hmw media kit - for mb as
TRANSCRIPT
Our readers have a clear vision…
… shouldn’t your MBA program be in
their sights?
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Our readers are the best role models
43% of our readers have a Master’s Degree or higher
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73% do not have an MBA
63% are consideringone
Your target
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Access to top management 28.6%Career advancement 64.3%Personal satisfaction 60.7%Higher salary 28.6%
And 50% are going to start their MBA within the next year
So… what do they like?
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Structure
Average
Sco re
Traditional 2.4
Weekend & Nights 3.4
Totally Online 3.0
Online + Live 3.4
THE HMW READERInfluential, Engaged
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The HMW reader
10,000+ Decision Makers
Premium readers: people who actually pay for our content
Absolutely identified: we know our subscribers not only by name, but also by company, city, category and title.
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The HMW reader
32% are C-Suite executives
91% are principals, VP’s, directors and managers –the people who make purchasing decisions
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The HMW reader: Engaged!
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"Three things I need first thing Monday morning: coffee, our corporate financial report, and HMW, the best recipe to start the week.“ Manny Machado, CEO, MGS Comm
“Timely Monday morning delivery… key
to start my week” Isabella Sanchez, Zubi
Advertising
“I enjoy reading the weekly newsletter every Monday. I think HMW is the best of all Hispanic marketing media out there.” Patty Marrero SVP, Client Partnership Development at Telemundo
Esther Novak, Founder & CEO of Vanguard:“Four things:1. The wide range of information that is available2. Thoughtful reporting3. The availability of just reading headlineswith the option to click into more specificinformation if interested and time permits.4. The analysis and wrap-ups offered afterevents, like the upfronts”
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What our readers say about us(1)
Eight out of 10 respondents affirmed that HMW provides “the valuable content they need”.
What they like best of HMW?– Heritage which puts events and analysis into perspective
– Longevity in the marketplace
– Journalistic perspective
Eight of 10 respondents indicated that they received critical industry information from HMW on a timely basis.
(1) Internal readership survey 2011
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Our readers’ lifestyle
Because our readers are leaders and “C Suite” executives in a highly competitive industry…– They entertain more in expensive restaurants
– Travel more than most
– Stay in hotels more nights than most
– Rent cars in their destinations
– Dress better
– Replace their computers more often
– …and love their gadgets
In short, the kind of person who is one of your heaviest users
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HMW – A complete messaging environment
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Full-service Website
Monday
Morning
Newsletter
Friday
Preview
E-Blast
Phone & Tablet
Daily
Newsbrief
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Join great companies!
Whether seeking to influence industry leaders and decision-makers, increase interest in their events our easing the way for their reps… our advertising partners have found that HMW is the best platform.
Join us!
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ADVERTISING IN HISPANIC MARKET WEEKLY
Where to join a select group of companies
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Website
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ROS
We offer a complete selection of IAB-compliant display units to fit your communication needs.
Our marketing staff will be happy to assist you in developing customized plans to achieve your goals
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Website – our core communication platform
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Our website is where our readers look for the latest news, analysis, interviews, research and other tools
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Newsletter PDF
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Our flagship publication, sent every Monday morning before 9:00 am containing all the news, analysis, research and other information which will impact our reader’s work week
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Newsletter email
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The indispensable Hispanic Marketing business tool. Sent every Monday morning before 9:00 am containing all the news, analysis, research and other information which will impact our reader’s work week
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Daily Newsbrief
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Every afternoon, our News Briefs delivers a recap of what made news in the industry throughout the day.
When major news happens, our exclusive Breaking News alerts brings our readers the freshest information.
Ratings of the most popular shows on Hispanic broadcast and cable networks are featured every Wednesday in our News Briefs.
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E-Blast
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If something big happens, our readers want to know and our e-blast delivers the breaking news as they happen
Because we don’t bombard our readers with tons of eblasts, ours are opened and read with the utmost attention
Rates available by request
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Mobile
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Rates available upon request
Naturally, we offer advertising in our mobile-optimzed site. Perfect for reaching our readers on-the-go and in their tablets
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Webinars
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Need a more detailed sell? Want to spend some quality time with our audience? A webinar might be the ticket.
At HMW we will arrange for a turn-key webinar with our readers. Just bring your information and we’ll take care of the rest.
Rates available upon request
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Talent Mart
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For only $250, Talent Mart offers you:
• A 30-day job posting in our website• 30 days inclusion in Thursday’s TM
e-mail• 30 days inclusion in the daily news
briefs emails
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Contact Information
Arturo Villar, Publisher– [email protected]
Helene Coutinho– [email protected]
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TECHNICAL SPECS
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FormatArtwork should be in full color (RGB) and submitted in one of the following formats at a resolution no lower than 300 dpi: TIFF or JPEG.DeadlineAll materials are due no later than 6pm EST on the Thursday prior to the Monday issue.Submitting ArtworkArtwork should be delivered via email to Helene Díaz at [email protected]. Please use a compression utility (such as WinZip or Stuffit) to compress the file.
Newsletter Website
Artwork format should be in full color (RGB) and submitted by e-mail in JPEG, GIF, PNG format at a resolution no lower than 300 dpi.Submit artwork via email to Helene Diaz at hdiaz@hispanic marketweekly.com. Please use a compression utility (such as WinZip, WinRAR or Stuffit) to compress the file.
Banners can be animated only for the website. Email banners must be a static picture.
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Advertising OpportunityBanner Size: 280 x 60
Mobile