOMER IPSUM
TITLE LOMER IPSUM
TITLE LOMER IPSUM
TITLE LOMER IPSUM
RESTAURA
NT & BARS
[Hotel Logo]
Amenities & Services Events & MeetingsHighlights About DestinationHotel Information [Waldorf Astoria Logo]
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea
commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat
LOREM IPSUM
Download Brochure
Amenities
& ServicesGuest
RoomsSpa Golf
Restaurant
& Bars Activities
Lorem
Ipsum
Amenities & Services
!"#$%$#$&'
()*&+!,-'.+!
/%&0#'!1!+&&#$02'
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 63 of 84
Wireframe: Waldorf Astoria Property, Restaurant & Bars 2.0: X.1-4 2
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
[Global XA Footer]
Sign Out Look Up My Reservation I Join HHonors
[Global XA Header & Digital Concierge]
TITLE LOMER IPSUM
TITLE LOMER IPSUM
TITLE LOMER IPSUM
TITLE LOMER IPSUM
TITLE LOMER IPSUM
Book Now
RESTAURA
NT & BARS
[Hotel Logo]
Amenities & Services Events & MeetingsHighlights About DestinationHotel Information [Waldorf Astoria Logo]Amenities & Services
LOREM IPSUM
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco
laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non
proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco
laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non
proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
LOREM IPSUM
LOREM IPSUM
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco
laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non
proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
LOREM IPSUM
Download Brochure
Amenities
& ServicesGuest
RoomsSpa Golf
Restaurant
& Bars Activities
Lorem
Ipsum
Amenities & Services
!"#$%$#$&'
()*&+!,-'.+!
/%&0#'!1!+&&#$02'
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 64 of 84
Wireframe: [0.0] Conrad Brand Home
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
[Digital Concierge & Global XA Header]
[Global XA Footer]
[Brand Callout]
[Brand Callout]
[Brand Callout]
!"#$%&!'$%#&!(")*Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Maecenas at nisi vitae massa aliquam blandit vel
eu nisi. Curabitur pharetra congue urna in semper.
Property Name - Location
The Conrad Experience
Events & Meetings
Explore Our Hotels
Conrad Offers
[Conrad Logo]Book Now
[Res Widget]
Reservation widget is open by default on the Brand and Property landing pages.
1
1
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 65 of 84
Wireframe: [1.0] Explore Our Hotels (Map view with rollover) 2
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
[Digital Concierge & Global XA Header]
[Global XA Footer]
!
!
!
!
!
!
!
!
!
!
!
The Conrad Experience
Events & Meetings
Explore Our Hotels
Conrad Offers
[Conrad Logo]
List ViewMap View!"#$%&'!()&!*%+'$,Lorem ipsum dolor sit amet, consectetur adipiscing elit.
[Filtering Criteria]
Browse by
MoodFilter
Conrad Dublin»
Existing as well as future openings display on the map and are differentiated visually.
1
1
On mouseover, Property name displays. User can click for more details (see next wireframe)
2
2
See separate wireframe for details on proposed filtering criteria.
3
3
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 66 of 84
Wireframe: [1.0] Explore Our Hotels - Map View (with hotel detail on click) 2
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
[Digital Concierge & Global XA Header]
[Global XA Footer]
!
!
!
!
!
!
!
!
!
!
!
The Conrad Experience
Events & Meetings
Explore Our Hotels
Conrad Offers
[Conrad Logo]
List ViewMap View!"#$%&'!()&!*%+'$,Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Browse by
MoodFilter
[Filtering Criteria]
Image
Conrad Dublin Earlsfort Terrace | Dublin, 2, Ireland | Tel: 353-1-602-8900
Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Nunc tortor felis, accumsan sed sollicitudin et,
sodales a diam. Quisque alesuada eros porta arcu
dignissim molestie dignissim augue tempor.
Rooms: 269
Setting: City
Style: Classic, Grand, Hotel Check Availability»
View Hotel Website»
X
When user clicks on Property name, more details are displayed as well as relevant calls to action. Check Availability link takes the user to Res Engine.
1
1
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 67 of 84
Wireframe: [1.0] Explore Our Hotels (visual search) 2
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
[Digital Concierge & Global XA Header]
[Global XA Footer]
!
!
!
!
!
!
!
!
!
!
!
The Conrad Experience
Events & Meetings
Explore Our Hotels
Conrad Offers
[Conrad Logo]Book Now
List ViewMap View!"#$%&'!()&!*%+'$,Lorem ipsum dolor sit amet, consectetur adipiscing elit.
-&%.,'!-/!0%%1Not sure where you want to go? We'll help you find a destination according to your mood. Just select images from above that inspire you lorem ipsum dolor sit amet.
Image Image Image Image Image
Image Image Image Image Image
Image Image Image Image Image
Browse by
MoodFilter
Your Selections
Instructional copy lorem
ipsum dolor.
Filter and Visual Search (a.k.a. Browse by Mood) are a toggle. Clicking on the tab brings the panel forward and opens an overlay with images for the user to select. The overlay can open over Map or List view, whichever is currently selected, and acts as a filter for that current view.
1
1
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 68 of 84
Wireframe: [1.0] Explore Our Hotels (visual search, user selections) 2
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
[Digital Concierge & Global XA Header]
[Global XA Footer]
!
!
!
!
!
!
!
!
!
!
!
The Conrad Experience
Events & Meetings
Explore Our Hotels
Conrad Offers
[Conrad Logo]Book Now
List ViewMap View!"#$%&'!()&!*%+'$,Lorem ipsum dolor sit amet, consectetur adipiscing elit.
-&%.,'!-/!0%%1Not sure where you want to go? We'll help you find a destination according to your mood. Just select images from above that inspire you lorem ipsum dolor sit amet.
Browse by
MoodFilter
Your Selections
Instructional copy lorem
ipsum dolor.Image Image Image Image Image
Image Image Image Image Image
Image Image Image Image Image
Image Image
Find Destinations
Image Image
Image Image
User's selections are visually differentiated and also appear in the Your Selections panel.
Once user has selected the desired images, clicking Find Destinations will display the filtered results accordingly.
1
1
1
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 69 of 84
Wireframe: [1.0] Explore Our Hotels (visual search results) 2
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
[Digital Concierge & Global XA Header]
[Global XA Footer]
! !
!
The Conrad Experience
Events & Meetings
Explore Our Hotels
Conrad Offers
[Conrad Logo]
List ViewMap View!"#$%&'!()&!*%+'$,Your search results lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Browse by
MoodFilter
Your Selections
Instructional copy lorem
ipsum dolor.
Image Image
Modify Selections
Image Image
Image Image
1
1
Filtered results appear in the current view as well as the user's selections in the panel. Clicking on List View will show the selected hotels in a list with the remaining hotels greyed out/inactive (see next wireframe).
User can modify selections by clicking the button and making the desired changes.
1
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 70 of 84
Wireframe: [1.0] Explore Our Hotels (List view) 2
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
[Digital Concierge & Global XA Header]
[Global XA Footer]
The Conrad Experience
Events & Meetings
Explore Our Hotels
Conrad Offers
[Conrad Logo]
Europe
Brussels
Dublin
North America
Chicago
Indianapolis
Miami
New York (2011)
Middle East
Bahrain - Saudi Arabia
Cairo
Dubai
Istanbul
Latin America/Caribbean
Bahamas
Punta del Este - Urugay (2012)
San Juan - PR
Asia
Bali
Bangkok
Beijing
Dalian (2013)
Hong Kong
Koh Samui
Maldives
Sanya Haitang Bay
Shanghai
Singapore
Tokyo
North America
Rooms: 269
Setting: City
Style: Classic, Hotel
Image
Conrad Location Address | City, St/Provice Zip Country | Tel: +XXX XXX-XXX-XXXX
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Nunc tortor felis, accumsan
sed sollicitudin et, sodales a diam. Quisque
alesuada eros porta arcu dignissim molestie
dignissim augue tempor.
Check Availability»View Hotel Website»
Rooms: 269
Setting: City
Style: Grand
Image
Conrad Location Address | City, St/Provice Zip Country | Tel: +XXX XXX-XXX-XXXX
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Nunc tortor felis, accumsan
sed sollicitudin et, sodales a diam. Quisque
alesuada eros porta arcu dignissim molestie
dignissim augue tempor.
Check Availability»View Hotel Website»
Rooms: 269
Setting: City
Style: Grand
Image
Conrad Location Address | City, St/Provice Zip Country | Tel: +XXX XXX-XXX-XXXX
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Nunc tortor felis, accumsan
sed sollicitudin et, sodales a diam. Quisque
alesuada eros porta arcu dignissim molestie
dignissim augue tempor.
Check Availability»View Hotel Website»
Rooms: 269
Setting: City
Style: Classic, Hotel
Image
Conrad Location Address | City, St/Provice Zip Country | Tel: +XXX XXX-XXX-XXXX
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Nunc tortor felis, accumsan
sed sollicitudin et, sodales a diam. Quisque
alesuada eros porta arcu dignissim molestie
dignissim augue tempor.
Check Availability»View Hotel Website»
Map View List View!"#$%&'!()&!*%+'$,Lorem ipsum dolor sit amet, consectetur adipiscing elit.
[Filtering Criteria]
Browse by
MoodFilter
4
The index displays a clickable list of all Properties by Region. This is the primary method of finding a specific hotel. The links act as anchor tags and displays the selected Property or Region as the first item.
1
1
3
Hotel details appear in this area, listed in the same order as the index. The default set displayed is North America.
3
A secondary way to access Property details is to page through the list. However, primary method used will be the index above.
4
Properties that are filtered out by the Filter or Visual Search/Browse by Mood are grayed out and inactive.
2
2
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 71 of 84
Wireframe: [1.0] Explore Our Hotels - Proposed Filtering Criteria Detail 2
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
Default Settings Example of Selection
Filter Options
HOTEL STYLEALL (30)Classic (6)Grand (8)Modern (16)
SHOW HOTELS
ALL (xx)Existing Properties (xx)Future Openings (xx)
INTERESTS
ALL (30)Fitness (xx)Golf (xx)Skiing (xx)Tennis(xx)
Residence (2)Resort (9)Tropical (11)
Beauty Salon (xx)Mind-Body-Spirit (xx)Spa (xx)Wellness (xx)
Filter Options
AMENITIES
ALL (xx)Beach Access (xx)Private Balcony (xx)Pets Allowed (xx)Swimming Pool (xx)Wheelchair Accessible (xx)Business Center (xx)High Speed Internet (xx)Meeting Rooms (xx)Wireless Internet (xx)
SETTING
ALL (30)Beach (16)City (11)Island (4)
!
!
!
!
!
Filter Options
HOTEL STYLE
ALL (30)Classic (6)Grand (8)Modern (16)
SHOW HOTELS
ALL (xx)Existing Properties (xx)Future Openings (xx)
INTERESTS
ALL (30)Fitness (xx)Golf (xx)Skiing (xx)Tennis(xx)
Residence (2)Resort (9)Tropical (11)
Beauty Salon (xx)Mind-Body-Spirit (xx)Spa (xx)Wellness (xx)
Filter Options
AMENITIES
ALL (xx)Beach Access (xx)Private Balcony (xx)Pets Allowed (xx)Swimming Pool (xx)Wheelchair Accessible (xx)Business Center (xx)High Speed Internet (xx)Meeting Rooms (xx)Wireless Internet (xx)
SETTING
ALL (30)Beach (16)City (11)Island (4)
!
!
!
!
!
!
!
!
!
Filter Filter
2
1Filtering criteria is currently TBD. Number of matching results for each criteria displays in parentheses and changes as user makes selections.
Selecting filtering criteria instantly displays results in the selected view - either Map View or List View.
ALL within each category will be selected by default in order to display all possible results. The exception is Show Hotels, since most users will want to see existing properties, and future openings will be the exception.
1
2 User can select multiple criteria within the same category.
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 72 of 84
Wireframe: [2.0] The Conrad Experience
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
[Digital Concierge & Global XA Header]
[Global XA Footer]
Template: Brand 2nd Level
!"#!$%&'()!*+,#'-#&.#!!
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae
massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae
massa aliquam blandit vel eu nisi.
[Optional Callout]
The Conrad Experience
Events & Meetings
Explore Our Hotels
Conrad Offers
[Conrad Logo]
Uniquely Conrad
Spa
Golf
Residences
The Conrad Experience
Book Now
Property Name - Location
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 73 of 84
Wireframe: [2.1] Uniquely Conrad
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
Template: Brand 3rd Level
[Digital Concierge & Global XA Header]
[Global XA Footer]
!"#$%&'(!)*"+,-
Uniquely Conrad
Spa
Golf
Residences
The Conrad Experience
Explore Our Hotels
Lorem Ipsum | Lorem Ipsum | Lorem Ipsum | Lorem Ipsum
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae
massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper.
Nunc eleifend, eros id fermentum tincidunt, justo neque iaculis massa, sed
suscipit ipsum odio nec justo. Praesent et magna erat. Class aptent taciti
sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Fusce
vel mattis eros. Cras lacus nisl, eleifend ac imperdiet eu, commodo eget nulla.
Praesent massa metus, imperdiet eu hendrerit vel, ultrices vel tellus. Morbi odio
dolor, molestie quis convallis ut, dignissim pulvinar nunc
[Optional Image or Video]
Property Name - Location
The Conrad Experience
Events & Meetings
Explore Our Hotels
Conrad Offers
[Conrad Logo]Book Now
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 74 of 84
Wireframe: [2.2] Spa
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
Template: Brand 3rd Level
[Digital Concierge & Global XA Header]
[Global XA Footer]
!"#$%!&'#
Uniquely Conrad
Spa
Golf
Residences
The Conrad Experience
Find a Spa
Lorem Ipsum | Lorem Ipsum | Lorem Ipsum | Lorem Ipsum
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae
massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper.
Nunc eleifend, eros id fermentum tincidunt, justo neque iaculis massa, sed
suscipit ipsum odio nec justo. Praesent et magna erat. Class aptent taciti
sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Fusce
vel mattis eros. Cras lacus nisl, eleifend ac imperdiet eu, commodo eget nulla.
Praesent massa metus, imperdiet eu hendrerit vel, ultrices vel tellus. Morbi odio
dolor, molestie quis convallis ut, dignissim pulvinar nunc
[Optional Image or Video]
Property Name - Location
The Conrad Experience
Events & Meetings
Explore Our Hotels
Conrad Offers
[Conrad Logo]Book Now
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 75 of 84
Wireframe: [2.3] Golf
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
Template: Brand 3rd Level
[Digital Concierge & Global XA Header]
[Global XA Footer]
!"#$%!&'()
Uniquely Conrad
Spa
Golf
Residences
The Conrad Experience
Find a Golf Course
Book Now
Lorem Ipsum | Lorem Ipsum | Lorem Ipsum | Lorem Ipsum
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae
massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper.
Nunc eleifend, eros id fermentum tincidunt, justo neque iaculis massa, sed
suscipit ipsum odio nec justo. Praesent et magna erat. Class aptent taciti
sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Fusce
vel mattis eros. Cras lacus nisl, eleifend ac imperdiet eu, commodo eget nulla.
Praesent massa metus, imperdiet eu hendrerit vel, ultrices vel tellus. Morbi odio
dolor, molestie quis convallis ut, dignissim pulvinar nunc
[Optional Image or Video]
Property Name - Location
The Conrad Experience
Events & Meetings
Explore Our Hotels
Conrad Offers
[Conrad Logo]
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 76 of 84
Wireframe: [3.0] Events & Meetings Overview
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
Template: Brand 2nd Level
[Digital Concierge & Global XA Header]
[Global XA Footer]
!"#$%&!'!(##%)$*&
Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Maecenas at nisi vitae massa aliquam blandit vel
eu nisi. Curabitur pharetra congue urna in semper.
Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Maecenas at nisi vitae massa aliquam blandit vel
eu nisi.
[Optional Callout]
Weddings
Meetings
Social Events
Events & Meetings
Property Name - Location
The Conrad Experience
Events & Meetings
Explore Our Hotels
Conrad Offers
[Conrad Logo]Book Now
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 77 of 84
Wireframe: [1.0:X] Conrad Property Landing Page
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
[Digital Concierge & Global XA Header]
[Global XA Footer]
Download Brochure | Hotel Policies | Media Center | More Conrad Hotels »
Template: Property Home
!"#$%&!'$"()$*+!,"-)Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Maecenas at nisi vitae massa aliquam blandit vel
eu nisi. Curabitur pharetra congue urna in semper.
View Hotel Photos
[Property Callout]
[Property Callout]
[Property Callout]
Book Now
Gallery
About Destination
Guest Rooms
Amenities & Services
Events & Meetings
Hotel Information
Exclusive Offers
CONRADLOCATION
!"#$%&!,"*)./!0!1)/"$*/!
[Res Widget]
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 78 of 84
Wireframe: [1.0:X.1] Amenities & Services
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
Template: Brand 2nd Level
[Digital Concierge & Global XA Header]
[Global XA Footer]
Download Brochure | Hotel Policies | Media Center | More Conrad Hotels »
!"#$%&%#'!(!)#*+%,#'
Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Maecenas at nisi vitae massa aliquam blandit vel
eu nisi. Curabitur pharetra congue urna in semper.
Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Maecenas at nisi vitae massa aliquam blandit vel
eu nisi.
View Property Photos
[Optional Callout]
Spa
Golf
Restaurants & Bars
Activities
Unique Amenity
Unique Service
Amenities & Services
Gallery
About Destination
Guest Rooms
Amenities & Services
Events & Meetings
Hotel Information
Exclusive Offers
CONRADLOCATION
-.$*/0!1.'!(!3#'.*&'!
Book Now
Luxury Brand Sites RearchWireframes v1.0.0
November 10, 2010
Page 79 of 84
Wireframe: [1.0:X.1-2] Spa
This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
Template: Property Primary 3
[Digital Concierge & Global XA Header]
[Global XA Footer]
Download Brochure | Hotel Policies | Media Center | More Conrad Hotels »
!"#$%"&'!($)Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi
vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in
semper.
Maecenas in orci in nunc eleifend vehicula. Vivamus purus risus,
ullamcorper non dictum eu, vehicula nec ipsum. Nunc rutrum, nibh vel
dictum elementum, turpis lorem rhoncus diam, eu accumsan velit felis id
sem.
Suspendisse in odio vel sem posuere bibendum. Curabitur vel felis justo.
Suspendisse pretium metus nec lorem laoreet interdum. Donec vel dolor
vitae ipsum condimentum facilisis et ut urna. Pellentesque nunc libero,
volutpat at ultricies tincidunt, tempor id quam.
Book a Session: +XXX XXX-XXX-XXXX | [email protected]
View Spa Photos
Spa
Golf
Restaurants & Bars
Activities
Unique Amenity
Unique Service
Amenities & Services
Book Now
Gallery
About Destination
Guest Rooms
Amenities & Services
Events & Meetings
Hotel Information
Exclusive Offers
CONRADLOCATION
*#+"),!-#&%./!0!1%/#"&/! *#+"),!-#&%./!0!1%/#"&/Find a Hotel
The Conrad Experience
Events & Meetings
Brand Offers
» »
» »
($)!2"%)&3%+&/
Massage »
Facials »
Body Wraps »
Treatment Lorem »
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Wireframe: [1.0:X.1-2.1] Spa Service Detail
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Luxury Brand Sites RearchWireframes v1.0.0
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Wireframe: [1.0:X.1-3] Golf
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Wireframe: [1.0:X.1-3.1] Golf Services Detail
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Luxury Brand Sites RearchWireframes v1.0.0
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Wireframe: [1.0:X.1-4] Restaurants & Bars
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Luxury Brand Sites RearchWireframes v1.0.0
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Wireframe: [1.0:X.1-4.1] Restaurant & Bar Detail
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commodo. Integer eleifend mi vel ante suscipit porttitor. Aenean commodo
tincidunt sem et laoreet aliquam blandit vel eu nisi. Curabitur pharetra
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