historia en

7/31/2019 Historia En

1/23


2/23

Given the maturity of the market and the high degree of competition that

exists today, introducing new concepts which allow a brand to distance

itself from its competitors is a very complex task.

The international projection of Spanish fashion is continually growing,

which is why for MANGO it is essential to come up with innovative projects

which add value to the brand.

Within this context, MANGO created the MANGO Fashion Awardsin order

to oer a new media platform for emerging talents and oer them the

opportunity to produce and market their collections.

The event was launched in November 2006, when MANGO ocially

announced the creation of a Spanish award to promote the creativity

of young designers around the world. The competition also oers the

biggest prize money in its category, distributed into ten payments of

18,000 euros to each of the ten nalists, and a rst prize of 300,000 euros

for the winner.

MANGO Fashion Awards, which is held every 18 months, is supported

by ve prestigious European fashion design schools: Central St. Martins

School of Art and Design (London); ESDi, Escola Superior de Disseny

(Barcelona); Institut Franais de la Mode (Paris); Istituto Marangoni

(Milan-Paris-London) and Koninklijke Academie voor Schone Kunsten van

Antwerpen(The Royal Academy of Fine Arts of Antwerp).

international

awards in

support of

fashion design

mangofashionawards.com


3/23

During the rst edition of the MANGO

Fashion Awards more than 250

projects were received from designers

all over the world. After studying all

the projects submitted, 50 nalists

were selected in the rst instance. After

careful evaluation, 10 nalists were

selected and announced in a list on 7

May 2007 in Barcelona, at the launch of

MANGOs new Autumn/Winter 07-08

collection.

first edition


4/23

The list included designers of the

stature of the Spaniard Txell Miras,

the Belgians Christian Wijnants,

Sandrina Fasoli and Cathi Pill, the

German duo of Clara Leskovar and

Doreen Schultz, the French designers

Felipe Oliveira Baptista and Sadaharu

Hoshino, two duos based in the

United Kingdom formed by Sarah

Swah and Toshio Yamanaka, and

Sachiko Okada and Aaron Shari, and

a Japanese designer, Mikio Sakabe.

They were all given the unique

opportunity to present a collection

of 10 outts before a prestigious

international jury, chaired by the

acclaimed designer Valentino Garavani.


5/23

Sandrina Fasoli and Michael Marson,

winners of the rst edition

and their collection.


6/23


7/23

In addition to Valentino, the nal jury

was made up of Liz Hurley (famous

model and actress), Carla Sozzani

(General Manager of Corsocomo),

Marigay McKee (Fashion and Beauty

Manager of Harrods), Joana Bonet

(Editor of Marie Claire Spain), Antoni

Bernad (famous photographer), Naty

Abascal (fashion icon), Isak Andic

(Chairman of MANGO), Damin

Snchez (Managing Partner and

Creative Director of MANGO) and

representatives of the ve participating

design schools: Riccardo Agostini, ofthe Istituto Marangoni of Milan, Patrick

de Muynck, of the Royal Academy of

Fine Arts of Antwerp, Christopher New,

of Central St. Martins School of London,

Francine Pairon, of the Institute Franais

de la Mode of Paris and Antoni Garrel,

of the ESDi, Escola Superior de Disseny.


8/23


9/23

In the second edition of the event,

there were more than 250 participants

worldwide. After the various

evaluations, 10 candidates wereonce again selected as nalists. This

time, MANGO, in collaboration with

Barcelona City Council, transformed

the main artery of the city, Paseo de

Grcia, into an improvised shop window

in which the ten nalist collections were

exhibited.

second edition


10/23


11/23

The exhibition, located at the

intersection of the streets Aragn

and Roselln, consisted of 20 perspex

cubicles. Each cubicle contained 4

mannequins, dressed in the collections

of the ten nalists. Each participant

was allowed to exhibit 8 outts,

made up of the exclusive garments

they had produced especially for the

occasion. The exhibition was open

to the public from 27 April to 2 May

2009. For one week, visitors were able

to view and appraise the innovative

designs competing for the top prize.

Each cubicle measured 1.50 m wide

by 2.80 m high and was constructed

of a stable base of steel or MDF

with a polycarbonate housing. Each

housing was also equipped with

a battery, making it possible to

illuminate the base of the cubicle

during the night or at selected times.

On 29 April, the Jury conducted atour of the various exhibits, in order to

value the collections on the basis of

the originality, quality and innovation

of their designs. Later, MANGO oered

an exclusive press conference to give

a nal evaluation and announce the

name of the competition winner.


12/23

This was attended by all the

candidates, accompanied by

members of the Jury: Oscar de la

Renta, as Chairman, the multi-talented

Nina Garcia, Director of Marie Claire

US magazine, Laura Larbalestier,

from the Purchasing Department of

Selfridges, Armand Hadida, manager

of the prestigious Parisian boutique

Lclaireur, the Director and cool

hunter of Rinascente, Tiziana Cardini,

the acclaimed fashion consultant,

Jean Jacques Picart, Vernica Blume,

one of Spains most internationally

famous models, Jerry Hall, the famous

model of the 80s, the winners ofthe rst edition of competition,

Sandrina Fasoli & Michal Marson,

the photographer of the moment,

Mariano Vivanco, and, of course, Isak

Andic, the Chairman of MANGO, and

Damin Snchez, Managing Partner

and Creative Director of the rm.


13/23


14/23


15/23

Hours later, during the awards ceremony which took place in the evening, MANGO launched

its Autumn/Winter 09-10 collection, and awarded the Botn de Oro lifetime achievement

award to the designer Oscar de la Renta and the award to the young South Korean designer

Lee Jean Youn, the winner of the second edition of the event. The act was attended by

various celebrities from the fashion world.


16/23

The application period for this edition

opened on 11 November 2009 and

closed in the middle of March 2010.

From the 50 projects selected from

more than 200 received in the rst

application period, the Jury, made

up of MANGO representatives and

the ve design schools mentioned

previously (Central St. Martins School

of Art and Design of London, Institut

Franais de la Mode of Paris, IstitutoMarangoni of Milan, Royal Academy

of Fine Arts of Antwerp and Escola

Superior de Disseny of Barcelona),

selected the 10 nalists with the most

talent and international projection

to compete for the winning prize in

this third edition. The nalists were:

Motonari Ono, of Japanese origin, the

Spanish duo formed by Javier Zazo

and Clara Brull, the British duo formed

by Matthew Cunnington and John

Sanderson, Harvey Bouterse and LenaLumelsky, both from Belgium, Rocco

Iannone from Italy, the Italian duo

made up of Fabio Sasso and Juan D.

Caro, Jean-Pierre Braganza from the

United Kingdom, Michael Sontag from

Germany and the Austrian designer

Isabelle Steger.

third edition


17/23

During the fashion show to launch its

new Autumn/Winter 2010 collection,

MANGO ocially presented the 10

nalists of this edition and handed them

a cheque for 18,000 to start designing

the collection they would present at

the nal ceremony on 20 October.

Known as the enfant terrible of fashion,

Jean Paul Gaultier, acted as Chairman

of the Jury accompanied at all times

by the other members of the Jury:

the fashion consultant Elio Fiorucci,

the young designer Lee Jean Youn,

the fashion expert Naty Abascal, the

photographer Mario Sorrenti, Jean

Pierre Bua and Luis Balaguer, owners

of the multi-brand store Jean Piere

Bua, Pascale Camart, purchasing

manager of Galeries Lafayette,

Marie-Cristiane Marek, fashion editor,

Nieves lvarez, fashion icon, Damin

Snchez, Managing Partner and

Creative Director of MANGO, and

the company Chairman, Isak Andic.


18/23


19/23

During the nal ceremony, MANGO

also counted on the presence of

Scarlett Johansson, the brands

ambassador, who was responsible

for handing the Botn de Oro to the

Chairman of the Jury as a lifetime

achievement award. Next, it was

the turn of the Belgian nalist Lena

Lumelsky, who received from Jean

Paul Gaultier the biggest prize in

the fashion world, worth 300,000.


20/23

Lena Lumelsky, winner of the third edition and her collection.


21/23


22/23

On 15 February, MANGO launched

the 4th edition of these awards

which promises to be as or more

exciting than the previous editions.

From the 50 projects selected from

over 250 received in the rst round,the Jury has selected the 10 nalists

with the most talent and international

projection, who will now compete

to be proclaimed the winners of

this edition. The nalists are: the

Spanish duo Sergio Pastor and Ismael

Alcaina, Takashi Nishiyama, originally

from Japan, Dutch entrant Harvey

Bouterse, the Swedish pair Stefanie

Malmgreen de Oliveira and Richard

Lindqvist, the Finn Tuomas Laitinen,

the French designer Christine Phung,

Mads Dinesen from Denmark, Takayuki

Tanaka from Japan, Wisharawish

Akarasantisook, who is from Thailand,

and Haesung Bong from Korea.

After a thorough assessment, on

30 May the overall winner will be

announced, who will receive a prize of

300,000, the biggest in its category.

Following on from the success of the

previous editions, the MANGO Fashion

Awards has achieved major recognition

within the industry, particularly among

new fashion designers. MANGO is

therefore continuing to position itself

as a creative brand which is committed

to design and young fashion talent,

by helping them realise their dreams.

fourth edition


23/23

mangofashionawards.com

historia en

Documents