HIRE18CELEBRATING 50 YEARS

The Hire and Rental Industry Association

Brisbane, QLD30 - 31 May 2018

PARTNERSHIP PROSPECTUS

WELCOMEFROM THE HRIA

James OxenhamHRIA CEO

The HRIA is pleased to present HIRE18, our annual industry event now in its 50th year!This year we take the opportunity to show off the best the industry has to offer at the internationally renowned and award-winning venue, the Brisbane Convention and Exhibition Centre (BCEC). We will again be bringing you keynote speakers, offering thought-leadership, motivation and strategic content you can apply directly to your businesses.As the leading event for the hire sector in Australia, there is no better place to network with peers from across the country and the globe, and find out about coming challenges and opportunities and how to tackle them.With greater focus on the exhibition this year, our conference programme will run until around mid-morning, with exhibits welcoming visitors to the stand as soon as the door are open.As always, there will be plenty of social events to keep the networking going throughout the event; as well as the annual anticipation surrounding the best hire companies and suppliers at the Hire Industry Excellence Awards – as voted for by rental company members and judged by an independent panel.This year, we’re seeing unprecedented growth off the back of heavy infrastructure spending, so now is a great time to put your best foot forward and promote your message to the industry’s meeting place, as they gather to learn about safety, innovation, business culture and opportunity. So join us to celebrate 50 years of HRIA events at HIRE18!

Jeff BernardHRIA President

As President of the HRIA for the past three years, I know how tough it can be for members to find time to attend industry exhibitions, so it’s always comforting to find out how much our members value the annual event and not only take the time to attend, but bring their entire teams to learn and develop their skills and knowledge around the sector.This year aims to be the best event ever, celebrating our 50th year as an annual event. So much history has taken place during the show and we’re delighted to recognise those who have been with us since the very first year, but to also welcome new members who’s support we welcome with equal measure.There’s so much to gain as an exhibitor, so get in touch with Martin at the National Office to find out how you can be a part of HIRE18.

For all enquiries, please contact Martin Sinclair at the HRIA National Office:Phone: 02 9998 2255Email: martinsinclair@hireandrental.com.au

HIRE18 Conference OrganiserConference Director: Janette BeedellPhone: 02 9639 9930Email: hira@tpmevents.com.au

3 HIRE18, Celebrating 50 years | 30 – 31 May 2018 – Partnership Prospectus

Celebrating a key milestone, the HRIA celebrates its 50th annual event, HIRE18, in Brisbane on 30-31 May 2018.Bringing together hire firms and suppliers from across Australia and the globe, the annual event acts as a meeting place for industry stakeholders, focusing on personal development, innovation and business opportunity.

HRIA Conventions have previously been held across Australia and returns to Brisbane for the first time since 1976. For more information visit www.hireconvention.com.au

HIRE18 WILL TAKE PLACE IN BRISBANE ON MAY 30–31, 2018.

CELEBRATING 50 YEARS

4 HIRE18, Celebrating 50 years | 30 – 31 May 2018 – Partnership Prospectus

... OUR PREVIOUS SUCCESS HIRE 2017

ABOUT US

The 2017 Conference featured inspiring keynote presentations, informative breakout seminars, exhibition presentations and innovative new products.

1977m2 exhibitor floorspace

922 delgates attended

81 companies exhibited

289 gala dinner guests

Reports of up to 40% increase in CE spend

135 different hire firms attended

$

5 HIRE18, Celebrating 50 years | 30 – 31 May 2018 – Partnership Prospectus

Exhibiting at the HRIA annual event aligns you to the leading advocacy body for the Australian rental industry.

WHY EXHIBIT AT HIRE18?

BUSINESSMARKETING

COMPANYACKNOWLEDGEMENT

INNOVATION, SAFETY & ETHICAL PRACTICES

BRAND ASSOCIATION

The event helps promote innovation, safety and ethical business practices among hire members and manufacturers through the HRIA code of conduct.

Promote your company within the context of the capital equipment procurement cycle among Australia’s largest equipment investors.

Provides brand association with the leading rental operators and manufacturers in the sector.

HRIA members are acknowledged as the ‘professional’ services provider for the industry. Our awards programme is the most respected annual event in the country, recognising the achievements of rental firms and suppliers.

Hosted by Broadcaster, Tracey Spicer

2017 At-a-glanceLAST YEAR’S PROGRAMME

8:30 AM – 9:30 AM

Shaping the future Session speakers:Terry Turner – Chairman, ARAJeff Bernard – HRIA PresidentJames Oxenham – HRIA CEO

10:30 AM – 11:00 AM

Keynote address: Michael McQueen

11:35 AM – 1:00 PM

Keynote address: Dale Asplund – CIO, United Rentals US

8:30 AM – 9:30 AM

Keynote address: Glenn Cooper – Chairman, Coopers Brewery

8:30 AM – 9:30 AM

Plenary: Stump the Strategist – Stepchange

8:30 AM – 9:30 AM

Plenary: Indecent Proposal – Stepchange

DAY 1 – 10 MAY 2017 DAY 2 – 11 MAY 2017

6 HIRE18, Celebrating 50 years | 30 – 31 May 2018 – Partnership Prospectus

“Knowing our peers are so willing to share

their wisdom, teach us about products... has

motivated us to greater success.”

Exhibiting at the HRIA annual event gives you access to the key procurement agents for Australia’s $4.7Billion rental industry.

The HRIA conference opened our eyes to the ‘big picture’! Networking with business owners from companies like Kennards, Smart Hire and Barossa Valley Hire made us feel a part of the wider business community. As a new company, knowing our peers are so willing to share their wisdom, teach us about products and take an interest in our business; even challenge us on our structure and life balance, has motivated us to greater success

than we ever imagined. We cannot thank the HRIA enough. This year again was a wonderful Convention and a great Gala evening; the event has injected us with a wealth of new ideas for us to take back to the business.Like any good organisation, the HRIA offers an opportunity to feel special - to be part of something bigger, something global.  Its leaders offer a ‘something’ that makes so many people love to be part of the hire industry.

Raelene KingSwan Hill Hire

“One of the most important events on

our calendar for discovering new capital

equipment investment opportunities.”

The annual HRIA convention and exhibition is one of the most important events on our calendar for discovering new capital equipment investment opportunities. It’s critical we continue to provide our customers the most cutting-edge products that help them achieve the

outcomes they demand, offering the safest, most efficient and reliable equipment available. Knowing suppliers adhere to the HRIA member code-of-conduct provides surety and peace of mind when our equipment is out in the market.

David SergGeneral Manager, Preston Hire

... what they said about HIRE17PAST ATTENDEES

BRISBANE CONVENTION CENTRE

Holder of the APIC Apex award, in recognition of the highest client rating of any convention centre in the world.

... what they said about HIRE17

8 HIRE18, Celebrating 50 years | 30 – 31 May 2018 – Partnership Prospectus

PACKAGES

Exhibitor Bronze Silver Gold Platinum

Price (excl. GST) $3,000 P.O.A. P.O.A. P.O.A. P.O.A.

Stands (3m x 3m) 1 (9m2) 4 (36m2) 6 (54m2) 12 (108m2) 162(m2)

First choice stand placement

Priority placement

Conference speaker opportunity

Power (single socket)

Lighting, standard

Wifi Access

Event App with contacts, pm and lead retrieval functionality

Shell scheme

Height limit (tbc) 3m 6m 8m 10m 12m

Convention brochure advertising 1/8TH 1/4 1/2 FULL PAGE

50 word listing on event site and convention brochure

Enhanced brochure listing w/logo

url hyperlink

Logo branding (venue, event site, magazine etc.)

Satchel insert PREMIUM

Logo printed on delegate satchel insert

*Entry to the Hire Industry Excellence Awards "Best New Product" category

**Conference entry tickets 1 2 4 6 12

**Welcome drinks 10% DISCOUNT 2 4 6 12

**Gala dinner tickets 10% DISCOUNT 2 4 6 12

EXCLUSIONS Hire&Rental News – May preview edition advertising

Carpet/flooring

Stand furniture

Display/AV

9 HIRE18, Celebrating 50 years | 30 – 31 May 2018 – Partnership Prospectus

OPPORTUNITIES

Benefits Cost

Lobby Display Outside Hall 1 main entrance

Let delegates see you before anyone else by placing a piece of equipment in one of the most prominent positions of

the venue.

$2,000

Charge Bar Come to the rescue of delegates, few of whom will last the day on a single charge.

POA

Barista Sponsor Be remebered for welcoming delegates with an amazing cup of coffee.

POA

Cloak Room / Counter

Nothing says "we're looking after you" better than running a cloak room; where you can secure delegates'

personal items throughout the day.

$1,300

Show Bag – insert item - Conditions apply: merchandise

only – no glass, or printed

brochures/catalogues

Give every delegate something to remember you by.

450 per item

CateringShow your support and inject your brand into one of the event’s most

talked about features.$2,000

Sponsored Pick-Me-UpKeep the conference energised after a night of networking, by sponsoring an

energy tablet for every delegate.POA

BAG

ARTWORK FOR APPROVAL

Item Size :

Name:

Company:

Signed:

Date:

Approved Alterations as marked

COLLECTION

Maximum Print Area(s):

Order No:

Actual Print Size:

Item Color:

Print PMS Color(s):

Samples Options: Physical sample needed.

(Extra 1 weeks and AU$65.00 cost)

Artwork Approval:

Qty:

ETA for normal quantity : 1. for usbs, coffee cups: 2-3weeks 2. for bags: 7-10weeks (indent, sea freight) 3.other indent jobs: sea freight: 8weeks+ 4. air freight: around 4-6 weeks

CONDITION: Pre-production sample will be made only if it’s neccessary.The decision is made by factory according to the artwork.

please confirm product code, color, print color, quantity and any accessories with this orderit’s your responsibility to ensure all the details correct before sign.

artwork not to scale

PRODUCTION WILL NOT COMMENCE WITHOUT SAMPLE OPTION SELECTED.ALL ARTWORKS HAVE TO BE APPROVED IN 36 HOURS WHEN RECEIVING.

2014002

artwork @ 100%

artwork @ 100%

print @23.8cm (w), 10.4cm(h)

print @18.7cm (w), 15.6cm(h)

as shown

500

white

please note small details and text in the logos might be missing or filled

10 HIRE18, Celebrating 50 years | 30 – 31 May 2018 – Partnership Prospectus

Cost Silver

Note Book and Pen for Conference Delegates

Everyone will have them in hand during the show – you'll be seeing them in

meetings for years afterwards.$1,500

ClubHire Networking BarHelp guests let their hair down and

oil the wheels of everyone’s favourite type of networking.

$3,000

Lounge Area Sponsor

The most sought-after spot in the venue. Be a welcome sight for many delegates. A great opportunity to put your name in

lights and say "brought to you by...".

$3,000

Key Note Speaker Sponsorship

(with 5 minute introduction)

Demonstrate thought leadership by sponsoring one of our keynote

speakers or plenarys.$2,000

50th Year Anniversary Partner

A one-time opportunity to etch your brand into the annals of HRIA

history by sponsoring the 50th Anniversary Yearbook.

$15,000

OPPORTUNITIES

11 HIRE18, Celebrating 50 years | 30 – 31 May 2018 – Partnership Prospectus

... To register your interest in sponsorship or exhibiting, visit www.hireconvention.com.au or contact Martin Sinclair at the National Office directly, details below:

HOW TO BOOK

HRIA National Office Martin SinclairPhone: 02 9998 2255Email: martinsinclair@hireandrental.com.au

National Office Address: PO Box 1304. Mona Vale, NSW Australia 1660

CONTACT