holiday marketing quick hits
TRANSCRIPT
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How to Drive More Holiday Sales With Quick Hit Marketing
…While There’s Still Time
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The Holidays Can Make Or Break Your Year
19.4% of Retail Sales Are During the Holidays
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In Some Verticals It’s 40% !!
Holidays (30 days) The other 330 daysHolidays (30 days) The other 330
days
Revenue Per DayAnnual Revenue
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Luckily You Are Not Too Late…If You Act Now
“Nothing makes a person more productive than the last minute.” - Unknown
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Marketing is More Effective Than Advertising
Advertising
Marketing
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Local Marketing Is Effective
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In this case, “Short Term” is helpful
Marketing vs. AdvertisingLong Term Short Term
Cost-Effective Expensive
Grows in Value Over Time Proportional to What You Pay
Engages Customers Interrupts Customers
Awareness and Loyalty Only Awareness
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The Best Approach With Limited Time Is …
A mix of quick hit marketing wins:
Online local directories, email marketing, word of mouth and social media
&a little advertising:
Ads within newspapers and phonebooks, PPC campaigns and local radio
advertisements
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Start With Search: During the Holidays Local Search Explodes With Activity
• New tourists visiting• People buying goods and dining out in an
unfamiliar city• People looking for places to eat, drink or
be merry
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50% of Local Searches Are On Directories and Mobile Apps
0.0% 10.0% 20.0% 30.0% 40.0% 50.0%
15.1%
37%
43%
Missing / Wrong AddressMissing / Wrong NameCustomers Who Would _x000d_Look for Another Merchant
Wrong Address
Wrong Name
Go To aCompetitor
Directory Profiles Missing Basic Brand Information
Quick Hit Marketing Win #1: Clean Up Your Presence Online
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Run a Free Report at
http://localvox.com/free-report
/
See If Your Business Is Listed
Go Now Before You Lose More Business
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Quick Hit Marketing Win #2: Claim Your Google+ Local Page
Google+ Local is on 83% of local searches
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It’s Your Brand – Make It Sing On Google +
• Good categories for search
• Photos
• Description
• Updates
• Reviews
• Events
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The Google+ Local Claiming Process
• If you are lucky… You will get a verification
phone call during claiming Instant Verification
• Otherwise They will mail you a postcard
with your pin 2-3 weeks
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Google+ Local is So Important …
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What About?
Adwords may work for some businesses, but for most it is too expensive and drives too little value:• You are competing with bigger organizations
for search terms• There is not enough volume to optimize well• Your website doesn’t convert well enough• Your mobile experience doesn’t convert
Only 2% of Local Businesses Think Pay Per Click is Effective!!!
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Quick Hit Marketing Win #3: Improve Your Social Reputation
• What to do right now?Respond to every negative
reviewRespond to every positive
review and thank themBuild a plan for
encouraging positive reviews in-store
• Why do this today?
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79% of consumers trust online reviews as much as personal recommendations
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Restaurants with 3.5 stars on Yelp are 63% more likely to be full than those with 3 stars
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68% of consumers go to social networking sites to read reviews
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On average, companies respond to only 30% of social media fans’ feedback
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How do I respond to all of my reviews and social media accounts?
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Use Social Inbox To Monitor Social Media + Reviews
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The Social Inbox Is Awesome And Saves You Time!
• LocalVox’s Social Inbox was named one of 25 awesome social media tools you should be using (socialmediatoday.com – 11/3/13)
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Quick Hit Marketing Win #4: Publish Your Events and Sales Everywhere Local
Email is still the most effective marketing channel, generating $38 for every $1 spent
News
SocialMedia
ReviewSites*
EventsNewsDeals
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With an Integrated Marketing Platform, Publishing Your Posts Everywhere Is As Easy As Pressing a Button
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Quick Hit Marketing Win #5: Facebook Advertising
• Target by demographic
• By location• A small spend
goes a long way to get followers (spend $50-200)
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• Mobilecast is 100% opt-in, privacy-friendly ads that run on mobile apps
• People opt in to hear from brands and organizations they like without leaving the app they’re on
• You only pay for verified signups - never for wasted clicks or impressions
Now you can attract your most likely customers as they walk, drive or ride past your local business. MobileCast delivers targeted offers to their mobile phones, iPads and other devices in their mobile apps
Quick Hit Marketing Win #6: Mobile Deal Targeting
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Get Your Marketing in Order
• Convert 1-time customers into lifelong relationshipsSocial mediaEmailReview sites
• Leverage your busy season to create 2014 success!
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And Now That You Are Going to Be So Busy During the Holidays …
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Holiday Marketing Recap
Incorporate a mix of marketing & advertising
Claim your Google + profile Use multiple mediums and outlets to
spread your message
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IntegratedLocal
Marketing
• Google+Local• Local Directories• Organic Search• Website Optimization
• Deal Publishing• Syndication• Performance
Tracking
• Mobile Websites• Mobile Deal
Targeting• Mobile Search
• Social Media Listening
• Facebook, Twitter & LinkedIn posting
• Review Monitoring
• Content Publishing• Publisher syndication• Engagement Tracking
• Website SEO• Link Building• Content Updates
• Newsletter Publishing • Social CRM• List Building
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Your Marketing Before the Holidays
Your Marketing in the New Year
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LocalVox Who?
LocalVox is a Social, Local & Mobile marketing platform that helps local businesses market themselves online.Mobile Marketing & DealsLocal SEO
Content Marketing
Social Media Management
Thousands of Successful Local Businesses Use LocalVox
Email Marketing
Directory Optimization
Content Creation
Full-Service SEO
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