hoe zet je de drie belangrijkste social channels in voor influencer marketing? – social1nfluencers...
TRANSCRIPT
WE CREATE BRANDED STORIES TOLD BY POPULAR INFLUENCERS ENTERTAINING THE NEXT GENERATION.
WIE ZIJN DE STORYTELLERS AMSTERDAM?
YOUTUBE MCN CERTIFIED PARTNER
DIGITAL TALENT MANAGEMENT AGENCY
Britt Hogenhuis Laurens Eckhart
SOCIAL1NFLUENCERS MCN:
▪ YouTube certified partner ( Social1nfluencers )
▪ Handpicked YouTube Channels
▪ High quality video content
▪ Female and male premium video content
▪ Guaranteed delivery views
REACH:
▪ 70 million views per month ( NL )
▪ 2 million stream starts per day
▪ 2.5 million unique range per month
▪ 79 % of those aged 18-35 years
SOCIAL1NFLUENCERSYOUTUBE MCN.
Influencers Exchange (DATA)
SnapReblz InstaReblz BlogReblz FaceReblz
Influencers reach:
▪ 500.000 daily views per day
▪ Audience 16 – 34 age
Advertising options:
▪ Branded snapstory
▪ SnapReporter for brand
▪ Sponsored lenses (soon)
▪ Snap Ads (soon)
Influencers reach:
▪ +12 million Dutch followers
▪ Audience 18 – 45 age
Advertising options:
▪ Branded photo content
▪ Branded video content
▪ Branded stories
▪ Instagram advertising
Influencers reach:
▪ 8 million page views per month
▪ Audience 18 – 45 age
Influencers reach:
▪ + 6,5 million Dutch fans
▪ Audience 16 – 45 age
Advertising options:
▪ Advertorials
▪ Reviews/testpanels
▪ Blogger events/reports
▪ Display advertising
Advertising options:
▪ Facebook LIVE reporter
▪ Branded posting (photo/video)
▪ Content made for brand page
▪ Facebook advertising
+720 socialReblz
Onze idolen
46.068.010 inwoners
MASCHA FEOKTISTOVABEAUTYGLOSS
MASCHA FEOKTISTOVABEAUTYGLOSS
GENERATION Y AND Z (MILLENNIALS) 10 – 35 YEARS
25% kijkt minder televisie 50% leest minder print 37% surft met Adblocker
FACTS:
LEAN FORWARDLEAN BACK
VIDEO(zieWeTransfer)
WAT IS INFLUENCER MARKETING? ‘Het inzetten van invloedrijke individuen om
merkboodschappen te verspreiden’
DYLAN HEAGENS: JAN & GERALDINE:YOUTUBE PROGRAMMA TV PROGRAMMA PROEFKONIJNEN (BNN)
VERSCHIL TUSSEN YOUTUBERS & BN’ERS
DE KRACHT VAN SNAPCHAT & INSTAGRAM
SOCIAL MEDIA NEDERLAND 2017
INSTAGRAMPHOTOSMADE BY INFLUENCERS
INSTAGRAMLIVEMADE BY INFLUENCERS
TRENDS SHOPPING IN INSTAGRAM AND ADVERTISING IN STORIES
- Shopping in Instagram - Trial in VS met 20 retailers - ‘Tap to view’ Button - Aankopen in shop - Advertenties tussen stories in.
MEETBAARHEID
SNAPSTORYMcDONALD’SMADE BY INFLUENCERS
Rapportage:
-6 influencers
-790.115 views (Instagram+Snapchat)
-79K likes
-2K comments
VRAAG HET MASCHA!MASCHA FEOKTISTOVA
Q&A
Topic 1: Omgaan met merken.
Topic 2:Hoe maak je duidelijk aan volgers dat het om een betaalde samenwerking gaat. Topic 3: Hoe zet je je invloed in voor de good-cause?
Tips and Tricks van Mascha
DE KRACHT VAN INLFUENCERS:
HOEVEEL LIKES HEBBEN WE BINNEN 40 MINUTEN?
#SocialToday17
Passeerdersgracht 18
1016 XH Amsterdam
+31(0)20 754 29 54
FULL SERVICE INFLUENCERS AGENCY.